Archives par mot-clé : marketing

The Latest: New S. Korean president hints at trip to NKorea

SEOUL, South Korea — The Latest on South Korea’s presidential election (all times local):

12:45 p.m.

Japanese Prime Minister Shinzo Abe sent a congratulatory message to South Korean President Moon Jae-in, saying he looks forward to working together to develop their relationship and tackle North Korean threats.

Abe said Wednesday that both countries had common challenges and he believed they could contribute to the region’s peace and prosperity by cooperating with each other.

Abe said he hopes to meet with Moon as early as possible to discuss issues of mutual interest.

Relations were strained under ousted Park Geun-hye’s leadership over Japan’s wartime sexual exploitation of Korean women known as “comfort women.”

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12:20 p.m.

New South Korean President Moon Jae-in says he’d be willing to visit rival North Korea under the right conditions.

Moon, speaking Tuesday during his formal oath of office, didn’t elaborate. But he favors a softer approach to dealing with North Korea and its nuclear and missile ambitions than his conservative predecessors.

Moon also said that he will negotiate with the United States, the South’s top ally, and China, Seoul’s top trading partner, over a contentious U.S. missile-defense system deployed in the South. Beijing says the system allows Washington to spy on China’s military operations.

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12:10 p.m.

South Korean President Moon Jae-in has taken the oath of office in a ceremony at the National Assembly in the capital, Seoul. The oath took place hours after his presidential term began.

Moon assumed presidential duties earlier on Wednesday after the National Election Commission declared him winner of a presidential by-election to replace ousted leader Park Geun-hye, who now awaits a corruption trial in jail.

Moon is also expected to name his nominee for prime minister, the country’s No. 2 job, which needs the approval of lawmakers, and also his presidential chief of staff, later in the day.

11 a.m.

A Chinese state news agency says President Xi Jinping has congratulated Moon Jae-in on his election as the South Korean president.

The one-line dispatch from the official Xinhua News Agency gave no other details.

Relations between Beijing and Seoul have sunk to their lowest point since they established diplomatic relations in 1992. Initially close relations between the two under President Park Geun-hye rapidly deteriorated because of Chinese anger at Seoul’s deployment of a U.S. missile-defense system.

Seoul and Washington say the system known by its acronym, THAAD, is meant to protect against North Korea’s missile threats. Beijing says it threatens China’s own security by an ability to peer into the country’s northeast.

The dispute has sparked widespread commercial retaliation against South Korean businesses and industries including tourism and entertainment.

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10:20 a.m.

New South Korean President Moon Jae-in has visited a national cemetery where he honored the country’s former presidents, independence fighters and war heroes as he began his presidential duties.

After bowing to honor those buried at the cemetery in Seoul on Tuesday, Moon wrote “A country worth being proud of; a strong and reliable president!” in a visitor book. He was expected to take an oath of office at noon at the National Assembly. He immediately assumed his presidential duties after being declared winner of the special election held after former President Park Geun-hye was ousted in a corruption scandal.

Hundreds of residents gave Moon an emotional send-off near his private Seoul home before he left for the cemetery, shaking his hands, hanging flowers on his neck and asking him to pose with their children, including a baby.

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9:20 a.m.

New South Korean President Moon Jae-in, taking up his duties as commander in chief, has been briefed by the chairman of the Joint Chiefs of Staff about the military’s preparedness against North Korea.

Moon will be sworn into office at noon Wednesday but has immediately assumed his duties because of the circumstances of Tuesday’s special election.

In his phone call with Army Gen. Lee Sun-jin he said he trusts the military’s ability to protect the nation.

Moon’s Democratic Party says Lee told the president that the South’s military was closely monitoring the North and prepared to “immediately and sternly” respond to potential provocations by the North.

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8:11 a.m.

South Korea’s election body has officially declared liberal Moon Jae-in as the country’s new president a day after millions voted in an election to replace ousted former leader Park Geun-hye, who now awaits a trial over corruption charges in jail.

The National Election Commission finished counting votes earlier on Wednesday and said Moon gathered 41 percent of the votes, comfortably edging his closest rival, conservative Hong Joon-pyo, who gathered 24 percent of the votes.

South Korea may see a sharp departure from recent policy under Moon, who favors closer ties with North Korea. He says the hard line Seoul’s conservative governments took in the past decade did nothing to prevent the North’s development of nuclear-armed missiles and only reduced South Korea’s voice in international efforts to counter North Korea.

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3:30 a.m.

The White House is congratulating South Korea’s Moon Jae-in on his election as the country’s next president.

