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‘We can use peace’: Trump and Pope Francis meet

VATICAN CITY — President Donald Trump and Pope Francis, two leaders with contrasting styles and differing worldviews, met at the Vatican City on Wednesday, setting aside their previous clashes to broadcast a tone of peace for an audience around the globe.

Trump, midway through his grueling nine-day maiden international journey, called upon the pontiff at the Vatican early Wednesday where the two had a private 30-minute meeting laden with religious symbolism and ancient protocol. The president, accompanied by his wife and several aides, arrived at the Vatican just after 8 a.m. local time. The president greeted Francis in Sala del Tronetto, the room of the little throne, on the second floor of Apostolic Palace Wednesday morning.

Upon completing their meeting, the pope gave the president a medal featuring an olive branch, a symbol of peace, among other gifts.

“We can use peace,” the president responded.

The visit began with a handshake between the two men. Trump could be heard thanking the pope and saying it was “a great honor” to be there. They then posed for photographs and then sat down at the papal desk, the pope unsmiling, as their private meeting began.

It ended a half hour later when Francis rang the bell in his private study. The pontiff was then introduced to members of Trump’s delegation, including his wife Melania, his daughter Ivanka and son-in-law Jared Kushner, as well as aides Hope Hicks and Dan Scavino.

Smiling for the staff, Francis had a light moment with the First Lady, asking via translator, “What do you give him to eat, pizza?”

Melania giggled and said “Pizza? Yes.”

As is tradition, the pope and president exchanged gifts. Trump presented the pontiff some books written by Martin Luther King Jr, saying “I think you’ll enjoy them. I hope you do.” The pope presented Trump with the medal, a message of peace and three bound papal documents that to some degree define his papacy and priorities.

When Trump departed, he told the pope: “Thank you, I won’t forget what you said.”

Trump’s predecessor, Barack Obama, had a private audience with Francis at the Vatican in 2014 that lasted 50 minutes. But the timing on Wednesday was tight as Francis had his weekly Wednesday general audience, the thousands of pilgrims on hand forced Trump’s motorcade to enter Vatican City from a side entrance rather than the grand entrance through St. Peter’s Square.

The meeting, which concluded Trump’s tour of the world’s largest monotheistic religions, could provide powerful imagery to Catholic voters back in the United States as well as the possibility for conflict between a president and a pope who have not often seen eye-to-eye.

The two collided head-on early last year, when Francis was sharply critical of Trump’s campaign pledge to build an impenetrable wall on the Mexican border and his declaration that the United States should turn away Muslim immigrants and refugees.

“A person who thinks only about building walls, wherever they may be, and not building bridges, is not Christian,” Francis said then. The pontiff has been a vocal advocate for aiding refugees, particularly those fleeing the violence in Syria, deeming it both a “moral imperative” and “Christian duty” to help.

Trump then called Francis “disgraceful” for doubting his faith.

Trump arrived in Rome Tuesday evening, his motorcade closing a busy Italian highway just after rush hour and prompting hundreds of onlookers to briefly step out of their gridlocked cars to gawk at the fleet of armored vehicles. He spent the night at the U.S. ambassador to Italy’s residence.

Though both Trump and Francis are known for their unpredictability, papal visits with heads of state are carefully arranged bits of political and religious theater that follow a specific program, with little room for deviation or unwanted surprises. Trump was expected to be given a tour of the Vatican after his papal meeting.

Trump is the 13th president to visit the Vatican and, as part of his tour, he will view the Sistine Chapel.

In recent days, Francis and Trump have been in agreement on a need for Muslim leaders to do more against extremists in their own communities. But there are few other areas where their views align.

The president’s prior anti-Muslim rhetoric — including his musing that Islam “hates” the West — is the antithesis of what the pope has been preaching about a need for dialogue with Muslims. Francis also differs sharply with Trump on the need to combat climate change and economic inequality. And he could react to events this week, including the release of Trump’s budget, which would dramatically cut funding to programs that help the poor, and the president’s agreement to sell military equipment to Saudi Arabia,.

Trump’s visit to the Eternal City comes after two stops in the Middle East where he visited the cradles of Islam and Judaism. In Saudi Arabia, he addressed dozens of Arab leaders and urged them to fight extremists at home and isolate Iran, which he depicted as menace to the region. And in Israel, Trump reaffirmed his commitment to strong ties with the nation’s longtime ally and urged both the Israelis and the Palestinians to begin the process of reaching a peace deal. No details or timetable have yet to be established for negotiations.

But while Trump received extravagantly warm welcomes in Riyadh and Jerusalem, the reception could grow much cooler now that he’s reached Europe, site of widespread protests after his election. Climate change activists projected the words “Planet Earth First” on the massive dome of St. Peter’s Basilica at the Vatican Tuesday night and protests are expected Wednesday in Rome and later in the week when Trump travels to Brussels for a NATO meeting and Sicily for a G7 gathering.

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Follow Lemire on Twitter at http://twitter.com/@JonLemire , Winfield at http://twitter.com/@nwinfield and Pace at http://twitter.com/@JPaceDC

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

‘They’re not prepared’: Publishers worry the Flashpocalypse is nearly here

The obituaries for Flash were written long ago. But don’t tell that to the digital ad industry.

Last fall, Google announced it would stop accepting Flash video ads within its DoubleClick Digital Marketing ad platform by April 2017, with plans to stop running Flash ads completely through DDM by July. This is a big deadline for publishers with DDM responsible for a significant chunk of digital video advertising. Google’s announcement also came around the same time the Interactive Advertising Bureau set a July 2017 deadline for the complete migration from Flash video ads to HTML5.

Unfortunately, many marketers and ad tech vendors have not heard the call. Multiple publishers, speaking anonymously with Digiday due to existing relationships with advertising and technology partners, say that most advertisers and ad tech vendors are not fully prepared for the cutoff date, potentially leaving publishers to pick up the scraps and suffer losses in revenue.

