Presenter
Ashley Faus is a marketer and writer by day, and a singer, actor, and fitness fiend by night. She handles content strategy and product marketing at Skyport Systems, and her work has been published on Forbes, Time.com, and MarketingProfs.
Archives par mot-clé : video ads
You Don’t Need a Big Budget to Get Started With Video Content
Video marketing is bigger than ever — this is an undeniable fact. In addition to traditional video content, live streams are very popular these days.
If you’re still not employing video content in your marketing mix, you are seriously missing out on opportunities. Social media platforms give preferential treatment to native videos and customers increasingly prefer consuming information in this format over the written word.
While producing professional video content may seem overwhelming, it is much less daunting than it appears to be.
Related: Want to Create a Video Presence? Here’s How to Write, Shoot and Market Your Content.
Creating video content.
So, how would a company with limited budget and staff go about staying on top of video marketing trends? Easily, if you ask me.
The videos don’t have to be Hollywood quality and highly-rehearsed. Here are some tips on how to get started in the video marketing arena.
An entry level digital camera that produces a decent quality video can range from $80 to $200. Don’t shy away from occasional smartphone videos for social media as well. As long as the subjects are well-lit and the speech is clear, you’re golden. In fact, consumers prefer casual and relaxed videos to the staged ones.
The reason is authenticity and sincerity. Remember that “people want to do business with people and not brands.” Consumers want to see the human side of the brand; and videos are a perfect way to lift up the curtain.
Related: How to Build a Great Visual Brand Through Video Content
To save time on scouring for ideas, you can repurpose your old and new content. Start by identifying your best-performing blog posts and record them in a video format. Look for similarities among your most engaging posts – are they “how-to” tutorials, industry analysis or behind-the-scenes moments? You can also create a few videos highlighting your product’s benefits or compare it to the competition.
The length of the videos.
Don’t stress over how long your videos are.
It is actually better to keep videos under five – better yet, under three – minutes in length. This forces you to focus on the important information and cut down the fluff. Besides, shorter videos have a better chance at retaining your viewers through the whole video before they’re too bored or distracted.
Wistia analyzed millions of video views and discovered that 80 percent of people will finish a 30-second video; more than 50 percent of viewers will finish 5- to 10-minute video, and less than half will finish a video that’s dragging on for more than ten minutes. So, as a general rule, shorter is better.
Related: How to Make Room for Video in Your Content Strategy
In case you have lots of insightful content to share, you could cut one 30-minutes recording into three 10-minutes video series to build anticipation and interest of your audience. As with any of your branded content, you decide on how to best shape and distribute it.
With all of the great abilities to create videos in a variety of apps, it is still best to record them with a camera or a smartphone through its native application. This way, you will have greater control over post-production effects, as well as, freedom to upload it to multiple networks natively.
So, here are a few video marketing tips you could act on immediately:
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Go out and get a $100 camera, if you don’t have one yet.
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Identify your best-performing blog posts.
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Rework that content to sound natural when spoken out loud.
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Identify a few people who feel comfortable in front of a camera.
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Create and experiment.
Once you’re happy with the final result, upload it to all social media platforms you’re on. Currently, all social networks encourage native videos through better organic reach. You will also have a rich content library on all of your channels.
Related: The 4 Essentials of Video Content Marketing Success
Share it on your website as well; YouTube videos embedded in blogs might improve your SEO. You might even want to embed a screenshot of it in your newsletters and see if that will boost engagement and traffic.
Don’t stress out over producing lots of videos fast. Just get started, so you can begin seeing the initial benefits and results. By creating just two short videos a month, you will have lots of new exciting content. If you can, create more.
Finally, have fun with this and your existing and potential followers will definitely feel it and enjoy it with you!
JamesAllen.com Seeing Success with Video Marketing
Online diamond bridal jewelry retailer JamesAllen.com, which has been seeing great success using video to market its products on social sites like Facebook and Instagram, said merchants need to adapt the content to the audience based on where they are consuming information and what they want to see.
