Archives par mot-clé : video ads

Early Trump backer leads House panel probing links to Russia

WASHINGTON — Devin Nunes once said all he wanted to do was work on a dairy farm.

Now the Republican from the rural Central Valley of California is running one of the most scrutinized, complex and politically fraught congressional investigations in recent memory.

As chairman of the House intelligence committee, which holds its first public hearing on Monday, Nunes is at the helm of a probe of Moscow’s meddling in the 2016 campaign and the murky web of contacts between President Donald Trump’s campaign and Russia. It’s a potentially sprawling enterprise that spans continents, plumbs spycraft and dominates international headlines.

He’s a long way from raising cattle.

“I’m not asking for any profile,” Nunes told the Associated Press, when asked about his new place in the spotlight.

Until recently, the soft-spoken 43-year-old — dubbed a “normal dad” by friends — was hardly a fixture on the national news circuit. Now he is holding weekly press briefings and being asked to weigh in on daily twists and unexpected developments. At Monday’s hearing he will call FBI Director James Comey as a witness, an event that amounts to must-see television in Washington.

Nunes was not an early Trump backer, but was named to the transition team as an adviser on appointments.

The burden of leading a bipartisan, credible investigation into the integrity of the U.S. campaigns, not to mention the possible role of the new president’s campaign associates, is a heavy one not only for him but for many veteran lawmakers.

On the other side of the aisle, Democratic Sen. Mark Warner, of Virginia, has said the Senate intelligence committee investigation, which he is co-leading, is probably the most important thing he will do in his public life. Nunes says he does not feel the same way.

“Everything we do around here is really important,” Nunes said. “I wouldn’t put one in front of the other.”

It’s an understatement his friends recognize.

Nunes is a third-generation Portuguese-American, and he grew up working on his family’s dairy farm. As a teenager, he raised cattle and saved money to buy farmland with his brother, according to his congressional biography. He has degrees in agriculture and keeps his hand in farming through an investment in two California wineries run by a friend he met through his alumni network.

Rep. David Valadao, a Republican congressman from a district next to Nunes’ and fellow dairyman, said Nunes takes his job as congressman seriously. But, he said, aside from his work, “he’s a normal dad” to three young daughters.

“All I wanted to be was a dairy farmer,” Nunes told a group of high school students as he campaigned for his seat in Congress in 2002, according to an article in the Fresno Bee.

His education and childhood aspiration suited his political ambitions. Like many politicians from California’s interior farm belt, Nunes was well versed in agriculture and the water supply that supports it.

Nunes’ first entree into politics was as a member of the board of a local community college. He ran for Congress in 1998 and lost in the primary. In 2001, he was appointed by President George W. Bush to a California post at the U.S. Department of Agriculture.

He was only 28 when he won a hotly contested congressional seat, beating his Republican competitors in the 2002 primary by appealing to the concerns of ranchers and dairymen in his solidly conservative district.

Tom Barcellos, a Tulare County dairy producer who has known Nunes since he was a child, said Nunes was focused early on politics, without being showy.

“He knew what he wanted and he did his research, and he didn’t blow a lot of smoke,” Barcellos said.

He was spotted by Republican leaders as a party loyalist and he was named to a leadership position during his first term in Congress.

He vied for the chairmanship of the intelligence committee in 2014. While competing against more senior members, he proved a better fundraiser, bringing in far more money for his party than his competitors for the chairmanship. While many congressional committee leadership positions are based on seniority, the House intelligence committee leadership was chosen by then-House Speaker John Boehner.

Monday’s hearing will be the latest spotlight on the tension between Nunes’ loyalty to Trump and his commitment to a thorough, bipartisan investigation.

The congressman’s independence has already been questioned. Last month, the White House enlisted him to push back on a news article it didn’t like about Trump associates’ ties to Russia. The congressman has said he did nothing improper when he reached out to a reporter.

Nunes has not appeared to relish the role of Trump defender. He’s described Trump as a “political neophyte.” Asked about Trump’s tweeted claims that former President Barack Obama wiretapped his phones, Nunes’ response did little to help quiet the controversy.

“Are you going to take the tweets literally?” Nunes said. “If so, clearly the president was wrong.”

