Archives par mot-clé : marketing

Serena Williams vs. John McEnroe: It’s game, set, match Serena with a nude Vanity Fair cover to boot

Winning. (Annie Leibovitz / Vanity Fair)

Serena Williams let John McEnroe have it in the best way possible Monday evening.

Williams served up two flaming tweets that deftly singed McEnroe for saying “if she played the men’s circuit, she’d be like 700 in the world.” And, in case he missed her point about female empowerment, maybe McEnroe can pick up a copy of Vanity Fair, which features the nude and pregnant Williams on the cover.

“Dear John I adore and respect you but please please keep me out of your statements that are not factually based,” she tweeted. “I’ve never played anyone ranked ‘there’ nor do I have time. Respect me and my privacy as I’m trying to have a baby. Good day sir.”

Never mind that the images, taken by Annie Leibovitz, pretty much strip away the vestiges of privacy; Serena’s on a roll.

McEnroe made his comments in an interview Sunday with NPR’s Lulu Garcia-Navarro. The seven-time major singles champion is trying to sell his “But Seriously” memoir and revived a “Battle of the Sexes” narrative that most people would have considered long dead. Garcia-Navarro asked why McEnroe would qualify statement by calling Williams the best female player in the world. That was chum in the water.

“Oh!” McEnroe replied. “Uh, she’s not, you mean, the best player in the world, period?”

“Yeah, the best tennis player in the world,” Garcia-Navarro said. “You know, why say female player?”

“Well, because if she was in, if she played the men’s circuit she’d be like 700 in the world,” McEnroe said. ” … That doesn’t mean I don’t think Serena is an incredible player. I do, but the reality of what would happen would be I think something that perhaps it’d be a little higher, perhaps it’d be a little lower. And on a given day, Serena could beat some players. I believe because she’s so incredibly strong mentally that she could overcome some situations where players would choke ’cause she’s been in it so many times, so many situations at Wimbledon, The U.S. Open, etc. But if she had to just play the circuit — the men’s circuit — that would be an entirely different story.”

McEnroe is right, of course, but … who cares? Think McEnroe could win the Australian Open in the searing heat of Melbourne while pregnant? Both are silly debates, truly deserving of “you cannot be serious.” Buzz Bissinger, author of the Vanity Fair piece, calls Serena the best tennis player in history, with her aggregate winning percentage of 85.76 percent and 72 tournament victories. She has, he points out, earned more than $84 million in prize money and nearly twice that in endorsements and appearance fees. In the early stages of pregnancy, she didn’t drop a set as she won all seven matches at the Australian Open.

How great is she? How does one quantify greatness and how does gender fit in? It’s a subject Williams has considered before. Now 35, she is increasingly aware that what remains of an athletic career that began when she was a child is approaching its end. Taking stock of the social and racial landscape, she’s assessing her place in it and as part of that, she knows just how different the debate about whether she is one of sports’ all-time greats might be if only …

“I think if I were a man, I would have been in that conversation a long time ago,” Williams said last December in an interview with rapper Common for ESPN’s “The Undefeated.” “I think being a woman is just a whole new set of problems from society that you have to deal with, as well as being black, so it’s a lot to deal with — and especially lately. I’ve been able to speak up for women’s rights because I think that gets lost in color, or gets lost in cultures. Women make up so much of this world, and, yeah, if I were a man, I would have 100 percent been considered the greatest ever a long time ago.”

As part of the journey of 2016, Williams wrote an open letter “to all incredible women who strive for excellence” in which she urged them to “dream big” and concluded:

As we know, women have to break down many barriers on the road to success. One of those barriers is the way we are constantly reminded we are not men, as if it is a flaw. People call me one of the “world’s greatest female athletes.” Do they say LeBron is one of the world’s best male athletes? Is Tiger? Federer? Why not? They are certainly not female. We should never let this go unchallenged. We should always be judged by our achievements, not by our gender.

For everything I’ve achieved in my life, I am profoundly grateful to have experienced the highs and lows that come with success. It is my hope that my story, and yours, will inspire all young women out there to push for greatness and follow their dreams with steadfast resilience. We must continue to dream big, and in doing so, we empower the next generation of women to be just as bold in their pursuits.

Let it be noted that McEnroe called Williams “arguably the greatest athlete of the last 100 years” when she won Wimbledon in 2015 and also note that he didn’t qualify that based on gender. So whatever his point was, Serena countered it effectively, with the Vanity Fair cover as an exclamation point. Take that.

