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Bonaire Custom Video Internet Marketing Commercials Filming Services Launched

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TCW Consulting Firm, a Bonaire digital marketing company, launched a wide range of custom business video production services. The Bonaire company creates custom video commercials for different businesses and distributes the videos via social media platforms to increase market reach and improve online reputation.

TCW Consulting Firm, a digital marketing agency based in Bonaire, Georgia, launched a wide variety of video marketing services.

More information is available at http://video.tcwconsultingfirm.com

Internet marketing has been growing constantly over the past few years, as the internet has developed to unprecedented extents. Recent surveys show that more than 90% of all customers have used online reviews or Google searches to find businesses and services, with roughly half of social networks users expecting to find shopping recommendations through social media.

However, text-based ads and pay-per-click strategies are not as effective as they used to be, as the average internet user grows increasingly more distrusting of such strategies. 88% of all internet users do not trust online ads, with more than 70% preferring some sort of content – either article or video – to aggressive text-based ads.

Videos are among the most frequently-used means of advertising, and the reason is that they can be extremely compelling, effectively conveying a message and being easier to digest than text-only pieces. Professional video ads can be a powerful way to attract new customers, as the overall quality of the video is associated with business professionalism and reliability.

TCW Consulting Firm marketing expert Steven Hastings predicts an increased Google ranking value for pages with professional video content.

According to Mr. Hastings, „consumers like video, use video and remember video. The presence of video itself affects the most important SEO ranking factor of a website: content. It is expected that search engines will continue to increase the ranking factor of including video on a website as consumers demand video in search results. This means that having a video on your site will definitely boost your page rank.”

TCW Consulting Firm launched full professional video production services for businesses interested in creating a compelling video commercial.

The company works with professional digital editors, actors and directors to create a custom video commercial targeted at different audiences, depending on the client’s needs.

Furthermore, the Bonaire digital marketing company also uses social media networks to distribute commercial videos to a wide audience, thus ensuring a larger market reach for its business clients.

Interested parties can find more information by visiting the above-mentioned link.

For additional details, please visit http://video.tcwconsultingfirm.com.

Contact Info:
Name: Mrs. Wills
Organization: TCW Consulting Firm Video Agency
Address: P.O. Box 269, Bonaire, United States
Phone: +1-855-818-2929

For more information, please visit http://video.tcwconsultingfirm.com

Source: PressCable

Release ID: 177713

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Bonaire Strategic Business Video Marketing Movie Production Services Launched

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TCW Consulting Firm, a digital marketing agency based in Bonaire, Georgia, announced a new video marketing service. The company offers professional commercial video production and strategic planning, for clients looking to develop sustainable strategies across a variety of social media platforms.

TCW Consulting Firm, a Bonaire, Georgia digital marketing agency, launched a new video marketing service offering professional commercial production and strategic planning.

More information is available at http://video.tcwconsultingfirm.com.

Online marketing has grown tremendously over the past few years, as more and more businesses look for effective ways to leverage the immense marketing potential of the internet. With surveys showing that more than 90% of all clients use online platforms to find products and services, online visibility has become a crucial overall business success factor.

Unlike traditional marketing, online marketing tends to be dominated by visual media. Studies show that video content has many times more engagement rates than text-only content, video being the preferred way to get online information. As regards marketing, text-based ads are among the lowest-rated in terms of consumer confidence, with more than 80% preferring video to text-based commercials.

TCW Consulting Firm launched a new video marketing service aiming to help businesses create and promote professional business commercials.

The Bonaire digital marketing agency works with professional marketers, film producers and spokesmodels to design and produce attractive, easily comprehensible video commercials for a variety of local businesses.

TCW Consulting Firm sees online commercial video production as only the first step towards a larger, more general digital marketing effort. To help clients integrate their business commercials into a wider-reaching digital marketing campaign, the company also provides strategic planning services, offering expertise as to the most effective video marketing and social media platforms.

Furthermore, TCW sees video commercials as crucial to the success of a company’s SEO campaign. According to digital marketing expert Sara McAllister, video commercials can adapt very well to SEO marketing: „Businesses should use video both for the marketing power it brings and for its increasing importance to their site’s SEO.”

The company provides fully-customized video marketing services, in complete accordance with their client’s needs and preferences.