___

Burke reported from San Francisco. Researcher Jennifer Farrar in New York contributed to this report.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Trump and Republicans face a fresh test to shape Supreme Court, assert their power with Gorsuch hearings

When Judge Neil Gorsuch arrives on Capitol Hill on Monday morning to begin his confirmation hearings for a seat on the Supreme Court, he will give President Trump his first chance to make a lasting imprint on the federal judiciary — and Republicans a fresh test to work their will now that they control all of Washington’s levers of power.

Gorsuch, a federal appeals court judge from Colorado, was promoted by conservative legal activists because of his sterling credentials, a decade of right-of-center rulings and his allegiance to the same brand of constitutional interpretation employed by the late justice he would replace, Antonin Scalia.

“Single best thing the president’s done,” said Sen. Lindsey O. Graham (R-S.C.), a frequent Trump foil who predicted Republican unity on the matter and an easy victory for the president following the string of controversies that Trump has wrought since he took office.

All of that also sets up a stark dilemma for Senate Democrats. Monday brings their newest opportunity since the confirmation hearings of Trump’s Cabinet to take a stand against a young administration that has horrified liberal Americans with efforts to strip away provisions of the Affordable Care Act, impose an entry ban on some immigrants and deeply cut federal agencies.

The left also remains angry about a Supreme Court seat that has sat vacant since Scalia died 13 months ago, after which Senate Majority Leader Mitch McConnell (R-Ky.) decided to block a hearing for President Barack Obama’s selection for the seat, Judge Merrick Garland of the U.S. Court of Appeals for the D.C. Circuit.

President Trump introduces Judge Neil Gorsuch as his Supreme Court nominee Jan. 31. (Jabin Botsford/The Washington Post)

Gorsuch seemed to forecast what might await him from Democrats in a 2002 column he wrote lamenting the state of the Supreme Court nomination process: “When a favored candidate is voted down for lack of sufficient political sympathy to those in control, grudges are held for years, and retaliation is guaranteed.”

Yet Democrats are divided about how to take on a genial jurist who has made few waves in the weeks since Trump nominated him and he began meeting with lawmakers on Capitol Hill.

Gorsuch “is a bit of a puzzle,” said Sen. Dianne Feinstein (D-Calif.), the top Democrat on the Senate Judiciary Committee. “We’re going to try to put those pieces together so that the puzzle is complete and we have an understanding of what kind of a fifth vote will be going on the court.”

Asked about what more she hopes to learn about Gorsuch’s stances, Feinstein said: “Voting rights. Right to choose. Guns. Corporate dollars in elections. Worker safety. Ability of federal agencies to regulate. All of the environmental issues — water, air.”

Senators and their staffs are also examining Gorsuch’s role as a high-ranking official in the U.S. Justice Department at the time the George W. Bush administration was dealing with Guantanamo Bay detainees, reports of torture and anti-terrorism policies.

A new trove of materials released this weekend show Gorsuch playing a central role in coordinating legal and legislative strategy, but portraying himself as reconciling the many opinions of those in the administration rather than driving policy.

“I am but the scrivener looking for language that might please everybody,” he wrote in one email.

Supreme Court nominee Neil Gorsuch during a meeting with Sen. Heidi Heitkamp (D-N.D.) on Feb. 8. (Bill O’Leary/The Washington Post)

Four days of hearings are set to begin Monday, when Gorsuch will sit and listen for several hours as members of the Judiciary Committee read opening statements. He is poised to deliver his opening statement on Monday afternoon, giving senators and the nation an early indication of how he might serve on the court.

On Tuesday and Wednesday, Gorsuch is set to face at least 50 minutes of questioning by each member of the panel. The proceedings are expected to conclude Thursday with a panel of witnesses speaking for or against Gorsuch.

Some of the issues that normally animate Supreme Court confirmation hearings won’t depend upon Gorsuch. Decisions from last term showed there was still support on the court for limited affirmative action in higher education, for instance. The majority that found a constitutional right for same-sex couples to marry remains. And whatever Gorsuch’s position on abortion rights, Justice Anthony M. Kennedy’s vote to strike down a Texas law last year reaffirmed the court’s rulings that say government may not pass restrictions that unduly burden a woman’s right to an abortion.

