A Spanish man tried to defend a woman who was being stabbed by one of the London Bridge attackers with his skateboard.

Ignacio Echeverría, 39, saw the attack unfolding at London Bridge on Saturday night, and rushed to help the woman.

But there is growing concern for Mr Echeverria, who has not been seen since.

The HSBC employee, from Madrid, is one of a number of people who put their personal safety at risk in order to help others during the attack, which left seven people dead and 48 injured.

According to his father, friends « saw him lying on the floor on the sidewalk after defending someone with his skateboard ».

He is reportedly not listed among the dead, not all of whom have been named by police.

• London attack: Live updates

An off-duty policeman – an amateur rugby player – was stabbed after tackling one of the three attackers. He remains in critical condition.

Met Police commissioner Cressida Dick praised the « utterly heroic » actions of the officer, who was taken to hospital in a police car.

She added: « It’s hard to pick out individual stories but I am immensely proud of him and what he did. »

A British Transport Police officer, who faced the attackers armed only with his baton, was seriously injured but is now in a stable condition.

Chief Constable Paul Crowther from the BTP said the bravery he showed was « outstanding ».

Romanian baker Florin Morariu has been described as a hero on social media. The man, who works at Bread Ahead bakery in Borough Market, saw a commotion outside the shop on Saturday evening.

He invited some distressed Brazilian women into the shop and gave them a glass of water.

They explained that three men were stabbing revellers in the market.

He said he grabbed two crates and went outside to find the attackers and defend the injured.

Speaking to the Victoria Derbyshire show, he said: « I felt pity for the victims, I didn’t know how to handle things or react, I thought to myself I’m also in danger.

I just threw the crate at [one of the attackers]. I threw the first crate and I knew he was going to dodge it. while he was dodging it I walked towards him and hit him in the head with the other crate. »

He then said a policeman shouted at him to stand back. The officer then discharged a grenade.

Giovanni Sagristani, 38, and his friends were in the El Pastor restaurant on Stoney Street when one of the attackers came in and stabbed a woman in the chest.

« He came in shouting and just stabbed her, » he said.

Mr Sagristani’s partner Carlos Pinto, 33 – who works as a critical care nurse in London – attended to the woman, with the help of his friend, another nurse.

« They took some ice and cloths and tried to stop the bleeding. She lost half a litre of blood in the beginning. He was keeping pressure on the wound, » Mr Sagristani said.

He said fellow diners had managed to push the attacker out of the restaurant by throwing chairs and bottles at him. Once the attacker was outside, staff lowered a security gate and locked people inside.

« After the initial moment of panic, everyone tried to help this girl and stay calm. We were all at the back of the restaurant. There were shots going off outside and we didn’t know what was going on. »

Mr Sagristani said it was more than two hours before the paramedics were able to reach them.

« They kept her conscious. It was very lucky they were there, » he added.

Eyewitness Gerard Vowls told the BBC how he tried to stop the attackers stabbing a woman. He threw bottles, pint glasses and chairs at the men.

« I tried to help, but at the end of the day I was defenceless, » he said.

Sunday Express business editor Geoff Ho attempted to help a bouncer at the Southwark Tavern, who was being set upon by two of the attackers.

The boxing and martial arts enthusiast is currently in intensive care after being stabbed in the neck.

Footage of him being escorted to an ambulance by police has been posted on the Daily Express website.

In it he is clutching his neck and using his shirt as a bandage.

After the attack Mr Ho wrote on Facebook: « Don’t know whether it was stupid or noble to jump in and break up the fight outside the Southwark Tavern, but two a***s trying to do over the lone bouncer on the door isn’t happening on my watch. »

On Monday the journalist wrote on Twitter that he had been in surgery and was « on the mend ».

Consultant at the Royal London Hospital Dr Malik Ramadhan was cycling home after his shift at Accident and Emergency when he sensed something was wrong.

He was cycling south on Tower Bridge, when he noticed emergency vehicles speeding towards the London Bridge area.

« It was clear that something was happening both from the way they were driving and the number of vehicles. »

He said: « Given what’s been happening, I turned back to work. »

When he arrived at the Royal London a major incident had been declared, and on-call staff were ready to treat all of the patients within 30 minutes.

« The 12 were all very badly injured. The people who had been stabbed, had been stabbed with an intent to kill. »

Patients were « startled to the point that they couldn’t speak ».

Dr Ramadhan added that many doctors and nurses are not drinking on the weekends in case a major attack occurs.

Student nurse Rhiannon Owen was at a cash point when a taxi driver shouted at her to run.

« I saw the knife and I didn’t turn around again. I just started running as fast as I could, » she said.