White House press secretary Sean Spicer is noting in a statement South Korea’s “peaceful, democratic transition of power” and he says the administration looks forward to working with Moon “to continue to strengthen the alliance” between the two countries.

South Korea is a key U.S. ally in its push to get North Korea to rid itself of its nuclear and ballistic weapons program.

The liberal former human rights lawyer claimed victory late Tuesday after his two closest rivals conceded. It follows months of political turmoil caused by ousted President Park Geun-hye’s corruption scandal.

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11:50 p.m.

Liberal Moon Jae-in has declared victory in South Korea’s presidential election after his two major rivals conceded defeat Tuesday.

The election sets up the country’s first liberal rule in a decade.

It follows months of political turmoil caused by ousted President Park Geun-hye’s corruption scandal.

The concessions by conservative Hong Joon-pyo and centrist Ahn Cheol-soo came after exit polls forecast that Moon would win.

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10:45 p.m.

Two major challengers for South Korean president, a conservative and a centrist, conceded defeat Tuesday, paving the way for liberal Moon Jae-in to claim victory in an election that followed months of political turmoil caused by ousted President Park Geun-hye’s corruption scandal.

The concessions by conservative Hong Joon-pyo and centrist Ahn Cheol-soo followed exit polls that earlier forecast that Moon would win, ending a decade of conservative rule in South Korea and setting up a sharp departure from recent policy toward nuclear-armed North Korea.

The exit poll of about 89,000 voters at 330 polling stations, jointly commissioned by three major television stations and released just after polls closed, showed Moon receiving 41.4 percent of the vote.

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8 p.m.

Exit polls in South Korea are forecasting a win by liberal candidate Moon Jae-in in an election to succeed ousted President Park Geun-hye.

Polls closed at 8 p.m., and official results are still hours away. But the exit poll jointly conducted by South Korea’s three major television stations shows Moon winning with 41.4 percent of the votes cast in Tuesday’s election. The poll says Moon’s conservative rival Hong Joon-pyo will likely trail him with 23.3 percent support.

Such polls have a low margin of error but are merely a snapshot of the stated intentions of certain voters.

A win by Moon would end a decade of conservative rule in South Korea and could result in sharp departures from recent policy toward nuclear-armed North Korea. Moon has promoted engagement with the North.

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3 p.m.

South Korea’s election body says nearly 64 percent of the country’s 42.4 million eligible voters cast their ballots as of 3 p.m. Tuesday, representing a faster pace than the previous presidential election in 2012.

The National Election Commission’s measurements on Tuesday included the 11 million who participated in last week’s early voting, which was used for the first time in a presidential election.

The large number of people who cast their ballots early has been seen as a positive sign for front-runner Moon Jae-in.

South Korea’s electorate is deeply divided along ideological and generational lines, and the strong early turnout was seen as being driven by younger voters, who are more likely to support the liberal Moon.

An NEC official projected the final voter turnout of around 80 percent, higher than the 75.8 percent of 2012. He says the winner of the election would be determined at around 2 to 3 a.m. Wednesday. He didn’t want to be named, citing office rules.

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11:30 a.m.

A Japanese government official says his country is closely watching South Korea’s presidential election and hopes to strengthen bilateral relations with the new leader.

Chief Cabinet Secretary Yoshihide Suga said the neighboring countries share common strategic interests.

He said Tuesday, “We believe Japan-South Korea cooperation on issues such as North Korean problem is indispensable for the peace and stability in our region.”

Suga urged a new president to comply with the 2015 bilateral agreement aimed at resolving the longstanding “comfort women” dispute involving many Koreans and other women in Asia sexually abused at Japanese military brothels before and during World war II. The row persists over a statue built outside the Japanese consulate in Busan.

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10:30 a.m.

Conservative candidate Hong Joon-pyo has described South Korea’s presidential election as a war between ideologies and accused his liberal rival Moon Jae-in of being aligned with North Korea.

Hong cast his vote in Seoul on Tuesday and later said the election was a “war of regime choices between people, whether they decide to accept a North Korea-sympathizing leftist government or a government that can protect the liberty of the Republic of Korea.” That is South Korea’s formal name.

Opinion surveys have shown Moon as the favorite.

Hong has pitched himself as a “strongman” who can hold his own against other “nationalist” leaders in Washington, Tokyo and Beijing. He also calls for the United States to bring back tactical nuclear weapons to South Korea after withdrawing them in the 1990s.

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9:20 a.m.

Liberal candidate Moon Jae-in has expressed confidence of winning office as South Koreans vote for a new president.

He cast his vote in Seoul on Tuesday and told reporters later, “I gave all my body and soul (to the election) to the very end.”