Interested parties can find more information by visiting http://video.tcwconsultingfirm.com.

Contact Info:
Name: Mrs. Wills
Organization: TCW Consulting Firm Video Agency
Address: P.O. Box 269, Bonaire, United States
Phone: +1-855-818-2929

For more information, please visit http://video.tcwconsultingfirm.com

Source: PressCable

Release ID: 177714

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Donald Trump, the anecdotal president


President Trump speaks at a meeting about health care at the White House on March 13. (Nicholas Kamm/Agence France-Presse via Getty Images)

When Donald Trump was criticized after his campaign launch for suggesting that most Mexicans who entered the United States illegally were “bringing drugs” and “bringing crime,” his response was not what you might expect. Confronted with data showing that immigrants are less likely to commit crimes, most politicians would refine or retract their comments.

Not Trump. After a few days of trying to rationalize his comments, Trump seized upon a different strategy. A few weeks after his campaign announcement, a woman named Kate Steinle was shot to death in San Francisco by a person in the country illegally who had been deported numerous times. Steinle became the worst-case example of what immigrants could do and, for Trump, a regular part of his campaign rhetoric. Over time, that strategy extended outward, with Trump inviting the parents of those killed by undocumented immigrants to share the stage with him at his rallies. At his joint address to Congress last month, Trump invited the father of a young man killed by an undocumented person to sit with first lady Melania Trump in the gallery — as he announced a new program within the Department of Homeland Security that would put a focus on crimes committed by those in the country illegally.

None of this changed the underlying data, of course. There’s still no evidence that people in the country illegally or otherwise are responsible for a surge in crime. But Trump had stumbled onto a remarkably effective tool: countering broad analysis and data with isolated anecdotes.

On Monday, Trump held a listening session at the White House focused on the Affordable Care Act and the Republican efforts to repeal the bill, which is known as Obamacare.

“The press is making Obamacare look so good,” the president said at the outset, according to the pool report. He added, “The fact is, Obamacare is a disaster.”

To demonstrate that point, Trump had invited about a dozen people who were presented as “victims of Obamacare.” A woman from Arizona whose premiums increased. A young man, a Democrat, who opposed the bill out of concern that abortion would be funded. A man from Tennessee whose premiums rose so quickly that he debated going on his wife’s insurance. None of the situations are ideal — but all offered only a small slice of the picture.

Over the past two months, a number of Republican members of Congress have faced far more than a dozen constituents angry about the prospect of an Obamacare repeal. Independent assessments estimate that between 6 million and 15 million people would lose coverage under the Republican replacement bill. Other analysis indicates that cost increases under the Republican bill would disproportionately affect Trump’s core base of support.

The response from proponents of the bill has broadly been to dismiss this analysis. On Sunday, a slew of Republican leaders and administration officials appeared on the political talk shows to discuss the replacement legislation. In several cases, those officials expressed skepticism about the estimates of how many would lose coverage — and, preemptively, about the upcoming analysis from the nonpartisan Congressional Budget Office, which will probably show something similar. Or, more accurately, about the CBO in its entirety, which will no doubt come up in future analysis of future legislation.

It’s by no means uncommon for politicians to pick out isolated stories to bolster the case for a policy. But the combination at play here of dismissing objective analysis in favor of isolated scenarios is very, very Trump.

We can run through example after example. (Or, if you wish to note the irony, anecdote after anecdote.) Trump claims, without evidence, that millions of people voted illegally in the 2016 election; a few examples of fraudulent votes and an unrelated report are offered as proof that it may have occurred. Trump claims that his phones were wiretapped during the campaign; with no evidence to bolster his case, news reports about unrelated surveillance become the evidence that this is probably true. Trump gave very little to charity before running for president but cites a grudging donation last year as evidence of his generosity. On any number of occasions, Trump’s explanation for presenting something as fact was that “many people say” it’s true.

Much of this anecdotal rebutting is done by Trump aides rather that Trump himself. White House press secretary Sean Spicer claimed during Monday’s news briefing that there was “no question that there have been a number of reports” about alleged wiretapping. Presidential adviser Kellyanne Conway went on TV on Monday morning to explicitly state that her job wasn’t “having evidence.” Which it isn’t, in the Trump White House. Her job is to rebut critiques of the president, and her preferred method, like her boss’s, is to point out isolated ways in which the critique leveled at him might be leveled at other people, too. To offer an anecdote to rebut a trend.