The 19-year-old, from Cheshire, saw the attacker behind her and ran into Applebee’s pub where she joined 30 or 40 others and hid in a stock room.

She said she owes her life to that taxi driver, and appealed for him to get in touch: « You saved my life and you let me go and make sure other people were safe. »

Elsewhere, there were tales of generosity as people did their bit to support the emergency services.

Supermarket workers were pictured offering food and drink to police officers on Sunday morning.

A paramedic who was at the scene said the manager of a McDonald’s closed the restaurant to the public and gave all remaining food and crates of water to the emergency services.

Paul Ashworth, from Surrey, has been cycling around the London Bridge area giving out water to the police.

« I’ve just come to give the police some cold water. It’s nothing in comparison to what they do. It’s just to try and give something back. They’re protecting us, saving our lives, » he said.

The plumber, who cycled 21 miles from the Surrey border into London, said: « We’ve just to got to keep together – the whole world has. »

Automotive brands dominate digital display advertising spend in Australia, accounting for 20.3% of the display market.

Total online advertising spend continues to grow, with 2017’s first quarter expenditure at $1.86 billion, up 7.2% year on year, according to research by the Interactive Advertising Bureau (IAB).

This represents a seasonal decline of 5.8% in fourth quarter expenditure, although classified increased by 7.1% compared to Q4 and had the strongest year on year growth of 15.9%. All categories grew year on year with search up 6% and display 4.5%.

Overall, auto is the category that dominates digital display advertising spend. It now accounts for 20.3% of the display market, with travel share up 6.4% compared to Q4 and consistent with a seasonally higher spend for this category in Q1 each year.

Auto has now been the number one display category for five years, demonstrating that automobile brands were quick to embrace and maintain their investment in digital.

“Digital advertising is a key component of our client’s overall advertising spend; it is measurable and actionable and their investment in the medium is increasing,” says Anthony Saines, IAB board member and managing director – commercial, at Carsales. “Digital is able to effectively drive personalised experiences across multiple platforms, from consideration through purchase. Brands are able to tailor their message to the appropriate audience which is driving exceptional results within the auto category.”

Mobile continues its exponential growth, with mobile expenditure at $653 million in Q1, up 29% year on year and a minimal seasonal dip of 1% compared to the previous quarter. Mobile continues to represent more than 50% of the display market (53.5%) – a significant increase from the 21.5% it represented just three years ago. This reflects consumption habits. In March, 63% of digital time was spent on smart phones in Australia, as well as the continuing maturity of mobile advertising campaigns.

Video also continues to increase its share of advertising expenditure. It now accounts for 36.3% of display, a significant 11% share increase from just three years ago when it accounted for just 25.3%. Within the video category, FMCG and retail account for 30% of total video spend and are the top two video advertiser categories. Interestingly, the real estate category which has a high general display spend (accounting for 12.1% of general display) has yet to fully embrace video which suggests considerable upside for future reporting quarters.

“The online advertising marketing continues to surpass historical year on year figures across all categories,” says Vijay Solanki, CEO of IAB Australia. “Significantly, mobile continues on its steep growth trajectory, further increasing its share of general display advertising both quarter on quarter and year on year. This speaks to both the ubiquity of smart phones within Australia and improved mobile advertising technology and creative as brands better understand the challenges and opportunities the platform offers. Our numbers also dovetail neatly with some of the headlines from this year’s Mary Meeker report, especially the global growth of mobile.”

Image copyright: racorn / 123RF Stock Photo

Email marketing is one of the most effective marketing methods for building brand awareness, staying top of mind and consistently converting leads.

Unfortunately, it’s also one of the most mismanaged marketing methods used by real estate agents.

More often than not, the agents who fail at email marketing do so because they don’t put enough thought into their marketing strategy.

If you haven’t succeeded yet, there’s a good chance you’re going about it the wrong way. With all the business-building potential email marketing offers, you should keep experimenting with different ideas until you find one that generates real results.

Implementing the following four tips will help you build a truly effective marketing campaign.

1. Make sure all emails are mobile friendly

Now, more than ever before, people are browsing the web and checking email with mobile devices.

According to this report by comScore, mobile-device usage accounts for 60 percent of the time Americans spend consuming digital media. This means there’s a very good chance the people reading your marketing emails will be doing so from a mobile device.

To ensure your marketing emails impact your audience as intended, you need to make them attractive and easy to read on mobile devices.

Test all emails on Android and iOS devices prior to sending them out, and do this until you’ve run at least one successful email marketing campaign without mobile issues.