Moon was favored in opinion surveys after the huge corruption scandal that led to President Park Geun-hye’s ousting complicated politics for the conservatives.

The 64-year-old Moon thanked people who stood with him to bring change. He said he and his party “invested all our efforts with a sense of desperation, but we also felt a great desire by people to build a country we can be proud of again.”

Park is jailed awaiting trial later this month on bribery, extortion and other corruption charges.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

How video production is helping Xero attract and retain customers

From his studio in Auckland, Pat MacFie leads a team of video professionals that would put some independent production houses to shame.

With a crew of more than 20 motion graphics and live action specialists spread around the world, together they produce hundreds of pieces of content each year.

But MacFie is not running an independent video production house. Instead, his group is part of an internal marketing agency producing content to help attract and retain customers for the online business software maker, Xero.

Xero TV has become a vital component of Xero’s marketing strategy, and the practices and workflows created by MacFie means the work can be done for a cost that delivers a strong return-on-investment.

“We are literally producing hundreds and hundreds of pieces of content on an annual basis,” MacFie told CMO. “We have an internal team that is well-educated in our product and understands our brand inside the organisation, with the ability to move quickly and have 24-hour production workflows.”

Xero's Pat MacFie
Xero’s Pat MacFie

All of this contributes to his teams’ ability to make a return for Xero beyond that which could be achieved with external agencies.

“One of the advantages of having that global team is having a 24-hour workflow,” MacFie said. “We can get up in the morning in New Zealand, work on something until lunchtime, and hand it off to the team in Melbourne. They work on it to the end of the day, and then hand it to the team in London. Because we have our creative system right, and everybody can access all content all of the time, other people are able to pick it up.

Chinese Marketing Firm Shunya To Acquire Video Streaming App Inke

Investment, Private Equity

Shunya International Brand Consulting (Beijing) Co., Ltd, a marketing and communications services firm, has agreed to acquire over 50% of Beijing Milaiwu Network Technology Co., the developer behind popular Chinese video streaming platform Inke.

No financial details were disclosed, but the company said the investment will be all cash. Two months ago, Sunya and Inke said they would establish a joint venture to develop marketing solutions on Inke’s live streaming platform. The investment would give Shunya control of Inke, and provide a popular channel for its marketing clients.

Founded in 2015, Inke is among a number of popular live video streaming apps where millions of young Chinese can watch Karaoke singing and other acts by follow users who post their performances on the platform. According to research firm Analysys, the platform recorded monthly active users of over 16 million in January this year, making it the number one app of its kind in terms of monthly active users.

The valuation of Inke has increased 18.5 times during an eight-month period. In January 2016, Shenzhen-listed online gaming firm Beijing Kunlun Tech Co., Ltd. acquired an 18% stake in Inke for RMB68 million (US$10 million). In September, Beijing Kunlun sold a 3% stake to Jiaxing Light Letter Investment Management, an obscure investment entity, for RMB210 million (US$30 million), according to a filing submitted by Beijing Kunlun.

Inke raised a series A round worth tens of million RMB in 2015 from investors including SAIF Partners, GSR Ventures and Shanghai Buttonwood Capital. The company later sold stakes to Beijing Kunlun Tech and GX Capital in 2016.

Founded in 2007, Shunya provides marketing services and consulting services in 34 cities in China, including Beijing, Shanghai, Guangzhou and Zhuhai. The company was listed on the ChiNext, a NASDAQ-style board of the Shenzhen Stock Exchange, in February 2017. It recorded revenue of RMB470 million (US$68 million) and operating profit of RMB81 million (US$11 million) in 2016.

3 Ways to Use Online Video to Improve Your Content Marketing

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Ask any online business owner or marketing professional what they need more of, and they will likely say traffic and site content. However, what online marketers and content creators need to be focusing their efforts on is creating better content that will work for them for days, weeks, and even months.

But what we’ve been seeing lately is a never-ending amount of strictly text-based content that overwhelms an audience—something people don’t have time for (nor do you have time to create).

Keeping all of this in mind, it’s important to start shifting your focus from generic 500-word text articles to longer content that is packed with value, images, infographics, and, of course, video. The many benefits of using online video include:

  • To capture attention on Instagram
  • To optimize your video search on YouTube
  • To start trending on Facebook
  • To ask where your target audience is
  • To take advantage of multiple platforms
  • To play around with Snapchat
  • To reach a large audience with YouTube
  • To promote videos on Facebook

Using this information and various video marketing stats and resources from across the internet, today I am going to be focusing on the “video” aspect and highlighting a few different ways you can start using video today in your own content. Best of all, thanks to advancements in online technology and there no longer being a need to have advanced photography or video editing skills to produce videos, it’s easy enough for anyone to get started and begin implementing today.

