Archives par mot-clé : video ads

Cash Me Ousside Hack Was Just A Rap Video Marketing Ploy

Since her turn from troubled teen to social media star, Danielle Bregoli’s “Cash Me Ousside” catchphrase has given her an incredible level of notoriety. Between videos with Kodak Black and various radio gigs, she’s stretching her 15-minutes of fame to the max.

Now, the 13-year-old Florida native turned a PR stunt over her Instagram page into a music video for Mook Boy’s “Juvy.”

Tuesday (March 7), it was thought both Instagram and Facebook pages were hacked as one video post deemed Bregoli “no idol” and “no role model.”

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A post shared by Danielle Bregoli (@bhadbhabie) on Mar 7, 2017 at 10:16am PST

According to a statement from her team, Bregoli actually linked up with visual artist and director Glassface to create “a commentary on the state of celebrity, current events and speaks on hysteria, fake news conspiracy theories.”

Bregoli might have almost been in another music video as she claimed Stitches tried to trick her into appearing in one of his visuals without approval from her team. But the Miami rapper denies manipulating the teen and had nothing but praise for her.

Looks like Dr. Phil created a monster.

Check out the video forMook Boy’s “Juvy featuring Danielle Bregoli above.

Five Reasons To Incorporate Video Into Your Next Marketing Campaign

To truly see success in any digital marketing campaign, online video is an absolute must. Whether your business’s online presence delivers traditional products or services, relevant newsworthy content and information, or is simply a direct landing page for lead generation, video can be a serious driver of return on investment on your campaign. Video has contributed to continuous annual growth in viewership and engagement, and there’s evidence to prove it.

According to MarketingLand, 62% of Google searches feature video, and it drives an average 157% increase in organic search engine traffic. In fact, in our own tests, videos shared on social channels generated more than 10 times the shares of text and still images combined.

As video marketing garners traction, so too does technology and ease of videography for even the smallest of businesses. The quality standards of video production have increased, and at the same time, the cost of production has radically decreased. Even « poor quality » video shot on a smartphone — void of professional lighting and audio — outperforms text and images alone. But of course, the better the video quality and audience relevance, the better the conversion rates.

The following are five reasons why video should be a part of your digital marketing strategy to ensure online marketing success:

1. It can improve search engine optimization.

Many factors can help increase the visibility of your site. One of these includes dwell time, which is the amount of time users engage with your website, from the time they click on a search engine listing to the time they return to the results or close their browser. Dwell time takes two factors into consideration: session duration and bounce rate. Video engages visitors for longer, which increases both of these factors. This not only improves dwell time that tells search engines like Google that your site’s content is trustworthy, but also helps build trust with your audience. Our experience shows that domain pages with embedded videos rank higher almost across the board.

I would also recommend using YouTube for hosting most video; Google does own YouTube, and YouTube seems to provide more signals to search engines. This can help build more trust and increase rankings than if you were to use other cloud video hosting services or host your own video. It also enhances speed, preventing bottlenecks and lag time for viewers.

If embedding a YouTube or other video channel URL, try using the word “video” in your page title, which could increase click-through rates on your campaigns.

WikiLeaks aftermath: Can you protect your phone or TV from spying?

The publication by WikiLeaks of documents it says are from the CIA’s secret hacking program describe tools that can turn a world of increasingly networked, camera- and microphone-equipped devices into eavesdroppers.

Smart televisions and automobiles now have on-board computers and microphones, joining the ubiquitous smartphones, laptops and tablets that have had microphones and cameras as standard equipment for a decade. That the CIA has created tools to turn them into listening posts surprises no one in the security community.

In a statement to CBS News, the CIA said it had no comment on the authenticity of the documents or the status of any investigation into their source. 

“CIA’s mission is to aggressively collect foreign intelligence overseas to protect America from terrorists, hostile nation states and other adversaries. It is CIA’s job to be innovative, cutting-edge, and the first line of defense in protecting this country from enemies abroad,” the agency said. “It is also important to note that CIA is legally prohibited from conducting electronic surveillance targeting individuals here at home, including our fellow Americans, and CIA does not do so.”

The agency also warned that the disclosure of hacking tools could allow America’s adversaries to take advantage of them, too. 

The release of the documents by WikiLeaks has prompted many questions about potential vulnerabilities.

