AUGUSTA, Ga. — Sunday’s final-round showdown between Sergio Garcia and Justin Rose at the Masters was supposed to be a four-way shootout. But someone forgot to tell Jordan Spieth and Rickie Fowler.

Playing in the second-to-last group — Fowler beginning the day in third place one shot back from the lead, Spieth in fourth place and two shots back — the two phenoms sprayed the ball all over the course on Sunday, both ultimately finishing in a tie for 11th place at 1-under for the tournament.

Advertisement

Advertisement

Ben Volin can be reached at ben.volin@globe.com. Follow him on Twitter @BenVolin.

Submit the press release

  View as PDF  Print View   

Angga Kuswara, a professional video marketer and software developer, announced a new video marketing template collection called Easy Vidio Pro. The new collection features a variety of Microsoft PowerPoint video templates that can be easily customized for a variety of video marketing purposes.

Wanchai,, Hong Kong – April 9, 2017 /PressCable/ —

Professional video marketer and software developer Angga Kuswara launched Easy Vidio Pro, a new collection of video templates that can easily be adapted to a wide variety of purposes.

More information can be found at http://easyvidiopro.com/jv.

Digital marketing has grown considerably in recent years, with more and more businesses looking for effective ways to leverage the immense marketing potential of the internet. Surveys show that more than 90% of all consumers have used online resources to find both online and offline businesses and products, making online visibility and positive reputation crucial for overall business success.

Unlike traditional marketing, internet marketing relies heavily on multimedia content. Video content is particularly successful, with engagement times many times higher than any other types of online promotional content. Surveys show that videos have 12 times more shares and likes than both text and pictures, determining both business owners and online marketers to invest significant amounts in professional video marketing services.

However, professional video production is often too expensive for average business owners looking for a video commercial to promote their products and services. Angga Kuswara launched Easy Vidio Pro in an effort to provide a more affordable, easy-to-use and high-quality video marketing solution for business owners looking to create their own business commercials, informative videos and other video content.

Easy Vidio Pro is a collection of templates that require nothing but Microsoft PowerPoint to customize and export in HD video formats. The collection features a wide range of video templates that can be used for many marketing purposes, including classical commercials, product reviews, social media viral videos, presentations and many others.

The collection can be used both by business owners looking to create their own video commercials, and by digital marketers striving to provide professional videos for their clients.

Interested parties can find more information by visiting the above-mentioned website.

Contact Info:
Name: Mindquo
Organization: Muncheye
Address: 8 Hennessy Road, Wanchai,, Hong Kong Island 999077

For more information, please visit http://muncheye.com

Source: PressCable

Release ID: 184313

Recent Press Releases By The Same User

Somerset County NJ Lawyer Divorce Child Support Restraining Order Site Launch (Sun 9th Apr 17)

Azon StoreHub Radu Hahaianu 2017 E-Store Marketing Software Launched (Sun 9th Apr 17)

Reselling WhizKid Ansh Deb 2017 Business Marketing Video Course Launched (Sun 9th Apr 17)

First Feedback From Customer For Akoni Homeware’s Watermelon Slicer Set (Sun 9th Apr 17)

Farmington HVAC Air Conditioning 24 Hour Emergency Repair Services Launched (Sun 9th Apr 17)

Facebook is expanding into video, including licensing scripted shows from Hollywood, and it could change the face of TV.

Facebook is aggressively ramping up its video strategy, cultivating content whether it comes from users, advertisers or Hollywood, or is developed internally. With its nearly 2 billion monthly users, the social network could make a big dent in traditional TV and help usher in a major shift toward social TV, Wharton experts say. The social network’s latest video push is partly due to a need to find more ad spaces. In its latest earnings call, Facebook says growth in the second half of 2017 will slow due to a peaking ad load, or how many ads are served up to users.

