Archives par mot-clé : marketing

Protests follow Tulsa cop’s acquittal in fatal shooting of unarmed black man

TULSA, Okla. — A jury on Wednesday acquitted a white Oklahoma police officer who says she fired out of fear last year when she killed an unarmed black man who had his hands above his head. The verdict led almost immediately to protests.

Terence Crutcher’s family burst into tears and expressed outrage after jurors found Tulsa officer Betty Jo Shelby not guilty of first-degree manslaughter in the Sept. 16 shooting.

« Let it be known that I believe in my heart that Betty Shelby got away with murder, » Crutcher’s father, Rev. Joey Crutcher, said after the verdict was announced.

CBS Tulsa affiliate KOTV reports Tiffany Crutcher, Terence’s twin sister, called the verdict a tough pill to swallow. She said her brother was murdered by Shelby and police covered it up. She said Shelby was the aggressor, not her brother.

A lawyer for Shelby said the officer was « elated » that the jury found her not guilty. « She’s ready to get back to her life, » Defense Attorney Shannon McMurray said.

Shelby looked stone-faced when the verdict was read, but Crutcher’s family was quickly ushered out of the courtroom sobbing and wailing.

At least four of the 12 jurors were crying as they left the courtroom and they did not look at either the family of Crutcher or Shelby. The jury comprised eight women and four men and included three African-Americans.

About 100 demonstrators gathered in a plaza outside the courthouse Wednesday evening to protest the verdict. They chanted: « No Justice, No Peace. No Racist Police. » A smaller group later blocked a major downtown road.

Marq Lewis, organizer of the local civil rights group We The People Oklahoma, said the verdict was a blow to Tulsa’s black community.

« When is it going to stop – just officer-related shootings? When will the police change policy? » he asked.

Things got heated at times, KOTV tweeted from the scenes:

The killing of 40-year-old Crutcher was among a spate of officer-involved shootings in recent years that helped galvanize the Black Lives Matter movement and prompted calls for more police accountability.

Tulsa has a long history of troubled race relations dating back to a 1921 race riot that left about 300 black residents dead. In 2015, a poorly-trained white voluntary deputy, Robert Bates, shot and killed a black man after Bates said he mistakenly reached for his gun rather than a Taser. The shooting led to the departure of the sheriff.

Six days after the Crutcher shooting, Tulsa County District Attorney Steve Kunzweiler charged Shelby. An affidavit accused her of « becoming emotionally involved to the point that she overreacted. »

Defense attorney McMurray argued that prosecutors rushed to charge Shelby for political reasons, fearing civil unrest like the angry street protests that erupted in Charlotte, North Carolina, after the fatal shooting of 43-year-old Keith Lamont Scott four days after Crutcher was killed. But the reaction in Tulsa was more muted, with protests but no violence.

Shelby testified that she fired her weapon out of fear because she said Crutcher didn’t obey her commands to lie on the ground and appeared to reach inside his SUV for what she thought was a gun. Crutcher was unarmed.

Prosecutors told jurors that Shelby overreacted. They noted Crutcher had his hands in the air and wasn’t combative – part of which was confirmed by police video taken from a dashboard camera and helicopter that showed Crutcher walking away from Shelby, hands held above his head.

Shelby’s attorneys argued that in the two minutes before cameras began recording the encounter, Shelby repeatedly ordered Crutcher to stop walking away from her and get on the ground.

Shelby also said she feared Crutcher was under the influence of PCP, a powerful hallucinogenic known as Angel Dust that makes users erratic, unpredictable and combative.

An autopsy showed PCP was in Crutcher’s system, and police said they found a vial of it in his SUV.

Crutcher’s family said police attempted to « demonize » Crutcher over the drug possession to deflect attention from the fact officers didn’t find a gun inside his SUV.

In an exclusive interview with « 60 Minutes » last month, Shelby said she felt almost any police officer in her position would have acted as she did. Shelby said race was not a factor in the shooting.

« I’m feeling that his intent is to do me harm and I keep thinking, ‘Don’t do this. Please don’t do this. Don’t make this happen, »‘ Shelby told « 60 Minutes. »

She said she felt Crutcher’s death was his own fault.