For three different publishers, Flash ads still fill a majority of their on-site video inventory. One top news publisher said anywhere from 50 to 55 percent of its video ad impressions today are happening with ads built on Flash. “I was hopeful, given that we are a month away from Google’s deadline, that the numbers [for HTML5 video ad impressions] would be higher,” said a programmatic sales exec at this news publisher.

With Google’s plans to stop allowing Flash video ads to turn through DoubleClick Campaign Manager, DoubleClick Bid Manager, DoubleClick Bid Exchange and DoubleClick for Publishers and AdWords, that’s a significant chunk of revenue that publishers will lose. It’s an even bigger issue when considering how much Google Chrome accounts for web traffic.

“If the [full migration from Flash to HTML5] were to happen today, we would lose about 60 percent of our video revenue,” said a sales operations exec at another publisher.

Publishing sources point to agencies and ad tech vendors, who they claim are not incentivized enough — or aren’t aware enough — to stop delivering Flash video ads.

“A lot of the SSPs that are out there are not putting a hard line in the stand and saying, ‘We’re not going to serve Flash anymore,’” said the publishing sales operation exec. “Because of that, buyers are not incentivized to make the switch. Only if you buy through DDM are you going to be impacted.”



As evidence, this exec pointed to the drop-off their company saw after it started migrating to an HTML5-first video player at the beginning of the year. Immediately after introducing an HTML5 video player alongside the Flash video player it already had, fill rates fell by 40 to 50 percent.

“We’re reaching out to our network partners about this, and what we’ve found is that they’re not prepared,” said the sales exec at the news publisher. “For the most part, they’re working with creative coming from [agency] clients, which itself is coming from creative agencies, which created the ad months ago.”

One gaming publisher, which fully adopted HTML5 last fall, estimated a 20 percent drop-off in demand at the beginning of the year due to “one major DSP that did not have its act together.”

Agencies are not immune from blame, either. A publishing sales exec said that when the topic of HTML5 is brought up with clients, most act as if they’re not worried because the campaign will end before the Google and IAB deadlines. “If the campaign ends on July 1 and it’s successful, but the client isn’t ready to capitalize on the back end, there’s nothing we can do,” said this exec. “I can show you the report that we captured 90 percent of the audience you’re looking for, and the audience is available for the following month, but we can’t do anything because you won’t be ready with HTML5 creative.”

Publishing sources agree the shift toward HTML5 has been gradual as more agencies and vendors make the adoption. But with Google’s July deadline fast approaching, it will be publishers that get squeezed.

Publishers are already selling HTML5 video inventory at cheaper rates. One publisher said it’s charging 20 to 25 percent less CPMs for HTML5 video inventory just to be able to hit a minimum 90 percent fill rate.

“We’ve had days where more than 60 to 70 percent of our video inventory is HTML5, so we have the capabilities to fill it currently,” said the sales exec at the news publisher. “But I don’t know if that’s just for a couple of days per week, or if a week’s worth of inventory is even possible.”

Publishers say the platforms need to play a bigger role in getting agencies and vendors to adopt HTML5.

“The platforms are the pipes that connect both ends,” said the publishing sales operations exec. “If we’re all responding to them, they should do more since they’ve got the connections across the board.”

Others argued that it’s going to take more collaboration between publishers and vendors. “We’ve made the shift,” said a sales exec at the gaming publisher. “The technology companies need to get their act together.”

Content creator SENATUS speaks up on STB “freebooting” its video

Following STB coming under fire from local blogger Benjamin Lee (Mr. Miyagi) for sharing content without proper attribution, creators of the vending machine spot SENATUS have sent a statement to Marketing.

Kien Lee, managing director of SENATUS said, as a digital magazine focused on covering luxury and lifestyle offerings, which also supports various stakeholders in the retail economy in Singapore, its “goals are very much the same as the Singapore Tourism Board’s.” This would be to continue the “viability and attractiveness of Singapore as a destination.”

As such, if a formal request had been made, the team “would have been happy” to provide the original high-res video for STB’s Facebook page  – to post with proper credits.

“Having said that, I note that they had previously directly shared other viral videos on Singapore, instead of ripping videos and posting them as their own,” he said. He added that the video of the luxury car “vending machine” has spawned hundreds of news articles and TV coverage all over the world, generating publicity for Singapore, “and STB is one of only a handful of organisations that had re-uploaded the video.”

Lee also told Marketing that Facebook has since removed the “unauthorised and unflattering low-res version” of the video STB had put up.

“Going forward, I hope the team at STB and TBWA will appreciate the hard work content creators put into their work products. Once in a blue moon, we get lucky and the content goes viral,” he said. Lee said for SENATUS, while clicks and views aren’t monetised by its Facebook Page Owners,  investment are made towards “raising the visibility of the own digital properties”.

Repeating Benjamin “Mr. Miyagi” Lee’s comments he said, STB should have just posted and directly shared the link to the original video, especially once word had gone out. He added:

It is not something we the content owner needed to insist on, it would have been the right thing to do.

Tips for content creators to protect their work

Prantik Mazumdar, managing partner at Happy Marketer, said  it is paramount that companies respect the intellectual property and creative assets produced by others – “especially so, if one is an award winning, national tourism board, because it needs to lead from the front and set a good precedence.”

To protect one’s IP, many publishers can choose to have watermarks on their images and video footage so that even when others re-share or re-tweet it, the publisher gets due visibility and credit.

He noted however, that this does not solve the problem of the original publisher getting the requisite direct views, traffic and social engagement on their respective platform. Hence it is critical that third parties not only give the publisher a mention but share a direct link as opposed to re-uploading a edited version. He added:

Companies need to keep the mantra simple when sharing someone else’s creative work: Give due credit by re-sharing the original content as well as ensure that there is a flow through of referral traffic.

“I am glad though that STB and TBWA took responsibility and owned up their mistake immediately in public. Humility will stand in good stead and set a strong example for everyone to follow,” he said.