Q: How worried should consumers be?

A: The intrusion tools highlighted by the leak do not appear to be instruments of mass surveillance. So, it’s not as if everyone’s TV or high-tech vehicle is at risk.

“It’s unsurprising, and also somewhat reassuring, that these are tools that appear to be targeted at specific people’s (devices) by compromising the software on them — as opposed to tools that decrypt the encrypted traffic over the internet,” said Matt Blaze, a University of Pennsylvania computer scientist.

The exploits appear to emphasize targeted attacks, such as collecting keystrokes or silently activating a Samsung TV’s microphone while the set is turned off. In fact, many of the intrusion tools described in the documents are for delivery via “removable device.”

Q: What can be done to prevent a compromised internet-connected device from communicating with spies?

A: Not much if you don’t want to sacrifice the benefits of the device.

“Anything that is voice-activated or that has voice- and internet-connected functionality is susceptible to these types of attacks,” said Robert M. Lee, a former U.S. cyberwar operations officer and CEO of the cybersecurity company Dragos.

That includes smart TVs and voice-controlled information devices like the Amazon Echo, which can read news, play music, close the garage door and turn up the thermostat. An Amazon Echo was enlisted as a potential witness in an Arkansas murder case.

To ensure a connected device can’t spy on you, unplug it from the grid and the internet and remove the batteries, if that’s possible. Or perhaps don’t buy it, especially if you don’t especially require the networked features and the manufacturer hasn’t proven careful on security.

Security experts have found flaws in devices — like WiFi-enabled dolls — with embedded microphones and cameras.

Q: I use WhatsApp and Signal for voice and text communication because of their strong encryption. Can the exploits described in the WikiLeaks documents break them? 

A: No. But exploits designed to infiltrate the operating system on your Android smartphone, iPhone, iPad or Windows-based computer can read your messages or listen in on conversations on the compromised device itself, though communications are encrypted in transit.

“The bad news is that platform exploits are very powerful,” Blaze tweeted. “The good news is that they have to target you in order to read your messages.”

He and other experts say reliably defending against a state-level adversary is all but impossible. And the CIA was planting microphones long before we became networked.

Q: I’m not a high-value target. But I still want to protect myself. How?

A: It may sound boring, but it’s vital: Keep all your operating systems patched and up-to-date, and don’t click links or open email attachments unless you are sure they are safe.

There will always be exploits of which antivirus companies are not aware until it’s too late. These are known as zero-day exploits because no patches are available and victims have zero time to prepare. The CIA, National Security Agency and plenty of other intelligence agencies purchase and develop them.

But they don’t come cheap. And most of us are hardly worth it.

GOP health care plan: Influential hospitals, doctor groups come out against House proposal

A constellation of influential groups representing the nation’s hospitals and physicians came out Wednesday against a House Republican proposal to overhaul the Affordable Care Act, marking the latest round of setbacks to the controversial plan.

Seven groups speaking on behalf of hospitals, health systems and medical colleges collectively added their “significant concerns” to the growing opposition, focusing on the prospect of sharply lower numbers of insured Americans if the GOP plan becomes law. Separately, the American Medical Association, a powerful lobbying group for physicians, rejected the bill for the same reason.

The new round of opposition underscored the challenge that proponents of the bill, known as the American Health Care Act, are facing. It came as the White House and House Republican leaders moved to try to overcome the surge of hostility to the measure from conservatives, Democrats and industry groups, while two House committees started debating the bill.

In a letter to Congress, the hospital groups, which included the American Hospital Association, wrote, “Our assessment of this legislation as currently drafted is that it is likely to result in a substantial reduction in the number of Americans able to buy affordable health insurance or maintain coverage under the Medicaid program.” They said they anticipated “tremendous instability for those seeking affordable coverage.”

The groups also addressed the proposed changes to Medicaid, warning that they would mean lost coverage and funding cuts for a program charged with caring for vulnerable children, elderly and disabled Americans.

AMA chief executive James L. Madara, a doctor, wrote a letter to congressional leaders released Wednesday expressing the same sentiment: “We cannot support the AHCA as drafted because of the expected decline in health insurance coverage and the potential harm it would cause to vulnerable patient populations.”