The Finance 202: As health-care bill teeters, GOP donors eye a tax rewrite on deck

THE TICKER

Senate Majority Leader Mitch McConnell (R-Ky.). (AP/J. Scott Applewhite)

Senate Majority Leader Mitch McConnell knows a lengthy process sours public support for a major legislative undertaking. People don’t like to watch the ugly horse-trading necessary to build consensus in Congress. The longer lawmakers engage in it, the more they postpone the public marketing campaign that follows. The Kentucky Republican harnessed that principle eight years ago, marshaling his then-meager minority in the Senate to do everything possible to string out the Democratic-led project of assembling the Affordable Care Act. 

As McConnell tries to undo that law with a bare majority this week, he may be demonstrating an equal and opposite principle: Speed kills. The accelerated schedule he adopted for forging the Senate GOP’s repeal-and-replace measure cut not just Democrats but also most of his own conference out of the drafting. So Monday night, after the Congressional Budget Office said the measure would cost 22 million people their insurance coverage over a decade, Republicans previously confined to the sidelines declared sufficient opposition to throw its future into doubt. 

That may be precisely the point. As the old business wisdom goes, sometimes a « fast no » is better than a « slow maybe. » And investors have been losing patience with an all-GOP government’s inability to execute on its first priority, mostly because it has stalled progress on its second one. That is, the stuttering health-care debate is holding up action on a wholesale rewiring of the tax code, which, if successful, could translate into an immediate economic boost. 

Charles Koch. (Credit: The Seminar Network)

Deep-pocketed conservative donors gathered for a Koch network retreat in Colorado over the weekend expressed their frustration over so-far fruitless tax talks directly to Republican lawmakers. “More than anything else, the network wants a comprehensive rewrite of the tax code completed while Republicans have unified control of government,” my colleague James Hohmann writes in a dispatch from the confab. 

The network is primed to put grass roots muscle into the effort. Americans for Prosperity, the Koch’s political arm, plans to mobilize in 36 states over the summer to press Members of Congress for a tax overhaul. 

Meanwhile, at least one donor at the conference declared his intention to hit lawmakers where it hurts. Doug Deason, a donor from Texas, said he’s refusing to do any more fundraising for congressional Republicans until they start delivering some results, and he’s encouraging fellow conservative moneymen to follow suit. « Get Obamacare repealed and replaced, get tax reform passed, » Deason said, according to the Associated Press. « You control the Senate. You control the House. You have the presidency. There’s no reason you can’t get this done. Get it done and we’ll open it back up.”

Given the mounting pressure from the donor crowd — and the toxic politics of the health-care repeal drive — Congressional watchers are speculating that McConnell wants the package to collapse so he can move on: 

Adds another congressional reporter: 

The New York Post’s opinion editor is all but rooting for the outcome:

The view underestimates McConnell’s aversion to losing a high-stakes fight. Consider this peek behind the veil of a programmatically reticent leader, courtesy of Josh Holmes, his former chief of staff: “He absolutely refuses to lose. It’s that Michael Jordan-like intensity that just keeps him charging ahead when almost everyone else would throw up their hands.” 

Plus, McConnell was the architect of the Republican strategy to oppose Obamacare at every turn. He first convened GOP senators to rally them against it back in late November 2008 — just weeks after Obama won the presidency, two months before he was even inaugurated, and in the midst of an economic crisis that demanded a bipartisan emergency response. McConnell has doubled down with each election since, organizing congressional Republicans’ electoral message around a renewed pledge to dismantle the law. Back in March, he said with Republicans fully in power, the time had come to deliver. 

“When you have a president of a different party, you can freelance all you want to,” McConnell told Politico at the time. “But now we have an actual chance to change the country. We have somebody who will sign legislation that we pass. We need to get into a governing mode and start thinking about actually achieving something rather than just kind of sparring.”

It’s easier to block than to build. But as McConnell knows well, too, a tax rewrite presents it’s own challenges. If Republicans can’t figure how to work together now, changing the subject may not fix what ails them.

Read more from my colleague Paige Winfield Cunningham in The Health 202 today.

The health-care debate continues to all but blot out the sun in Washington this week. At least four Senate Republicans have declared their opposition to even starting debate on the health-care measure. Others in the GOP are training their fire on the Congressional Budget Office, the nonpartisan agency that produced the analysis of the bill.