CEO Mark Zuckerberg is also tipping his hat to a fast-growing trend: Digital video viewing is exploding. According to Cisco Systems, video accounted for 60% of mobile data traffic in 2016 and should rise to 78% by 2021. The Interactive Advertising Bureau says ad spending on US mobile video rose 178% in the first half of 2016 from a year ago, comprising more than 40% of the $3.9 billion total online video market. “Social media is moving from text to pictures to video, so Facebook is following its consumers,” says Wharton Marketing Professor Jonah Berger.

Facebook’s video efforts include the recent launch of Facebook Live, which is a live-stream service similar to Twitter’s Periscope. The social network also created an app for Apple TV and other set-top boxes so people can watch its videos on a TV screen. It debuted 360-degree videos and reportedly is planning to add episodic shows from Hollywood—or produce its own original content—up to 30 minutes long. The company has hired Ricky Van Veen, co-founder of video site CollegeHumor, as creative chief, and also MTV executive Mina Lefevre to develop original TV shows.

“Although Facebook has not historically been a media company, it makes sense that they want to [prevent] their massive user base from moving to other online sites that have scripted show offerings. Therefore, they are capitalizing on a very ‘hot’ area right now—online scripted shows,” says Shawndra Hill, senior fellow at the Wharton Customer Analytics Initiative.

“It could possibly be a perfect marriage between a large, engaged user base, new and exciting content, and perhaps most importantly, an already healthy advertising ecosystem that users are very familiar with,” Hill adds. “Even more interestingly, Facebook has a way to reach millennials, a group of viewers that companies find hard to reach by traditional advertising.”

Wharton marketing Professor Pinar Yildirim further points out that the lines are already blurring between social networks and media companies. “Both are ultimately about content creation—whether by users or professionals—and consumption,” she says. Folks now are using social media and watching TV concurrently. “Combining the two, or allowing individuals to also interact over networks while consuming content, is eliminating one friction.”

Indeed, “the world is moving in the direction of consuming more media content online. As people spend an increasing proportion of their day using online services for scripted content, it will be even more difficult to grasp consumer attention via linear TV,” Hill says. “Attention will be fragmented by online services.”

But social TV needs good content to thrive. To encourage creators, Facebook took a page from YouTube and agreed to share ad revenues. It will keep 45% of the pot, according to The Wall Street Journal. However, in a departure from industry practice, Facebook has banned pre-rolls, or ads that play in front of the content, in favor of those that play in the middle of the video for a better user experience. Facebook is also paying some celebrities and media firms to create Live videos.

“Videos are a good way to elicit engagement. For example, they draw more comments than photos,” says Kartik Hosanagar, Wharton professor of operations, information and decisions who has written a research paper on Facebook. However, “one challenge for Facebook has been that its users have slowed down in terms of the amount of content and updates they now post on the social network. Also, Facebook has been looking for ways to diversify its business. In light of these two observations, the decision to go into video starts to make sense.”

The Race for Ad Dollars

Facebook and Google already attract the most online advertising dollars. With the video push, Facebook and Google’s YouTube “may replicate their mobile advertising dominance,” according to a report by Bloomberg Intelligence. To be sure, there are plenty of other video contenders. “Google, Facebook, Snapchat, Yahoo and Twitter all aim to compete for new video ad dollars,” the report said. Also in the running are Hulu and Amazon. Thus far, Netflix is avoiding commercials.

“All of these services will aim to crowd out one another. For the consumer, however, it will be great to have fresh new content that is both similar to traditional TV via existing TV network partnerships, and innovative [services] by introducing solutions like virtual reality, where viewers themselves can be ‘part’ of shows,” Hill says. “I foresee a lot of innovation and evolution in this space before we can say for sure what is most interesting to viewers. In any case, the barriers are low right now for people to switch around and watch all solutions (from Hulu to YouTube to Facebook). However, this might not always be the case, as content providers think through pricing for their solutions.”