« I have sorrow that this happened that this man lost his life but he caused the situation to occur, » Shelby said. « So in the end, he caused his own. »

But Tiffany Crutcher told « 60 Minutes » Shelby’s actions were unjustified.

« My brother’s dead because she didn’t pause. And because she didn’t pause, my family, we’ve had to pause, » Tiffany Crutcher said. « We’ve had to stop. We’ve had to lay down every single night with tears in our eyes. » 

Now it’s up to the special counsel

Washington (CNN)A bad day for the White House could turn out to be a good day for justice and democratic accountability and institutions.

PodCast Marketing – How Effectively Are You Deploying This Definitive Marketing Solution? – JOSIC

Each day starts and usually ends with the same BIG question. Our clients and prospects ask us, « How can I grow my business and capture my fair market share? » Our answer is quite simply, « Build yourself a base of prospects and work that pipeline relentlessly and efficiently. »

One BIG tip that I can offer you as read my short synopsis today, learn how to become a successful PodCaster and watch your bottom-line fly skyward!

Over the past decade, the Internet has created many new breakthrough marketing mediums. From successful ezine publishing and distribution straight through to more pronounced search engine optimization practices.

As a television and radio broadcaster / marketing consultant, I have had the pleasure of understanding just how important both the radio and television marketing methods are to businesses and individuals in getting the word out to their prospective audience.

Our weekly online radio show, Net Talk Radio has been received very well amongst listeners and advertisers alike. I guess I always knew that in time, connectivity speeds and portable hand-held devices would absolutely allow for a more expansive target audience reach.

The day has finally arrived!

Although, we began using our online talk radio format years ago, we are now able to sweeten the pie by allowing our listeners to almost effortlessly download our show (information and entertainment) right into the iPod and iRiver devices. Now our audience can listen where ever and whenever « they » like. Plus, as an added-value benefit to us and our valuable advertisers, we can track every hit (listener) around the clock for about the cost of a cup of coffee! We make all this happen by deploying one of today’s best emerging audio / blogging technologies popularly referred to as, « PodCasting ».

PodCast Marketing: * Anyone Can Do This!

First, What is Podcasting?

Podcasting is a term that is characterized as a fresh way to describe the technology used to push (share) audio content from web sites down to consumers (clients) of that content, who usually listened to it on an iPod (since the term « pod » ) Or any other type of .mp3 player (iRiver) at their command, convenience and control.

PodCasting is somewhat similar to the concept of time-shifted video software and devices like TiVo, which let you watch what you want exactly when you want it by simply recording and storing video, except that PodCasting is primarily used for audio to date. (Universal video deployment is most likely just around the corner.) With that stated I should explain, however, that this easy to use emerging technology can be used to push (deploy) any kind of file such as photos (images), software updates , Videos and / or text.

PodCasting uses an XML-based technology called RSS (Real Simple Syndication). Content publishers (PodCasters) describe new content in an XML RSS file which includes dates, titles, descriptions, and specifics links to the .mp3 files. This « automatically » generated file is referred to as an RSS feed. Dave Winer is considered by many to be the creator of RSS and a pioneer in the environment of applied XML. The component to making PodCasting work with RSS is « enclosures » (remember that term), an element supported by RSS 2.0.

As a consumer or end-user, you simply run an « aggregate » (remember this term, too) program like MTV’s Adam Curry’s iPodder software on your local computer, which lets you easily subscribe to RSS feeds. Programs like Adam’s will either by schedule or by random design, download the RSS files, and check to see if any fresh content is available. If new content exists, the audio files are automatically downloaded and put into a folder (of your choice) on your hard disk or directly routed to your mp3 player.

I used an asterisk as noted above to make this very honest and often painful-to-some disclaimer. When I stated that « Anyone Can Do This, I should more accurately state, » Anyone that properly learns (from a real professional) and activates their own PodCast process can reap the significant harvest of BIGGER numbers by creating and nurturing their own emerging community As an online business owner this is HUGE and required! This marketing solution can not only make you financially solvent, it can even make you a « STAR »!

Fitting the PodCast Magic Into Your Arsenal

Here now is a list of things to do to prepare yourself for your first PodCast presentation.

1. Research The PodCast Element

Learn what exactly PodCasting is all about and how it works. I recommend visiting http://www.google.com and typing, « PodCast Radio » into the search field.

