Archives par mot-clé : marketing

When Should a Startup Hire a Marketing Manager?

In this video, Entrepreneur Network partner Alex Berman discusses how he is often asked about the process of starting up — which hires should you make first, and how big should your company be? Specifically, when should you hire a marketing manager?

Berman explains here how a marketing manager can only fully succeed when the proper sales team has been built around him. After all, if the marketer is bringing people to your company or product, but there’s nothing to sell, thenwhat’s the point?

Watch the video to learn more about start up priorities.

Watch more videos from Alex Berman on his YouTube channel here

Related: How to Book 6 Fortune 500 Meetings in 6 days

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Alex Berman

Alex Berman is the founder and CEO of a marketing and lead generation firm Experiment 27. Berman is responsible for generating over $6.5 million in B2B sales and over $35 million in leads for his clients. He also creates weekly vi…

How to create professional looking movies with Google Photos

moviehero.jpg

Marketing can be really tricky for those running small businesses or consultancies. You need as many tools at your disposal as possible; and with consumers becoming more and visually oriented, you need to add video to your marketing arsenal. Thing is, not everyone has the skills to fire up a video editor and create a professional looking video. That’s why so many people turn to the likes of Animoto for promo video needs. However, did you know that you can create high-quality videos within the mobile version of Google Photos?

Not only are videos created by Google Photos professional looking, they are incredibly easy to make. I want to walk you through the process of creating a quick and easy video, all from within Google Photos. The only thing you will need is a collection of photos to be used in your video and the latest iteration of the Google Photos mobile app.

I will be demonstrating this on the Android Platform, with a OnePlus 3, running Android 7.1.1.

Creating your video

Once you have all your photos uploaded to your Google Drive account (make sure they are placed inside of Google Photos), open up the Google Photos app on your mobile device. From the main window, tap the menu button (three vertical dots in the upper right corner) and tap Movie. Scroll through your collection of images and tap to select the ones you want to add (don’t worry about the order, as you can arrange them as needed later).

Once you’ve selected all the photos you want in your video, tap CREATE (Figure A)

Figure A

Figure A

Adding images for your movie.

Depending on how many photos you’ve added to your video (you can add up to 50), this step can take some time. Once the photos are added, you will find yourself on the video editor window (Figure B).

Figure B

Figure B

The editing screen for the Google Photos movie creator feature.

At this point you can do the following:

  • Change the order of the images. To do this tap the right-most icon (the film strip icon) and then drag the images into the necessary order.
  • Change the music. Tap the center icon and then select from either the included music (Theme Music) or from your own collection (My Music).
  • Change the look (effect) of the movie. To do this, tap the left-most icon (above the overview button) to select from the built-in options. As you tap an option, it will be demonstrated in the preview window.

Once you have the movie exactly how you want it, give the movie a name and then tap the menu button and select Export video. This will download the video in mp4 format. You can also tap the share button and immediately share the video through the standard Android sharing system (which makes it very easy to share it directly to your business social media accounts).

And that’s all there is to creating a professional quality movie from your images in Google Photos. For me, I create the movies with Google Photos and then use them in conjunction with OpenShot video editor and Audacity to add narration for an even more effective promotional tool.

Also see

4 Ways To Add Video To Your Social Media Marketing Strategy


Democrat Jon Ossoff leads in special House race in Georgia, but a runoff remains possible

Democrat Jon Ossoff fought to capture a Republican-held House seat in Atlanta’s wealthy, conservative suburbs Tuesday with a groundswell of grass-roots activism and millions in donations fueled largely by antipathy to President Trump.

Although unofficial returns showed that Ossoff had captured just a hair more than 50 percent of the vote by 10:30 p.m., it remained unclear, with only 54 percent of precincts reporting, that he would retain that lead and win the seat outright. Failing to secure more than 50 percent would send him to a June run-off against the top Republican vote-getter in the special election in Tuesday’s 6th Congressional District.