But Gorsuch would probably reinforce the court’s pro-business image and skepticism about some significant environmental programs begun under Obama. His past decisions show him to be extremely protective of the rights of those who object to even generally applicable government laws and regulations that they say violate their religious beliefs.

If Gorsuch is approved in time for the court’s April hearings, he could play a significant role in a separation of powers case in which a church complains it was illegally denied a state grant. A conservative movement to curb the power of labor unions — stalled last year by Scalia’s death — is sure to resume. Cases involving legal protections for gay and transgender people are likely to arrive at the court soon.

Beyond their questions about Gorsuch’s own record, Democrats plan to use his confirmation hearing to question the overall direction of Chief Justice John G. Roberts Jr.’s court.

“When I hear my Republican colleagues say, ‘We want another judge like Scalia, who isn’t an activist,’ I say, ‘What are you talking about? This has been an incredibly activist court,’ ” said Sen. Al Franken (D-Minn.), a member of the Judiciary Committee. “So I want to ask him” about that.

The future of the court was a significant factor in Trump winning over conservative voters who might otherwise have been uncomfortable with the candidate’s ideology, values and personal history.

“Even if people don’t like me, they have to vote for me,” Trump said at a rally in Virginia last year. “You know why? Justices of the Supreme Court.”

In November exit polls, more than 1 in 5 voters said that Supreme Court appointments were “the most important factor” in determining their choice; of those voters, 56 percent went to Trump.

Sen. Ted Cruz (R-Tex.), Trump’s final opponent in last year’s presidential campaign, described the Gorsuch pick as “the most transparent Supreme Court selection process in modern times” because Trump drew Gorsuch from a list of 21 candidates supplied to him by conservative legal groups during the campaign.

Gorsuch’s nomination “is not the product just of ordinary Washington political decision-making but rather a presidential election decided by the American people,” Cruz said.

Not a single Democrat, meanwhile, has pledged support for Gorsuch. That is partly fueled by a liberal base agitating for a win since Trump was inaugurated on Jan. 20. Unable to block the large majority of Trump’s executive branch nominations, some Democrats want to draw blood and force Gorsuch to clear procedural hurdles that require 60 senators to vote in his favor. Republicans have only 52 members in the upper chamber, so they would need eight Democrats to cross the aisle and vote with them.

Mounting a filibuster to force such a vote could amount to a declaration of war against Republicans that some Democrats, particularly those from conservative states that voted for Trump last year, may be unwilling to do.

“The reality is that there is political pressure on them,” Caroline Fredrickson, president of the liberal American Constitution Society, said of Democrats. The Supreme Court is different from other choices Trump will make, she said, because “this is forever, or at least for the rest of my lifetime.”

Democrats have expressed specific concern about Gorsuch’s record of independence following Trump’s criticism of the judiciary, including his remark about the “so-called judge” who struck down his first entry ban. Afterward, Gorsuch called Trump’s attacks on the courts “demoralizing.”

Senate Minority Leader Charles E. Schumer (D-N.Y.) said Republicans should expect Democrats to question Gorsuch aggressively because “we’re in a new world” in which Trump is pushing the limits of his Constitutional authority. Knowing where Gorsuch stands on that issue is critical, he said.

“I have deep, deep doubts about him and his judicial demeanor, and the fact that he appears to be a calm, erudite person is not the key issue here,” Schumer said. “There are lot of people like that. It’s what goes into how he decides cases.”

Sen. Richard J. Durbin (D-Ill.) said he will ask Gorsuch to weigh in on Trump’s push to implement an entry ban on visitors from certain majority-Muslim countries, because “the Supreme Court in the near future will be tested on constitutional questions involving separation of powers.”

Franken and Sen. Amy Klobuchar (D-Minn.) said they want to press Gorsuch on his cases involving campaign finance law, while Franken said he will also focus on Gorsuch’s record on voting rights and women’s reproductive rights. Sen. Patrick J. Leahy (D-Vt.) said he plans to use documents provided by the Justice Department to ask Gorsuch about his years working for Bush on such matters as executive authority and the interrogation of terrorism suspects.

Gorsuch “is going to have to establish very much that he’d be independent of any president and that he’s going to uphold the rights of all Americans,” Leahy said. “He’s got a lot of work to do in that regard.”

Many conservative activists and GOP lawmakers say that the laundry list of Democratic concerns is evidence that they don’t quite know how to pin down Gorsuch.