2. Physically Search Out Only The True Professionals

Create a list of those PodCasters that undeniably know exactly what they are doing. Align your yourself with only the best. From this list, call them on the phone and pick their brain (s). If you can not locate an actual telephonic point of contact, I often urge you to wipe them from your list. You want to do business with those that believe in « touching » their market with more intimate and one-to-one personalization rather than just an email. Remember, you are looking for a friend. A mentor. Not necessarily someone to take your money and be off. A solid partnership (friendship) is your objective here.

3. Discover Your Passion

What passion do you share with others? What true value will your audience glean from you? Who is your target audience? Understand your « WHY »!

4. Develop Your Plan Work Your Process

What do you need to learn? What do you need to do? What specific date will you be ready? Who will provide you with the support you will need to fulfill your plan. What equipment is required?

5. Make Your Podcast Happen!

As you roll out your « new-to-you » adventure, do not expect total perfection on day one. Be kind to yourself and know that you will evolve. We all started from square one. You should have heard my first radio air check from my first radio gig in Bakersfield, California. I sounded just like a bumbling knucklehead. 🙂 Enough practice and desire can make you near perfect, but do be fair with you and give yourself time to grow.

Listen to other Pro-PodCasters. Listen to your local radio stations. Read books and articles like this one on a daily basis. (I do it everyday!)

6. Finally … No Excuses!

If you « really » want to crank up the heat on your marketing efforts, than PodCasting will give you the significant marketing advantage.

Know this …

Others will talk about it, but never make their move.

You, on the other hand, will except no feeble excuses and get working on your very first PodCast right away! (At the very least, be sure to move PodCasting up near the top of « TO-DO » list!

In closing today …

I have illustrated only a fraction of what you must know before you go piling into your PodCast endeavor full steam ahead. Be sure to identify and experiment with all angles of marketing when it comes to producing an on-going, money-generating PodCast production for all the world to hear and take notice!

Happy PodCast Marketing!

Source by Tony Marino

KMB turns ‘napping bus driver’ saga into PR stunt

The impressive image of a bus driver taking an acrobatic nap on a railing next to a bus stop started making the rounds on social media earlier this week. Stunned to see the seemingly impossible resting posture, netizens referred the bus driver as Yang Guo, the main character in Jun Yong’s martial arts novel, “The Return of the Condor Heroes”. Some even photoshopped versions of the bus driver doing yoga.

On the other hand, some netizens were less amused by the image, but more concerned if there’s a lack of facilities where drivers can take a rest in between shifts.

To capitalise on the viral image, KMB released a recruitment video, which highlighted their drivers’ ‘unusual talents’, on Monday. The video did not generate the positive response it expected. As the video used the online fuss to recruit more bus drivers, netizens took advantage of the feed to urge for improvements in resting facilities.

With more netizens concerned about KMB bus drivers’ resting conditions, the bus company posted a new video last night, to share a short interview with the KMB driver in the photo, as well as introduce the company’s resting facilities.

In the video, the driver admitted he actually knows Kung Fu, and used his skills to achieve the challenging posture.

When the moderator asked of why he wouldn’t use the resting facilities provided by KMB to take the nap, he responded, “I was just joking with my colleagues.”

Within 12 hours, the video has generated more than 386k views, 2400 shares, and 8.5k likes, hahas and wows. However, netizens still show a split response, with some praising KMB for a fun video, and some asking the bus company to spend more time and effort on improving employee benefits instead of creating PR stunts.

Marketing has reached out to KMB for comment.

Winners And Losers From The NBA Draft Lottery

Tuesday night’s wild NBA Draft lottery drawing produced a top three that was overflowing with trade intrigue. Boston, who will open play in the East finals on Wednesday, claimed the first pick thanks to the 2013 trade with Brooklyn that keeps on giving. The Lakers, who would have been forced to convey their pick to the Sixers had it fallen outside the top three, instead jumped up to the No. 2 spot. And the Sixers jumped up from No. 5 to No. 3 after cashing in on a 2015 trade that included a pick swap with the Kings.

With so many moving parts and flipped selections to sift through, it’s worth taking a moment to examine the top storylines and biggest implications of the lottery drawing.

Let’s run through the winners and losers from the lottery drawing in advance of the June 22 Draft.

