Chat with us in Facebook Messenger. Find out what’s happening in the world as it unfolds.

Less than 48 hours after Congress reached a bipartisan deal on 2017 spending, President Trump warned the next round might not be so easy.

The president on Tuesday roiled the debate over a 2018 spending package — five months before Congress’s deadline to pass it — by promoting the notion that a “good shutdown” in September would go a long way toward fixing the “mess” in Washington.

Arriving by tweet just after 9 a.m., the comment — unprecedented for a sitting president — was seen as no threat to the 2017 omnibus funding package, which Congress is expected to send to Trump this week to prevent a shutdown on Saturday. 

But it appears to reflect Trump’s frustration with reports and analyses, many from conservative allies, that the Republicans were rolled during the negotiations over the current bill, which included almost none of the prominent policy riders the White House had initially demanded.

Democrats have been triumphant, claiming a lopsided victory in the debate, and both The New York Times and The Washington Post deemed Trump among the losers. 

Trump, the consummate ­deal-maker who puts a premium on winning, lashed out Tuesday morning, blaming Senate Democrats for forcing the Republicans’ hands and urging an overhaul of Senate rules to empower the GOP majority.

“The reason for the plan negotiated between the Republicans and Democrats is that we need 60 votes in the Senate which are not there! We either elect more Republican Senators in 2018 or change the rules now to 51%,” Trump tweeted.  

“Our country needs a good ‘shutdown’ in September to fix mess!”

The comment created a new headache for GOP leaders on Capitol Hill, who control all levers of power in Washington for the first time in a decade and want to demonstrate that they can govern effectively. And Democrats, who have warned for months that Republicans would bear the political fallout of a government shutdown, took no time to pounce. 

Senate Minority Leader Charles SchumerCharles SchumerFrom Russia to North Korea, the Democratic playbook is distort, distract, destroy McConnell shoots down Trump’s call to end the filibuster The press survived Obama’s persecution, and it will survive Trump’s mean words MORE (D-N.Y.) said Trump’s threat “disparages” the 2017 deal — a rare instance of bipartisan cooperation — simply “because he didn’t get 100 percent of what he wanted.” House Minority Leader Nancy Pelosi (D-Calif.) accused the president of “recklessly threatening chaos in the lives of millions of Americans.” And Rep. Joseph Crowley (D-N.Y.), head of the House Democratic Caucus, said Trump is crying “shutdown” simply because he lost the first round.

“I guess maybe some of the victories we had in this … omnibus is maybe getting under the president’s skin a little bit,” he told reporters in the Capitol.

The White House insisted the negotiation did not go poorly for Trump. Homeland Security Secretary John Kelly and White House Management and Budget Director Mick Mulvaney both made surprise appearances during Tuesday’s daily press briefing to rattle off campaign promises that were kept in the deal. 

Mulvaney also sought to explain Trump’s call for a shutdown later this fall. 

“I think the president is frustrated with the fact that he negotiated in good faith with the Democrats and they went out to try and spike the football and make him look bad,” he said. 

Mulvaney, a former House lawmaker who had championed the last government closure in 2013, went on to explain what a “good shutdown” might look like.

“It’s not a goal, and it’s not a negotiating tool,” he said. “But to the extent that the president advocated for one today, if you want to imagine what a good shutdown was, it’s one that fixes this town.”

Many Republicans on Capitol Hill, however, were quick to push back. The GOP was blamed politically for the 16-day shuttering in 2013, and few appear eager to repeat the episode, particularly for a president with historically low approval ratings. 

“I don’t think there’s a good government shutdown,” Sen. Bob CorkerBob CorkerTrump raises stakes for next shutdown fight Overnight Cybersecurity: IT modernization bill clears panel | McCain seeks new path on Russian sanctions | House Republican aims to boost feds’ cyber workforce Overnight Finance: Trump raises stakes for next shutdown fight | Senate confirms SEC pick | Dems drag out markup of Dodd-Frank overhaul MORE (R-Tenn.), the chairman of the Senate Foreign Relations Committee, told reporters. “Really, it shows our inability to solve our nation’s problems in a normal way.” 

Sen. John CornynJohn CornynTrump raises stakes for next shutdown fight GOP senators dismiss Trump filibuster change Overnight Tech: Republicans offer bill to kill net neutrality | Surveillance, visa reforms top GOP chair’s tech agenda | Panel pushes small biz cyber bill MORE (Texas), the second-ranking Senate Republican, piled on, saying a shutdown would be an “abdication of responsibility, particularly if you’re in the majority.”