If he is forced into a run-off, Ossoff could find it difficult to sustain the momentum he witnessed this past week in a traditionally Republican district that has been in GOP hands since 1979. As of 10 p.m., Republican Karen Handel was in second place with more than 18 percent of the vote, while Republican Judson Hill was third with nearly 10 percent.

If a run-off happens, veteran consultants from both parties expect GOP voters to coalesce around the Republican run-off contender in a way they did not Tuesday, when 11 Republicans split the party’s vote after weeks of squabbling. National GOP groups, meanwhile, are readying new waves of television advertising.

Democrats had hoped to upend the national political landscape with a stunning victory in this round of voting, rousing their demoralized party just five months after Trump won the White House and stoking a burgeoning anti-Trump movement across the country. Ahead of next year’s mid-term elections, they saw an opportunity to raise expectations about possibly winning back majorities in Congress.

A voter casts a ballot in a special election in Atlanta, Tuesday, April 18, 2017. Republicans are bidding to prevent a major upset in a conservative Georgia congressional district Tuesday where Democrats stoked by opposition to President Donald Trump have rallied behind a candidate who has raised a shocking amount of money for a special election. (David Goldman/AP)

Ossoff’s candidacy gave Democrats an exhilarating if brief taste of what it will be like to compete in a ruby-red district next year, when they have to win 24 seats to take back the House.

Republicans, at war with each other as much as with Democrats, were hoping to escape with a reprieve in the turbulent age of Trump. Facing more battles to come in 2018, the contest gave them little clarity about the party’s ideological drift and how much it should be tethered to the president in the future.

Many Democrats moved quickly to frame the energy around Ossoff’s bid as a damaging referendum on Trump as he nears the 100-day mark of a presidency so far defined by an early stumble on health-care legislation and a GOP split into bickering factions.

Per Georgia law, a run-off ballot would feature the two top finishers from the crowded non-partisan primary, which was called after Republican Tom Price, who had represented the district since 2005, vacated the seat to become Trump’s secretary of health and human Services. The district is a bastion of white college-educated professionals and upscale shopping centers.

Ossoff, 30, a former congressional staffer and political novice who catapulted to national notice, raised more than $8 million and drew heavy support from prominent Democrats and liberal organizers. They saw his campaign, as well as a special House election last week in Kansas where a Democrat narrowly lost, as symbolic battlegrounds for their recovering party.

Trump personally intervened in the final days, which risked becoming a political squall. On Tuesday, he tweeted that Republicans “must get out today and VOTE in Georgia 6” and warned that “Dem Ossoff will raise your taxes” and is “very bad on crime.”

White House officials, such as chief strategist Stephen K. Bannon, paid close attention to the Georgia election, well aware of the implications for Trump’s political capital as the president attempts to jolt his agenda in the coming months.

Supporters of Democratic candidate Jon Ossoff wait for election returns in the race for Georgia’s 6th Congressional District in a special election to replace Tom Price, who is now the secretary of Health and Human Services on April 18, 2017 in Atlanta, Georgia. The winner of the race would fill a congressional seat that has been held by a Republican since the 1970s. (Photo by Joe Raedle/Getty Images) (Joe Raedle/Getty Images)

Trump continued to weigh in on the race in the late afternoon, pointing out in a tweet that Ossoff “doesn’t even live in the district.” Republicans, he implored at 4:38 p.m. Eastern, “get out and vote!”

Ossoff acknowledged in a CNN interview that he lives with his girlfriend near Emory University, which is outside of the district.

“I’ve been living with my girlfriend, Alicia, for 12 years now down by Emory University where she’s a full-time medical student,” Ossoff said. “As soon as she concludes her medical training, I’ll be 10 minutes back up the street in the district where I grew up.”

CNN’s Alisyn Camerota, intrigued, then asked, “So when are you going to marry her?”

“Well, I don’t want to give anything away,” Ossoff said. “I’ll give you a call when I have something to announce.”