Winner: Boston’s Danny Ainge 

Danny Ainge made a big bet by doing nothing at the trade deadline, one that set him up for significant blame if the Celtics had flamed out in the playoffs or if they had slipped down to No. 4 in Tuesday’s lottery. All around him, aspiring contenders like Cleveland, Toronto, Washington, and Houston loaded up in January and February. In the days before the deadline, the Celtics were linked to win-now trade scenarios involving Jimmy Butler and Paul George. By resisting both blockbuster trades and smaller moves, Ainge was hoping Boston could live up to its eventual No. 1 seed status while also playing for the future.

That bet was looking dicey when Boston trailed Chicago 2-0 in the first round. Now it looks brilliant. The Celtics eliminated the Wizards in Game 7 on Monday and will host the Cavaliers in Game 1 of the Eastern Conference finals on Wednesday. In between, they added the right to draft Washington’s Markelle Fultz and/or trade the selection as part of a package for a star player. Ainge is having his cake and eating it too: Boston faces zero pressure to beat Cleveland given how well LeBron James is playing and now Ainge holds all the cards in a loaded lottery. Butler’s Bulls, George’s Pacers and Blake Griffin’s Clippers all bounced out in the first round, and the Celtics have a laundry list of flexible contracts, young prospects and now the No. 1 pick to drive their pursuits of trades and high-profile free agents.

Loser: Nets

Pencil this one in every year since 2013, when Brooklyn went all in to acquire Kevin Garnett and Paul Pierce from Boston in hopes of making a significant playoff push. In the press release announcing the trade, the 2017 pick swap was practically a foot note, included after the names of the nine total players and three other first-round picks included in the deal. Well, that footnote just turned into Fultz or Ball or whomever else Boston desires.

The layers of depression continue from there. Despite losing more games than any other team this season, the Nets will pick No. 27, behind every other Eastern Conference team with a first-round pick this year. Of course, it gets worse. The Nets must also convey their 2018 first-round pick to the Celtics, even if they finish with the league’s worst record again. “Today, the basketball Gods smiled on the Nets,” Nets owner Mikhail Prokhorov said back in 2013, when he announced the trade. Well, Tuesday the basketball Gods laughed in Prokhorov’s face.

Winner: Lakers

There’s a very strong case to be made that the Lakers are much bigger winners than the Celtics, even though they will pick second. Just contrast the worst-case scenarios for both franchises. If Boston’s night fell apart, they are still picking fourth and in the East finals on Wednesday. If the Lakers’ night fell apart by slipping to fourth, fifth or sixth—a scenario that had a 53% chance of happening—Magic Johnson and Rob Pelinka would have been stuck without a pick this year and have been forced to send their 2019 first-round pick to the Magic as part of a separate trade. That would have been a true hope-killer for a once-proud organization looking to end a four-year run of futility as quickly as possible. Without a bunch of young prospects who have yet to emerge as franchise talents, LA fans were looking down the barrel of another two or three years without much to cheer.

Instead, Johnson can smile widely and Pelinka can breathe a sigh of relief. Landing at No. 2 removes another layer of pressure: the Lakers likely won’t be forced to choose between Fultz and Lonzo Ball, the Southern California product who starred at UCLA. Had the Lakers landed the No. 1 pick, they would have faced a “Best Player Available” versus “Hometown Kid” debate. They are now free to select Ball—an up-tempo, pass-first shooter who looks like a natural fit in coach Luke Walton’s offense—without nearly as much criticism.

Loser: Markelle Fultz

Look, Fultz isn’t a true “loser.” That’s a misplaced tag for a guy who is widely regarded as the likely No. 1 pick. Nevertheless, Tuesday’s results will force him to keep waiting to find out what’s next for his future. If a team desperate for a franchise star like Phoenix or Orlando had landed the top pick, Fultz would have had a clear sense for how the next eight or nine years were about to play out. He would immediately be the man with the ball in his hands.

The fit in Boston is murky. Isaiah Thomas has blossomed into an All-Star and All-NBA candidate, further solidifying his status as a fan favorite and alpha dog by driving the Celtics’ exciting postseason run. How would Celtics coach Brad Stevens work in Fultz next year? Start him off the ball? Use him as a super-sub? Jaylen Brown, Boston’s 2016 lottery pick, enjoyed a strong rookie season but only saw modest minutes in a complementary, reserve role for most of the year. Does that type of soft launch make sense for a talented scoring guard like Fultz?