YouTube is making changes to be more competitive. It will do away with 30-second ads that cannot be skipped starting in 2018 in favor of other unskippable formats, like six- and 20-second ads. Netflix is looking into creating versions of its content that look better on small screens. Facebook has launched an ad campaign—reportedly the biggest in its history—encouraging marketers to create video clips that would display well on smartphones.

“The key is to design the content to fit the medium,” Berger says. “Understand how consumers are using these mediums and what they are looking for, and build content that matches” the format. Katherine Milkman, Wharton professor of operations, information and decisions, adds: “My research suggests that if the goal is to create viral content, then making sure the content elicits an emotional response is key. The types of emotions that make your heart race … are more useful for creating a viral response than emotions that dampen excitement, [such as] sadness. Making it useful, surprising and interesting is also important.”

Hill points out that these ads are useful to Facebook advertisers because they “open the door to do more precise one-to-one marketing. From an advertiser’s perspective, the most exciting aspect of these services is that viewers can be reached both inside their living room and just about anywhere else—on the subway or a plane, for instance,” Hill says. “In addition, these services will know exactly who is watching and for how long, since viewership will be linked to an individual-level user ID.”

Hill adds that since people are already online, “advertisers can provide calls to action that land viewers on the relevant web pages to get information or make a purchase—or even better, the calls to action can be voice-activated to simply say ‘purchase’ in the future to reduce the likelihood that people turn away from shows. Once online media solutions have reached the point where they are replacing linear TV in significant numbers, TV and ad measurement the way we know it now will be dead.”

Facebook Premium?

Wharton Marketing Professor Peter Fader says Facebook ought to consider a premium service that includes videos and other content and services accessible only to paying members. “Look at Amazon Prime and how they leveraged it in so many different directions” including bundling digital video, two-day shipping, e-book rentals and other perks, he points out. “Who can deny the success of that? [Facebook needs] to be looking in that direction.”

It should learn from the missteps of struggling YouTube Red, the video site’s premium service that is free of ads, carries original content developed by YouTube and allows offline playback. “It’s just not clear to me how different the [subscriber] experience is,” Fader says. “With Amazon, it had free shipping, etc. Maybe [YouTube Red’s proposition] just wasn’t enough.” YouTube Red costs $10 a month or $120 a year, higher than Amazon Prime’s $99 yearly cost.

But will people want to watch TV on Facebook? Perhaps “people just want to see what their high school buddies are doing—and making it a standalone entertainment service might not work,” Fader says. “But on the other hand, it now has such a share of mind [and] it is such a huge platform that it makes sense for the advertiser to go there.” He points out that Facebook has already evolved during its 10-year history and it could become a multifaceted platform one day.

One thing is clear: There is a definite shift away from traditional TV. “I think we’ll move away from thinking of scripted shows as TV,” Hill says. It will all just be content. “We will soon enter a world where we call content connected media and it will be watched over the internet. The democratization of content, production and consumption has already begun. There will continue to be many players in this space initially, but we will eventually converge to a few large players, I think.”

Will Facebook be one of those remaining players in video? “Will it be successful? It is anyone’s guess. Consumers have enough options for video today. For social video, there is YouTube. For premium content, we have Hulu and Netflix,” Hosanagar says. “So it’s unclear what niche Facebook can occupy in that market. Unless Facebook identifies a clear niche … it’s not clear it will have mass market success.”

*[This article was originally published by Knowledge@Wharton, a partner institution of Fair Observer.]

The views expressed in this article are the author’s own and do not necessarily reflect Fair Observer’s editorial policy.

Photo Credit: Rawpixel

<!–

Click here to join our community of more than 1,700 contributors and publish your perspective

Subscribe to Newsletter

Follow Us

–>

By Mitch Carson

Live streaming has taken over the marketing industry, and it is not going away anytime soon. Many companies that want to outdo their competition have embraced this strategy. Since a live video creates an interactive form of marketing, any business that wants to prosper should take advantage of it.