Questions about Gorsuch’s potential independence from the Trump White House or conservative causes will be “an exercise in self-contradiction for the Democrats,” said Leonard Leo, who has been advising Trump on judicial matters and is on leave from his role as executive vice president of the conservative Federalist Society, which helped advise Trump on his list of potential court nominees.

“They want Judge Gorsuch to say, ‘I’m my own man, I’m independent, I’m going to evaluate the actions of the executive branch on their own merits without regards to the president or any political issue,’ ” he said. “And then 10 minutes later they’re going to ask him to promise how he’s going to rule on Roe v. Wade and every other case that comes before the court.”

“There’ll be an effort to use him as a piñata to jam the president,” Leo said, later adding that such attempts would be “unfortunate and inappropriate.”

And there could be other issues to emerge. With only eight members and the threat of ideological deadlock, the court has seemed reluctant to accept some controversial cases.

Gorsuch’s nomination to replace Scalia, with whom he shares an “originalist” philosophy of constitutional interpretation, is in some ways like other recent replacements — by some measures a zero sum, ideologically speaking. Bush’s two nominees, Roberts and Samuel A. Alito Jr., also replaced Republican nominees. Obama’s choices of Sonia Sotomayor and Elena Kagan took the places of liberals.

But justices’ ideologies are not predictable purely by virtue of the party of the president who nominated them. Alito’s replacement of the more moderate Sandra Day O’Connor moved the court to the right on several issues, including abortion, voting rights and campaign finance law.

“I don’t accept the premise that it’s ‘Scalia’s seat,’ ” Durbin said. “I don’t know what the next seat will be or when it will be, so I take each of them seriously.”

Watching how Gorsuch fares will be the eight current members of the high court, who have said very little publicly in the past year about their diminished ranks.

Weeks before Scalia’s death, Roberts told an audience in Boston that public skepticism concerning the court starts with the Senate confirmation process. Decades ago, two of the court’s most controversial justices — Scalia on the right and Ruth Bader Ginsburg on the left — were confirmed practically unanimously, he said.

But the three “extremely well-qualified” nominees who followed Roberts — Alito, Sotomayor and Kagan — were approved largely on party-line votes.

“That suggests to me that the process is being used for something other than ensuring the qualifications of the nominees,” Roberts said.

Skittish Republicans acknowledged that Trump could still spoil Gorsuch’s chances. Graham said it could happen “if the president tweets any more about judges.”

Said Sen. John Cornyn (R-Tex.), the chamber’s second-ranking Republican: “I think the best thing the White House could do is just let the Senate do its work.”

Karen Tumulty contributed to this report.

‘Hail! Hail! Rock ‘n’ Roll’ Director Remembers ‘Diabolical’ Chuck Berry

Filmmaker Taylor Hackford, who directed Chuck Berry‘s classic 1987 documentary Hail! Hail! Rock ‘n’ Roll, penned a tribute to Berry following the rock legend’s death Saturday.

« He was the most important figure in rock ‘n’ roll. Every rock ‘n’ roll guy starts by playing Chuck Berry songs, » Hackford wrote for the Hollywood Reporter.

In the remembrance, Hackford reminisces about the « difficult » shoot for Hail! Hail! Rock ‘n’ Roll and how Berry would often conspire against his own documentary.

« Chuck was more difficult than any movie star I’ve ever worked with, » Hackford wrote. « More complicated, more difficult, more diabolical. Diabolical is a fitting term. At the same time, I totally loved him. »

Hackford reaffirmed the story about how – despite Universal giving Berry $500,000 for the rights to his music in the documentary – the guitarist refused to partake in the first day of shooting unless the producer physically came up with more money, which was delivered to him in a brown bag.

« I love Chuck Berry, but every day was a negotiation. It is not an exaggeration to say he was the most difficult star I have ever known, as complicated and talented as anybody I’ve ever met. He let me inside his life — up to a point, » Hackford added. The director would later helm another film about a music legend, the Ray Charles biopic Ray.

The Rolling Stones’ Mick Jagger, Keith Richards and Ronnie Wood, the Beach Boys’ Brian Wilson and the Beatles’ Ringo Starr were among those to pay tribute to Berry following his death Saturday.