The list of organizations and lawmakers opposing the measure has grown quickly since the bill, which would repeal key parts of the ACA, was unveiled on Monday. The AARP came out against it Tuesday. Conservative advocacy groups such as Heritage Action for America, FreedomWorks and the Club for Growth have also rejected it.

White House press secretary Sean Spicer said Wednesday that administration officials, including President Trump, are engaged in a “full-court press” to sell the bill through local radio and television interviews and meetings with stakeholders.

On Capitol Hill, Speaker Paul D. Ryan (R-Wis.) expressed confidence the bill would eventually pass, even though some conservative House GOP members have railed against it, complaining it does not undo the ACA aggressively enough.

Trump planned to host a group of conservative leaders at the White House Wednesday night to discuss their concerns, Spicer said — the second night in a row Trump has huddled with players in the debate to discuss strategy.

At the same time, Spicer sought to pre-emptively discredit the Congressional Budget Office, a nonpartisan analyst that is preparing to report on how much the bill will add to the federal deficit. Next week, it will also forecast how many people could lose coverage if the measure is enacted.

“If you’re looking to the CBO for accuracy, you’re looking in the wrong place,” Spicer said, accusing the office of mistakes in its forecasts about the ACA.

Ryan described the proposal as a “conservative wish list” that would deliver on years of GOP campaign promises to reform the nation’s health-care system.

“This is the covenant we made with the American people when we ran on a repeal-and-replace plan in 2016,” he said at a news conference Wednesday on Capitol Hill. He later added: “I have no doubt we’ll pass this, because we’re going to keep our promises,” he said.

The developments highlighted the high stakes confronting Ryan as the committee work got underway. Republican leaders face stiff opposition to their proposal from both the left and the right.

In addition to the conservative complaints, Democrats decry the plan’s expected toll on vulnerable populations, and conservative Republicans say it would not go far enough in pulling back elements of the ACA. Moderate Republicans have also have pushed back on the plan, fearing it will harm those who obtained coverage under the ACA’s expansion of Medicaid.

“I do not think it will be well received in the Senate,” Sen. Susan Collins (R-Maine), a centrist, told Yahoo News.

By midday, the two House committees working on the bill were experiencing the kinds of partisan skirmishes expected to dominate the process over the next several weeks. The lack of a CBO score was a flashpoint in the committee hearings.

In a meeting of the House Ways and Means Committee, Democrats moved immediately to lambaste the bill and the process that produced it.

Rep. Lloyd Doggett (D-Tex.) offered a motion to delay the hearing for one week to allow for further hearings on the bill and to examine the CBO report. The motion was voted down on a straight party-line vote.

“Health care is too important, it impacts too many lives, to have a health-care bill jammed though in the same manner as President Trump’s immigration order,” Doggett said. “What this bill needs is some extreme vetting.”

The hearing dragged slowly into the afternoon with Democrats and Republicans repeatedly butting heads over the fairness of the process rather than the content of the legislation. The grinding process was occasionally punctuated with levity when Democrats offered amendments that were exact copies that GOP members offered in 2009 when the ACA was written.

In the House Energy and Commerce Committee, Democrats engaged in another procedural protest as they questioned why the majority had constrained most members to one-minute speeches, rather than three-minute speeches.

In a sign of how strained relations between the two parties have become, New Jersey Rep. Frank Pallone Jr., the panel’s top Democrat, repeatedly sparred with Chairman Greg Walden (R-Ore.) over parliamentary procedure once the House bill was called up for consideration.

As Pallone peppered Walden with questions and said Democrats were prepared to offer roughly 100 amendments, the Oregon Republican replied in an exasperated tone. “We’ll get through this,” he said. “Let’s all just settle down.”

But Democrats continued to press their objections, demanding that the committee clerk read the revised legislative proposal word-for-word rather than skip that step for the sake of time, as is customary.

An unlikely focal point in the House Energy and Commerce committee markup was the health panel’s chief counsel, Paul Edattel, who became the constant referee between Democrats and Republicans fighting out their differences over the bill by peppering him with factual questions about it.

White House Budget Director Mick Mulvaney played down worries about the missing cost estimate, predicting it would arrive Monday and noting that because the health-care plan is being considered under a special budget procedure known as reconciliation, it cannot increase the federal deficit after a period of 10 years.