One of the best things about live video streaming is that it requires is a good internet connection and a camera that can capture a quality video. That is all you need for this type of work. When you consider these requirements, the strategy ends up giving you a decent ROI. Here are some live video tips that will help you create a great video.

What to Do When Going Live

Before going live, you need to understand that, no matter how many times you have done so, or how many videos you have made, becoming nervous is unavoidable. For example, you will ask yourself questions such as what is your audience. What will they think of you? What will you tell them? Such questions will cloud your mind. Understanding your viewers will help ease your nervousness.

If a viewer is interested in watching your live videos, then that is a curious mind that is ready to learn what you have to offer. By understanding this, you stand a better chance to equip yourself with an interesting video topic to deliver to your listeners. The key to having your viewers like you is educating, inspiring, and entertaining them.

When watching a live video, most viewers are interested in the following topics:

• Personal Stories: many viewers are interested in knowing how you got where you are. Tell them what motivated you to do what you do.

• Q As: creating a live video makes a suitable platform where you can interact with your customers. Take the opportunity to learn things such as where they do their shopping, why they like your video, their interests, or how often they do shopping.

• Behind the scenes: sharing behind the scenes gives insight to your viewers. You can share stuff such as your employees, colleagues, or your warehouse.

• Giveaways: one way you can have your videos shared widely is by asking your viewers to retweet, share, or comment you live videos and in return, you reward them with prizes, shout-outs, or discounts.

• Sneak peeks of product or features: another thing that viewers like watching is a sneak peek of an upcoming feature or product. While doing this, you can also involve then in the product such as suggesting the size, color, or the name. Doing so will make them love you and look forward to your upcoming live videos.

These topics work together seamlessly, and you can include more than one in your live video. You can also explore other fields depending on the services you offer and the needs of your customers. In live streaming, you can get many viewers from people who are interested in watching new videos and from those who find fun in seeing something go wrong. Either way, all of these add views to your video, which make live videos the only marketing platform that allows imperfection.

There is a huge difference between connecting with someone via a Facebook post or a tweet and a live video. Live streaming is a real representation of how people connect in real life. Once you talk to someone during a live video shooting, you are 100% sure about him or her. One other thing is that live videos tend to be immediate and authentic, and when an error occurs during shooting, it increases the authenticity of your live stream.

Tips on How to Start and End your Live Video

The first 60 seconds of shooting your live video are crucial as they can promote or break your video. You need to make the beginning interesting to ensure your viewers watch you until the end. Focusing on these three factors keeps your video interesting:

• Action: this involves advertising your video via tweets and publishing Facebook posts to alert your friends and followers that you will be going live. In you adverts, you can highlight on what you will be discussing in your video.

• Attention: you grab people’s attention by asking a question such as “Where are you from?” It is an interactive way that is very fruitful when going live on Facebook or Instagram. When more of your viewers comment with the answer, the engaging broadcasts will be distributed to more people.

• Adding Value: this should be done two to three minutes after an interactive conversation with your viewers. Give people tips and mention similar other that they can access if they love the current one. Also, ask them to share your videos via Facebook and Twitter. End your video by recapping its most important points, giving a hint on the topic of your next broadcast, and asking them not to miss.

How to Increase Watch time for Your Live Video

You can expand your view time, video replay, and cross promotion by using code word strategy. This is more of a giveaway in the form of a shout-out or a gift such as a device. Place the code word somewhere at the beginning of your live video. After two or three minutes of broadcasting, tell the viewers you placed a code word at the start of the video, and this will prompt them to replay to get the code.

Also, remember that many viewers might have joined the live video after it has already started, these too will want to break the code, and the only way is by replaying. Be careful not to reveal what they are supposed to do with the code word until the end of the video. Doing so will keep them glued to the video as they are curious to know who the winner will be. You can ask them to email you the code, comment with it, or tweet it.

You can also ask a question instead of using a code word and then ask the viewers to comment with the answer. This code word or question helps you gain you followers on social media.