« Chuck Berry defined rock ‘n roll guitar, he was a fantastic performer, but more importantly, he was the first great rock ‘n roll songwriter, » Hackford added. « All of them — the Rolling Stones, the Beatles, Bob Dylan, Prince — they’ve all said they wouldn’t be there without Chuck Berry. And he did it over and over again. »

The Psychology of Video Advertising

Google's 'Friends Furever' video targets users' soft-spots, letting emotions, not facts, drive attitudes toward its Android product.
Google’s ‘Friends Furever’ video targets users’ soft-spots, letting emotions, not facts, drive attitudes toward its Android product.  Credit: Google via YouTube


In a 2016 study of marketing professionals and online consumers, 88% of marketers stated video was an important part of their marketing strategy, while 69% of online consumers said they would rather watch a video than read a product explanation. In a different study, statistics prove that businesses using video grow company revenue 49% faster than companies without video content.

Why has video assumed this dominant role?

The theory

Taking a psychological view of advertising, there are two key ways that ads can be persuasive: the central route and the peripheral route.

The central route refers to situations whereby the consumer is invested, in the sense that they want or need the product, and thus can make thoughtful decisions based on facts and logic.

The peripheral route is where the receiver does not think carefully about the communication itself, and instead makes decisions based on superficial stimuli, also known as « cues. » Cues can include colors, music, storytelling and more. In the peripheral route, content and facts may be ignored or overlooked.

Video — a success story

Video ads generate far more emotional cues than a photo can, with the ability to tell an extensive story and appeal to a wider range of senses.

Videos trigger the central route for some people and the peripheral route for others, two avenues that eventually converge with a common goal: to sell a product or service by selling an underlying idea. It’s ideas that evoke specific emotional responses: joy, pride, sadness, anger, laughter, nostalgia, etc. These emotions fuel passion, and drives human behavior while building a brand relationship with an audience.

Armed with this insight, the question becomes: are content directors equipped with the tools they need to tell the product’s story in a video format that uses both avenues to reach the hearts and minds of their target audience? This becomes even more challenging given that the average attention span for video viewers is 8.25 seconds, down from 12 seconds in 2000.

Contrary to popular belief, a video advertisement does not need to go viral to be successful. But studying videos that do go viral is useful to assess which tactics best influence consumers.

Google‘s « Friends Furever » video spot for Android features a series of unlikely animal friends frolicking together, set to upbeat music. Animals have little relevance to mobile phone operating systems, but the use of cute critters seems to be a foolproof tool to grab attention. This video now has over 27 million views on YouTube. By targeting users emotional soft-spots, Android’s video marketing team successfully employed cues that created a positive effect on consumers — letting emotions, not facts, drive attitudes towards the product.

Intel’s five-part series titled « Meet the Makers » shows inspirational stories of people using their products in innovative and exciting ways to change and even save people’s lives. These videos display the efficacy of flagship Intel products by showcasing both courage, creativity, determination and positive uses of technology in the world, with a very emotional and human touch, appealing to both logic and sentiment. The result? A successful marketing campaign.

A basic how-to

By applying psychology to video advertising, we can begin to map out a marketing strategy for preparing video content. First, audiences must be identified along with both the facts and emotions that drive them to make decisions. Is the target audience retirees? How should they be approached differently than, say, millennials? Once we have discerned our target audience and what makes them tick, we can construct a story that will wind them up and get them going. Colors, music, sound, design and other technical aspects must then be carefully crafted to fit the story and stimulate the senses of the targeted audience.

Ultimately, psychology provides the perfect tool for creating a successful marketing video.

White House remains defiant over wiretap claims as British call report ‘ridiculous’

President Donald Trump defiantly refused to back down Friday from his explosive claim that Barack Obama wiretapped his phones, and sidestepped any blame for the White House decision to highlight an unverified report that Britain helped carry out the alleged surveillance.

In brushing off the diplomatic row with perhaps America’s closest ally, Trump also revived another: the Obama administration’s monitoring of German Chancellor Angela Merkel’s calls.

« At least we have something in common, perhaps, » Trump quipped during a joint news conference with Merkel.

Merkel, who was making her first visit to the White House since Trump took office, looked surprised by the president’s comment, which he appeared primed to deliver. The Obama administration’s spying infuriated Germany at the time and risked damaging the U.S. relationship with one of its most important European partners.