“It’s all for naught unless you choreograph the placement of your videos appropriately, and make sure you’re clear on who is going to see it and where,” said Johanna Tzur, CMO of JamesAllen.com. “From there you create video that’s primarily suited to the channel where it’s being viewed and the viewer’s mindset. If you just try to create what seems like an interesting piece of content in a silo without understanding where it’s viewed and by whom, the content is compromised.”
For instance, the video content will be different when remarketing to someone familiar with your site and your brand, vs. a new visitor, Tzur said.
“If you’re remarketing, you don’t have to spend as much time introducing yourself,” she said. “If someone was viewing something else in YouTube and is actually being interrupted in their journey, you need to deliver the message in the first five seconds without aggravating them. These considerations are important when creating video content. You need to be focused on the consumer and their mindset.”
Tzur said JamesAllen.com began using video in its marketing and promotions in 2015 and began ramping it up last year based on positive early results. The company also has its entire product collection captured in high-definition videos with 360-degree views, a key differentiator from competitors who only recently have introduced videos on limited product ranges.
JamesAllen.com video ads on Facebook drive nearly double the traffic of carousel ads, with a click-through rate that’s 285% higher, Tzur said. In addition, website visitors who come from the company’s video ads are 15% more likely to visit multiple pages.
“There’s also a 20% greater likelihood of a purchase from our Facebook video ads vs. carousel ads,” Tzur said. “It’s also important from an SEO perspective to have more video behind our brand to help us rank as highly as possible for organic searches. Today we’re seeing Google’s algorithms ranking video higher in online search than ever, with 62% of its searches including video. So it’s delivering great relevance and branding for SEO as well.”
Live Video Marketing Expert Joel Comm joins Switcher Studio as …
Louisville, KY, USA (August 17, 2017) – Makers of the original multi-camera streaming app, Switcher Studio, announced a new partnership with leading live video expert, marketing strategist, author and technologist Joel Comm, who will contribute to the company’s content and brand awareness campaign for its growing global footprint.
Louisville, KY (PRWEB) August 20, 2017
Makers of the original multi-camera streaming app, Switcher Studio, announced a new partnership with leading live video expert, marketing strategist, author and technologist Joel Comm, who will contribute to the company’s content and brand awareness campaign for its growing global footprint.
Comm, who sold a site to Yahoo! in 1998, wrote a New York Times Bestseller and created an iPhone app that went to #1 in the world, has since made live video a staple of his marketing and communications with his audience.
« Bringing Joel Comm on-board will bring a big value to our users, » commented Nick Mattingly, CEO of Switcher, Inc.. « He knows the tech, the strategy component and how to get people to find their WHY for going live. We are looking forward to working with Joel and bringing creators some great content. »
« Live video is the most significant development in social media since the invention of the smartphone, » said Comm. « Switcher has an easy to use product, good engineering and incredible customer support. I believe they can lead the market in mobile video creation on platforms like Facebook and YouTube for live video made with your iPhone or iPad. »
Comm has spent recent years building his career and personal brand around live video.
With Switcher, he will leverage his social-media following and live video know-how to help businesses and creators level-up their live video using the Switcher Studio mobile platform.
Along with outreach and education on his personal profiles, Comm will also contribute to the Switcher Facebook and YouTube channels and host « how-to » videos in which he’ll walk creators through some of the challenges they face when going live.
Founded in 2014, Switcher, Inc. has built a mobile production suite that allows content creators to use an iPhone or iPad as a portable video mixer. Easily add photos, videos, overlays, picture-in-picture, multiple angles and more. All you need is Switcher Studio and an iPhone or iPad – record the video output to your primary device and stream live video anywhere with an internet connection.
With its iOS app, desktop tools, cloud services and support, Switcher, Inc. aims to help businesses and creators get the most out of their live video to expand their audiences and grow.