Conclusion

Adapting a live video marketing concept can boost your business in many several ways. Taking action is the only way to enjoy the benefits of live video marketing.

A popular personal trainer who apparently had been fired from his job earlier in the day fatally shot one of his former co-workers and critically wounded another at the Equinox fitness center in Coral Gables on Saturday afternoon before killing himself.

The 12:55 p.m. shooting shut down the upscale Shops at Merrick Park mall and scattered scores of scared shoppers and Equinox members onto the surrounding streets, many of them clad in exercise clothes and holding nothing but their workout towels.

More Videos

1:52 0:49 0:56 0:22 0:41 0:53 0:32 0:25 3:17 1:39

Helicopter Landing at Coral Gables High School responding to shooter at Merrick Park

One dead, two wounded after gunman opens fire at Shops at Merrick Park on Saturday, April 8, 2017.

Juan Diaz-Padron

Witnesses identified the shooter as Abeku Wilson, a 33-year-old bodybuilder who had worked at Equinox for years but, according to two employees, had been let go shortly before he returned to the gym with a handgun, took aim and opened fire.

“Five gunshots,” said Ovi Viera, 41, a nurse from Coconut Grove who was washing his hands in the men’s locker room when he heard the bangs. “It was too loud for it to have been a weight dropping. Within two seconds, people just started running out.”

Wilson shot Janine Ackerman, 35, the gym’s general manager, and Marios Hortis, 42, a fitness manager, witnesses said. One person who declined to be identified said Ackerman did not appear to be moving after being shot in the head. Hortis was conscious and asking for help but bleeding heavily, the witness said.

A rescue helicopter landed at Coral Gables Senior High School, across the street from the mall, and took the victims to Ryder Trauma Center at Jackson Memorial Hospital, where Ackerman later died, a police source told the Miami Herald. A few of her friends and family gathered at the hospital Saturday evening but declined to speak to reporters.

Ackerman, who was originally from New Jersey, lived in Coconut Grove, public records show. Hortis graduated from St. Johns University in Minnesota, according to his LinkedIn profile, and appeared on a Miami Beach modeling registry website as Mario Hortis.

In a news conference, police declined to identify the shooter or his victims, or to confirm if it was the shooter who had initially died. They also would not confirm Wilson’s suicide, saying only that the shooter targeted the victims over an employee-manager dispute. Police sources told the Herald that Wilson turned the gun on himself.

One witness said she saw the shooter, dressed in the personal-trainer uniform of black shorts and black shirt, walk into Equinox through the main entrance holding a handgun. He assumed a shooting stance and targeted a man behind the check-in counter, the witness said.

Two weeks out!!!…. Gotta give it all I got and let my hard work these last few months do the rest on stage!.. Good workout with my Brother @iamdelafuente #FinishStrong #EMMDI #Equinox #NpcNationals2016

A post shared by Abeku Wilson (@abeku21) on Nov 4, 2016 at 5:39pm PDT

“He was very serious,” said the witness, Benedicte, 48, of Coral Gables, who declined to give her last name. “He was not smiling.”

She mimicked him holding the gun with both hands and taking aim — “just really good position” to shoot, she said.

She and her husband, Bruno, 55, heard five shots — first two, then three.

Another man who was at the gym when the gunfire rang out and knew the shooter said Wilson was a “nice guy, quiet. He’s not a crazy guy. This wasn’t someone who decided to kill a bunch of people.

“There was a dance class of 40 people if he wanted to do that,” the man said, referring to a cardio dance class under way during the shooting. “This was personal.”

He said the shooter appeared fine moments before it all began, “although he was agitated earlier in the day after meeting with management.”

Through a corporate spokesman, Equinox declined to offer details on the incident.

“We are working with all of the relevant authorities as they investigate the situation,” Chris Martinelli said in a statement. “Our thoughts and prayers are with the families impacted by this terrible tragedy. Out of respect for them and our entire Equinox family, we will refrain from commenting further until it is appropriate to do so.”