The budget scorekeeper found that under the Senate bill, a poor person in 2026 could face a deductible that costs more than half their income. And Senate Republican leaders added a provision Monday that would force consumers to wait six months before re-enrolling if they let their insurance lapse, eliciting new objections from patient advocates. 

My colleagues Bob Costa and Sean Sullivan write that the issue will test the durability of the McConnell-Trump alliance.  

BREAKING this morning: The E.U. just slapped Google with a record $2.7 billion fine, saying it illegally steering users toward its comparison shopping site. Google is expected to appeal. 

The White House is hung up filling three empty slots on the Federal Reserve board because it can’t find a pick with community banking experience who wants job, the Wall Street Journal reports. The Trump administration wants to move the nominees as a package, but a divestiture requirement is turning off would-be candidates. The situation is keeping Trump from installing a vice chair for supervision, a key to advancing his deregulatory agenda. 

A traditional dhow floats in the Corniche Bay of Doha, Qatar. (AP Photo/Saurabh Das, File)

More on the study linked here yesterday that showed Seattle’s minimum wage hike is hurting worker pay: Max Ehrenfreund writes, in short, that it looks credible. But the research has not been peer reviewed yet and won’t end the debate over pay mandates.

— The Post’s Ana Swanson writes that the trade embargo with Qatar could cause destabilizing shortages of helium, used in medical imaging, technology manufacturing and nuclear reactors. In 2015, the country provided 27.2 percent of the global supply of helium, and is the second largest source of the ultralight gas, tied with Iran, and trailing the United States, which has more than a third of the global resources for helium. But the oil and gas fields mostly in Kansas and Oklahoma will not be able to increase production in order to meet the need created by the halt in production in Qatar.

Senate Finance Chairman Orrin Hatch (R-UT) is surrounded by reporters. (REUTERS/Kevin Lamarque)

Senate Finance Chairman Orrin G. Hatch (R-Utah) tells Fox Business News that the Trump administration is willing to accept a higher corporate rate than the 15 percent target they’ve proposed. He said a rate between 20-25 percent would provide a meaningful economic lift. His comments come as some tax experts now think a 28 percent corporate may be the best that congressional Republicans can muster from a tax rewrite, given how little progress toward a fundamental overhaul of the code they’ve made so far.

In the House, Ways and Means Chairman Kevin Brady (R-Texas) says he’s planning two more hearings on the subject in July, focused on the benefits of a rewrite for small businesses, individuals and families. 

— More than half of American voters would blame both Republicans and Democrats for a government shutdown, according to a new Harvard-Harris Poll.

The poll’s findings, published Monday by The Hill, show that 58 percent of voters would blame both parties equally, 20 percent would blame just Democrats and a slightly higher 23 percent would blame just Republicans. And a large majority of the respondents are against Congress raising the debt ceiling

A news assistant runs outside the U.S. Supreme Court. (REUTERS/Yuri Gripas TPX IMAGES OF THE DAY)

— The Supreme Court has decided to consider whether corporate whistleblowers are protected by anti-retaliation laws if they report misconduct internally rather than to the Securities and Exchange Commission.

The high court will hear an appeal of San Francisco-based company Digital Realty Trust Inc., in October, Reuters reported. The company argues that the 2010 Dodd-Frank Act did not protect a fired former employee who reported misconduct because he did not report the wrongdoing to the Securities and Exchange commission. The fired employee did report the misconduct internally.

A ruling in favor of the company could mean corporate whistleblowers would have to contact the SEC before reporting issues internally in order to be protected by the law. 

From The Post’s Philip Bump: Tip for saving money under the Senate health-care bill: Don’t be old

Labor Secretary Alexander Acosta. (Andrew Harrer/Bloomberg)

Today

  • The Senate Appropriations Subcommittee on Labor, Health and Human Services, Education and Related Agencies will hold a hearing with Labor Secretary Alexander Acosta on the department’s budget request.
  • The Senate Appropriations Subcommittee on Financial Services and General Government will hold a hearing on the 2018 budget request for the SEC and CFTC.
  • The House Financial Services Committee will have a hearing on equity market structure.
  • The USTR will hold a hearing on NAFTA renegotiation.