Whiteboard explainer videos

We’ve all seen whiteboard explainer videos and been sucked in by their amazing ability to keep an audience engaged. However, as amazing as these videos are to watch, it would be even more exciting to have one created for your own business or brand. In previous years, to accomplish something like this you would need to hire an outside design company and likely spend a couple thousand dollars.

Thanks to recent advancements in technology and the use of software-as-a-solution, it’s now a simple process of drag and drop to create animated videos of your own. MySimpleShow, for example, has created a solution for creating explainer videos in just a few minutes, while also offering the full customization of adding your own images and voice-overs. Solutions like these are quickly putting more opportunity into the hands of content creators around the world, while also taking away business from expensive video design teams. This is something we’ve also seen take place in the world of graphic design with drag and drop solutions like Canva.

When it comes to video or graphic design, brands and marketers just want to be able to create something quick and easy without the need to go out and hire an expert or freelance designer. Thanks to software solutions, this is becoming more achievable every day. We already know the power of online video and great visuals for driving leads and traffic. Just don’t forget how powerful video can be for improving site content and helping it go viral.

Quick inspirational videos on social media

We’ve all heard about the power of social media and how it can instantly connect you to billions of users around the world. While this is something we know, not many people are doing this correctly. However, Gary Vaynerchuk is.

The Latest: Attorney: Travel ban is religiously motivated

RICHMOND, Va. — The Latest on the legal challenges to President Donald Trump’s revised travel ban targeting six-Muslim majority countries (all times local):

4 p.m.

An attorney challenging President Donald Trump’s revised travel ban says the Republican’s anti-Muslim rhetoric is evidence that the policy was motivated by hostility to the religion.

Omar Jadwat of the American Civil Liberties Union urged a 13-judge panel of the 4th Circuit U.S. Court of Appeals on Monday to uphold lower court ruling that blocks the president’s revised travel ban.

Jadwat said Trump’s anti-Muslim rhetoric continued even after he was elected.

He noted that Trump’s call for a “total and complete shutdown” of Muslims entering the country remained on his campaign website after he took office. The statement, was still online Monday morning, appeared to have been taken down before the hearing.

Judge Robert B. King said the case appears to hinge on whether the court considers Trump’s statements or focuses solely on the text of the order, which is religiously neutral.

3:25 p.m.

An attorney for President Donald Trump is urging a federal appeals court to focus on the religiously neutral text of Trump’s revised travel ban rather than the Republican’s anti-Muslim campaign statements.

Acting Solicitor General Jeffrey B. Wall told the 4th U.S. Circuit Court of Appeals on Monday that the court should not second-guess the president’s national security decisions because of comments made on the campaign trail.

A 13-judge panel of the 4th U.S. Circuit Court of Appeals is examining a ruling that blocks the administration from temporarily barring new visas for citizens of Iran, Libya, Somalia, Sudan, Syria and Yemen.

A handful of judges appeared skeptical of Wall’s arguments that they shouldn’t give weight to Trump’s campaign statements.

The judge’s aren’t expected to issue a ruling Monday.

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2:55 p.m.

Dozens of demonstrators are gathered in front of the federal appeals court in Richmond, Virginia, as a hearing is underway on whether to allow an executive order targeting immigrants from six predominantly Muslim countries to go into effect.

Rabbi Michael Knopf of Bend the Arc Jewish Action said on Monday that people were there to assure the Muslim community that they oppose the ban imposed by President Donald Trump’s administration and they want to invite all Americans of conscience to join them in saying they oppose any ban any time. He said the ban has caused Muslim men, women and children to live in fear.

Attorneys for the Justice Department are defending Trump’s executive order before the 4th U.S. Circuit Court of Appeals. It’s the first time an appeals court has heard arguments on the revised travel ban, which was issued in March.

The court is examining a ruling that blocks the administration from suspending new visas for citizens of Iran, Libya, Somalia, Sudan, Syria and Yemen.

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8:10 a.m.

Three judges appointed by President Bill Clinton will hear the Trump administration’s appeal of Hawaii’s so-far successful challenge to the president’s travel ban that targets six predominantly Muslim countries.

The San Francisco-based 9th U.S. Circuit Court of Appeals will listen to arguments on May 15 at its Seattle courthouse. The 9th Circuit hears appeals from federal courts in nine western states.

A federal judge in Hawaii blocked the travel ban in March, ruling that it unfairly targets Muslims. Hawaii’s attorney general argued the ban would harm the state’s universities and tourism industry.