Keep up with the latest in live video by joining Switcher’s user group on Facebook and signing up for the Switcher Studio blog
For the original version on PRWeb visit: http://www.prweb.com/releases/2017/08/prweb14616178.htm
Live Video Marketing Expert Joel Comm joins Switcher Studio as Brand Ambassador
Louisville, KY, USA (August 17, 2017) – Makers of the original multi-camera streaming app, Switcher Studio, announced a new partnership with leading live video expert, marketing strategist, author and technologist Joel Comm, who will contribute to the company’s content and brand awareness campaign for its growing global footprint.
Louisville, KY (PRWEB) August 20, 2017
Makers of the original multi-camera streaming app, Switcher Studio, announced a new partnership with leading live video expert, marketing strategist, author and technologist Joel Comm, who will contribute to the company’s content and brand awareness campaign for its growing global footprint.
Comm, who sold a site to Yahoo! in 1998, wrote a New York Times Bestseller and created an iPhone app that went to #1 in the world, has since made live video a staple of his marketing and communications with his audience.
« Bringing Joel Comm on-board will bring a big value to our users, » commented Nick Mattingly, CEO of Switcher, Inc.. « He knows the tech, the strategy component and how to get people to find their WHY for going live. We are looking forward to working with Joel and bringing creators some great content. »
« Live video is the most significant development in social media since the invention of the smartphone, » said Comm. « Switcher has an easy to use product, good engineering and incredible customer support. I believe they can lead the market in mobile video creation on platforms like Facebook and YouTube for live video made with your iPhone or iPad. »
Comm has spent recent years building his career and personal brand around live video.
With Switcher, he will leverage his social-media following and live video know-how to help businesses and creators level-up their live video using the Switcher Studio mobile platform.
Along with outreach and education on his personal profiles, Comm will also contribute to the Switcher Facebook and YouTube channels and host « how-to » videos in which he’ll walk creators through some of the challenges they face when going live.
Founded in 2014, Switcher, Inc. has built a mobile production suite that allows content creators to use an iPhone or iPad as a portable video mixer. Easily add photos, videos, overlays, picture-in-picture, multiple angles and more. All you need is Switcher Studio and an iPhone or iPad – record the video output to your primary device and stream live video anywhere with an internet connection.
With its iOS app, desktop tools, cloud services and support, Switcher, Inc. aims to help businesses and creators get the most out of their live video to expand their audiences and grow.
Keep up with the latest in live video by joining Switcher’s user group on Facebook and signing up for the Switcher Studio blog
For the original version on PRWeb visit: http://www.prweb.com/releases/2017/08/prweb14616178.htm
Minuteman Press International Launches New B2B Franchise Marketing Video – Working Together to Build Your …
In funny parody, moms lament the annoyance of multi-level marketing pitches
Like any mom on social media, Leeann Dearing and Michelle Fortin’s Facebook inboxes are flooded with messages from well-meaning acquaintances, asking them to try the latest multi-level marketing (MLM) product.
The hilarious moms behind Leeann and Michelle Think They’re Funny came up with a unique way to ask their friends to stop the madness — a catchy parody video called, « If You’re My Friend Then You’ll Buy This. »
« This video is for real, » Fortin told TODAY Parents. « I get solicited quite frequently and repetitively — some people just don’t know when to stop…it was getting out of hand, and that’s how the idea was born. »
The song, a parody of the Coldplay and the Chainsmokers hit, « Something Just Like This, » features Fortin as a pushy salesperson, who pressures Dearing to purchase everything from lip gloss to essential oils, even convincing her to sell the products herself.
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« My friend from years ago just went and sent me this, » Dearing sings in the video. « ‘I’m selling LulaRoe. Girl, you don’t wanna miss.' »
The chorus of the parody calls out direct sales products by name, comically referencing Stella Dot, Origami Owl, and Gold Canyon Candles, to name a few.