The clip was quickly picked up by news outlets. Looking ahead to a likely run-off, national Republicans seized on Ossoff’s statement as another example of his lack of roots in the district, a critique that has been made repeatedly against the Democrat throughout the campaign. The Drudge Report, a driver of conservative web traffic, made the story its banner, knocking the “Dem Trump slayer” as an interloper.

When asked Tuesday on Air Force One whether the Georgia race was a referendum on Trump’s first 100 days, White House spokesperson Sarah Huckabee Sanders said, “I wouldn’t use the word referendum.”

“I think [Trump] hopes to have a Republican elected to that seat, and hopefully it will be someone to follow in Tom Price’s footsteps and be a leader from that district,” Sanders told reporters.

Earlier Tuesday, volunteers for Ossoff — mostly youthful, clad in navy blue T-shirts and carrying bundles of door-knocking materials — rushed excitedly around a low-slung campaign outpost in the Atlanta suburbs to stoke turnout.

At Ossoff’s cramped phone bank in Chamblee, situated between dental offices and piled with doughnut boxes and campaign posters, his staffers joked that the tweets amounted to an in-kind contribution that would incite their party’s base to show up. Trump’s messages also reflected how this once sleepy race had landed at the center of the political universe.

“The campaign has taken on a life of its own,” said Ossoff aide Alyssa Castillo, 20, who works in public relations for a distribution center in DeKalb County. “Whatever happens, this is the start of something bigger, that’s for sure.”

Celia Henson, a stay-at-home mother from Decatur who identifies as an independent Democrat, said Tuesday night that Trump retains his support “from most people around here who like him since nothing he does seems to get him in trouble.”

But more on-the-fence voters in the Atlanta suburbs, Henson said, have grown restless or uneasy about the president since his inauguration in January and since he has “kept tweeting.”

“This is a district where people care about respect, people being respected and they don’t like how he acts,” she said.

In the final, frantic hours of canvassing and phone calls, avoiding a runoff was the priority. “No run-off, vote for Ossoff,” read one poster at the Chamblee office.

“Look at the map,” Tish Naghise, an Ossoff field organizer, said as she pointed to a green layout of the district on the wall. “Hillary Clinton came close to winning here, but you have to do really well in Chamblee and Tucker, do well in diverse areas, if you’re going to have a shot of competing throughout this whole area.”

The Republican slate in the 6th District had been roiled in recent weeks by nerves about Trump and lingering internecine dramas over ideological purity and local loyalties. While some GOP candidates sought to align closely with Trump, others chose more cautious paths in an effort to navigate the president’s mixed popularity here.

Trump has become a complicated figure in establishment Republican enclaves such as Chamblee, where Ossoff’s navy-blue campaign signs have sprung up along sidewalks and in apartment windows.

Republicans’ failure to pass their plan to overhaul the nation’s health-care system frustrated some suburban GOP voters about Trump’s effectiveness in cutting deals with lawmakers in Washington, as well as about the party’s promises.

The National Republican Congressional Committee dispatched staffers to Georgia to boost turnout among core GOP voters amid those grumbles. The Congressional Leadership Fund, an outfit aligned with the House GOP, has spent more than $2 million on a spate of negative television spots about Ossoff.

Several GOP candidates — Dan Moody, Bob Gray, Bruce LeVell, Amy Kremer — embraced Trump and cast themselves as his would-be allies in Washington. Others were supportive but not always enthusiastic, such as Handel and Hill. One Republican, David Abroms, opposed the president. Most of the leading candidates bounced between those poles depending on the day or the latest controversy.

Voters veered between wanting a typical Republican to preferring a Trump-style hard-liner.Some tried to sidestep questions about loyalty to Trump, and the varying levels of support the President has seen from Republican candidates here in the 6th.

“We didn’t support Karen based on who she supported for President,” says Allison Newman, a 42 year-old special education teacher, when asked why she and her husband supported Handel, “We supported Karen based on her track record, she’s ethical and she’s a good person.”