What’s more, Fultz is bound to hear a solid month’s worth of trade rumors in advance of the Draft. Without any control over his ultimate destination, he’s facing an uncertain future, much like the circumstances that surrounded Andrew Wiggins shortly after he was selected No. 1 overall by Cleveland in 2014. Things eventually worked out for Wiggins, who needed to wait until August to be officially traded to Minnesota for Kevin Love. Hopefully, Fultz isn’t stuck waiting quite that long as Boston explores its trade options.

Winner: LaVar Ball

LaVar Ball, Lonzo’s outspoken father and Big Baller Brand sneaker entrepreneur, had a perfect night. If the Lakers had slipped out of the top three, his dream scenario of Lonzo staying home would have been dead on arrival. If the Lakers had picked third, there’s a decent chance Lonzo is off the board to a lower profile team like the Suns. If the Lakers had picked first, perhaps Lonzo gets passed over for Fultz.

At No. 2, though, LaVar Ball has the best chance of seeing his son in purple and gold. Johnson and Pelinka are free to take him without fear of Fultz-related second-guessing and they will feel real pressure to select him over the other available top prospects who lack Ball’s name recognition and local ties. Given LA’s need for a point guard and Walton’s desire to play fast and entertaining basketball like Golden State, it’s hard to envision the Lakers’ front office resisting the temptations to select Ball.

Loser: D’Angelo Russell

Russell, LA’s 2015 No. 2 pick, remains stuck in purgatory after two seasons: He hasn’t broken through as a star-to-be and he hasn’t busted out. After struggling as a rookie under coach Byron Scott and repeatedly facing questions about his maturity and commitment to defense, Russell briefly found himself benched in March—a minor red flag regarding his assumed status as LA’s point guard of the future. If the Lakers do draft Ball, they will do so knowing they must commit to him as a pace-setting, distribution-minded floor general. That means Russell will either need to be moved off the ball, a workable possibility, or shipped out of town. Given that Russell is still only 21, this qualifies as a “Life comes at your fast” predicament, like the one that his fellow 2015 lottery pick, Emmanuel Mudiay, is experiencing in Denver.

Winner: Adam Silver

Conspiracy theorists should be quick to note that Tuesday’s results were ideal from the league’s perspective. One of the major stories from the 2017 playoffs has been the gap between the Superteams and everybody else. The Celtics securing the top pick maximizes their ability to mount and sustain a challenge to the Cavaliers. Meanwhile, the languishing Lakers have been nearly unwatchable during Kobe Bryant’s twilight and the aftermath of his retirement. Expecting Ball to be an immediate savior is a big ask, but there’s no question he would restore some excitement and promise to an organization that has been mired in loss-heavy tanks and off-court legal squabbles.

Winners and Losers (Mostly Winners): Kings

The phrase “Philadelphia jumps up thanks to its pick swap with Sacramento” surely made the Kings’ fanbase collectively shudder. The only thing worse than a bad trade—like the future-mortgaging 2015 deal Vlade Divac made to unload salary on the Sixers — is a bad trade that comes back to bite you. That’s what happened here: Sacramento earned the right to select third in this year’s draft, only to fall back to fifth because Divac agreed to a pick swap with since-deposed Sixers executive Sam Hinkie.

Falling back two spots is a bummer, but it could easily have been worse. Imagine if the Kings had earned the right to select first, only to fall back four spots and have their dumb trade rubbed in their face. Or, imagine if that had happened and New Orleans had managed to vault into the top three. In that scenario, the Kings would have been embarrassed by their 2015 trade and have been forced to wait on the prime asset from their 2017 trade of DeMarcus Cousins to the Pelicans.

Once the dust settled, Sacramento kept both of its lottery picks and will select at No. 5 and No. 10. That still counts as a win, in aggregate, for a rebuilding franchise with massive holes at virtually every spot of its rotation.