Dearing says the parody is not making fun of MLMs as a whole, but rather the annoyance of constant product pitches.
Leeann and Michelle Think They’re Funny
« We’re comedians, so the primary objective is to make people laugh…we believe that comedy is unifying and I love that we can laugh at ourselves together, » said Dearing. « Direct sales are here to stay and that’s not a bad thing…I know lots of women doing it right now, and I’ve purchased products from them actually. Our video was talking about the women who pretend to be friends to make a sale. »
The parody depicts a scene in which Dearing arrives at a coffee date with a potential friend, only to be pressured to sell body wraps. The comedy duo says it’s this part of the direct sales world that they take issue with.
« Motherhood is hard, and it’s really hard to find time for friendship honestly, so when someone you think is a friend is actually trying to sell you something — that hurts, » said Fortin. « Our MLM friends legit love the products they sell and need to make money. We get that, but let’s please be genuine about our intentions with one another up front. »
« There’s this idea that women are all very relational and make friends around every corner, but that’s not always true, » said Dearing. « Some women struggle to make new friends. If you think you’ve found one and then discover they wanted to sell you lip gloss, that can sting a little. »
Preparing Your Marketing for Vertical Video
David Lee, CEO of Shakr elaborates, as vertical video-based social media grows, businesses face a new world of marketing opportunities. However, it can be difficult to develop vertical videos. In three key steps, businesses can begin to easily incorporate vertical video content into marketing efforts
Social media platforms such as Snapchat and Instagram have boosted video content’s popularity to incredible heights. Because these apps are used on mobile devices, videos designed for social media must adapt to the vertical format. Just as any content shared on these apps must be vertical, video advertising has followed suit. The future of video ads is vertical. Vertical videos are gaining traction because their increased use of screen space creates a more immersive experience, but businesses find themselves without the resources to properly adapt their marketing to this new format.
As video-based social media continues to proliferate, combined with consumers’ increased engagement with vertical video, businesses are facing a new world of advertising and marketing opportunities. However, developing vertical video assets and incorporating them into marketing plans can be a heavy lift for many companies, particularly small-to-medium sized businesses – but it doesn’t have to be. Below are three steps businesses should take to begin incorporating vertical video assets with ease.
Establish your goals
The main appeal of vertical video is the opportunity to reach audiences in a new and engaging way. However, not all audiences are using vertical video platforms. Therefore, businesses must determine if their target audiences are using vertical video before making an investment in it. Once you’ve determined that vertical video is the right fit for their marketing plans, you must then decide what you want vertical video to accomplish.
Vertical video marketing is a powerful tool, but it must be implemented with a plan in mind like any other marketing campaign. Questions like “where do we want users’ clicks to land?” and “how will we re-target after the video is viewed?” can be helpful in developing an informed campaign and creating more targeted videos for the right platforms.
Plan your content
Once you have established goals, the video content must be compelling enough to execute them. Although the brand is top of mind when creating a video, the most effective videos put the viewer first. Videos should be brief and tell a story. Viewers are much more likely to watch a video in its entirety if it is 90 seconds or under. That goes by quickly, but it is all the time you need to tell a compelling story that sticks with audiences long after they’ve watched it.
To complement a strong narrative, choose compelling visuals that will keep viewers interested. Images are the backbone of videos, but they should be chosen carefully with the vertical orientation in mind. The classic wide frame shots won’t convert the same to vertical videos. Instead, the video should mainly be comprised of tighter shots with only one subject in focus that fit better on vertical mobile screens.
Develop your videos
Videos can be a large commitment of time and resources, so you should carefully consider how you can create the highest quality content at the lowest cost. When it’s time to create the content for videos, take photos, shoot videos, and create graphics in abundance so that they’re readily available for future videos and the business can avoid paying more for new shoots each time a video must be made. Previously, the typical approach was to produce only one video, leaving b-roll and cut footage unused. However, in a video-first world, this footage provides a great resource to keep content fresh and address growing ad fatigue and narrower target audiences.