Coming Up

  • The House Financial Services Committee will have a hearing on “The Federal Reserve’s Impact on Main Street, Retirees, and Savings” on Wednesday.
  • The Senate Committee on Commerce, Science and Transportation will hold a nomination hearing Wednesday for Steven Gill Bradbury to be General Counsel of the Department of Transportation and Elizabeth Erin Walsh to be Assistant Secretary of Commerce and Director General of the United States Foreign Commercial Service.
  • The Senate Committee on Banking, Housing and Urban Affairs will have an open session hearing on housing finance reform on Thursday.

From The Post’s Tom Toles:

What’s in the CBO report on the Senate health-care plan: 

‘Pharma bro’ Martin Shkreli is on trial for securities fraud: 

The Post’s Robert Barnes explains the Supreme Court decision to consider whether gerrymandered election maps in Wisconsin violate the Constitution: 

What are McMansions, the houses that people love to hate:

Seth Meyers on the CBO score for the Senate GOP’s health plan:

Creative Remains a Challenge on Mobile Video

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Fiverr launches a Pro tier and acquires video production marketplace Veed.me


Freelance marketplace Fiverr has for years worked on connecting buyers and sellers of online services that range from writing to design to programming to digital marketing. Today the company is launching Fiverr Pro, a new offering that highlights a curated group of professional freelancers on its marketplace.

Founded in early 2010, Fiverr’s original business model was based around a simple professional services marketplace where everything cost $5. That didn’t last long, and the company has spent the last several years working to move further upmarket. It’s done that mostly by giving freelancers more tools to increase the prices and manage jobs they accept on the platform.

In a lot of ways, Fiverr has taken a different approach than most other freelance marketplaces, making purchasing services similar to purchasing products on other e-commerce sites. Rather than run reverse auctions, in which service providers compete for business by lowering their prices in an unsustainable race to the bottom, Fiverr lets freelancers set their own price for the services they provide.

“We thought his should be like a common e-commerce experience,” Fiverr founder and CEO Micha Kaufman told me. “You should be able to find whatever suits you and then just click purchase.”

Over time, Fiverr has seen more demand on the buyer side for bigger projects from enterprise customers. As a result, it saw an opportunity to provide a higher level of service for buyers while also solving the biggest problem its sellers have — that is, finding clients to work with.

On the customer side, Fiverr Pro is designed to reduce the amount of time that buyers spend searching for talent. For the freelancers chosen to participate in the program, Fiverr Pro means more and regular work. And both sides of the platform will benefit from 24/7 support, including personal success managers assigned to each service provider.

To seed its Pro marketplace, Fiverr has selected highly ranked freelancers already working on its platform, as well as recruited those not on Fiverr who works with its clients. Finally, the company is bolstering its videographer options through the acquisition of Veed.me.

With Veed.me, Fiverr is deepening its capabilities in video, particularly in connecting buyers with videographers for local gigs. Since much of the work its freelancers do is purely online, having video coverage in specific markets around the world will help it grow that part of its business.

Featured Image: Bloomua/Shutterstock

How to Use Video to Achieve Your Marketing Goals: From Awareness to Sales (And in Between)

Companies come in different sizes and budgets; but, in the end, they’re all basically pursuing similar marketing goals: to explain their product or service (for people to understand what they’re selling), to build brand trust (for people to trust what they’re selling), and, of course, to close more sales (for people to actually take money out of their pockets).

And among the all types of marketing content on the Web, video is probably the most effective to use to achieve those goals: Nearly 52% of marketers worldwide choose video as the content with the best ROI (return on investment).

People love video: On average, video content is shared on social media 12 times more than regular images; and, what’s even more interesting, 85% of consumers are more likely to buy a product or service after watching a marketing video. Moreover, marketing videos tend to boost conversion rates between 15% and 75%!

At the same time, videos improve your website’s Google rankings, and they guarantee your brand a place on YouTube, the No. 1 video-hosting website, which also lets you track your viewers’ behavior for free.

The thing is, not all videos are created equal: There are various types of video content, and you should choose wisely which will help you achieve your specific marketing objectives.

Let’s sum up the most popular among those objectives, and learn what type of video will help you achieve each.

‘I need to build brand awareness and increase online visibility’

Whenever you need to spread your brand’s name all over the Web, educational videos are a great option. These types of videos don’t flagrantly sell a product or service; they offer knowledge instead, teaching your audience something new.

After watching an educational video, your potential customers will learn something useful and, consequently, feel closer to your brand.