According to KRDS’ director Preetham Venkky, he called the incident as “Freebooting” –  which is the act of downloading someone else’s copyright-protected material, and uploading it on another channel or platform away from the original.

He added that the move to download and reupload SENATUS’ video content was actually against Facebook guidelines, aside from the violation of copyright laws in general.He said:

Currently, there are no official download functions for videos unlike for pictures hence it was likely the video was downloaded through other means not endorsed by Facebook.

“This form of attribution will not allow SENATUS to get the organic engagement needed for it to grow as a platform. Just crediting the video on its original posting will give the viewer too many obstacles in the experience journey to engage with SENATUS,” he added. For example, a viewer is less likely to click on a link to the original video if they have already seen it.

He added that for content creators and publishers looking to protect their content, they should look at using Facebook’s Rights Manager, which would allow them to protect their content. The tool allows them to identify new matches against protected content and flag the video.

 

Facebook’s square movie trailers are absurd, idiotic marketing strategy

I saw my first square trailer March 23, 2017, for a movie I can’t quite remember — it was likely a big blockbuster. I was seriously confused at first, unsure of whether or not the video was just a distorted version of the trailer, its aspect ratio adjusted to a square. Almost instantly after, I started to notice strange moments when it seemed as though the frame was cutting off too much of the view of the action and characters. As those moments continued, my mouth slowly dropped. The trailer had been cropped to a square.

A week later, I saw another square trailer for “Spider-Man: Homecoming” and was blown away by the embarrassing excuse of a marketing tactic. The trailer takes the most blatantly visual, action-filled and large-scaled type of film — the superhero blockbuster — and literally cuts off visual information that was necessary in framing the shot the way the filmmakers intended.

These square trailers seem to be a slight mixture of ratio distortion and simply cut-off visuals, but no version of this mixture would work anyway. The only trailers that could be shown square are those shot on regular 16mm film that have a 1.33:1 aspect ratio — yet films are rarely shot on that format anymore — or those shot on IMAX 70mm that have a 1.43:1 aspect ratio, although the full image of IMAX 70mm has yet to be translated for use in trailers.

The standard aspect ratio that everyone sees in movie theaters or on personal computers is 2.39:1. By pure and simple mathematics, you can likely deduce the problem here: this trailer is taking 2.39:1 visuals and chopping it down to 1:1. That is a ton of visual information missing.

I might be more disappointed, however, in the assumptions of the marketing teams and Facebook themselves than by the actual content. The implementation of this kind of trailer suggests that cutting off visual information doesn’t matter. It suggests that, instead of watching a trailer that actually shows every bit of content possible, people would rather watch one that fills up the entire square of Facebook’s video player, even though that actually offers less. This is Facebook’s problem, and it should be Facebook adjusting how videos are played on its platform, not the films.

Besides, no one was complaining about the way trailers were being shown on Facebook anyway. No one called for this change. There was a button that people could hit to play the trailer in full-screen view, just as it would on YouTube or any other video platform. No one cared about this.

But it’s absolutely hilarious because now, when one presses the full-screen button on a square trailer, there are just black bars on the sides instead of on the top and bottom.

Problem solved, everybody. We did it.

Those awful black bars prove that this is simply a move centered around Facebook’s front-end design and the desire to capitalize on the dimensions of its in-feed video player. And that’s too little of a reason to make such a drastic change. Most people want to feel as if they’re in the theater when watching trailers, so many want to watch on full-screen mode. Yet the side crops are so visually jarring because they impart a nagging sense of missing information. It’s purely idiotic. And it speaks to a larger problem in the film industry.

That problem is digitalization. Although it has immense necessary benefits — cheaper costs of production and projection for almost-as-good quality — providing greater accessibility to filmmakers with fewer resources, the digital revolution does still lead to blind idiocy such as this. On a larger level, it makes the general public essentially unaware of the great things that regular moviegoing and the format of film can offer.

The wide version offers more than the square version does. It’s a simple fact, and square trailers can be universally and objectively denounced by everyone who values this logic. Think about if a square trailer played in a movie theater. The crowd would erupt in boos.

But, in that same theater during a regular screening, visuals actually do often get cut off as well — it’s just not really common knowledge. Standard movie-theater screens are approximately 40 feet by 17 feet. Ultra Panavision 70mm is intended for approximately 75-feet-by-27-feet screens. IMAX digital screens can reach up to approximately 60 feet by 45 feet. And IMAX 70mm screens can reach up to approximately 100 feet by 70 feet.


Comparison of IMAX 70mm and standard digital/35mm presentations of Christopher Nolan's Interstellar.


All of these screen sizes are relative to the formats’ aspect ratios and the levels of quality provided by these formats — standard digital is 2K to 4K resolution, 70mm varies but can be equivalent to about 8K resolution, IMAX with laser is dual 4K projection and IMAX 70mm technically can reach the equivalent of 18K but is likely seen in 12K.

And when these films shot on these formats are converted and projected digitally in regular theaters on smaller screen sizes, the act of cutting off visual information is effectively the same as the square trailers. There is literally visual content that was created and is now missing. Granted, not every theater can have an IMAX screen, and film is already an extremely rare form of projection. So the chopping down of visuals in theaters when compared to that of square trailers deviates in regard to intent; it’s not really the theaters’ intent to cut off this information as it is marketing companies’ and Facebook’s in regard to those trailers.

But the point and its principles are the same. Whenever one can maximize the amount of visual information they receive, they should strive to do so. Why would anyone want less?

Contact Kyle Kizu at [email protected]. Tweet him at @kyle_kizu.

Trump’s budget proposal slashes spending by $3.6 trillion over 10 years

President Trump on Tuesday will propose cutting federal spending by $3.6 trillion over 10 years, a historic budget contraction that would severely ratchet back spending across dozens of programs and could completely reshape government assistance to the poor.

The White House’s $4.094 trillion budget request for fiscal 2018 calls for cuts that hit Medicaid, food assistance and other anti-poverty programs. It would cut funding for the Children’s Health Insurance Program (CHIP), which provides benefits to the poor, by roughly 20 percent next year.