Others embraced the president. “It’s important that he agrees with Trump on issues of trade and certain platforms of Trump’s campaign,” said Brendan Foy, 36, a volunteer for Gray who also served as a North Carolina field director last year for Trump. “I voted for him the same reasons Michigan, Wisconsin, and Pennsylvania voted for him.”

LeVell, an African American jeweler and former Trump campaign adviser, as well as Trump-aligned conservative activist Kremer, never gained traction in a Republican district that is not dominated by grass-roots nationalism. Abroms, who campaigned with anti-Trump independent Evan McMullin, also failed to land on the political map.

Gray was seen by Republicans in recent days as having the best shot of outpacing Handel and making a runoff, since he began inching up in various eleventh-hour polls.

At Gray’s campaign office in Johns Creek on Tuesday, his effort to tie himself to Trump was obvious. A massive poster of Vice President Pence greeted visitors at the office entrance. To the right, a yard sign from the Trump campaign was propped against a stack of “Gray for Congress” signs. In a conference room, a photo of the president gave a big thumbs-up to phone-banking volunteers.

Brittany Evrard, 27, a volunteer for the Gray campaign, said Gray’s pro-Trump stance was “very much” part of what made up her mind.

Jonathan Lee Krohn in Johns Creek, Ga., contributed to this report.

Hate crime is suspected after a gunman kills 3 white men in downtown Fresno

Kori Ali Muhammad told his family there was a war going on between blacks and whites in America.

On social media, he referred to white people as “devils.” Earlier in the year, he posted a rap album on YouTube replete with violent, explicit, racially-charged lyrics, including referring to himself in one song as a “black soldier.”

On Tuesday morning, police say Muhammad stalked the streets of downtown Fresno, fatally shooting three white men with a .357 revolver. Before surrendering to police, he allegedly shouted “Allahu akbar” and expressed hatred toward white people and the government, according to Fresno Police Chief Jerry Dyer.

Local authorities said they don’t believe the attack was an act of terrorism but are investigating it as a hate crime.

Trump makes rare effort to sell his ‘America first’ agenda outside Washington

President Trump on Tuesday traded the gold drapery of the Oval Office for a backdrop of glittering American-made tools at a manufacturing company here, promising “bold new steps” to boost American workers and companies.

For a president who has come to love the optics of an Oval Office signing ceremony and prefers to remain close to home, the event, held in a state he narrowly won in November, represented a change of scenery and strategy.

By hitting the road, White House officials are seeking to reassure the president’s supporters that he will keep promises made during the campaign — following policy reversals that raised questions about whether the administration is moving away from its nationalistic agenda toward a more centrist approach.

“We’re going to do everything in our power to make sure more products are stamped with those wonderful words ‘Made in the USA,’ ” Trump told the employees of the Kenosha-based tool manufacturer Snap-on. “We’re sending a powerful signal to the world. We’re going to protect our workers, defend our jobs and finally put America first.”

Shortly afterward, Trump signed an executive order that will attempt to limit foreign workers coming to the United States by cracking down on fraud and abuse in a high-skilled visa program, fully enforce rules barring foreign contractors from bidding on federal contracts, and ensure that steel used in federal projects is melted and poured in the United States.

Left unmentioned at Tuesday’s event was Trump’s history of manufacturing some of his company’s products overseas and hiring foreign workers at his properties. Several of his businesses, including golf clubs and his modeling agency, have also sought to use the visa program targeted by the order.

Trump has rarely ventured far from the White House or his private properties as president, even to boost his agenda. Allies said that approach is a mistake and one that has kept him from fully capitalizing on the political support that put him in office.

“Trump won because of states like Wisconsin, Michigan and Pennsylvania,” said Stephen Moore, a strategic partner at 32 Advisors who advised Trump on economic issues during the campaign. “Those voters took a gamble on him. If I were him, I’d be going back to those neighborhoods and towns all the time, because you dance with the one who brung you.”

Trump won a narrow victory in Wisconsin — beating Hillary Clinton by 27,000 votes — in part by promising to bring back well-paying American jobs that had been leaving manufacturing states for decades. Experts warn many of those types of jobs will not return, but Trump’s attention to the issue won over voters. His victories in the industrial Midwest punctured a decades-long history of these states remaining solidly in the Democratic column.