Cartoon animation in educational videos is, often, a fun and effective effect. With over 130,000 views, this neat animated educational video reached the top of YouTube rankings for the relevant keywords in a matter of weeks:

How-to videos are also a top choice when branding is the main goal. These types of videos basically explain how to solve a problem with a certain product or service, step by step, offering real value to your leads and potential customers.

As with educational videos, when done right, these videos don’t blatantly reveal to your potential customers that you’re selling something; they’re solving an actual problem instead. Due to their practical nature, these videos are easily and rapidly shared in social media, building a great amount of brand awareness organically.

A fine example is this iPhone how-to video:

Another cool alternative, although a bit more salesy than the other two, are commercials. These are usually shorter (30-60 seconds) and tend to be more stunning than most marketing videos.

And if you opt for an animated commercial, you can make your brand colors come alive, create lovable and memorable characters, and even produce your own tune. You can’t get more brand-boosting than that.

Here’s a cute TV animated commercial with a super-catchy jingle:

‘I need to explain what I do and increase conversions’

Most of the time, to take the action you want them to take, people need to really understand what you’re selling. Whenever you need to unveil your new product or service and lead your potential customers to convert, animated explainer videos are one of the best choices available.

Explainer videos are usually 2-3 minutes long; they’re made to catch the eye, explain, convince and convert in a short period of time. They’re easy for people to watch all the way through, as well as to share on social media, where attention spans are short.

By using characters tailored to suit your target audience—characters your potential customers can relate to—these videos can be used to customize the entire experience; they are therefore one of the best video marketing tools around.

Here’s a fun and successful animated explainer video made for the Gigtown app by Yum Yum Videos:

‘I need to generate brand trust and close more deals’

If your main objective is to make your potential customers trust in your company and your brand, you can’t go wrong with an about-us video. They show who or what your company is, and how your business and team work to help customers.

Testimonial videos are also super effective in creating brand trust and convincing people into making a purchase decision. In these videos, your customers (or sometimes actors, in lieu of customers) speak about your product or your brand, or both, building social proof and giving a hint of why your potential customers choose your company instead of the competition.

A well-made testimonial or about-us video can be the final push to close sales. Bear in mind that 90% of consumers admit their buying decisions are influenced by reviews and ratings.

Here’s a solid about-us video:

And here’s a neat testimonial:

‘I need to show my product’s features’

Sometimes widespread promotional content isn’t enough to close a sale, because people need to get a detailed look at how a product or service works before they take their money out of their pocket.

A product demo is the ideal video content for grabbing those potential customers. Demo videos allow you to disclose your product’s features in detail and make its attributes stand out. You can make a live recording for physical products or use the screencast technique, which works best for apps and software.

These videos run up to 10 minutes, on average, because they’re usually aimed at people who have already decided to buy certain products or services, and they’re specifically looking for the best features, brand comparisons, and price-quality-value relationships.

Here’s a cool demo video made by MacUpdate using the screencast technique:

A few words about metrics

Whatever your video content, you must be able to track and analyze its performance. YouTube offers a wide range of free video metrics, such as views, dropouts, recurrence, most-watched segments, etc.

Other hosting services, such as Wistia, offer subscription plans with more specific performance metrics and a few neat customization assets when embedding your videos to your websites and landing pages.

Let’s sum up

Videos have proven to be one of the most effective types of marketing content around: They have great ROI, audience engagement, and shareability.

Different types of video content will help you achieve different marketing goals:

  • Educational videos are great for building brand awareness.
  • Animated explainer videos are perfect for pitching your company and increasing conversions,.
  • Testimonial and about-us videos can be used to generate brand trust and close deals.
  • Product demo videos showcase your product’s features in detail.

Knowing when to choose the right type is the key to using your video content wisely.

On the Supreme Court’s Last Day, Waiting for Trump Travel Ban Ruling

WASHINGTON — The U.S. Supreme Court heads into Monday, its last day of the current term, with two important questions so far unanswered: What’s to become of President Donald Trump’s travel ban and will 80-year-old Justice Anthony Kennedy retire?

The court will also announce the remaining decisions of the term, including the fate of laws in 39 states that bar direct taxpayer aid to churches and the ability of the parents of a 15-year-old boy to sue the federal border agent who killed him.

The Justice Department has urged the justices to lift bans imposed by lower courts blocking enforcement of the president’s executive order on travel. It called for a 90-day ban on issuing visas to citizens of Iran, Sudan, Syria, Libya, Somalia and Yemen who want to come to the US.