A biography of Wilson posted on a modeling website said he was born in Boston and graduated from the University of Miami with a degree in business administration. He lived in Kendall, according to public records, and frequently posted photographs of his chiseled physique on Facebook and Instagram.

“Abeku is God-fearing, outgoing, charismatic, versatile, ambitious, kind hearted, and has a youthful and loving sense of humor,” the biography said. “He has a positive attitude and appreciates and enjoys the simple things in life.”

The bio also said Wilson had modeled in various print ads, including for Lucky Brand.

Wilson was well known to Equinox regulars, including celebrities, politicians and former politicians who frequent the high-end gym. Former Miami City Commissioner Marc Sarnoff, who trained with Wilson for about two years, said he bumped into Wilson and another trainer while they were working on a machine Saturday morning.

“He said: ‘Sorry. I’m just off balance this morning,’ ” Sarnoff said. “Which was strange. The way he said it, he almost slurred his words.”

“He did his job very professionally,” said Freddy Balsera, the owner of a Coral Gables public-affairs firm and another Equinox regular. “He always had a clipboard, measuring the work his clients were doing.”

Former state Rep. Erik Fresen, who exercises at the gym almost every morning and last saw Wilson on Wednesday, called Wilson “docile — not a meat head, even though he was a big guy.”

“He was honestly one of the sweetest guys there,” said Fresen, who heard of the shooting while on vacation in Spain from fellow Equinox members. “I worked out there at least two campaign cycles. I remember he would always be like, ‘Come, look: You’re on TV!’ when my commercials would air.”

Wilson’s steady stable of clients included model and TV actor Cristián de la Fuente and Univision anchor Maria Elena Salinas.

The shooting forced Merrick Park stores to go on lockdown as police patrols surrounded the mall and closed adjacent streets. Over loudspeakers, a recorded alert told customers over and over again: “Emergency! Evacuate or seek shelter.” Coral Gables police said they secured the scene — that is, they were certain no mass shooter was on the loose — by 1:45 p.m.

“People rushed inside here,” said Tim Hartog, general manager of the Yard House sports bar, who said about 100 people were having lunch at the restaurant’s outdoor patio when the shooting began. “People were hiding under the tables. It was just crazy.”

Lauren DeCanio, a 21-year-old Florida International University student, was on her way to work at the yoga apparel store Lululemon when she noticed the commotion.

“I saw men with towels around their waists,” she said. “Then a man reached out and grabbed my arm, rather forcefully, and said, ‘You can’t go there. There has been a shooting.’ ”

A police officer told her and others at the mall to take shelter inside shops. She went into the Chico’s store on the second floor. “I went all the way to the back of the store and just sat there with a group of women,” DeCanio said.

The mall remained closed for the rest of the day. Equinox members who had run out leaving most of their belongings inside called friends and family for rides home.

Miami Herald staff writers Joan Chrissos, Lance Dixon, Joey Flechas, Douglas Hanks, Alex Harris, Susan Miller Degnan and Nicholas Nehamas contributed to this report.

President Trump launched the first major military strike of his presidency after heavy consultation with his national security adviser, H.R. McMaster. 

The cruise missile attack on Syria capped off a week in which McMaster appeared to consolidate his power by ousting chief White House counselor Stephen Bannon from the National Security Council, though the balance of power inside the Trump administration remains fluid.

The Army lieutenant general showed a steady hand turning Trump’s rhetoric Syria into action, something the president’s team has struggled to accomplish on other fronts. 

McMaster appeared to run a professional decision-making process, drawing praise even as the strike and its consequences are being hotly debated in Washington. 

The top security aide gave reporters an unusually candid account Thursday night of how Trump decided on the strike. The National Security Council met the previous day and discussed three options with the president, McMaster said. Trump then asked his team to focus on two options, peppering them with questions about the varying approaches. 