The three 9th Circuit judges who will consider Trump’s Hawaii appeal are Michael Daly Hawkins, Ronald Gould and Richard Paez. Hawkins was appointed in 1994. The other two were appointed in 1999.

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10 a.m.

A panel of 13 appeals court judges in Virginia will hear a challenge to President Donald Trump’s revised executive order targeting six predominantly Muslim countries.

The 4th U.S. Circuit Court of Appeals said Judge Allyson K. Duncan and Judge J. Harvie Wilkinson III will not hear arguments in the case Monday. Wilkinson’s son-in-law is Acting Solicitor General Jeffrey Wall, who’s arguing the case on behalf of Trump.

It was not immediately clear why Duncan isn’t on the panel. Both judges were appointed to the court by Republican presidents.

Of the 13 judges remaining, three are Republican appointees and nine are Democratic appointees. Chief Judge Roger Gregory was given a recess appointment to the court by President Bill Clinton and was reappointed by President George W. Bush.

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3:20 a.m.

President Donald Trump is hoping that a federal appeals court will approve his revised travel ban that targets six Muslim-majority countries.

Attorneys for the Justice Department will defend Trump’s immigration executive order before the 4th U.S. Circuit Court of Appeals on Monday. It’s the first time an appeals court will hear arguments on the revised travel ban, which was issued in March.

The court in Richmond, Virginia, will examine a ruling that blocks the administration from suspending new visas for citizens of Iran, Libya, Somalia, Sudan, Syria and Yemen.

The revised travel ban has also been blocked by a judge in Hawaii. A three-judge panel of the 9th U.S. Circuit Court of Appeals will hear arguments in that case next week.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Kerry Cannon joins Tnooz as marketing chief

Tnooz, the leading global provider of digital/tech news, analysis and commentary to the travel and hospitality industry has recruited Kerry Cannon as chief marketing officer.

He most recently served as managing director for leading travel marketing agency MMGY Global, based in Orlando.

Cannon brings proven leadership and business development skills to the Tnooz team and a wealth of experience in marketing strategy, brand development, information publishing, content marketing and sales management.

Named Travel Technology Innovator of the Year by Phocuswright for mobile tech startup – iM@ – Cannon has been immersed in travel tech, marketing and media for most of his career.

A pioneer in online travel video in the 1990s, Cannon launched and built Destinations On Tape into the industry’s largest online database of travel video content, which was ultimately acquired by Cahners Travel Group (now Northstar Travel Media).

More recently, he served as Group Publisher of Questex Media’s Travel Agent Media Group, responsible for Travel Agent and Luxury Travel Advisor magazines, digital assets such as TravelAgentCentral.com, Travel Agent University e-learning platform, and live events including Luxury Travel Expo.

Tnooz also recently welcomed Michele McDonald to the team as a senior editor. Michele, who is US-based, has covered the travel industry for more than two decades.

Michele can be reached at mmcdonald@tnooz.com.

Kerry can be reached at kcannon@tnooz.com.

kerry cannon

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Video: Rocket Racoon Gives Us A Preview Of ‘Mission: Breakout’ Ride

Guardians of the Galaxy – Mission: BREAKOUT!Guardians of the Galaxy – Mission: BREAKOUT!

Guardians of the Galaxy – Mission: BREAKOUT! is gearing up to open at Disney California Adventure on May 27, 2017. Now that Guardians of the Galaxy Vol. 2 has hit theaters, Disneyland Resort is pushing the marketing campaign into high gear for the Twilight Zone’s Tower of Terror redo. A new message has been received from Rocket Raccoon calling for our assistance in breaking the Guardians of the Galaxy out from the Collector’s fortress. Watch the new video, embedded after the jump.

The above video features Rocket Raccoon explaining the predicament that the Guardians of the Galaxy find themselves in. This piece was rendered just for marketing and is apparently not part of the video that will play in The Collector’s office (remember the study from the old Tower of Terror attraction) with Rocket hacking into the security channel and enlisting the help of the park guests touring the Tivian’s museum.

A couple of weeks back we learned that the new queue would feature over 2,200 props on display spanning comics to movies to tv series and that the new version of the ride would feature six different ride experiences set to music from Starlord’s Awesome Mixtapes: Born to Be Wild” by Steppenwolf, “I Want You Back” by Jackson 5, “Hit Me With Your Best Shot” By Pat Benatar, “We Want The Funk” by Parliament, “Burnin’ Love” by Elvis Presley, and “Free Ride” by Edgar Winter. Castmember and Annual pass holder previews will begin in less than two weeks, leading to a grand premiere party and opening.

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