“We all know [the bill] is going to score positive in helping out the deficit, to spending less money, another thing that conservatives should be supportive of,” Mulvaney said on MSNBC. “So I hear all the talk about the CBO score. The only question about the CBO: Is it going to be really good or is it going to be great when that number finally comes out?”

Ryan has a major ally in his corner — Trump, who wants the House bill approved quickly and without significant changes and has warned that not doing so will result in trouble for Republicans at the ballot box.

The White House has already spent several days targeting skeptical conservatives in a behind-the-scenes “charm offensive,” said Sen. Rand Paul (R-Ky.), who has emerged as the bill’s chief skeptic.

“Every conservative that’s come out publicly opposed to this has been called by the White House and is being cajoled and wooed by the White House to give in,” Paul said during an interview with MSNBC on Wednesday.

“But if conservatives stick together … we will have a force and a negotiation,” he said. “Because I don’t think they have the numbers to pass this at this point.”

Trump specifically called out Paul with a tweet Tuesday evening: “I feel sure that my friend @RandPaul will come along with the new and great health care program because he knows Obamacare is a disaster!”

Ryan has outlined three phases in which health-care reform would be achieved: first, via reconciliation, of which the current measures are a part; then, through regulations at the Department of Health and Human Services; and finally, the passage of other bills that would need more backing and could include the ability to buy insurance across state lines, a priority for conservatives.

Some Republican senators have complained that the process is still moving too quickly.

“I want to get it right. I don’t want to get it fast. And the Senate certainly will not just be jammed with whatever the House sends over here,” said Sen. Tom Cotton (R-Ark.) on MSNBC.

Elise Viebeck, Kelsey Snell, Dave Weigel, Karoun Demirjan and Robert Costa contributed to this report.

Marketing Strategies Today: Video blogging tips | Caribbean News …

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By Mitch Carson

Want to watch profits rolling into your business? Then go for online video blogging! It is deemed to be the future in Internet marketing.

Yes, blogging stormed into the world of Internet the long time ago; the same with sharing sites such as YouTube. But then not too many people find themselves techie enough to make their business videos and eventually upload them to popular hosting sites such as YouTube or comScore video metrics.

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Mitch Carson has been a pitchman on Home Shopping Network, CBS Radio host, and is the CEO of Impact Products Marketing in Los Angeles, CA. Reach him at mitch@mitchcarson.com or http://www.mitchcarson.com

But if you will take a look at the figures, you will be surprised at how much people are ready to view videos in just one day! With comScore Video Metrics alone, they have found out that there are about 161 million viewers who would watch about 157 video streams per viewer on a per-day basis.

What is more, YouTube has reported a roundabout of two billion ads being watched in just one day. From these numbers alone, you would know where your business can go if you will finally learn about online video blogging.

Find below some online video blogging tips on how you can start making your blogs to keep money coming in:

Create new and exciting topics in your videos

Keep in mind that it is not only the videos that are viral. Viewers can sense the emotions in the videos, so you better make it a point that when you do online video blogging, the topic is exciting and truly novel.

Otherwise, they might just lose interest at first glance of the blog. You’re wasting traffic; you lose your business leads. You lose the opportunity to gain viewers and increase your traffic; you lose your profits! It is that simple.

Make short and concise videos

Make it a point that the videos you will make are only about 15-30 seconds. Otherwise, you might bore the viewers and only drive them away. It has been confirmed that a 15- to about 30-second video ad can maintain the attention span of an audience.

Beyond that, they will surely click away from your video. If you get their attention, you can say you’ve been successful implementing viral video marketing on your video ads.

Ensure quality of both video and content

Last but not least, make sure that you take quality seriously when you do online video blogging. It is not only all about marketing. It goes beyond ensuring that there is quality at all times.

Quality is the number one indicator of a video’s success. Video marketing created in poor quality will not warrant any viewers.

Video blogging is one of the today’s most ideal strategies to sharing information on the web. This method is to train, educate or and engage viewers. Others have taken this method to advance brands, products, and political views, their supporters, or to share anything that would give viewers a decent laugh. Dissimilar to composed content, a video blog makes it simple to interface with watchers since it gives you a one-on-one feel that brings you « closer » to the viewer.