The administration argued that the measure had a legitimate national security purpose, allowing the government to assess the reliability of background information on visa applicants from six countries associated with terrorism.

The Fourth Circuit Court of Appeals, based in Richmond, Virginia, said the executive order amounted to unconstitutional religious discrimination. Its ruling cited campaign statements by Trump, who originally called for a ban on Muslim immigration.

Separately, a panel of three judges from the Ninth Circuit Court of Appeals said the order violated federal immigration laws that require a more substantial national security justification than the White House offered.

The Supreme Court is expected to announce whether it will take up the appeal of those lower court orders and, in the meantime, allow the government to enforce the executive order while the appeal is pending.

Speculation about a possible retirement by Kennedy also has been swirling for months, partly fueled by rumors. Sen. Charles Grassley, the Judiciary Committee chairman, said in April that he « would expect a resignation this summer, » but added that he had no definitive information.

Image: Trump listens as Justice Kennedy speaks before swearing in Judge Neil Gorsuch


Image: Trump listens as Justice Kennedy speaks before swearing in Judge Neil Gorsuch

Kennedy will turn 81 in another month. A Ronald Reagan appointee, he has served on the Supreme Court for 29 years. Some friends say he has suggested that he might retire. But he has given no outward sign that he might, and he has hired his normal complement of law clerks for the coming term.

A Kennedy retirement would give Trump the ability to profoundly reshape the court. In many divisive cases, the court lineup tends to be four conservatives and four liberals, with Kennedy casting the fifth and deciding vote.

With Kennedy joining the conservatives, the court gutted the Voting Rights Act, reduced federal regulation of money in political campaigns, and declared that the Second Amendment provides an individual right to gun ownership.

Kennedy’s votes with the liberals produced rulings striking down state laws against same-sex marriage, upholding abortion rights, and limiting the use of the death penalty.

« A Kennedy retirement would be an epic change, » said Tom Goldstein, a Washington, D.C., lawyer and publisher of SCOTUSblog. « Kennedy is a conservative but has moderate tendencies. A replacement chosen by President Trump would give conservatives the solid majority on the court they’ve been hoping for since the Nixon administration. »

Justices Ruth Bader Ginsburg, who is 84, and Stephen Breyer, 78, have shown no signs that they intend to step down.

Also Monday, the court will likely announce whether it will take or reject several appeals that have been piling up for months, including the right to carry a gun outside the home and whether businesses can refuse to provide their services for same-sex marriage ceremonies.

Trump: Obama didn’t ‘choke,’ he ‘colluded or obstructed’

President Trump on Monday said President Obama took no action against Russia for its actions in the 2016 election because he expected Hillary ClintonHillary Rodham ClintonPelosi on criticism of leadership: ‘This is such a small item, it isn’t about me’ Trump: Obama didn’t ‘choke,’ he ‘colluded or obstructed’ Juan Williams: Trump refills the swamp MORE to win.

Trump concluded that Obama had not « choked » in taking no action against Russia, as a senior administration official told The Washington Post. Instead, Trump said Obama had « colluded » or « obstructed. »

« The reason that President Obama did NOTHING about Russia after being notified by the CIA of meddling is that he expected Clinton would win…..and did not want to ‘rock the boat,’  » Trump tweeted. « He didn’t ‘choke,’ he colluded or obstructed, and it did the Dems and Crooked Hillary no good. »

“The real story is that President Obama did NOTHING after being informed in August about Russian meddling. With 4 months looking at Russia … under a magnifying glass, they have zero ‘tapes’ of T people colluding. There is no collusion no obstruction. I should be given apology!” he added.

Trump’s accusations come as he is facing multiple investigations into whether his campaign colluded with Russia during the election. The U.S. intelligence community concluded that Moscow interfered in the U.S. election specifically to help Trump win.

The Justice Department, FBI and Senate and House Intelligence committees are probing possible links between Trump’s team and the Kremlin.

Trump in an interview last week criticized Obama over Russia’s interference in the 2016 election, accusing the former president of doing « nothing. »

“Well I just heard today for the first time that Obama knew about Russia a long time before the election, and he did nothing about it. But nobody wants to talk about that,” Trump told “Fox and Friends Weekend.”

“The CIA gave him information on Russia a long time before they even — before the election. And I hardly see it. It’s an amazing thing, » Trump continued.