But even while Trump’s aides have warned resistant lawmakers in both parties that he will travel to their districts and pressure them to support his agenda, the president has not followed through on the threat.

Even Tuesday’s event did not target any reticent congressional Republicans or Democrats — it was instead held in the district of House Speaker Paul D. Ryan (R-Wis.).

The visit did mark an opportunity for Trump to return to campaign mode and reiterate the big promises he made on the trail but has not delivered on since taking office.

Although the executive order Trump signed Tuesday included a modest provision calling for his administration to review trade agreements with an eye toward making them fairer for American workers, Trump, apparently ad-libbing during his speech, said he is going to make “very big changes” to the North American Free Trade Agreement ,“or we are going to get rid of NAFTA for once and for all.”

“We cannot continue like this,” he added.

But last month, the Trump administration sent a draft letter to Congress that proposed making more-modest changes to the agreement than he promised during the campaign and on Tuesday.

Trump also boasted that his administration has “accomplished more in the first 90 days” than any other in history, but much of his agenda has failed to advance in Congress and his proposed travel ban on six Muslim-majority countries has been blocked by the courts.

The hits have taken a toll. A new Gallup poll released this week found that just 45 percent of Americans believe Trump will keep his promises, compared with 62 percent who said the same in February.

Trump’s trip to Wisconsin was an attempt to maintain his appeal to the working-class voters who supported him in November.

“There are a number of states that we want to visit and frankly to get outside of the Washington Beltway bubble to do some of these executive orders where we’re talking about American jobs,” said White House communications director Michael Dubke.

This year, Trump traveled to Michigan — another normally Democratic state that he narrowly won — to promote a review of environmental fuel standards, an action supported by automakers. But few of the president’s trips have been dedicated to specific items on his agenda.

Instead, Trump has participated in rallies that the White House has billed as “campaign events.”

Even during the push for the Republicans’ health-care bill, Trump’s travel outside Washington featured campaign rallies in solidly red states such as Tennessee and Kentucky, and even then the push for the bill received only a passing mention.

Democrats say that the trip to Wisconsin and the executive order Trump signed are window dressing for an administration that has otherwise done little to keep Trump’s promise of bringing back American jobs. 

“I don’t think we’ve gotten a single job in America because of what the president has done — including today,” said Senate Minority Leader Charles E. Schumer (D-N.Y.), who urged Trump to support a bill backed by Democrats to use American steel and iron for infrastructure projects.

“We’re giving him a path to actually produce jobs,” he added.

On the normally quiet suburban streets on Kenosha, the fragility of Trump’s victory was on display. Dozens of demonstrators for and against the president clashed outside over his rhetoric about immigrants, Muslims and women. 

Helen Powell, 67, took a bus to down the street to try to catch a glimpse of Trump and view the spectacle of protesters gathered at the site of the president’s speech.

She named “jobs” as the reason she voted for Trump after previously casting a ballot for Barack Obama.

“And he’s got God in his life,” she added. “Hillary Clinton wasn’t going to help us at all.”

She added, “She was going to get rid of all Christians, and she was going to bring in more Muslims.”

Across the street, Dawn Wrath, who didn’t vote for Trump, walked over to the crowd with her daughter after taking the day off from work.

Wrath, 41, said she has no problem with the president’s jobs message, “if it’s true.” But she said that isn’t the reason Wisconsinites voted for him.

“I think it’s mainly racism,” she added.

Launch Consulting Acquires LearnBIG, a Leader in Video Experiences

Launch Consulting Acquires LearnBIG, a Leader in Video Experiences Bellevue, WA, April 18, 2017 –(PR.com)– Launch Consulting has acquired LearnBIG, increasing its capacity and reach in customer experiences with video-based services.