Is Live Video the Future of Content Marketing? – CMSWire


Live video marketing has tangible benefits for brands, marketers and consumers. PHOTO: Pexels

In the weeks leading up to the launch of Facebook Live, reports circulated that Mark Zuckerberg was “obsessed” with live video. The fact that Zuckerberg pushed out live video on Facebook and Instagram within months of each other speaks to the truth in that story.

The leaders of Twitter followed by launching their own Periscope-powered live video feature in late 2016.

But what is it about live video that’s making social media giants clamber towards it with such haste? And more to the point, what does this all mean for content marketing?

Benefits of Live Video Marketing

According to research compiled by Twitter, live streaming an event increases brand favorability by 63 percent.

Twitter acquired Periscope in 2015 for $86 million.

Furthermore, 80 percent of Livestream’s survey respondents prefer live video from a brand to social posts. In other words, the contemporary consumer is thirsty for live video.

The reasons for that thirst is no mystery. On the contrary, live video marketing has some tangible benefits for brands, individual marketers and consumers themselves.

Live Video Is Accessible

If you have a smartphone, you can go live to the world right now.

There are no technical requirements, and better yet, there’s no need to spend hours preparing the content — a point which I will prove later in this article.

Live Video Is Personal

Perhaps the greatest aspect of live video is its unique ability to cut through the forced professionalism and rehearsed facades we see in so many other content marketing mediums.

When you’re live, there’s no time to plan your next sentence, and there’s no script to help you handle questions and comments as they roll in. It’s just you — the real you.

Live Video Is Interactive

Live video empowers marketers to interact with their audience in a way that no other medium allows.

For example, you can take a question live on air from the comments section, answer it and then partake in some back and forth discussion with the questioner as the world watches on.

This enhanced level of engagement isn’t just great for attracting more social media comments, it also helps create a stronger and more personal bond between the streamer and the audience.

Live Video Evokes Urgency

There’s something about a live stream on social media that makes me want to tune in and stay watching — even if the streamer isn’t somebody I typically pay much attention to.

The numbers also prove that I’m not alone in this, as studies show that people spend 3X longer watching live video compared to video that is no longer live.

Live Video Can Be Ephemeral

Live video has all the benefits of being ephemeral (à la Snapchat) without actually having to disappear once the live fun stops.

Other than Instagram, all major social media platforms continue showcasing your videos on your feed long after the stream ends. Thus, there’s nothing to stop you from taking those previously live streams and using them for further content marketing later on.

You can transcribe them into blog posts, chop them up into small videos for YouTube or extract a small clip for your homepage.

Live Video Marketing Examples

Live video marketing may be the future, but it’s also the present. Here are some examples of live video working for content marketers today.

Enterprise Marketing With Live Video

Turkish Airlines became the first airline to broadcast a flight live on Periscope, giving viewers a sneak peek in the cockpit and other areas of the plane. According to Twitter’s case study, the live feed reached 4.5 million people and received 290,000 Periscope likes.

Turkish Airlines attracted 5,000 new followers with one Periscope live stream.

Car manufacturing giant General Motors also leveraged live video when it unveiled the first ever Chevrolet electric car at CES 2016. More than 57,000 people tuned in, resulting in just under 2,000 Facebook likes.

These two live video marketing campaigns perfectly exemplify the way live video can be used with very little preparation or investment. Both the Turkish Airlines flight and the Chevrolet presentation were going to happen anyway — the two brands simply set up a smartphone to stream it all.

Personal Branding With Live Video

Two big players in the personal branding space have made live video an integral part of their marketing strategies.

Tony Robbins, the self-improvement and business mentor, regularly appears on Facebook Live with the likes of Business Insider and Arianna Huffington.

According to a Robbins, “Facebook Live is one of my favorite tools at this stage. We get three-quarters of a million people [watching]. It’s like having your own show.”

Gary Vaynerchuk, the founder of VaynerMedia, is also an advocate for live video. He records many of his Ask Gary Vee shows on Facebook Live, with some episodes gathering over 450,000 viewers. Vaynerchuk also dabbles in impromptu QA sessions on Instagram Live.