2. Segment your email subscribers

CRM software has evolved quite a bit over the years. If you use a modern CRM solution, it can help you boost the effectiveness of your email marketing by allowing for better targeting.

Segmenting your email subscribers based on certain CRM details will help you reach the right audience and will help prevent the loss of subscribers.

While you can certainly get creative with how you segment your email subscribers, one of the most effective methods is to group contacts by location.

If you host open houses or other real estate events regularly, emailing nearby contacts instead of emailing your entire contact database is a great way to reach the right people at the right time.

3. Make videos part of your marketing strategy

High-speed Internet is now the norm, and most of your contacts probably have more than enough bandwidth to stream videos with ease.

With that in mind, you should definitely incorporate videos into your email marketing strategy.

Videos are more powerful and more personal, and if you integrate them with a service like BombBomb, your messages are more likely to reach your audience in a meaningful way.

4. Analyze results and repeat what works

Not all email marketing strategies will work for you, but that won’t a problem unless you keep using the ones that fail.

Keep track of analytics, paying close attention to open and click-through rates. When these rates respond favorably to one of your strategies, take notice.

Tweak this strategy as needed and you’ll eventually get great results.

Finally, to ensure your marketing efforts pay off, have a solid follow-up plan in place.

Email marketing is great for staying top of mind, but that isn’t its sole use. Get the most out of your email marketing by using it to drive the growth of your real estate business.

Pat Hiban is the author of NYT best selling book “6 steps to 7 figures – A Real Estate Professional’s Guide to Building Wealth and Creating Your Destiny,” the founder of online real estate sales training site Rebus University and the host of Pat Hiban Interviews Real Estate Rockstars an Agent to Agent Real Estate Radio Podcast with Hiban Digital in Baltimore, Maryland. Follow him on Instagram or Twitter.

Email Pat Hiban

MANILA, Philippines — The lone suspect who launched a deadly attack on a casino and shopping complex in the Philippine capital that left dozens dead was a heavily indebted Filipino who was hooked on gambling, police said Sunday. 

Manila police chief Oscar Albayalde said the man’s immediate family confirmed his identity as Jessie Carlos – a married father of three and former Finance Department employee who owed more than $80,000 dollars.

The revelations confirm that « this is not an act of terrorism, » Albayalde told a news conference. « This incident is confined to the act of one man alone as we have always said. »

Authorities have repeatedly dismissed a claim of responsibility by the Islamic State group for Friday’s attack on Resorts World Manila.

The suspect’s distraught mother, Teodora, wept during the news briefing and asked for forgiveness. « We’re asking for your apology. We can’t accept ourselves that my son became like this, he was a very kind son, » she said. « He chose to end his life than kill and kill people. »

« The message of what happened to my son is people should not get hooked on gambling so their families won’t get destroyed, » she said.

The Philippines has faced Muslim insurgencies for decades, though much of the violence has occurred in the troubled south, where ongoing battles with Islamic militants are taking place in the southern city of Marawi.

Albayalde said the man had sold off property to support his gambling habit of at least several years, including a vehicle. His family had grown so concerned they had asked casinos in the capital to ban their husband since April 3.

The news came after authorities released security footage showing Carlos casually exiting a taxi just after midnight and walking calmly into a vast entertainment and gambling complex like any other visitor. Shortly afterward, he dons a black ski mask, slips on an ammunition vest and pulls an M4 carbine assault rifle out of his backpack.

What follows borders on the surreal: a slow-motion arson attack and robbery so methodical and unhurried, the gunman appears to walk much of the way – even as he exchanges fire with a security guard and flees, slightly wounded, up a stairwell. 

At least 37 patrons and employees died, mostly from smoke inhalation as they tried to hide on the second floor, including one the casino’s VIP rooms, Albayalde said. The gunman fled to an adjoining hotel, where police say he killed himself.

The video footage shown to reporters Saturday appears to bolster the government’s case that this was a botched robbery by a lone attacker with no known link to terrorism. Police said that’s exactly why they wanted to release it.

In his first remarks on the assault, Philippine President Rodrigo Duterte said Saturday that the attacker was simply « crazy. » He questioned what the gunman was going to do with the $2 million horde of poker chips he had tried to haul away. He also discounted any links to the Islamic State group, saying this « is not the work of ISIS. The work of the ISIS is more cruel and brutal. »

Despite some initially contradictory accounts of the chaos, what is known so far appears to back up that claim.

Although the attacker was well armed – Albayalde said he was carrying 90 bullets in three rifle clips – there are no confirmed reports that he shot any civilians. Instead, he fired into the ceilings, scattering panicked crowds, some of whom jumped out windows to escape what they believed to be a terror attack.