“Our voters, the people who elected Republican majorities in both houses and elected this president, did not vote for us in order to shut down the government,” he said. “They voted for us to govern, as hard as it is.”

If GOP lawmakers are frustrated with Trump, however, the feeling may be mutual.

The businessman-turned-president has vented frustration with the slow pace of work on Capitol Hill. 

“I’m disappointed that it doesn’t go quicker,” Trump told Fox News last week when asked about the Republican effort to repeal and replace ­ObamaCare.

In the end, Trump’s shutdown threat seems designed to send an early warning to the Democrats that the White House won’t back down in September, when the 2017 spending package expires. But the effectiveness of that strategy will hinge on the reaction of Democrats, whose votes the Republicans will need to pass the 2018 spending package. 

With the Republicans likely to shoulder the blame for a shutdown, Democratic leaders are already warning Trump that his gambit will backfire. 

“They’ve not been real successful to this point in going it alone,” Rep. Linda Sánchez (D-Calif.), vice chairwoman of the House Democratic Caucus, said Tuesday. “We’re ready to have those battles if they come in September.”

Guerrilla Sales Marketing

Lori Turner-Wilson

BY TRICIA WARREN

Updated 2:37PM

If marketers had a zodiac calendar, we might call 2017 “The Year of the Video.”

Why is that? Online video is enjoying the spotlight, due in part to its increasingly crucial role in social media. Online video consumption is also at an all-time high, and that is a definite plus for video marketing.

There’s never been a better time for businesses to take advantage of video’s popularity. In January, eMarketer estimated that 62 percent of the world’s internet users would view digital video in 2017. That staggering number should pique any business owner’s interest in video as a persuasive marketing tool.

Let’s consider three of the most common reasons consumers engage online. People are curious creatures and seek to engage with media for inspiration, information and innovation. Take a moment to let those three desires sink in. Now, let’s look at online video marketing applications that deliver on each.

Our desire for inspiration includes not only motivational stories but stories that are purely entertaining. A 2017 article in The Huffington Post reports that businesses are “embracing online video as a more personal and engaging way to connect with audiences.”

Videos that weave together a compelling story through testimonials from satisfied customers who are passionate about your brand and willing to be bona fide spokespeople are a perfect example of how you can leverage video to gain some inspirational marketing traction.

Since well-crafted video boosts brand awareness and trust, then the opportunity to provide information to your market about your services or products with video is a great move. A corporate identity video relating the story of your company’s history, core values, goals and future plans is a great way to provide information that inquiring customers want to know.

Innovation is a constant craving of the online audience and a great marketing opportunity for your business. Which of your new or upcoming innovations lend themselves well to video? Has your company produced an interesting new product or process that eases customer frustration?

Once you’ve created your video, be sure to invest enough in the promotion of it to ensure you generate ROI on the overall investment. Too many marketers focus too much on the video and little time on how they intend to promote it – whether that be through purchased media, email marketing, social marketing, etc.

Like many things, less is more when it comes to the total length of your video. You’re seeking a balance in effective storytelling and likely viewership; the longer the video, generally the lower the viewership. Consult with your marketing firm to find the right-targeted length for your purpose and audience.

Video marketing is effective, persuasive, wildly popular and in demand. It should, however, be a part of an overall marketing investment and a plan that you make with a trusted marketing partner to ensure video viewership brings the results you deserve.

Tricia Warren, marketing strategist at RedRover Sales Marketing Strategy, can be reached at redrovercompany.com.

I went to the 2017 Digital Content NewFronts expecting to hear presenters talk about “fake news,” which is one of the latest trends in the digital video marketing business. But, I was surprised to actually hear real news while attending the event held Monday afternoon at the Bloomberg LP headquarters. Bloomberg Media and Twitter announced a global live video breaking news network, which will debut this fall. I’ve got to admit that ‘Twitter Live Video’ wasn’t one of the trends on my buzzword bingo card.

Now, I don’t normally report news. But the moment that Bloomberg Media and Twitter announced that they are partnering to create the first-ever 24/7 breaking news network that will be global, live, social and streaming I knew that I needed to make an exception to that rule. And to drive home the significance of the breaking news about the launch of a video breaking news network, it was made by Bloomberg founder and CEO Michael R. Bloomberg and Twitter founder and CEO Jack Dorsey. That’s when this columnist for Tubular Insights reverted back to his early days as a radio reporter rushing to cover a 5-alarm fire.