It flows outward from there. CNN’s Trump advocates talk nearly as much about what president Barack Obama did as what Trump is doing. On social media, any story about Trump that can be viewed at all negatively is met with a prepackaged rejoinder. Social media’s perfect for this, of course; Twitter is a natural talking-point regurgitation machine. Whattabout Obama’s vacations? Whattabout this lady arrested for fraud in Texas? Whattabout this crime committed by an illegal immigrant? The inability to engage in robust debate on social media coupled with willfully false data and a general skepticism about the media has made the tactic particularly effective in this political moment. Trump, more than any other politician, is a product of and a participant in the world of social media political debate. It’s only natural that he’d embrace its trademark rhetorical process.

The big question is the extent to which Trump realizes that he’s stacking the deck in his arguments. When he presents undocumented people as criminals or Obamacare as uniformly being a disaster, is he aware that this is rhetoric, or is this actually his belief? If it’s the former, that’s one thing, leaving open the possibility that his decision-making is based on sound analysis. If it’s the latter, that becomes less likely.

There’s at least one reason to suspect that Trump might sincerely consider expert analysis and data unreliable: the results of the election themselves. Polling suggested that Trump would lose the election and, although it was correct that he lost the popular vote, polling in key states meant that he defied the odds. If the experts said he was going to lose based on the data but Trump kept hearing from people that he would win, why should he trust the experts? Why trust the data? Why isn’t it just as valuable to pick out this one story as evidence that I’m right, just as I was right before Nov. 8?

The answer is that relying on isolated examples allows someone to reinforce their beliefs as opposed to confronting the reality of a problem. That’s why it’s a tremendously effective tool for politics. It’s not, however, a good tool for crafting policy.

Scottish independence: Nicola Sturgeon to seek second referendum

Media captionNicola Sturgeon says a second independence referendum will be called between autumn 2018 and spring 2019

Nicola Sturgeon has confirmed she will ask for permission to hold a second referendum on Scottish independence.

Ms Sturgeon said she wanted a vote to be held between the autumn of 2018 and the spring of the following year.

That would coincide with the expected conclusion of the UK’s Brexit negotiations.

The Scottish first minister said the move was needed to protect Scottish interests in the wake of the UK voting to leave the EU.

She will ask the Scottish Parliament next Tuesday to request a Section 30 order from Westminster.

The order would be needed to allow a fresh legally-binding referendum on independence to be held.

Prime Minister Theresa May has so far avoided saying whether or not she would grant permission.

Responding to Ms Sturgeon’s announcement, Mrs May said a second independence referendum would set Scotland on course for « uncertainty and division » and insisted that the majority of people in Scotland did not want another vote on the issue.

She added: « The tunnel vision that SNP has shown today is deeply regrettable.

« Instead of playing politics with the future of our country, the Scottish government should focus on delivering good government and public services for the people of Scotland. Politics is not a game. »

But speaking at her official Bute House residence in Edinburgh, Ms Sturgeon said the people of Scotland must be offered a choice between a « hard Brexit » and becoming an independent country.

The Scottish government has published proposals which it says would allow Scotland to remain a member of the European single market even if the rest of the UK leaves, which Mrs May has said it will.


Analysis by Brian Taylor, BBC Scotland’s political editor

Image copyright
PA

Image caption

Scottish voters rejected independence by 55% to 45% in the referendum in September 2014

Several questions now arise? Does Nicola Sturgeon have a mandate for today’s decision? She says yes, unquestionably. In defence of this, she says that the SNP won the last Holyrood election with a record share of the constituency vote.

Against that, rivals say the SNP did not retain their overall majority at Holyrood. Countering that again, it might be noted that there is a majority at Holyrood for independence, including the Greens. As will be demonstrated next week when those two parties vote together to urge a Section 30 transfer from Westminster.

Which brings us to Question Two. Section 30 refers to the portion of the 1998 Scotland Act, the Holyrood founding statute, which permits the transfer of other powers from the reserved section to the devolved criterion.

It has been used, for example, to transfer control over issues like rail transport to Holyrood. It was used, most significantly, to transfer power to hold the 2014 referendum, with agreement over the wording of questions and the timing of the plebiscite.