From a personal branding perspective, live video marketing makes absolute sense. It further strips away any inauthenticity, promotes dialogue and makes the viewer feel closer to the streamer.

Where Are the Streams?

As previously mentioned, major social media platforms have high hopes for live video. But as usual, each one is approaching the trend in its own way.

If you’re looking to launch a live video marketing campaign, here are the most intelligent places to host your live feeds

Facebook Live

“[In a] few years from now, the vast majority of the content that people consume online will be video.“

That’s what Mark Zuckerberg claimed in 2016 at the Mobile World Congress, and just a few months later, his two platforms (Facebook and Instagram) were hosting live streams.

Today, Facebook’s algorithm looks favourably upon live video — which likely has something to do with the fact that Facebook users comment 10X more on live videos than they do on regular videos. As a result of this high engagement rate, Facebook recently announced that ads are coming to Facebook Live.

Snapchat

The unique role of Snapchat marketing in the enterprise space is now way too big to ignore.

Although you can’t technically go live on Snapchat, the app offers a unique halfway-house between live video and traditional video. Plus, the fact that Snapchat users share 9,000 snaps every second is reason enough to experiment with it.

Instagram

With well over 600 million users, Facebook-owned Instagram is definitely worth streaming on.

Instagram borrowed (read: stole) its “Stories” feature from Snapchat, and then proceeded to go a step further by letting users stream live video that disappears once the stream ends. That makes it the only major platform to offer ephemeral live video by default.

YouTube

Although YouTube is the oldest video sharing platform on this list, it’s showing no negative signs of ageing.

In fact, internet surfers now watch more than 1 billion hours of YouTube video every single day.

As the mack daddy of the video scene (and, since it’s owned by Google), YouTube serves up three distinct ways to go live — providing more flexibility than all its live streaming competitors.

  1. Stream Now: the fastest way to go live via YouTube from a desktop machine.
  2. Event Streaming: if you want to live stream an event, this option gives you greater control of the live stream. For example, you can preview before you go live and configure backup redundancy streams.
  3. Mobile Streaming: this live streaming option is most comparable to the offerings of Facebook and Instagram. After a mobile live stream ends, an archive of the stream is saved to your channel and you have the option to edit the privacy setting (including setting it to private) or delete the archive.

Twitter

Twitter is still struggling with its abuse and algorithm issues — but its $86M acquisition of the live streaming app Periscope has fused the two apps together to give Twitter users a faster way to start live streams. Like Facebook Live, Periscope allows for permanent playback after a live stream ends.

Furthermore, Twitter and its partners created 600 hours of live video content from a total of 400 events in the last quarter of 2016 — an indication that Twitter is gambling on live video to pull it out of the rut it finds itself in.

Content Marketing 2.0

Live video disrupting the content marketing scene in a way we haven’t seen in years — and thus, it’s ushering in the era of content marketing 2.0.

Gary Vaynerchuk hosting a live QA on Facebook Live.

In this new era of content marketing, the consumer is in love with video that’s live, interactive and authentic.

It’s no longer enough to sit a CEO down in a well-lit studio to answer vetted questions with scripted answers. Today, good video content is live and spontaneous engagement sessions with your customers via Facebook Live. It’s giving the world a behind-the-scenes peek of your head office on Periscope. It’s documenting your entire corporate event on Snapchat.

Most importantly, it’s about connecting with your audience in the moment — as humans always have.

And here’s the kicker: unlike blog posts and pre-recorded webinars, over-preparation with regards to live video is a bad idea. Instead, live video performs best when it’s used to casually expose the raw personality of a brand in its natural habitat.

Don’t get me wrong, good old fashioned words will always be relevant — but a good content marketing strategy now absolutely requires live video.

EMT killed in the Bronx after man steals ambulance, runs her over as partner watches (GRAPHIC VIDEO)

An FDNY emergency medical technician and mother of five was killed and her partner was injured in the Bronx Thursday when a man stole their ambulance and ran over one of the first responders, officials said.

EMT Yadira Arroyo, 44, a 14-year veteran of the FDNY, died at Jacobi Medical Center, where her partner, EMT Monique Williams, 31, was treated for minor injuries, sources said.

“They were acting very bravely, they certainly wanted to continue on their way to the call,” FDNY Commissioner Daniel Nigro said after meeting with Williams and Arroyo’s families at Jacobi.