All told, the budget would ­reduce spending on safety-net programs by more than $1 trillion over 10 years.

Details of the budget circulating in Washington on Monday drew outrage from Democrats and a mix of anxiety and praise from Republicans, illustrating the political minefield that policymakers face as they debate whether to turn the proposals into law.

Mick Mulvaney, director of the Office of Management and Budget, said the spending plan, titled “A New Foundation for American Greatness,” is focused on protecting taxpayer money and cutting spending on programs that are ineffective or encourage people not to work.

What Trump’s budget cut in the social safety net View Graphic What Trump’s budget cut in the social safety net

He singled out the Supplemental Nutrition Assistance Program (SNAP), the modern version of food stamps, which grew rapidly after the financial crisis and had 44 million beneficiaries in 2016.

“We need people to go to work,” Mulvaney said. “If you are on food stamps and you are able-bodied, we need you to go to work. If you are on disability insurance and you are not supposed to be, you are not truly disabled, we need you to go back to work. We need everybody pulling in the same direction.”

Democrats and anti-poverty advocates decried the changes, saying that Trump is seeking to strip support for the most vulnerable Americans while cutting taxes for the wealthiest.

“This would pull the rug out from so many Americans who need help: those suffering from opioid and heroin addiction, people in nursing homes and their families who care for them, the elderly, the disabled and children,” Senate Minority Leader Charles E. Schumer (D-N.Y.) said.

The proposed budget refocuses decades of U.S. spending — both foreign and domestic — to reflect Trump’s belief that too much taxpayer money is simply given away.

For example, the president will propose changing foreign aid programs in a way that no longer delivers much of the money as grants and instead extends loans to foreign governments that must be repaid, Mulvaney said. Special exemptions would be made for Israel and Egypt.

The budget would also impose a 2 percent cut to all spending that must be approved by Congress each year for the next decade, excluding military programs. Spending for these programs tends to increase each year under Democrats and Republicans. Separately, the budget would eliminate all federal support for Planned Parenthood, the health-care provider that conservatives often attack.

In writing the budget, White House officials were forced to walk a tightrope.

Trump insisted that they could not cut retirement benefits for Social Security or health benefits for Medicare, two of the most expensive parts of the federal budget. White House officials also were committed to protecting military spending.

To preserve those items and eliminate the budget deficit over 10 years, officials had to deliver major cuts across the rest of the budget. The budget also relies heavily on assumptions that economic growth will soar under tax cuts and regulatory reductions that Trump has promised to deliver.

“You have to understand that for Trump, growth is populism, so he doesn’t see this as a budget of cuts but a budget for growth,” said Sam Nunberg, a longtime Trump associate who worked on his campaign in 2015. “What he’s trying to do is work with Congress, where a lot of these ideas started, and put something together.”

The budget, in its deeply conservative framework, risks alarming some of the president’s supporters.

“I’m not sure the White House understands who their base is,” Patrick H. Caddell, a veteran strategist who works with Breitbart News, said. He cited Democrats and working-class independents as key parts of Trump’s political coalition. “Where’s the outreach to them?” he asked.

But a White House official, who was not authorized to speak publicly, said Trump saw the shrinking of the “welfare state” as a necessary component of his nationalist, working-class appeal and part of his pledge to “drain the swamp.”

Meanwhile, Trump’s critics in the GOP shrugged at the president’s overture to the budget-
cutting wing of the party.

“I don’t take it as a sign he’s more ideological,” said Peter Wehner, a veteran Republican policy hand. “He’s like a needle spinning around a broken compass, and we’re not sure where he’ll land. This week he’s more ideological, next week he could be less ideological.”

One of the biggest surprises in the budget is that defense spending remains relatively flat, after months of promises from Trump that he would completely rebuild the military.

The plan proposes a $43 billion increase in defense spending next year, but in subsequent years the budget is almost identical to what it would be without any changes. A White House official said that is because the military is still planning spending priorities for those years and that the budget would eventually change.

For anti-poverty programs, the White House proposes shifting some of the financial costs to states, giving them a financial stake in deciding whether to permit people to receive benefits.

On Medicaid, Trump wants states to choose between agreeing to a cap based on how many people are enrolled or a “block grant” structure that delivers funds to states and gives them more flexibility in how it is spent.

A number of key Republicans have expressed concern about the approach.

Even some congressional conservatives warned that there is such a thing as too many cuts. “There will be some concerns if we go too deep in some of these areas,” said Rep. Mark Walker (R-N.C.), chairman of the Republican Study Committee, referring to the cuts to the children’s health care program.

Rep. Mark Meadows (R-N.C.), chairman of the hard-line House Freedom Caucus, said he was encouraged by early reports of new curbs on SNAP and other spending, but said he drew the line on cuts to Meals on Wheels — a charity that Mulvaney suggested was ineffective earlier this year.

“I’ve delivered meals to a lot of people that perhaps it’s their only hot meal of the day,” Meadows said. “And so I’m sure there’s going to be some give and take, but to throw out the entire budget just because you disagree with some of the principles would be inappropriate.”

On Medicaid, Trump wants to transform the way the program’s funding works, moving away from its half-century history of giving each state a certain share of the program’s cost, no matter how many are on the rolls. Instead, the administration is proposing to give states a choice between a financial cap based on how many people are enrolled or a “block grant” that would allow more latitude over how the money were spent. Three health-policy experts said Monday night that the block grants envisioned in the budget would go beyond those that would be allowed under the American Health Care Act, which narrowly passed the House last month.

The administration wants to allow a state to move everyone on Medicaid into a block-grant system, while the House bill would not permit that for elderly or disabled people, who tend to have the highest Medicaid expenses

For SNAP, the White House is proposing changes that would force states to pay a portion of the benefits, which could put more pressure on them to prevent people from enrolling.

On CHIP, the White House would propose eliminating a 23 percentage point increase in federal contributions and would cap other assistance to the program to limit federal payments to children from families with incomes of no higher than 250 percent of the federal poverty level. The White House contends that would make sure the program helps only the neediest children.