Will the UK government agree to a transfer this time around? Not without detailed examination and negotiation.

Read more from Brian here.


Media captionTheresa May says she has been « working closely » with the devolved administrations on Brexit

The first minister said the UK government had not « moved even an inch in pursuit of compromise and agreement » since the Brexit referendum, which saw Scotland vote by 62% to 38% in favour of Remain while the UK as a whole voted to leave by 52% to 48%.

The EU Withdrawal Bill is widely expected to complete its final stages in the UK Parliament later on Monday, which would allow Mrs May to then trigger Article 50 – which formally starts the Brexit process – as early as Tuesday.

  • Scottish businesses face tough choice
  • Will the PM allow indyref2?

Ms Sturgeon said Scotland stood at a « hugely important crossroads », and insisted she would continue to attempt to reach a compromise with the UK government.

But she added: « I will take the steps necessary now to make sure that Scotland will have a choice at the end of this process.

« A choice of whether to follow the UK to a hard Brexit, or to become an independent country able to secure a real partnership of equals with the rest of the UK and our own relationship with Europe. »

Image copyright
Getty Images

Image caption

Nicola Sturgeon and Theresa May both attended a Service of Commemoration in London last week

Ms Sturgeon continued: « The Scottish government’s mandate for offering this choice is beyond doubt.

« So next week I will seek the approval of the Scottish Parliament to open discussions with the UK government on the details of a Section 30 order – the procedure that will enable the Scottish Parliament to legislate for an independence referendum. »

Ms Sturgeon said it was « important that Scotland is able to exercise the right to choose our own future at a time when the options are clearer than they are now, but before it is too late to decide on our own path. »

She said that the detailed arrangements for a referendum – including its timing – should be for the Scottish Parliament to decide.

But she said it was important to be « frank about the challenges we face and clear about the opportunities independence will give us to secure our relationship with Europe, build a stronger and more sustainable economy and create a fairer society. »


Analysis by Laura Kuenssberg, BBC political editor

The UK and Holyrood governments are set for a battle royale over timing over a potential vote.

But the question first is whether or not the prime minster is willing to grant a vote. Under the law, Westminster has to grant the referendum; it’s not just down to the Scottish government.

I’m told Number 10 had carefully worked out « countermoves » depending on what the first minister’s message was this week.

Now Sturgeon has made the first big move, it’s down to the other side to respond.

But arguably we have just entered into the most complicated, most fraught, most fundamental period of political uncertainty for our country in a very long time.

Sturgeon’s announcement confirms that it is not just our place in the EU that is changing, but the relationships between our own nations that are at question too.

Read more from Laura


Ms Sturgeon will rely on the pro-independence Scottish Greens to give her plans majority support in the Scottish Parliament.

Patrick Harvie, the party’s co-convener, welcomed the announcement and confirmed the Greens would vote in favour of seeking a Section 30 order.

He added: « The people of Scotland deserve a choice between Hard Brexit Britain and putting our own future in our own hands ».

But Scottish Conservative leader Ruth Davidson said Ms Sturgeon had been « utterly irresponsible » and had « given up acting as first minister for all of Scotland ».

She added people « do not want to go back to the division » of a referendum and that Ms Sturgeon had promised 2014 would be a « once in a generation » poll.

Image copyright
Getty Images

Image caption

The SNP and Scottish Greens form a pro-independence majority in the Scottish Parliament

Scottish Labour leader Kezia Dugdale said Scotland was « already divided enough » and « we do not want to be divided again, but that is exactly what another independence referendum would do. »

‘Democratic decision’

But the party’s UK leader, Jeremy Corbyn, confirmed that his MPs would not attempt to block a request for a Section 30 order.

Mr Corbyn said: « Labour believes it would be wrong to hold another (referendum) so soon and Scottish Labour will oppose it in the Scottish Parliament.

« If, however, the Scottish Parliament votes for one, Labour will not block that democratic decision at Westminster.

« If there is another referendum, Labour will oppose independence because it is not in the interests of any part of the country to break up the UK. »

Scottish Liberal Democrat leader Willie Rennie said Ms Sturgeon’s SNP had been « working towards this announcement for months » and were « determined to contrive a way to ignore their promise that 2014 was ‘once in a generation’. »

He added that there was « no wide public support for a new and divisive referendum ».