The nightmare unfolded in Soundview around 7:10 p.m. when the pair realized that a man was riding on the back bumper of their ambulance as they responded to a call about a pregnant woman, officials said.

Getaway driver in Bronx mugging suspected of robbing strippers

Witness Anis Nagi, 40, said he and others flagged down the ambulance when they saw the man riding on the back.

Emergency staffers attend to the EMTs struck by an ambulance in the Bronx.

Emergency staffers attend to the EMTs struck by an ambulance in the Bronx.

(SwavyJayBeats via Twitter)

Police are seen at a Bronx intersection where two EMTs were struck by their ambulance. 

Police are seen at a Bronx intersection where two EMTs were struck by their ambulance. 

(SwavyJayBeats via Twitter)

The ambulance drives onto a sidewalk after striking two EMTs in the Bronx. 

The ambulance drives onto a sidewalk after striking two EMTs in the Bronx. 

(SwavyJayBeats via Twitter)

The deranged joyrider — identified by sources as Jose Gonzalez — jumped off and tried to steal a backpack from a 21-year-old, sources said. The medics pulled over and tried to help.

“The female EMT came out of the vehicle,” Nagi said. “She left the door open.”

The 25-year-old Gonzalez started to walk away, but then turned back and went around Arroyo to the cab of the ambulance and got into the driver’s seat, officials said.

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“This person had no business being in this ambulance,” Nigro said.

The ambulance is seen on Watson Ave. in the Bronx as police investigate the incident Thursday. 

The ambulance is seen on Watson Ave. in the Bronx as police investigate the incident Thursday. 

(Sam Costanza for New York Daily News)

As the emergency medical workers struggled with the man on both sides, the vehicle throttled backward — knocking Arroyo down.

“He reversed so hard and she was dragged,” Nagi said. “He ran over her and she went under the wheels.”

Video of the horror shows the ambulance backing up into a green taxi before lurching forward, the driver’s side door ajar, and cutting across traffic.

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Arroyo can be seen being dragged beneath the wheels of the massive vehicle for at least 15 feet.

FDNY EMT Yadira Arroyo was struck and killed when a man commandeered her own ambulance on Thursday. 

FDNY EMT Yadira Arroyo was struck and killed when a man commandeered her own ambulance on Thursday. 

(FDNY)

The ambulance then turned onto Watson Ave., slammed onto the sidewalk and hit a parked car, officials said.

The EMT’s motionless body was left in the middle of the street.

A second video shows the stunning aftermath of the carnage.

Gonzalez, who sources say has a lengthy criminal record, was tackled by passing MTA Officer Daniel McCabe and a group of good Samaritans, police said. “He was incoherent and talking to himself,” a source said.

Mayor de Blasio, with FDNY Commissioner Daniel Nigro (second right) and FDNY Chief of the Department James Leonard (far right), address the media at Jacobi Medical Center on Thursday. 

Mayor de Blasio, with FDNY Commissioner Daniel Nigro (second right) and FDNY Chief of the Department James Leonard (far right), address the media at Jacobi Medical Center on Thursday. 

(Sam Costanza for New York Daily News)

Williams wailed in horror over her partner’s body before being restrained by cops as she tried to kick the man who killed her colleague.

Nancy Montavo, an office manager, said the screams will haunt her. “She was screaming, ‘my partner, my partner!’ She was screaming hysterically. I can’t forget her screaming,” Montavo said. “All the police came running and they put her in an ambulance.”

Mayor de Blasio rushed to Jacobi Medical Center Thursday night.

De Blasio said Arroyo was “lost in the line of duty, bravely doing her job, encountering the kind of danger our EMTs should not have to confront.”

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The stolen ambulance is seen at this Bronx intersection on Thursday. One EMT was killed and another injured when a thief stole their ambulance and drove over them.

(Andrew Savulich/New York Daily News)

Arroyo, who was assigned to Station 26 in Morrisania, is the eighth member of EMS killed in the line of duty, officials said.

Gov. Cuomo tweeted, “EMTs are heroes who help countless New Yorkers every day. Tonight’s tragedy in the Bronx is horrible. My deepest sympathies to the family.”

Gonzalez was taken into custody and was being questioned at the 43rd Precinct.

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