However, Diane Rowland, executive vice president of the Kaiser Family Foundation, pointed out that 18 states, plus the District of Columbia allow the children of families with incomes of more than 300 percent of the poverty line into their programs. For such states, Rowland said, “this is a big hit.”

“We are no longer going to measure compassion by the number of programs or the number of people on those programs,” Mulvaney said. “We are going to measure compassion and success by the number of people we help get off of those programs and get back in charge of their own lives.”

But Jared Bernstein, who served as a top economic adviser to former vice president Joe Biden, called the scale of Trump’s cuts “otherworldly.” He said that even if Senate Republicans are able to scale back the cuts, they could still have a major impact on government programs.

“At the end of the day, they may settle for something that’s huge and egregious but less than the cosmic number they are throwing around” in the budget proposal, he said.

Many of the programs targeted by Trump’s budget provide health, housing or other assistance to millions of Americans, including a large number of Trump voters.

There are 74.6 million Americans who receive Medicaid or CHIP, according to the Kaiser Family Foundation. Almost 11 million receive Social Security Disability Insurance payments, and 8.3 million receive Supplemental Security Income, a small cash benefit for the poor and those with disabilities.

Many of these programs have rigorous screening mechanisms, and it is very difficult for people who are unemployed, childless and able to work to collect benefits for long. But Trump administration officials believe the rules should be even stricter, with the goal of pushing more people back into the workforce so that the economy can strengthen and create more growth.

Former House speaker Newt Gingrich, who engaged in numerous budget battles during the Clinton administration, said that Trump must steel himself against attacks and emphasize his insistence on how much he “values work.”

“If the Trump people sell it as genuine reform that’s getting rid of people who should be at work or are cheating, getting rid of redundancy and making the bureaucracy dramatically leaner, then it will be successful,” Gingrich said. “People actually resent neighbors who are getting goodies they haven’t worked for. It’s going to be a huge fight. How this plays out will depend on how he handles it.”

The Latest: Social media joins in Manchester’s victim hunt

MANCHESTER, England — The Latest on the blast at an Ariana Grande concert in northern England (all times local):

9:00 a.m.

Social media users are helping the desperate hunt for people missing in the Manchester concert bombing by circulating names and photos with the MissingInManchester hashtag.

The city’s regional government and its mayor, Andy Burnham, were among scores of Twitter users that circulated the hashtag to help people seeking missing family members and friends.

Those named as missing included Olivia Campbell. Her mother, Charlotte Campbell, said the 15-year-old attended the Ariana Grande concert with a friend from school who has since been found and is being treated in a hospital. But Olivia is missing, having last called home just before the concert, the mother told ITV television’s Good Morning Britain breakfast show.

She says: “I’ve called the hospitals. I’ve called all the places, the hotels where people said that children have been taken and I’ve called the police. If anyone sees Olivia, lend her your phone, she knows my number.”

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8:45 a.m.

A Czech woman who was at the Ariana Grande concert in Manchester says that “there was almost no security check, rather zero. They let us get in without any check if we have anything with us.”

Nikola Trochtova told the Czech public radio that “the only thing they were interested in was if we had any bottles of water with us. They almost didn’t check our bags, they didn’t take a look.”

She says she was leaving the venue when she heard an explosion at the entrance, but learned the details only after returning to her hotel.

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8:35 a.m.

German Chancellor Angela Merkel says it’s “incomprehensible” that someone would target a pop concert to kill and wound people.

Merkel said in a statement Tuesday that the attack at an Ariana Grande concert in Manchester “will only strengthen our determination to keep acting together with our British friends against those who plan and carry out such inhuman deeds.”

She added: “I assure people in Britain that Germany stands beside you.”

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8:20 a.m.

European Commission President Jean-Claude Juncker says Europe is mourning with Britain after a bomb killed 22 people at a concert in Manchester.

Juncker said in a statement Tuesday that “today we mourn with you. Tomorrow we will work side by side with you to fight back against those who seek to destroy our way of life.”

He adds: “It breaks my heart to think that, once again, terrorism has sought to instill fear where there should be joy, to sow division where young people and families should be coming together in celebration.”

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8:10 a.m.

NATO’s chief is expressing solidarity with Britain after a bomb attack in Manchester killed 22 people, just as leaders of the military alliance prepare to meet to discuss counter-terrorism.

Secretary-General Jens Stoltenberg said in a tweet Tuesday that “NATO stands with the U.K. in the fight against terrorism.” He also said his thoughts were with all those affect by the “barbaric” attack.

President Donald Trump and other NATO leaders at to gather in Brussels on Thursday to discuss ways the military alliance can do more against terrorism.

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8:00 a.m.

The German government is offering condolences to Britain after the deadly explosion at an Ariana Grande concert in Manchester.

Foreign Minister Sigmar Gabriel wrote Tuesday on Twitter: “Terrible news from Manchester! Our thoughts are now with our British friends. United we stand.”

Chancellor Angela Merkel’s spokesman, Steffen Seibert, tweeted: “Our thoughts (and) prayers are with the people in #Manchester affected by the blast. We mourn for the dead (and) hope the injured can recover fully.”

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7:45 a.m.

France’s government is offering sympathy and solidarity following the bombing at an Ariana Grande concert in Manchester which killed 22 people.

In a statement, French President Emmanuel Macron said France would continue to work with Britain to fight terrorism. Macron said he would speak with British Prime Minister Theresa May to stay abreast of developments.

Paris Mayor Anne Hidalgo also expressed solidarity.

Paris has grim experience with the type of attack that struck Britain, after multiple Islamic State attackers struck a concert hall, the national stadium and cafes and bars on Nov. 13, 2015, killing 130 people.

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7:30 a.m.

The White House says President Donald Trump is being provided updates on the Manchester concert explosion by his national security team.