Twitter Live Video: All The News

So, here’s what video marketers need to know: The new live streaming news network will combine the global editorial and newsgathering capabilities of Bloomberg with the digital power of Twitter, which has become one of the world’s fastest and primary news distribution channels. Bloomberg will collaborate with Twitter to provide a live experience for video news consumers around the world.

The new network, which has been in development for months, will launch in fall 2017. It will feature a mix of user-generated breaking news video from citizens, curated and verified by Bloomberg editors, along with live video and reporting from Bloomberg journalists around the world. Combining the speed and immediacy of Twitter with the editorial rigor of Bloomberg, the network aims to be interactive, rich with social content, and consumable on any device.

Appropriately, the breaking news was broken during a live interview with Bloomberg and Dorsey by Bloomberg Television anchor Emily Chang. Following their live interview, Bloomberg Media CEO Justin B. Smith took the stage and provided more context. He said:

“Today’s global news consumer wants and needs more than what’s currently available. In an era when most viewers are choosing immediacy over quality in breaking news, traditional media hasn’t kept up. With this new network, we are setting out to reinvent the digital breaking news experience. The powerful combination of Bloomberg’s high-quality journalism and data-backed objectivity with Twitter’s global immediacy, interactivity and reach will create the world’s fastest and most credible modern news source.”

Now, that’s a different approach to fighting fake news. And it felt like I was witnessing the first rough draft of history to be in the room when this new trend in the digital video marketing business was born. In fact, I took photos of the photographers who moved in front of me to document the moment.

Smith was followed by a joint presentation by Bloomberg Editor-in-Chief John Micklethwait and Anthony Noto, COO of Twitter. Did I mention that it’s a partnership?

Micklethwait said, “This is a great opportunity to extend our global news gathering capabilities to Twitter’s 328 million monthly users.” He added, “Combining the journalism, data and editorial rigor of Bloomberg with the social content of Twitter will enable us to cover the world in a very new and exciting way.”

Noto said, “The stage is set for innovation in news and Bloomberg is taking on that challenge. Twitter’s speed and vast global network of content and commentary combined with the high quality, editorial rigor of Bloomberg is a unique and powerful combination. Our collaboration will bring these forces together through live video and the related conversation.”

Following the announcement, there was a cocktail party for media buyers. And, yes, there were lots of media buyers there. Now, that’s a column for another day, but let me admit that I’ll soon be shopping for a Yankees sweater to wear the next time that I speak in public. But, my tactic of wearing a bright red sweater with the “hanging sox” logo of the Boston Red Sox over the heart not only helped media buyers spot me at the event, it also generated some unintended consequences. As I was walking down a hallway to get my bags from the hatcheck room, Mike Bloomberg and an aide were walking in the opposite direction. He saw my sweater and asked, “Are you from Boston?”

We chatted briefly about the Boston area. (He was born in the Brighton neighborhood of Boston and lived in Allston until he was two years old. His family moved to Brookline for a couple of years, and then settled in Medford.) I told him that I thought the partnership with Twitter was a smart move.

But, his handler obviously wanted him to schmooze with the crowd that was down the hall, so she diplomatically offered to take our photo so that my new buddy Mike could continue to the cocktail hour with literally hundreds of media buyers. Hey, check it out and, if you tweet about it, use the hashtag #NewFronts2017 and call me out by adding @gregjarboe.

Get Your #NewFronts2017 Tear Sheets Today

If you are at NewFronts, or just want our exclusive insights into the publishers attending, then download our exclusive Tubular Tear Sheets: NewFronts 2017 Edition by filling in the form below. See you there!

Exults takes a look at the impact Google has made on the shift of technology and marketing as it continues to change traditional media.

Fort Lauderdale, FL – May 2, 2017 – (Newswire.com)

With the latest Google earnings, it is clear that digital channels are continuing to be a front-runner for companies looking to target more qualified audiences.

“With over 50% of Google searches coming from mobile devices, targeting that engaged audience should be a gold mine for companies,” says Zach Hoffman, CEO and Founder of Exults. Most users are skipping desktops and remaining on their mobile device, which has encouraged Google to shift their focus from desktop to multi-device advertising, which includes mobile, tablet, and desktop. While Google still serves ads on desktop, they have seen higher growth in mobile device usage and ad servicing.