Direct Agents To Present On Multi-Screen Video Advertising & Virtual Reality At Google

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NEW YORK, March 13, 2017 /PRNewswire/ — Direct Agents – a data driven digital marketing agency specializing in analytics, media and creative – will host a video advertising and virtual reality event at Google. The event will take place on Thursday, March 16 at the Google HQ in New York City.

This event will demonstrate how video and virtual reality are transforming digital media in 2017 and what marketers should be implementing in this fast changing landscape. This event will benefit marketing professionals looking to learn current trends in video and VR and improve their engagement and acquisition.

Nicholas Galante, Director of Programmatic at Direct Agents and Justin Nabozna, Agency Development Manager at Google, will be speaking on how to effectively utilize programmatic resources and tools.

„Direct Agents is excited to present some of the interesting areas of change and growth with multi-screen video advertising and VR. There are so many exciting tools available to us right now as marketers and we want to utilize this event to share some of our inspirations so far in 2017,” said Dinesh Boaz, Managing Director/Co-Founder at Direct Agents.

Join us on March 16 and learn more about the video marketing industry. To RSVP, please email hello@directagents.com. Marketing executives looking to transform their brands’ video advertising efforts are welcome.

ABOUT DIRECT AGENTS

Direct Agents is a full-service digital marketing agency that specializes in customer acquisition solutions. Our data driven approach to campaign strategy, combined with best-of-breed technology, allows us to identify and dynamically engage customers, while dramatically increasing the efficiency of marketing spend. For more information, please visit www.directagents.com.

ABOUT GOOGLE

Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world. For more information, visit www.google.com/about.html.

SOURCE Direct Agents

FlickGIF Helps Marketers Increase Conversion Rate and Engagement just By Influencing New Animated GIF Images

FlickGIF soft is a GIF creator that gives all that users need for their marketing. The GIF developer does new and crucial things that the other software cannot do, and it also has several essential features than other software tools.

Flick GIF is a brand new software that facilitates users to generate as well as change the GIF for the marketing promotion. Marketing promotions are one of the crucial and challenging tasks for any online business, and that is why it is important to find an outstanding tool to assist marketers in solving any problem efficiently.  GIFs are a great medium to show off physical product or process of using the product which leads to improving business. New animated GIFs can deliver positive results but to achieve these results users need to be able to make GIFs that stand out.  Unfortunately, without the right tool, creating a new animated GIF with text, image, pan zoom, effect, and animated sticker is hard to do, and it could take hours to make just one. It requires both technical or design expertise for the creation of a single animated GIF.

The FlickGIF software allows marketers to perform various functions to get the amazing and totally impressive GIFs that they cannot expect from any other software with all the best and great benefits. 

The features of FlickGIF include Pan Zoom feature, Burns effects, capacity to comprise SWF flash dynamic sticker or super animated sticker on top of GIF best filters such as a mirror, BW, flick. Also, this feature enables users to produce video and GIF inside the FlickGIF that is a very vital factor too.  Also, it creates GIF not just from the video, but also from a bunch of images as well.

Users can export two types of videos, including Video and GIF. It will be very helpful for their Instagram and Facebook Posts, and also it can attract more people in a very short time. Additionally, FlickGIF will facilitate users to introduce existing GIFs from various popular websites, including Imgur and Giphy. With this import, users can transfer their site with significant and modified images.  After users customize the images, post them to their social network accounts so that they can gradually raise awareness and also the status of their business.

High-quality service

To create GIF, it takes a lot of time and effort to learn, and many people are finding it very tough to create GIF. That is why The FlickGIf software is developed to help people to create the best and efficient GIF without losing their brain. The software will offer the useful tools and help users create the GIF.

Also, FlickGIF has become popular for providing the high-quality software that has been helping the novice and experts equally to create GIF and enhance their business.

For more information, please visit: Flickgif soft review

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Dutch Ban Turkish Official From Entry, Erdogan Hits Back With ‘Nazi’ Comment

Supporters of Turkey’s President Recep Tayyip Erdogan walk to the Dutch consulate in Istanbul on Saturday. Turkey and the Netherlands escalated their spat on Saturday as the Dutch withdrew landing permission for the Turkish foreign minister’s plane.