Albayalde said the security footage contained a clear motive: the gunman headed straight for a storage room that contained poker chips. He is seen shooting through several thick white doors, breaking down one of them at 12:18 a.m. Friday – only 11 minutes after his arrival. Abayalde suggested he set fires as a diversionary tactic and his next move was to try to get out.

More than 12,000 people were in the complex at the time; most were successfully evacuated. 

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With Video Marketing Commercials, video services is still the same message, just in a different but more effective format. Like I said before engaging into Video Commercials at first can be somehow overwhelming at first. All what you need is some explanation and guides so as to walk through the process step by step until you will have comfortably made sizeable video content for your niche and products, and then you’ll look like a pro.

Video marketing is absolutely necessary for any business in today’s digital, social, and visual world. There’s a lot to do, but taking a step-by-step approach to creating an effective video and building a great campaign over time will give you a real advantage over your competitors.

Here are four tools to help you get there in an organized

manner. Video marketing is more than just the video and its components.

In order to make it successful you must;

.Optimize it for social media marketing.

. Make sure everyone can share the

video and the video landing page to their social media networks.

. Use your own social networks to promote the video relentlessly in all social media networks.

Video marketing is great for boosting profits and business. Provide your niche with helpful information, expand your site, and promote your services or products.

This article is a great place to start. Keep reading to learn how to get started with video marketing. Video marketing is exploding in popularity, and with good reason: According to a report from Vidyard, more than 70% of marketers say that video produces conversions better than any other type of content.

Additionally, an Animoto survey last year showed that 73% of U.S. adults are more likely to make a purchase after watching an online video explaining a product or service. Video marketing is a new trend, and companies are putting together cool videos to put their brands on the map.

Norman Mike M, our Content Marketing Specialist, hung out with CEOs of top agencies, to learn more about video marketing. These agencies have a great platform for connecting companies with video producers. Video Marketing is big:

You may get a sense of unsettlement at first here but video marketing is key to your market growth. Video marketing and advertising — when done right – has the ability to increase audience engagement and allows you to reach audiences more efficiently gain greater returns.

Video marketing didn’t take huge leaps in 2014 though, a lot of attorneys used videos as a means of marketing to their potential clients, a sign of Video Marketing breaking through some non-explored niches by video services. And a lot of these attorneys have continued to improve from in their use of Video services in their potential clients.

While there’s no doubt that video ranks well and will continue to do so in 2015 and beyond, law firms interested in shooting videos this year should keep conversions in mind throughout every step of the process.

Additionally, when marketing these videos on the internet, a sound strategy needs to be drawn out beforehand in order to get the absolute most out of your video efforts. If video marketing is going to grab viewers’ attention and keep their interest, it has to be engaging from the start.

Video analytics tracking enables you to know who viewed your videos, how long they watched and where they clicked. That information lets you target your video marketing efforts better. If you haven’t already begun implementing a video marketing strategy, now’s the time to start.

Remember those engagement and lead-conversion figures – and remember how easy it is to get professionally produced videos made. That should be enough to get anybody animated! Are you considering adding video to your marketing mix?

The reasons to jump on top of video marketing far exceed any of the perceived negatives. Modern video marketing is nothing like it was in the style we’re all more familiar with – television. YouTube is not a place to upload commercials and walk away.

It’s a place to share content that your users want to watch – rather than TV, which forces people to watch commercials while trying to watch the content that they actually want to see. Online video marketing is attractive to many businesses today for numerous reasons.

Making videos and posting them online is fairly inexpensive. Plus, online videos stay online forever. If you s pend the money to record once, your video could still be getting views a year from now . The standard length of video commercials is either 30 or 60 seconds. You have just enough time to communicate a product benefit and call to action.

Aside from being able to be passed around, Internet video commercials and advertisements are also easier to evaluate. For example, marketers can see how many people have watched the video, how many have downloaded it, how many tweeted about it or how many have shared it in social networks.

It makes it easier for advertisers to evaluate if their video advertising campaign is working or not, and allows them to change it instantly. Some new features will even indicate at which point the viewer became bored and when the viewer stopped watching.

This offers a powerful way to evaluate the effectiveness of a certain video advertisement on the Internet. Since customers tend to listen to other customers, you can use online video commercials as a way to showcase the opinions satisfied customers have about your business.

Ask your customers to provide you with their honest feedback about the products and services you provides, as well as your customer service. Select customers with various personalities for variety in your testimonial-based online video commercials.

Since the dawn of the Internet age, a lot of marketing efforts have turned to advertising with Internet video commercials. It is a very similar concept as providing video commercials for the television market.