LearnBIG is an innovator in inspirational educational, training and marketing content with local clients such as Microsoft, Savers, Harley Marine Services, and T-Mobile, and more widely such as HBO, Axon, and a large online university. Their work includes cybersecurity awareness, leadership development, diversity and inclusion, and content for the marine, energy and education sectors.

“We’ve collaborated with the LearnBIG team since 2013 and admired their high-production value approach to video content,” Wud Pocinwong, Launch CEO, commented. “We’re all excited that they’ve joined Launch to extend the services we can provide our clients.”

Leslie Redd, former LearnBIG CEO, said a key reason for joining Launch was the ability to apply the company’s skills to a broader set of clients and service offerings, as well as the cultural fit. “LearnBIG’s expertise in video production, storytelling, UI/UX, CX and instructional design are a nice complement for Launch’s Customer Experience offerings. And our teams have partnered on work over the years so we already knew we worked well together.”

Leslie brings strategy, business development, marketing, customer experience and leadership development to her new role as a Director at Launch, where she also will continue to provide her deep subject matter expertise in in education and training.

Get a free demo at https://learnbig.com/ or e-mail makeitfly@launchcg.com.

About Launch Consulting
Launch is a veteran-owned and operated technology firm that helps people and businesses go further and grow faster. Accelerate your ROI with business consulting; BI analytics; cloud, operations support; customer experiences; software solutions and highly skilled role-based consulting. For more information, visit www.launchcg.com or e-mail makeitfly@launchcg.com.

Video: LA Sends Out A Message Of Inclusivity With "Everyone Is Welcome" Tourism Campaign

Unless you’ve been holed up in a cave somewhere, you may have noticed that an atmosphere of exclusion has overtaken much of the nation; the clearest sign of which, of course, are the travel bans that President Trump has attempted to put in place.

L.A. is not having any of that, and the Los Angeles Tourism Convention Board would like the rest of the world to know. As noted at the L.A. Times, Discover Los Angeles (in charge of marketing L.A. as a travel destination) has launched an ad campaign that’s dubbed « Everyone is welcome. » The campaign is backed with the hashtag #EveryoneIsWelcome and a feel-good video that touts the diversity of our fair city. The video (set against the song “Real Love Baby” by crystal stealer Father John Misty) uses the motif of a wayward paper plane, which glides through the city, passing by people of different ethnic backgrounds, religious beliefs, and orientation. While the gambit sounds straight-forward, the execution is tricky; whereas the video could have come off as hokey, it’s actually an uplifting minute-and-half that encapsulates the sunnier side of Los Angeles.

According to tourism officials, the ad is about selling the feel and spirit of Los Angeles, less so about the city itself. “Following in-depth focus groups in nine of our key global markets, one point became clear: the feel of Los Angeles has an inexorable pull on visitors. They are interested in all of the things they can do in the city, but to them, L.A. is first and foremost about a lifestyle and a feeling,” Don Skeoch, chief marketing officer for Discover Los Angeles, said in a statement.

The video was rolled out on Discover Los Angeles’ Twitter. It’s also expected to be unveiled in social outlets in Mexico, China, Canada, Britain, and Australia.

There’s no explicit mention that the ad is a direct pushback against Trump’s travel policies, but the prevailing message takes a clear stance. “Diversity and inclusivity have always been cornerstones of Los Angeles culture, but there has never been a more crucial time to reinforce these points,” Ernest Wooden Jr., chief executive of Discover Los Angeles, told the Times.

The ad comes amid an upward trend in tourism for Los Angeles. Earlier this year, it was announced that L.A. County had hit a record number of visitors for the sixth straight year. In 2016, 47.3 million visitors had touched ground in the county, nearly a 4% boost from 2015. About 40 million had come from other states, while approximately 7 million came from overseas. Mexico and China were home to the most L.A.-bound travelers. Also of note, L.A. became the first U.S. city to draw more than 1 million visitors from China.

While there’s no clear evidence that the recent atmosphere of exclusion is damaging tourism in L.A., a recent survey said that 37% of U.S. travel managers believe that Trump’s latest proposed ban will lower tourism figures, notes the Times.