After they answered Trump’s concerns, the president held a briefing with his team Thursday afternoon where they decided to go ahead with the cruise missile strike.

“This was a very deliberative process,” said Secretary of State Rex Tillerson, who participated in the final meeting. “There was a thorough examination of a wide range of options, and I think the president made the correct choice and made the correct decision.”

McMaster, along with Tillerson and Defense Secretary James Mattis, also briefed key lawmakers as the missiles landed. 

The Syria attack was McMaster’s first time in the spotlight since Trump picked him for the national security role in late February. 

His ascension has pleased Republican security hawks, who were concerned with the direction of Trump’s foreign policy under his former national security adviser, retired Army Lt. Gen. Michael Flynn. 

“Encouraging: The national security decision-making process–agencies coordinated, secrecy kept, action explained–seems to be working,” tweeted Bill Kristol, the founder of the conservative Weekly Standard and vocal Trump critic.

The National Security Council was created after World War II as the main forum for agencies to debate pressing military and diplomatic matters and make policy recommendations to the president.

But the Trump White House had taken a more freewheeling approach, relying on a close team of advisers outside the council for guidance.

Jared Kushner, Trump’s son-in-law who has no prior government experience, has taken on a broad international portfolio that includes relations with China and Mexico, the Israeli-Palestinian peace process and the conflict in Iraq.  

In another unusual step, Trump signed an order in late January naming Bannon to the NSC’s principals committee, which is the last place decisions are made before bringing issues to the president.  

The elevation of Trump’s chief political strategist to a body that decides matters of war drew condemnation across the political spectrum. The president reportedly complained he wasn’t properly briefed on the order. 

McMaster undid that order this week, removing Bannon from the principals committee and bringing other officials, such as the director of national intelligence and the chairman of the Joint Chief of Staff, back on board.

“The NSC is not really where political advisers should be,” said Christine Wormuth, who served as undersecretary of defense for policy after a stint on the NSC during the Obama administration. “Moving him off the council, I think, is very appropriate.” 

The changes, Wormuth said, could “normalize the role of the NSC and have it be the primary venue where decisions take place and recommendations to the president are formulated.”

But national security experts question whether McMaster can keep his newfound traction within the White House amid the constant turmoil in the West Wing.

McMaster reportedly tried to fire Ezra Cohen-Watnick, the NSC’s senior director for intelligence programs who was brought onto the council by Flynn. But he survived after Bannon and Kushner intervened.

The incident raised doubts about whether McMaster truly has the broad staffing authority Trump granted him when he was hired.

Deputy national security adviser K.T. McFarland has reportedly been offered the post of ambassador to Singapore to make way for Dina Powell, an ally of Kushner. But McFarland has thus far remained in her current role.

While rumors about Bannon’s job security have reached a fever pitch since his removal from the NSC, the White House denies that the move represented a demotion.

Bannon attended an NSC meeting Wednesday and was photographed with roughly a dozen senior aides in the makeshift Situation Room at Trump’s Mar-a-Lago estate Thursday after the Syria strike, albeit seated behind the table.

“As long as Bannon is in the White House and sees the president, his influence on national security matters is not really compromised,” said Richard Betts of the Council on Foreign Relations.

Experts say McMaster is modeling his leadership after Brent Scowcroft, the national security adviser to Presidents Gerald Ford and George H.W. Bush who acted as an “honest broker” of proposals offered by Cabinet and agency heads rather than pushing his own ideas. 

If he can use that low-profile approach to make credible recommendations to Trump in the coming weeks and month, those experts say McMaster could earn the president’s trust.

“Not having that close personal relationship, he’ll have to show that his stewardship will produce options and proposals that are sound, have the support of the interagency and are seen by the president as improving the United States,” said Ned Price, an NSC spokesperson and senior director under Obama. 

McMaster will participate in his first national television interview this weekend on « Fox News Sunday. »