While video blogging may appear to be only a shoot-and-post method, it is more than that. There are sure rules that you have to follow after to be effective. It takes careful planning, fundamental hardware and instruments, ability and a lot of creativity.
Here are some tips you will discover as helpful:

Think about a unique concept

Try not to extend yourself, or invent brand new ideas. Think of an idea that will cause the interest and enthusiasm of viewers. Ask yourself, « Is my point significant? » « Will individuals consider my content and message valuable? » « Will it provide the interruption I needed? » Be inventive and extraordinary. You can build up your particular idea or get motivation from the work of other individuals and give it your particular slant and spin on the topic.

Select a memorable title and a proper summary

With the large number of recordings officially posted on the web, it is very hard to get the attention of viewers and encourage them to watch your video. One approach
is through the effective use of a catchy title. Think about a unique line, or a word that sticks out. Likewise, give a straightforward assessment so that your group of viewers will have an idea what they can expect from your video. Keep it short; however, it ought to give enough subtle elements to cause interest. One thing you ought to never forget is to be direct. Never give a false title or false expectation to your group of viewers.

Avoid plagiarism and respect copyrights

One thing to remember is never copy the work of others and claim it as your own. This would constitute copyright infringement. If you find an unusual topic and need to use another source or reference, then be sure to give credit to its source. Copyright infringement can get you into a legal situation that can be costly.

While video blogging will require additional assets, it is certainly justified regardless of the exertion as a feature of your web promoting attempts to have the video on a website page with the utilization of spilling video. Here are a few things you have to consider. Most importantly video blogging requires bigger site circle space. Next, you will likewise need to utilize a speedier server. In conclusion, this innovation is bolstered by a unique accumulation of projects.

Video blogging is a perfect stage for engagement for both individual and businesses. From a business perspective, it offers various advantages. Consider this as a platform to show the entire line of your items or services to potential clients.

Video blogging has certainly turned into an exceptionally compelling method for conveying and offering thoughts or items. It is an awesome method to interface with viewers. Along these lines, in the event that you are keen on extending potential outcomes in the virtual world through video web journals, then pull out all the stops. Explore online networking to express your thoughts and passions and to earn feedback from others.

Hawaii plans to sue to block new Trump travel ban

The state of Hawaii will ask a federal judge to block President Trump’s revised executive order barring the issuance of new visas to citizens of six Muslim-majority countries, according to a court filing.

The action — which lawyers for the state hope to file Wednesday in Hawaii — would mark the first formal legal challenge to the order, which the president signed Monday. Hawaii also sued over Trump’s first travel ban, and lawyers for the state told a judge in a court filing that they want to resume that litigation to ask for a temporary restraining order on the new directive.

Democrats and civil liberties groups had asserted soon after Trump signed a revised executive order that more litigation was all but certain because — in their view — the measure was still a thinly veiled Muslim ban. But the new order was substantially different from the first, and there were no immediate new legal challenges.

Washington Attorney General Bob Ferguson, who had successfully sued to freeze the first ban, said Monday that he needed more time to study the new one before deciding what to do next.

What Trump changed in the new travel ban View Graphic What Trump changed in the new travel ban

“We’re reviewing it carefully, and still have concerns with the new order,” Ferguson said.

The new order reduces the list of affected countries from seven to six — removing Iraq while keeping Iran, Somalia, Sudan, Libya, Yemen and Syria. It explicitly exempts legal permanent residents and current visa holders, blocking only the issuance of new visas for citizens of the affected countries for 90 days. It also spells out a lengthy list of people who may be eligible for exceptions, including those previously admitted to the United States for “a continuous period of work, study, or other long-term activity”; those with “significant business or professional obligations”; and those seeking to visit or live with family.

The new order keeps intact a 120-day suspension of the refu­gee program, and it declares the United States will not accept more than 50,000 refugees in a year, down from the 110,000 cap set by the Obama administration.

The new order is scheduled to take effect March 16, which would be March 15 in Hawaii. Justice Department lawyers have indicated that the administration intends to enforce the measure on that date, as they consider the court-ordered freeze on the previous ban no longer applicable.

Hawaii, in a motion joined by Justice Department lawyers, asked to present arguments on its legal challenge to the new order on the morning of March 15 and to file briefs before that.

The Justice Department has asserted that there is “no imminent harm” from the imposition of the new ban, as visa applicants typically have to wait months. To win a temporary restraining order, Hawaii would have to prove there was an immediate need for it.