Working with freelancers can be one way to create your videos on a tighter budget, but there are specific tools that you can leverage in the process as well – some may even be on your computer already like iMovie or Adobe Premiere Clip. In addition, my company, Shakr, allows businesses to easily create vertical videos with templates and built-in features. Technology has democratized the video creation process, and businesses of all sizes should leverage the many options now available for creating vertical videos on a budget.
Vertical video advertising on social media is a huge opportunity for companies to engage directly with their target audiences. The decision to prepare for vertical video creates a worthwhile, long-term vision for the business’ marketing efforts. Doing so will allow the business to keep up with technology as it continues to evolve. With careful planning, vertical video can be your business’ secret to engaged audiences, higher conversion rates, and more successful marketing campaigns.
Real estate video marketing: 3 ways to generate leads with social media
Real estate video marketing is possibly the most effective marketing method available to agents; it’s definitely one of the cheapest.
Katharine Loucaidou
Marketing-savvy agents are able to generate tons of new business with videos while spending next to nothing on advertising.
Recent guest Katharine Loucaidou has done it, and you can too.
During her interview with Pat Hiban, Loucaidou shared exactly how she creates, edits and markets her videos.
Read about three of the ways Loucaidou uses video to generate and convert leads in this post. You can hear all the details on her methods, including how she boosts her videos on Facebook, by listening to the podcast below.
Monthly market snapshots to capture local leads
The first way Loucaidou started marketing her real estate business with video was by creating monthly market snapshots.
After uploading her market snapshot vi…
Social Media Daily Offering a Top-Notch Video Marketing Service for Boosting Any Business
According to surveys, 43% of people want to have more video content. In fact, videos are the most powerful marketing tool at the moment. 4 out of every 5 consumers think that product/service demo videos are helpful. Most people (exactly 4 times more than the other) prefer to watch product videos to reading product descriptions. The list could go on, but all it boils down to is that video marketing rocks today and Social Media Daily embraces this.
Social Media Daily is a marketing company with many years of experience in helping businesses progress. They are always looking for new ways to boost their customers’ online presence. From now on, they can do this using an efficient video marketing service. It has a particular focus on YouTube, the leading online video platform.
Why Launch a Video Marketing Campaign on YouTube?
The obvious answer to this question is that YouTube has over a billion users. On average, 8 out of 10 people aged between 18 and 49 watch videos on this platform at least a few times a month. YouTube videos are actually beating prime-time television today and many people go as far as to watch them via their TV sets. Should the trend continue, there is a chance that cable networks will become obsolete sometime in the next decade.
One thing is for sure today, establishing a business’s presence on this platform is an essential marketing step. In fact, over 70% of businesses with more than 100 employees already have their own YouTube channels. Smaller companies still lag behind, but companies like Social Media Daily help change this situation.
Video marketing is both complex and simple. On one hand, a business must invest some resources to make high-quality presentation videos. However, the so-called ‘live’ unprofessional videos are also very popular today. There is also a great number of tools that help even non-professionals make pretty decent short clips.
What this means for a small business is that they can use the power of video marketing even with a limited budget. They will only need to invest into professional product/service presentations. In the meantime, the company can keep their channel ‘alive’ by posting short vlogs. This approach will also help them connect with their audience.
The new video marketing service from Social Media Daily is focused on boosting the efficiency of videos for business promotion. The company utilizes a variety of tools to provide their clients’ clips with the recognition they deserve. Social Media Daily has also recently started offering their service packages in a variety of languages.
Visit https://www.socialmediadaily.com for more details.
Media Contact
Company Name: Social Media Daily GmbH
Contact Person: Mr. Constantin Oesterling
Email: contact@socialmediadaily.com
Phone: +49 30 39 406 4112
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City: 10119 Berlin
Country: Germany
Website: www.socialmediadaily.com