Loser: Phoenix’s Ryan McDonough 

Rough, rough night for the Suns. After tanking harder than anyone else down the stretch, going so far as to rest several key plays for a month, the Suns got leapfrogged by both the Lakers and Sixers. If GM Ryan McDonough had dreams of adding Fultz or Ball next to star shooting guard Devin Booker to form a backcourt of the future, those visions are now on hold. To really twist the knife, McDonough will wake up on Wednesday knowing that Isaiah Thomas, a former Sun, is leading the Celtics against the Cavaliers. Not only did McDonough trade Thomas to Ainge for peanuts, he must now grapple with the knowledge that Boston gets first dibs on this year’s top prospects. Oof.

Winner: Sixers

Philadelphia didn’t land its dream scenario, which would have been the No. 1 pick (its own) and the No. 4 pick (the one belonging to the Lakers). Still, it jumped up multiple spots in the draft order and should be in position to select a quality wing—Josh Jackson or Jayson Tatum—to fill out its starting lineup around 2016 No. 1 overall pick Ben Simmons and franchise center (when healthy) Joel Embiid. The Sixers can also count on the Lakers’ first-round pick coming next year. Given LA’s youth and relative lack of talent and youth, that should still be a gem.

Loser: Magic

After firing GM Rob Hennigan and keeping the front office in a holding pattern, the Magic really could have used another dose of lottery luck in the vein of Shaquille O’Neal, Anfernee Hardaway and Dwight Howard. Instead, the Magic dropped back from the fifth spot to the sixth spot. There will still be serious talent available at No. 6 this year, but Orlando’s clunky season—lowlighted by the reverse-course trade of Serge Ibaka – needed a happy ending that didn’t come.   

Snap Inc., Interpublic, And R/GA Name Companies For New Marketing Tech Venture Studio

Adludio is a sensory advertising platform connecting users and brands with high-impact creative and made-for-mobile experiences. Dashbot is a bot analytics platform that helps brands and developers increase user acquisition, engagement, and monetization. Humblee is a video platform to help companies tell stories at scale. Lytics is a data platform that helps companies personalize engagement with customers. PopWallet uses mobile wallet tech to help brand marketers manage promotions and other branded content. Quickframe creates short-form original video at scale. Relative Insight uses language data to help brands better understand and relate to audiences. And finally, Whalar helps brands connect with Instagram influencers.

Adludio

R/GA executive vice-president and global chief operating officer Stephen Plumlee says the focus of the program is to explore what the next wave of marketing technology will be, given the prominence of social platforms and mobile engagement alongside the rise of AI, bots, and other analytics and personalization enabling technologies. “We worked to identify startups creating the products, tools, and services that will enable brands and agencies to leverage the full potential, reach, and consumer data that platforms like Snapchat can provide, and enable them to engage consumers with more relevant, strategic, and personalized content,” says Plumlee. “We specifically looked at startups who were making it easier for brands and advertisers to leverage social platforms as a whole.”

In a statement, Snap Inc. chief strategy officer Imran Khan said, “We are excited to work with and support the growing ecosystem of partners that are innovating in the mobile advertising space, from leaders like IPG and R/GA to the startups selected for this program. We believe it will help advertisers of all sizes take advantage of increasingly engaging and creative ad formats for smartphones.”

The founders

The program, hosted at R/GA’s New York office, ends on September 27 with an invite-only demo event where each startup will have the opportunity to present their products to industry leaders, investors, and press. Each company in the program will collaborate with and receive feedback and guidance from senior product and strategy leaders within Snap Inc. And, as with all R/GA Ventures programs, R/GA will be helping each company with product development, business strategy, marketing, branding, design, and technology services.

Plumlee says a program like this provides a unique opportunity for corporate partners to collaborate in the identification of market opportunities, and a programmatic approach to identifying startups, and partnering with them to pursue success in those markets.

“One unique aspect of the program was the opportunity for a company like Snap Inc. to directly connect their creative and product development teams with the R/GA and IPG agency teams whose clients are eager to leverage the platforms and products to reach consumers in new and more compelling ways,” says Plumlee.

This is the eighth venture studio program R/GA has run, with its ninth–Verizon Media Tech Venture Studio–set to kick off in July.

New Cosmetic Dentistry Marketing Video Released

Roy Wingate Dental Consultants, an internet marketing company based in Cleburne, TX, that focuses specifically on the dental industry, is proud to announce that they have published a new video on their website. This video describes the steps required for a dental clinic to upgrade their business through online marketing. The video can be applied to marketing any kind of dental procedure.