The Obama administration is facing fresh criticism after The Washington Post reported that Obama was slow and cautious in responding to Russian election interference.

Some officials were reportedly wary of taking action before the election, which was dominated by Trump making claims on the campaign trail of the election being « rigged » against him.

Many Democrats and some Republicans have spoken out against the Senate’s healthcare plan since it was unveiled.

— Updated at 9:07 a.m.

Supreme Court to take case on baker who refused to sell wedding cake to gay couple

The Supreme Court on Monday said it will consider next term whether a Denver baker unlawfully discriminated against a gay couple by refusing to sell them a wedding cake.

Lower courts had ruled that Jack Phillips, the owner of Masterpiece Cakeshop, had violated Colorado’s public accommodations law, which prohibits refusing service to customers based on factors such as race, sex, marital status or sexual orientation.

There are similar lawsuits from florists, calligraphers and others who say their religious beliefs won’t allow them to provide services for same-sex weddings. But they have found little success in the courts, which have ruled that public businesses must comply with state anti-discrimination laws.

The court granted the case after weeks of considering it. In 2014, the justices declined to revisit a New Mexico Supreme Court decision that found that a photographer violated a state civil rights law when she declined to photograph a lesbian couple’s commitment ceremony.

Since then, the high court has found that marriage is a fundamental right that states may not prohibit to gay couples.

The justices also reversed the Arkansas Supreme Court and said the state must list same-sex parents on birth certificates in the state. To refuse, the court said, is to deny married same-sex couples the full “constellation of benefits” that government has linked to marriage.

Justices Clarence Thomas and Samuel A. Alito Jr. joined Justice Neil M. Gorsuch’s dissent, which said the law regarding such issues is not yet settled and stable.

The Washington Supreme Court found that Barronelle Stutzman, owner of Arlene’s Flowers in Richland, Wash., violated a state civil rights law that bars discrimination in public businesses on the basis of sexual orientation. The court also ruled that the law does not infringe on her free speech.

The Texas Supreme Court is considering a challenge to Houston’s provision that gives the same benefits to spouses of gay workers as it does to those of straight workers. Gay rights activists say the Supreme Court’s 2015 landmark decision in Obergefell v. Hodges should have settled the issue.

In the Colorado case, David Mullins and Charlie Craig visited Masterpiece Cakeshop in July 2012, along with Craig’s mother, to order a cake for their upcoming wedding reception. Mullins and Craig planned to marry in Massachusetts, where same-sex marriages were legal at the time, and then hold a reception in Colorado.

But Phillips refused to discuss the issue, saying his religious beliefs would not allow him to have anything to do with same-sex marriage. He said other bakeries would accommodate them.

The couple filed a complaint, and in 2014, the Colorado Civil Rights Commission determined that Phillips’s action violated state law. That ruling was upheld in Colorado state courts.

Instagram for marketing: The good, the awesome…and the catch

The snap-happy social network has come of age and marketing departments are buying in. Instagram has almost completed its transformation from frivolous camera app to serious marketing channel – almost. Here I talk about its marketing appeal, sweet spot and achilles heel.

Once the vacuous repository of trout pouts and lives more fabulous than yours, Instagram has evolved into the marketing channel of choice. As we’ll see, the numbers illustrating this are glowing. It’s fair to call Instagram a runaway marketing success – but it is this “runaway” quality that also poses a risk to brands.

All hail the king

Instagram has toppled its Snapchat inspiration-slash-blueprint to reign supreme among photo and video sharing networks.

Key to its coup-d’etat was last year’s introduction of Instagram Stories. Stories is a direct Snapchat borrowing, but thanks to design advantages such as its search feature, and an already avid fan base, it has officially taken over from big brother Snapchat.

Instagram Stories

Currently, 200 million people use Instagram Stories every day, beating Snapchat’s 161 million daily active users.

Not only that, with 600+ million users around the world, Instagram surpassed Twitter last year. Brands are prominent among the converted, with 90 percent of the ‘Top 100 Global Brands’ now active on the network.

The marketing appeal?

It’s not just the volume of users that forms the foundation of Instagram’s marketing appeal. The demographics favor the advertiser as well.

According to Pew Research, 59 percent of Instagram users are aged 18 to 29, and 31 percent earn more than USD$75,000. So that’s the coveted millennial market, soon to simply be ‘your primary market’, coupled with some serious purchasing power.