Trump is in the midst of his first overseas trip as president. He’s meeting Tuesday in Bethlehem with Palestinian Authority President Mahmoud Abbas and speaking at Yad Vashem, the Holocaust memorial in Jerusalem.

His spokesman Sean Spicer provided the update on Twitter.

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7:20 a.m.

Manchester police say an apparent suicide bomber set off an improvised explosive device at the end of an Ariana Grande concert.

Police raised the death toll to 22 early Tuesday, and dozens more have been reported injured.

Chief Constable Ian Hopkins says forensic investigations are continuing to determine if the attacker had accomplices. He provided no information about the individual who detonated the device.

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7:10 a.m.

Greater Manchester Police have raised the death toll in a blast at an Ariana Grande concert to 22.

The force’s chief constable, Ian Hopkins, said Tuesday they believe one person carried out the attack. Police are trying to determine if the person acted alone or had support in the Monday night blast.

Police say some 400 officers were deployed overnight to help with the investigation.

Officials say children are among the victims.

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7 a.m.

Police say they are treating an explosion at an Ariana Grande concert in northern England as terrorism. Greater Manchester Police says the blast killed at least 19 people, and the ambulance service says 59 people have been taken to hospitals.

Greater Manchester Police Chief Constable Ian Hopkins says police are treating the blast as an act of terrorism “until we know otherwise.”

There was panic after the explosion, which struck around 10:30 p.m. (2130 GMT) Monday night as Grande was ending the concert.

Grande, who was not injured, tweeted hours later: “Broken. From the bottom of my heart, I am so so sorry. I don’t have words.”

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6 a.m.

Labour Party leader Jeremy Corbyn says he and Prime Minister Theresa May have agreed to suspend election campaigning until further notice.

Corbyn said Tuesday he is “horrified” by the events in Manchester and that his thoughts are with the families and friends of those who have died and been injured.

Campaign events ahead of the June 8 general election will now be put on hold as Britain comes to grips with the incident and its aftermath.

Corbyn says he had spoken with May after the explosion.

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5:45 a.m.

Australia’s prime minister has told the Australian Parliament that the deadly explosion at Manchester Arena appeared to be a “brutal attack on young people everywhere.”

Prime Minister Malcolm Turnbull said the British were treating the blast that killed at least 19 people and injured more than 50 as a terrorist attack, although its cause was unknown.

Turnbull says: “This incident, this attack, is especially vile, especially criminal, especially horrific because it appears to have been deliberately directed at teenagers.”

In Tokyo, a spokesman for the Japanese government condemned the attack.

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4 a.m.

Campaigning has been suspended in Britain’s national election after a deadly explosion at Manchester Arena.

Prime Minister Theresa May canceled campaign events Tuesday after the blast, which killed at least 19 people and injured more than 50. She is due to chair a meeting of the government’s emergency committee, COBRA, later.

Liberal Democrat leader Tim Farron canceled a campaign tour to Gibraltar after the explosion.

Britons are due to go to the polls on June 8.

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3:45 a.m.

A number of Manchester taxi services offered free rides to people stranded by the incident.

The taxi companies posted messages about the free rides on Twitter after an explosion at Manchester Arena after an Ariana Grande concert Monday night. The blast killed 19 people and injured dozens more.

The service could also be used by people trying to get to local hospitals to look for loved ones.

In addition some city residents opened their homes to provide overnight lodging for people who were stranded by the shutdown in some train services because of the incident.

City officials said the true spirit of Manchester was surfacing in the hours after the incident.

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3:35 a.m.

The Department of Homeland Security says there is no evidence of credible threats against music venues in the U.S., as England reels from an explosion at an Ariana Grande concert late Monday.

The department says the U.S. public may experience increased security in and around public places and events.

DHS says it is closely monitoring the situation at Manchester Arena and working with U.K. officials to obtain additional information about the cause of the explosion.

The government is urging U.S. citizens in Manchester to heed directions from local authorities and be vigilant about their security.

The explosion killed at least 19 people and injured dozens. Police say they are treating as a terrorist attack.

___

3:20 a.m.

Frantic loved ones of young people missing after an explosion at an Ariana Grande concert have taken to Twitter and Instagram with their photos and pleas for help.

Many Manchester residents responded early Tuesday with offers of shelter and details on locations where displaced concert-goers had been taken in.

The 23-year-old Grande, true to her youthful fan base, is a social media phenomenon with 105 million followers on Instagram and 45.6 million followers on Twitter. Her fans, proud “Arianators,” were among those who took to Twitter with prayers and tears.

Fellow stars offered condolences as well.

Taylor Swift tweeted, “My thoughts, prayers and tears for all those affected by the Manchester tragedy tonight. I’m sending all my love.”

Ellie Goulding, Cher (fresh from a big night at the Billboard Awards) and Katy Perry were among others to tweet their support.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Content marketing and Big Data analytics — the perfect match?

Big Data has been described as the next $100 billion dollar opportunity by McKinsey and Company.

Just take a look at the amount of data that is created on social media channels alone. According to Domo, every minute 100,000 tweets are sent, 48 hours of video are loaded to YouTube, 347 new blogs are posted on WordPress, and over 680,000 pieces of content are being shared on Facebook. On top of that, data from your CRM, website analytics, and marketing automation tools is all adding up to Big Data. Statistics from IBM showed that we create an astounding 2.5 quintillion bytes of data each day. Data is coming from your customers and prospects at such incredible rate. So what does this mean for your content marketing strategy?

Marketing spoke with Stephen Dale, general manager at Digimind Asia Pacific to find out how Big Data can drive your content marketing strategy.

Marketing: At what stage and level of sophistication is digital content marketing in 2017?

Digital content marketing is in a state of constant evolution and growth. With the amount of content being created by both brands, influencers, and consumers, marketers have even more clutter to cut through and thus have become increasingly reliant on social data to help drive their content strategies. We’ve found that many of our clients are now using data from social and online channels to harvest industry insights, look at trends in target markets, and create content that is more engaging, relevant and customer-centric than ever before.

Marketing: Are enough marketers using data and insights to inform their content creation? How should this be improved?