Emrah Gurel/AP


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Emrah Gurel/AP

Supporters of Turkey’s President Recep Tayyip Erdogan walk to the Dutch consulate in Istanbul on Saturday. Turkey and the Netherlands escalated their spat on Saturday as the Dutch withdrew landing permission for the Turkish foreign minister’s plane.

Emrah Gurel/AP

Tensions ramped up quickly between Turkey and the Netherlands Saturday, after the Dutch government not only disallowed Turkey’s foreign minister from holding a public rally in the country, but revoked his flight permit to even land there.

Turkish President Recep Tayyip Erdogan fumed about the Dutch government after the news, while speaking to a crowd in Istanbul.

« They are very nervous and cowardly. They are Nazi remnants, they are fascists, » Erdogan said, according to The Daily Telegraph.

He also suggested that Turkey may bar Dutch diplomatic flights from landing in his country as retaliation.

Dutch Prime Minister Mark Rutte responded to journalists, while he campaigned on Saturday. The Netherlands will hold a national election on March 15.

« It’s a crazy remark of course, » Rutte said. « I understand they’re angry, but this of course was way out of line. »

The dust-up began because Turkish Foreign Minister Mevlut Cavusoglu was planning to hold a rally for Turkish expatriates in support of Erdogan in Rotterham, a city near the coast of southern Holland.

Turkey is holding a referendum vote in April on increasing the president’s power, and many expatriates living throughout the European Union still have voting rights. As of 2015, there were about 75,000 Turkish nationals living in the Netherlands.

Officials in Rotterdam wanted the Turkish foreign minister to meet with supporters in private because of potential unrest, reports Teri Schultz:

« But even before these negotiations were completed, the Dutch foreign ministry says, (Turkey) started threatening sanctions against the Netherlands, which made it impossible to find a compromise and thus landing rights for Cavusoglu’s plane were withdrawn. »

In response, Turkey’s Family Minister Fatma Betul Sayan Kaya decided to go to Rotterham by road from Germany. She said on Twitter that she was stopped about 100 feet from the Turkish consulate in Rotterham, and prevented from entering the building, according to Reuters.

And Saturday evening, the Dutch Embassy in Ankara and its consulate in Istanbul were closed off by Turkish authorities for security reasons, according to a Turkish foreign ministry official who spoke with the AP through customary anonymity.

Early Sunday, Turkish Prime Minister Binali Yildirim said in a statement, « There will be a stronger reprisal against the unacceptable treatment » toward Turkish ministers, according to the AP. Yildirim added, « Our so-called European friends who speak of democracy, freedom of expression and human rights have failed their class.

Recently, a similar yet milder tension arose between Turkey and Germany as well.

The German government canceled a rally by a Turkish minister citing security reasons, as reported by NPR, and President Erdogan responded by saying the practices were « no different than the Nazi ones of the past. »

Erdogan also appeared to threaten the Germans, saying, « If you don’t let me in, or if you don’t let me speak, I will make the whole world rise up. »

In Germany, there are about 1.5 million Turkish expatriates that can vote on the April referendum.

If passed, the referendum would give the Turkish president the ability to impose a state of emergency and to intervene within the judicial system. The referendum would also set a schedule of elections that could allow Erdogan to stay in power until 2029. He first became leader of the country in 2002.

« Yes » voters argue that the new rules would modernize a Turkish constitution that was put in place after a military coup in 1982, reports NPR’s Peter Kenyon. « No » supporters say it would give other branches of government very little power to counter the president.

« It [would be] a strong presidency, nothing like any president of the United States has ever experienced, » one political scientist, Ersin Kalaycioglu, told Kenyon. « If this amendment carries, then for a while, Turkey will have a system with very little, if any, checks and balances, as far as many of the experts can see. »

Millions might lose health coverage? Not to hear Republican leaders tell it.

 

Depending on which outside analyst you ask, between 6 million and 15 million people would probably lose insurance coverage if the Republican alternative to the Affordable Care Act passes Congress and is signed into law.

Or, actually, let’s revise that. Depending on whom you ask in Republican leadership, the real number is more like zero — or, perhaps, negative: People will gain coverage under the proposal.