Then there is Instagram’s engagement rate – at 4.3 percent it is ten times that of Facebook and 84 times that of Twitter. It goes without saying that having the full Facebook monetization machine behind it hasn’t hurt the network, with more than 500,000 advertisers attracted so far.

These are being rewarded with higher conversion. According to two Instagram Case Studies, Apartments.com saw a 2.5 times return on ad spend using the platform and Sprite Mexico garnered an 18-point lift in ad recall.

The first used Facebook Pixel to target its listing ads towards website visitors, the second employed the full creative possibilities of Stories to create tight, attention-grabbing ads.

The sweet spot

Why the marketing success? Basically, Instagram has us pegged.

From the beginning, Instagram understood precisely what catapulted Snapchat so far so quickly onto the social scene.

First, there is the continuing rise of mobile in internet consumption. It is now at 49.73 percent worldwide (not including tablets), though with notable regional variation: 31 and 36 percent respectively in Europe and North America, compared to 65 percent in Asia.

Obviously, Instagram is a mobile-first app with 98% of users exclusively accessing it on mobile devices. The upshot being that from its inception its newsfeed algorithm was built to prioritize mobile-first content.

This combined with our seemingly almost insatiable demand for video content creates the sweet spot. Our brains are simply visual by nature. The often repeated (and debated) stat that we process images 60,000 times faster than text is just one of many explaining the exponential rise of visual formats and especially video.

Video is definitely the medium of the moment and Instagram Stories has it locked down. The format already secured 200 million users by January of this year. The Snapchat inspired 24-hour lifetime of Stories plays perfectly to our seeming preference for short-form, easily-shareable video content – as well as our mobile browsing habits. According to Google, the average session lasts 1.2 minutes and is repeated dozens of times in any given day.

Once again, brands have not been slow off the mark: in an interview with Fortune, Instagram’s product marketing director Jim Squires said that more than 70% of Instagram users follow at least one business, and businesses have posted a third of the most-viewed Instagram Stories so far.

In one high-brow success Story, Nike got 800,000 views on a single post in 24-hours. The format clearly extremely well, and brands would be foolish not to seize this opportunity with both hands.

However, there is one glaring pitfall that needs to be factored in before going full-steam ahead.

The achilles heel

That would be Instagram’s restricted API (application programming interface).

Amongst other limitations this prevents third-party tools such as social media management platforms to schedule or post directly to Instagram profiles. This stands in stark contrast to the other top networks such as Facebook, LinkedIn and Twitter.

The problem is that although loved for its off-the-cuff, real-time personality, Instagram in corporate hands is still a corporate comms channel. And as such it is just as prone to the fragmentation, inconsistencies and outright gaffes as any other.

Perhaps the biggest, and most Instagram-specific issue dogging the network is that of sponsored content. The disastrous Bahamas Fyre Festival made headlines for a multitude of reasons, including the failure of many of its paid Instagram influencers to disclose their status as such. The US Federal Trade Commission (FTC) has since been out to make an example of them.

This is a great example of how the real-time power of Instagram can quickly slip out of the control of the brands wielding it.

Whereas marketing departments can reign in and control their Facebook, Twitter and LinkedIn presence using content calendars, Instagram’s API makes the format something of a rogue outsider. Without the ability to see Instagram posts against the bigger picture of broader campaigns and activities, a lot of its potency can be lost.

Like any other network, Instagram needs to aligned with other channels and subjected to approval flows to ensure compliance and quality.

It’s a somewhat ironic limitation considering Instagram’s perception as the perfect format for developing brand image and personality.

Sure, marketing departments can always break open the excel sheets and attempt to maintain an overview via email, but any marketer knows how quickly campaigns unravel among the email chains. Add multiple teams, markets and timezones to the mix and the problem snowballs.

The Fyre example also demonstrates how crucial a central overview and approval process is, and how costly lack of it can be.

A handful of social media management vendors have created workarounds to enable Instagram publishing. And one or two of these even work well. But until Instagram opens up its API – and as yet there are no stated plans to do this – brands not taking advantage of the workarounds will remain at a disadvantage.

But that’s not going to stop anybody and certainly not Instagram. The evolution may be incomplete, but it remains the network every brand wants to develop its presence on.

So go crazy, stay snap-happy but don’t forget the basics of marketing and branding. Your Instagram Story may fade in 24-hours, but its mark on your brand–and the consequences of uncontrolled posting–could last a lot longer.