Roy Wingate himself says: « We help dental clinics to set themselves apart in the online world, attracting new clients looking for orthodontics, Invisalign, dental crowns, dental implants, braces, or any other dental procedure. Our blueprint is all that a dental clinic needs to set itself apart. »

The video, which is also available on YouTube at https://www.youtube.com/watch?v=FBI6yG5usas, discusses exactly how dental clinics can take themselves to the next level. This starts with a turnkey solution, meaning that they are already positioned for results. Through the work delivered by Roy Wingate, they ensure that the clinics are placed in front of the right prospects at the right time. Roy Wingate adds: « Our system provides them with a slightly unfair advantage, but all is fair in love and war – and business. We only provide this service to one clinic in each geographical area, however. As such, we encourage dental clinics to contact us straight away, because if the opportunity doesn’t go to them, it will go to their competition. »

The cosmetic dental industry is one of the most competitive segments of the dental industry. It also changes regularly, in line with the economy and consumer lifestyles. In order to remain relevant in this industry, cosmetic dentists must use the best possible marketing tools available to them. « We are business marketing experts, and our specialization is in the promotion of cosmetic dentistry, » adds Roy Wingate. « Our key deliverables are dominating the Internet search engines, designing the right website, developing videos that highlight the best projects in their client’s portfolio, establishing a presence in local media, planning a marketing strategy that fits their client’s expectations and budget, and making sure that their clients are well recognized and trusted in their service area. »

Those who need more information about Roy Wingate Dental Consultants can visit their website at https://roywingatedentalconsultants.com/.

###

Contact Roy Wingate Dental Consultants:

Roy Wingate
432-352-6570
roywingate@cableone.net
Roy Wingate Dental Consultants
815 Woodard Suite 611
Cleburne Texas 76033

HIP Video Promo Now Offering Music Video Promotion and Social Media Marketing

HIP Video Promo

Sure, the music industry is in a constant state of flux, and it’s bound to change more… However an artist’s music video remains the single most powerful piece of marketing they have!

Visit HIP Video Promo online for more information

Sure, the music industry is in a constant state of flux, and it’s bound to change more…

However an artist’s music video remains the single most powerful piece of marketing they have!

A music video can inscribe the face of an artist on the memories of millions. A creative low-budget clip can vault an unknown group from basement status to the big leagues. A video can establish a musician’s brand, aesthetic, message, and look faster and more efficiently than anything else he or she can make. And given advances in video technology — and the bewildering array of options for online distribution — entering the game is easier than it ever has been before.

Winning the game, though? That remains as difficult as ever. That’s why artists need an advocate: an experienced guide that knows how to navigate the new media landscape, and one nimble enough to stay ahead of trends.

For more than sixteen years, HIP Video Promo has been that guide for thousands of artists across all musical genres and styles. And because they’re dedicated to providing the best return on investment for our clients, they’ve expanded – aggressively – into social media marketing and YouTube promotion. That means more outlets, more opportunities, more clicks and views, more real plays by real people, and more opportunities for success for the many artists they promote.

After seventeen years in the game, HIP has cultivated and honed strategies that work straight across platforms. The same techniques used to spread the word about the 2600 videos promoted? – those all translate to social networks, too. Instagram, Twitter, Soundcloud and Bandcamp and other content-sharing websites: giving musicians a crucial advantage on all of them. And as always, they’re as committed to the emerging artists as they are to the established stars. Just as they’ve always tailored video promotional campaigns to the budgets of our clients, the same is done for social media marketing efforts.

At HIP Video Promo, it’s been their privilege to spread the word about the creative work of some of the greatest musicians around. They believe their client list – its diversity, and its many satisfied customers at different levels of the music industry – speaks for itself. They’ve helped many young bands gain their initial exposure to a mass audience – and when that audience responds, there’s nothing more thrilling than that. In 2017, there’s no better way to provide a comparative advantage to musicians than by raising their profiles on social media. Everything they’ve learned about promoting music videos, they stand ready to apply all of those lessons to social media marketing.

Get ready for a new HIP: the same dedication, hard work and belief in music, but a bigger reach, bigger capabilities, and bigger dreams.

Visit HIP Video Promo online for more information

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