In the long run, the state probably would try to prove that the executive order violates the establishment clause of the First Amendment in that it intentionally discriminates against Muslims.

On the campaign trail, Trump called for a “total and complete shutdown of Muslims entering the United States.” After the election, former New York mayor Rudolph Giuliani said: “So when [Trump] first announced it, he said, ‘Muslim ban.’ He called me up. He said, ‘Put a commission together. Show me the right way to do it legally.’ ” Those statements could be used as evidence against the administration.

The White House and U. S. officials have insisted that the executive order is necessary for national security reasons, and it is meant to target countries with terrorism problems — not a particular religious group.

Social Media Video Marketing Must Knows

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As was mentioned in Rebecca Moore s What’s on the Agenda for Marketing in 2017 post, video marketing is becoming increasingly important and profitable, particularly social media video marketing. Of course, to assume that video marketing is one and the same via all social platforms would be a mistake. Just like you wouldn’t post content the same way across all platforms, the video content that you create needs to be unique for each platform that you intend to use. Consider the differences and benefits discussed below for four of the major platforms when planning your social media video marketing strategy.

Video Marketing via YouTube

Since YouTube is entirely video content, it makes video marketing on YouTube a no-brainer. Of course with most people trying to take advantage of video marketing on YouTube, standing out and achieving better results requires a few best practices. Creating unique or unconventional content will be your first priority. With hundreds of hours of video available for audience consumption on YouTube, yours has to stand out from the rest. Ultimately people are on YouTube to be entertained and will steer clear of anything that seems boring, unoriginal, or purely promotional. You want to ultimately tell a story, not overtly sell a product. Aside from content, there are some basic marketing strategies – sort of SEO tips if you will – that you can implement to improve your video ranking on YouTube. This article explains many of them in good detail if you’re keen on trying your hand at them. This includes things like contextual keywords used to be found through a standard search and optimising your video advertisement. You should also experiment with video length and audience targets to see how your advertisements perform one against the other, then keep what works and build on it.

Video Marketing via Facebook

Despite YouTube’s video heavy content, when it comes to social networks and audience reach potential, nothing beats Facebook. With just under 2 billion users, the audience market and potential for exposure is just too big to ignore. And because Facebook videos begin playing automatically, you have added opportunity to hook your audience if you design your video correctly. Audio is only activated after a user clicks on the video, so don’t rely on sound to get your point across. Instead, use intriguing or compelling visuals to tell your story. Depending on the aim of your video, you need to create that video differently. Video on Facebook performs best, then, when it is focused – stick to one purpose and drive the message home. Since the option is there, you should be using audience targeting to your advantage. If your video won’t be appealing to everyone, then turn on custom audiences to ensure that you are reaching the correct target group. This will help you make more of an impact within your video reach. It is also best to keep videos concise and easy to consume.

Video Marketing via Twitter

Although often overshadowed by the likes of Facebook and YouTube, Twitter video marketing is not to be overlooked. In 2015 Twitter released some video statistics that showed a high engagement or 82% of users watching video on Twitter. The general consensus was that “Twitter users love video!” Twitter offers options to upload pre-made videos via file or YouTube link, or the added benefit of creating Twitter videos directly in the mobile app. This opens up the ability to harness spontaneity and create “in the moment.” The types of video content that tend to do well on twitter are informational how-to videos, product demonstrations, behind-the-scenes looks into brands, customer response videos from brands, interviews and events, and strangely enough even promotional videos – when done tastefully – are consumed well on Twitter.

Video Marketing via Instagram

Instagram is seeing video rise in popularity and importance, taking the “sharing content via images” backbone that Instagram has built to a new level. The major benefit of utilising Instagram for video marketing is its very specialised audience. Instagram, with over 600 million users, is an extensive network of eager people who are there specifically to consume visual content. Videos on Instagram can be up to 60 seconds long and you are able to add filters – one of the Instagram claims to fame. Despite the fact that Instagram does offer video ads, your content should nevertheless not be purely promotional. The Instagram audience is there to be awed and amazed, not to consume advertisements. In order to make your 60 seconds count, it is better to create intriguing content that shows your brand personality and utilises humour, as well as engages the community directly through user generated content.