With so much of our lives now taking place in the digital realm, there is more data than ever for us to draw insights from. These data and insights can redefine a company’s competitiveness. By capturing more and better data and continuously developing and implementing insights about what drives their business and industries, companies are able to keep ahead of the pack.

In addition to social media monitoring, we see our clients turn to industry magazines, websites, and key influencers to identify the latest trends and achieve a more focused and strategic view of content. It’s also important for companies to keep an eye on competitors to assess and learn from their successes and failures in order to refine their content strategy.

Marketing: What are the most common mistakes and traps marketers fall into when building a digital content strategy to engage their audiences consistently?

Focusing too much on themselves and missing the bigger picture. Marketers need to identify the convergence point between what they have to say and what customers want to hear to ensure that they are sharing content that is relevant to their audience.

Marketers should also look at more focused and clean sets of data so that it’s easier to derive insights, while lending greater dexterity to creating and promoting content. This begins by scoping out work clearly to identify what data to collect and insights to monitor.

Marketing: When can analytics lead you down the wrong path? What main points should marketers keep in mind when bringing analytics into their content strategies? 

Following on with my earlier point, “data overload” is a common pitfall when it comes to analytics. It’s easy to get overwhelmed when you don’t have a question or an end goal in mind. Know the questions you want to answer, and focus only on the data which matters.

Marketing: What if budget and access to sophisticated data is limited, what are some alternative key measures marketers can take to ensure their content is on the pulse?

With the emergence of big data, most companies understand the importance of obtaining data to formulate strategies based on data-driven insights. Budgets are very rarely an issue anymore, as companies know they need to be investing in this type of technology to propel their competitiveness. Of course, Facebook, LinkedIn and Twitter all come with insight tools, and there are some free tools you can subscribe to online, but these are rarely able to give you the level of customisation or all of the insights you need.

Marketing: How can brands both stand out with their content and at the same time be in line with the trends and most popular talking points?

Brand authenticity and active community management are good practices to incorporate into your content strategy to ensure you are in line with trends and talking points while creating outstanding content. Consumers are outgrowing brands that either promote only themselves and their products, or whose messaging is perceived to be “out of reach” and are instead opting to engage with brands that are more personable and relatable.

Influencer marketing can also help companies achieve this balance. Understanding who the influencers and key opinion leaders in your target market are, and nurturing them into brand ambassadors allows content about your brand to be churned out from multiple points-of-view.

With that said, however, it is important for brands to choose their influencers appropriately, based on their content and audience, and to give selected influencers the freedom to be who they are while communicating your brand’s message.

Marketing: Many current content marketers plan their content strategy, including topics and editorial calendars well ahead of time. While this ensures structure and manageable goal setting, how can marketers build agility and flexibility into their strategies with analytics and listening tools given the quick pace of digital and social content today?

With the help of social intelligence and listening tools, marketers can monitor audiences in real-time to identify trending topics as they happen. Certain tools even allow you to set up email alerts to inform the team of trending or viral topics so they can identify whether the trend is something they can talk about start planning their course of action for newsjacking before the ride is over.

Marketing: What brands in Southeast Asia are getting this balance right and creating the most impactful content online, informed by social listening and analytics?

Lazada Singapore had an interesting collaboration with local influencers Youtiao666 for Mother’s Day. The offbeat humour in the video coupled with the blatant call-to-action stood out from the usual sentimental messages that brands put out. This led to its massive success of over 34,000 interactions (likes, shares and comments) across Facebook and YouTube in the week leading up Mother’s Day!

Netflix is another brand that has created impactful content by “listening” closely to trending conversations time and time again, from using the recent happenings around Yishun to promote their series, Stranger Things, to the Woodleigh MRT powder incident for Narcos and Chef’s Table.

Marketing: Marketers often try to latch onto the latest trend as soon as possible and can use listening tools to quickly pinpoint brand opportunities but what role will artificial intelligence (AI) play in this in the future?

AI and Machine Learning are quickly becoming crucial features within listening tools. It’s ability to save time for companies and provide teams with predictive data has proved thus far to be impressive. If clients can use this technology to leverage insights, as well as identify upcoming trends from bigger sets of data, it can become an extremely powerful component of a marketer’s arsenal by allowing them to better plan for what’s to come within their industries.

Marketing: What would be your most important advice for brands starting out on building a solid analytics and social media listening strategy for their content? What should be the first steps?

Scope out your project and have a clear idea of the activities you want to monitor, the goals you want to achieve, and the business questions you want to answer. Then, identify the KPIs you want to report on and set these as a benchmark for success. We help clients to define these KPIs all the time and it’s one of the most important aspects of any social intelligence project. Lastly, it is important to understand the stakeholders you are reporting to, so as to deliver information that is relevant to them, in a format they’re able to easily digest to make the right strategic decisions to grow the business.

Marketing: What excites you the most in the next stages of the role of technology in content marketing? What innovations will most disrupt the industry?

I think the unknowns are what’s really interesting. This industry is constantly changing and so are social media channels; think the addition of algorithms and Stories to Instagram, for example. With such developments, user generated content will continue to be a strong force for content marketing.

The constant learning curve that everybody’s on is quite fascinating, and the desire to understand tomorrow’s world is a massive motivator for me.  I believe machine learning and AI are both innovations that have huge potential to disrupt the industry given the utility of their outcome.

10 tips for adding video to your content strategy

Marketing, at its most basic, involves connecting with people—and video is
a huge part of many successful campaigns.

What’s more, by 2019,
Cisco predicts that 80 percent of all consumer internet traffic will involve
video.

Here are 10 tips to help you get started with your video content strategy:

1. Educate yourself. Before you start thinking strategy,
you should understand the video production process. The best way to learn
is to watch videos. Look at competitors’ videos to see which content and
approach gain your attention. Marketing departments might understand the
value of video, but they probably don’t know where to start. Educating
yourself will give a clearer idea of the video that you want to produce.