As part of the Republican push for the American Health Care Act, administration officials joined the Sunday political talk shows to offer their thoughts about the future of coverage. With analysis of the American Health Care Act from the nonpartisan Congressional Budget Office looming, the officials’ predictions about the effects of the bill were far rosier than the analysis offered by the Brookings Institution (15 million losing coverage over 10 years) or Standard Poor’s (6 million to 10 million by 2024).

Here’s what they said.

Health and Human Services Secretary Tom Price: Coverage will increase. Appearing on NBC’s “Meet the Press,” Price offered his vision for what success of the bill looked like.

“Success, it’s important to look at that,” he said. “It means more people covered than are covered right now at an average cost that is less. I believe that we can firmly do that with the plan that we’ve laid out there.”

Last year, Price, then a member of the House, offered an Affordable Care Act replacement bill that was vetoed by President Barack Obama. An analysis of that bill from the Congressional Budget Office figured that 18 million people would lose coverage under that plan.

Price also told host Chuck Todd that “nobody will be worse off financially” under the proposal.

Gary Cohn, chief economic adviser to President Trump: Coverage will be maintained. On “Fox News Sunday,” Cohn was pressed by host Chris Wallace to explain whether the administration would continue to back the American Health Care Act if the Congressional Budget Office also were to predict that millions would lose coverage. He played Cohn a clip from 2015 of Trump on “60 Minutes.”

“I am going to take care of everybody,” Trump said then. “I don’t care if it costs me votes or not. Everybody’s going to be taken care of much better than they’re taken care of now.” He repeated a similar claim shortly before his inauguration, telling The Washington Post that “[w]e’re going to have insurance for everybody. There was a philosophy in some circles that if you can’t pay for it, you don’t get it. That’s not going to happen with us.”

“Twenty million people gained coverage, have health insurance coverage now who didn’t have it before Obamacare. Are some of them going to lose coverage,” Wallace asked, “because, one, you’re going to end over a period of years the Medicaid expansion and, two, the tax credits are not going to provide as much help as the subsidies did to people who can’t afford coverage.”

“Chris, we don’t think so,” Cohn replied. “If you’re on Medicaid, you’re going to stay on Medicaid.”

“But not the expanded Medicaid,” Wallace replied.

“If you’re on Medicaid, you’re going to stay. The expansion is not going to change. There is a roll-off period, there is a period of transition, and we’re very confident that the period of transition is going to work,” Cohn said.

House Speaker Paul D. Ryan: People will make their own choices. Ryan appeared on CBS’s “Face the Nation” with John Dickerson. After Ryan (R-Wis.) offered his prediction that the Congressional Budget Office would estimate that coverage would drop, Dickerson asked how many people the speaker thought might lose coverage.

“I can’t answer that question. It’s up to people,” he said. “Here’s the premise of your question. Are you going to stop mandating people buy health insurance? People are going to do what they want to do with their lives because we believe in individual freedom in this country.”

“It’s not our job to make people do something that they don’t want to do,” he added later. “It is our job to have a system where people can get universal access to affordable coverage if they choose to do so or not.”

It’s worth noting that this contrasts with what the official website for the Republican repeal effort states. Linked prominently from Ryan’s official House website, the public American Health Care Act page explicitly states in a FAQ that millions won’t lose coverage.

Budget Director Mick Mulvaney: Coverage isn’t the important thing. On ABC’s “This Week,” host George Stephanopoulos asked Mulvaney repeatedly whether Trump’s pledge to cover everybody could be upheld. Mulvaney demurred, instead insisting that the coverage itself would be more affordable. “It helps people get health care instead of just coverage,” he said.

After the pair had gone back and forth a few times, Stephanopoulos asked specifically about what would happen if the Congressional Budget Office predicted that millions of people would lose coverage. Mulvaney, like press secretary Sean Spicer last week, pointed out that the office’s estimates of coverage under the Affordable Care Act were off, predicting more coverage than was actually seen.

“If says that fewer people are going to be covered, you’ll simply reject that?” Stephanopoulos asked.

“If the CBO was right about Obamacare to begin with, there would be 8 million more people on Obamacare today than there actually are,” Mulvaney replied. “I love the folks at the CBO. They work really hard. They do. But sometimes we ask them to do things they’re not capable of doing, and estimating the impact of a bill of this size probably isn’t the best use of their time.”

“It sounds like you’ll reject it,” Stephanopoulos said, inadvertently summarizing more than just Mulvaney’s response.