By shifting to multi-device advertising, Google also continues to put an emphasis on mobile responsive websites. This ensures that a webpage looks great and is easy-to-use in any environment, which goes hand-in-hand with ads on Google that may be served on any device. When a company has a mobile responsive website, this also enables users to engage more effectively with their advertisers across any device. Since Google has accounted for 77% of U.S. online advertising in 2016, Hoffman says: “Advertising and marketing with Google should be in every company’s marketing plan.”

In April 2017, Google parent Alphabet posted a 29% rise in their quarterly earnings, which was driven in part by their YouTube video service. As they continue to surpass their year-over-year earnings, Google is adding YouTube to their focus of digital advertising as another tool to reach an even wider audience. Hoffman states: “Increasing your digital presence with video advertisements is a great way to stay ahead of competitors that are stuck in their traditional advertising ways and gain additional brand impressions in front of your target audience.”

Exults is a full-service internet marketing agency that is results-driven for its clients and offers a complete range of internet marketing services to reach its clients’ goals. For over 10 years, Exults has offered premier services including Website Design, Search Engine Optimization, Pay Per Click Management, Social Media Marketing, Video Optimization, Image Enhancement, and Digital PR. Exults CEO and Founder Zach Hoffman oversees and manages the day-to-day operations of the growing Fort Lauderdale-based internet marketing company.

For more information, please visit the Exults website or call 866-999-4736.

Press Release Service
by
Newswire.com

Original Source:

Exults’ Expert Analysis of Google Parent Alphabet’s Latest Quarterly Earnings

We’re sorry, we are not able to log you in

In order to access our website, your browser must accept cookies from NYTimes.com.
More information on cookie settings »

Log in here »

Sign up here »

We’re sorry, we are not able to log you in

In order to access our website, your browser must accept cookies from NYTimes.com.
More information on cookie settings »

Log in here »

Sign up here »

“It happens everywhere,” he said. “In Pictou County, we see a lot of groups trying to do things and they are similar, but this is about people trying to do similar things and getting together rather than being a whole bunch of individual silos. If we can get all minds together and thinking the same way, we can get together and tell council what we really want.”

For almost two years now, the question ‘Why did Kattappa kill Baahubali?’ became a household topic of conversation and flooded social media with mimes and fan theories. Interestingly, two years before the release of the first part, a digital marketing team worked tirelessly to build its online presence and generate interest around the film since 2013. It went on to create the first Telugu hashtag on Twitter. Today, Baahubali has over 36 lakh likes on the Facebook page, 2.54 lakh followers on Twitter, 4.52 lakh subscribers on Youtube and still increasing day by day. It has become a classic case study that highlights how innovative digital marketing campaigns can enhance a product’s market success.

“Baahubali is a great example of the power of digital marketing. In the last two years since the release of the first part, the film was in the collective memory of people. Social media platforms like Facebook and Twitter played a big part in this. Startups and business enterprises can take a leaf out of Baahubali’s marketing strategy to tap into the immense potential of digital marketing space,” says Sangeetha Abhishek, co-founder of Chennai-based digital marketing firm CGD Creative.

In a chat with The Hindu, Ms Sangeetha spoke about the latest trends in the digital marketing space. “Videos are increasingly emerging as one of the most effective digital strategies to create brand awareness. The trend of live video feature started by Facebook followed by Twitter’s Periscope and Instagram’s Stories has become the hottest thing in social media marketing,” she says. Facebook’s growth trajectory went on an upward graph, thanks to the live video feature, particularly on New Year’s eve when the live streaming reached a record-breaking number.

Statistics point out that 14% of marketers experimented with the live video feature in 2016 itself.

According to industry estimates, social media sphere enjoyed more than 2.3 billion active users and more than 1.9 billion active mobile social users in 2016. Over 80% of marketers have already utilized social media marketing to boost their sales and gain better brand identity. There is no doubt in business circles that digital marketing has taken centre-stage. Business enterprises have widened their focus from YouTube, Facebook, and also tapped into newer platforms like Instagram, Snapchat and WhatsApp. “For software and tech startups, showcasing their product through innovative visual strategy on digital space can be a great tool. Videos are easily digestible as the message can be delivered in a few seconds,” she says.

Referring to recent digital advertising strategies from brands like Vicks, Ms. Sangeetha adds: “The recent ad which talks about the bond between a transgender mother and her daughter has been a huge hit. It first creates an emotional connect with the viewer and only later the brand comes in.” Startups like Zoho have risen to stupendous levels of success by adopting the story-telling route through video content, she adds.