Studies have proven that people tend to remember products or services better when they are presented live or in the form of video. Many experts feel that this may be even more true when using video advertisements on the Internet.

How to evaluate the effect of commercials is significantly important in neuromarketing. In this paper, we proposed an electronic way to evaluate the influence of video commercials on consumers by impression index. The impression index combines both the memorization and attention index during consumers observing video commercials by tracking the EEG activity.

It extracts features from scalp EEG to evaluate the effectiveness of video commercials in terms of time in 2013. And, the general global field power was used as an impression index for evaluation of video commercial scenes as time series.

Results of experiment demonstrate that the proposed approach is able to track variations of the cerebral activity related to cognitive task such as observing video commercials, and help to judge whether the scene in video commercials is impressive or not by EEG signals.

It is because people are geared to respond and act more rapidly with what they see. Videos do not require a lot of thinking as visual advertising relays faster to your customers’ minds. In fact, video commercials makes the customers’ decision for them, which will turn into positive business dollars for the businessman.

Reading about a product or service requires an minimum amount of time to process information about the product or service, and time IS critical to the decision-making process of your customers. By the time your customers learn more about the product, the time spent on thinking about the product may incur hesitancy on your customers’ part to buy, of which in turn will generate a more negative response to your product or service.

In today’s world the promotional activities of any company is very important in establishing the credibility of the products and services offered by the company. The paramount importance of promotional activities have pushed the companies to innovate new ways to promote their products and services.

There is a visible trend observed where the companies have started to promote their business using video commercials. There has been a paradigm shift in advertising industry. With web universe becoming the primary channel for advertising, more and more businesses are focusing towards online video advertising.

If you have a business or a website which needs some amount of advertising to get more customers or website visitors, videos are very effective tools to draw the attention and showcase products and services. Video commercials on websites easily establish the overall credibility of the business and its product and services. Videos for your business add believability of the products and services and the customers get confidence in the company.

A well-composed video marketing campaign can take a business to a different level altogether. Video commercials are advertisements-the same types you see on television-which you broadcast on your website. The basic function of a video commercial is to create and sustain awareness of your products and services.

A video commercial can also help you create your brand image. Viral video commercials on the Internet are something that cannot be replicated by regular TV advertisement. You cannot pass around a television commercial, unless of course you ask other people to actually wait in front of the television for that particular ad, or you have a copy of the TV ad to give around.

This is where online video advertising’s effect mainly lays — the ability to be passed around in almost any kind of correspondence and communications to other people, effectively stamping in the memories of its viewers.

Humorous online video commercials have the potential to attract your target market, showcase the personality of your business and increase your visibility. Develop a story line for your commercial that showcases the features and benefits of your business while entertaining viewers.

Photo

By WikimediaImages from Pixabay

Oddbins has followed up its bizarre Christmas campaign – ’12 Chimps of Christmas’ – with an equally baffling bondage and booze-themed campaign.

The first in a series of bondage-themed cocktail videos, Oddbins marketing manager, Lyndsey Gibbons, explains: “Everyone knows Oddbins for its wine and craft beer range. This video is designed to highlight our unique spirits proposition as well.

“In a dangerous world that’s gone completely off its rocker, ‘Oddbins’ is as good a safe word as any.”

To keep up to date with the latest creative, advertising and design projects from around the globe visit The Drum’s Creative Works homepage.

Last week, we told you that Lenovo has decided to pull off a 180-degree change and that the Motorola name, expected to be phased out with the use of the Lenovo brand, will instead be coming back stronger than ever. The Motorola executive responsible for these comments was Motorola’s chief marketing officer Jan Huckfeldt. Well, as luck would have it, Huckfeldt was given the job of introducing the Moto Z2 Play last week in Brazil.

During the introduction of the second-generation handset, you can see the Motorola brand and logo displayed prominently on a big screen placed on the stage in front of the audience. Huckfeldt at first describes how the Motorola brand remains popular in Brazil. Starting at about the 1:00 mark on the video, he starts talking about the different brands that Lenovo could use for the Moto line. « When it comes to brand building, the first thing you need to get right are the fundamentals, » Huckfeldt says.

After talking about a brand’s DNA and history, he says that « you have to leverage the brand’s assets. » And that brings up the moment of truth. « And I’m very happy to confirm to you that we are all in and fully focused on…Motorola. »

So there it is. Confirmation from a Motorola executive that the historic brand, the name found on the very first cell phone, the Motorola RAZR and on the Motorola DROID, will live on as the major brand name used for Lenovo’s smartphones going forward.

Check out the death of the Lenovo Moto name by clicking on the video at the top of this story.

source: MotorolaFans