2. Know your budget. The No. 1 question we’re asked is,
“How much for a video?” We respond by asking, “How much is a house?” The
latter answer depends on several factors such as location, number of rooms,
bathrooms, acreage. The same principles apply to video: length, shooting
locations and crew size all matter. Understanding what you expect to
receive and how much you want to spend will make collaborating with your
production company a lot smoother.

3. Set your goals. Unfortunately, many marketers and
companies base success on the virality of the video, which has a slim
chance of happening. Going viral takes luck. Focus on reaching your target
audience or telling your story uniquely to stand out you’re your
competition. Talking facts, telling a compelling story or engaging your
audience will help you devise the best strategy to reach your goals.

4. Identify your target audience. Creating a video in
order to repurpose it for different audiences is ineffective. We strongly
recommend creating several short videos that target specific people through
specific channels. Creating content to please everyone is a waste of money.
By putting together a plan and schedule, you will set yourself up for
success. Keep things short and sweet for specific audiences. Understand
where the video will be posted and how those viewers will consume content.

[RELATED: Attend the Content Strategy Virtual Summit, and learn how to reinvent your content plans to reignite results.]

5. Figure out the right message. Sometimes companies have
an idea or reference that might not align with the tone they should be
conveying. For instance, a five-minute corporate video may not be the best
choice when a 3D animation video would be better suited. Reference videos
are by no means a bad thing, but it’s important to keep your brand message
and delivery in mind. Being innovative by creating new and original content
will help you stand out.

6. Find the right opportunities. Ask yourself: How will
video work with my current content strategy? How can I implement social
media? What pages on our website get high-volume traffic? Are those pages
converting leads? Let’s talk about specific video types:

  • Brand videos (your flagship video, explaining who you are or what you do,
    and posted prominently on your home page)
  • Video testimonials
  • Video blogs
  • Product videos (for promoting a new product while discussing how it
    works)
  • Explainer videos
  • Social media videos, 15–30 seconds each
  • Television commercials

7. Hire the right company. Usually, marketers look for the
cheapest video company to produce their content. Instead, focus on the right company to showcase your brand. Do research to find one that
understands your market and can create robust content for your video
content strategy. You’re looking to build a relationship and partnership to
make your video content strategy successful.

8. Market your video content. Creating great content is
only part of the equation. The other is using the right platforms to
distribute it. Put your video on your website to increase your SEO efforts
and decrease bounce rates. If your content can provide value, pitch it to
publications and key online figures so they can share it. Post about your
new video on your blog, and send out an email to reach new and old contacts
alike. If your content is relevant and exciting, have your sales team send
it to potential clients. Include a call to action in your email signature
to help potential clients understand what your company does.

9. Measure success. The goal is to see an increase in
views, followers, shares, page views, website traffic, etc. Trust the hard
work that you have put in, and market it to see long-term benefits.

10. Follow up. Build on your success by continuing
research, adapting to trends and creating new ideas to make your brand
stand out. As with any content strategy, if you focus on consistently
putting out great, innovate, educational content (and making sure you
interact with everyone who is discussing it), you’ll see results in no
time.

Stanley Meytin is CEO and creative director for
True Film Production.
A version of this post first appeared on

BusinessCollective
.

(Image via)

Video Bold Assists Marketers To Easily Customize Their Videos For All Marketing Needs

(MENAFN Editorial) Whenever browsing Google trends, it is clear that video marketing has been kind of strong and consistent for the past five years and many marketing experts approve that video marketing now is a strong business element. But, most video marketing is the exact same, making it attract attention and taking market share are really hard.

Because of this, a lot of people has the same video software tools, and a lot of people has access to the exact same paid and zero cost stock video clips. a lot of people are making the same kind of FAQ, Explainer and whiteboard videos and slide show garbage for video SEO. That is why Justin Sardi and James Okeke created Videobold – a solution that would enable marketers to make and sell these videos over and More than for one low cost.

Videobold ‘storyline collection by Justin Sardi and James Okeke contains More than 200 ‘storyline style videos in the design that big brands use to tell their story. Each of the 200 macro films and complete stand-alone productions, ready to go, out of the box. Including storyboarding, scripting, shooting editing, post production and a music and voiceover soundtrack.

More than 19 different ‘film making styles with multiple variations in each, means Videobold is superbly equipped to dominate throughout various niches and industries; from child health to accounting. From dentistry to action sports suppliers.

With Video bold, users will get over 200 videos to opt for from in a wide range of niches. Users can even sell numerous videos to the exact same clients or offer a recurring model for new videos regularly.

There are all sorts of styles that users can select from along with the variety of niches. Users simply select the style that works for them and easily customize to match almost any niche they can think of.

The manufcturers crafted these « storyline » videos specifically with generic voice overs so that users can easily use them right out of the box just adding their client’s info to the video. The theory is quite simple.

If users prefer to customize these, they can do anything they need to from including or removing the voice tracks, text overlays. Plus the creators are suitable with all the popular video editors. If users do not own one of those, they have got users covered with an exclusive bonus editor.

Now with VideoBold, users can go on and customize each macro film for their clients, simply by overlaying their logo and a lower third for the call to action or contact info. That makes each film unique to that client and with this league of video production that can be worth 1500 and up. Plus users can create a series of them to cover seasonal and event and location variations. Users can easily get 20 variations for each business. Users can set their own rate as a package, or stick to the rate.

Videobold collection matters because it is the first time ordinary businesses will have viable accessibility to the big brand style of storyline videos. Users have seen them everywhere, without even noticing. Videobold is an ideal door opener because it is an original style with a very particular reason that business owners can finally relate to. Any business that cares about its branding and image will be prewarmed to Videobold.

For more information, please visit: Videobold Review and Discount

#Media Contact
Company Name: BeginnerDiary LTD.
Contact Person: Benjamin
Email:
Phone: 61 (08) 83691672
Address:63 Wigley Street, Sturt
City: Adelaide City
State: SA
Country: #Australia
Website: BeginnerDiary.com

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