Archives par mot-clé : advertising

The Right and Wrong Kind of Video for Each Social Media Site (INFOGRAPHIC)

Why choose video to promote your small business? Because a whopping 98 percent of users say they have watched an explainer video to learn more about a product or service, according to a 2016 video marketing survey by Wyzowl. Of these, 74 percent said they subsequently bought it. A new infographic by Filmora Wondersahare provides social video marketing tips for small businesses so they can use it more effectively in order to achieve these types of conversions.

By using video marketing on social media, you can give the brand of your small business more reach. And with all the available channels, you can reach a global audience no matter where you are, in most cases for free.

The Impact of Video

If you are a small business owner, video allows you to communicate directly with your customers. This lets you build a relationship with them so you can share the values of your brand. And if you want to create an ad using video, a Hubspot Marketing Statistic report says video has an average clickthrough rate of 1.84 percent, the highest clickthrough rate of all digital ad formats.

As Filmora Wondershare explains, “Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust.”

But choosing the right video is important, the company stresses.

According to the company’s data points and tips, video can increase conversion rates by 80 percent, and make the first-page ranking on Google 53 times more likely.

Tips for Video Marketing on Social Media

So what is the right type of video? According to the infographic, hard-sell videos don’t work. Explainer, testimonial, demonstration, and personalized videos have greater success. Seven in 10 people stated they saw content that is interesting from a particular brand in a more positive light.

Once you know what type of videos to create, it should be the right length. If the video is too long, the chances of losing your audience increases. Under three minutes seems to be the sweet spot.

When it comes to choosing the social media channels, such as Facebook, YouTube, Instagram, Snapchat or Twitter, each platform has its pros and cons. This will depend on the type of business you have and the demographic you want to reach, according to the data shared by Filmora Wondershare. The company says

  • Facebook is great forum for engaging with your audience but posts have a limited lifespan.
  • YouTube is ideal if you want to build a community for your brand, but it is hard to stand out because of the sheer size of the platform.
  • Instagram is the platform if you are dealing with Millennials or a generally younger audience. However, it is harder to lead users to your website.
  • Snapchat also targets a young audience, but the content only lasts 24 hours and you have to use it with that in mind.
  • Twitter is a powerful engagement tool, but the infographic says it is not right for brands looking for deep insight into their audience.

You can look at the infographic below for more details.

Tips for Video Marketing on Social Media (INFOGRAPHIC)

Tips for Video Marketing on Social Media (INFOGRAPHIC)Social Media Icons Photo via Shutterstock


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How Programmatic Video Marketing Makes Consumers Laugh, Cry, and Then Buy

As programmatic spending continues to rise through 2017, video accounts for a healthy percentage.

Infrastructure and creative tech for programmatic video continue to strengthen, thanks to innovations like improved ad serving, dynamic creative optimization (DCO), and optimally impactful video formats.

This rising maturity should be music to the auto marketer’s ears, because it means connecting with consumers has never been more sophisticated. This opens new opportunities for consumer attraction, engagement, and optimization.

Here’s how, along with tips on starting to integrate programmatic video to your mix.

As the options evolve, so do the formats

TV advertising has been effective for automotive marketers for decades, as a traditional media option that has lent itself to evocative audio and visual representation to engage consumers.

In the modern era, video advertising has proven itself as an even more effective consumer advertising platform, taking the baton from TV as part of the digital mix.

This is in part due to the evolution of media consumption habits and the onset of the “cross-channel” lifestyle, where various media channels and devices service one’s entire day, morning to night. Right there with mobile, video has become a powerful option for the marketer/consumer connection.

As publishers structure and monetize their sites to accommodate video, they essentially are adapting what’s proven itself on engagement in the era of TV to the digital space, offering new advertising formats for driving consumer interest and increase advertising revenue.

Video ads are served and tracked by a video ad server. Standards include linear video ads, companion ads, and overlay ads.

Measurement and the mechanics that matter

As the ecosystem for digital video matures, so does its inherent measurability.

Yes, you can measure impressions and clicks, but you also can track progress through the ad experience and interaction or actions taken within the video play.

This data helps a marketer identify and consider levels of engagement. And that layer of analysis is vital in continuing to up your visual game, creating increasingly engaging, effective, and productive video ad units and campaigns.

And from here we build

What are we going for when we strive for video ads that are engaging, effective, and productive?

Just as with the TV ideation process of yesteryear, it’s all about concepts and activations that, well, make them laugh and cry—creating a brand connection, opportunity for interaction (thanks to video creative tech mechanics), and bringing them down the path to buy.

No short order, but herein lies a powerful opportunity to take these formats to a higher plane.

The new era of video is about creating a consumer experience, even within a two- to five-second window. This means being intentional in every decision made— from the music played to the font chosen to the language surrounding the call to action.

It’s also about measuring the actions taken after the video, and creating a progressive campaign that can identify a user based on past actions, and serve up the most appropriate secondary video or additional piece of campaign creative.

Automotive marketers no longer have to create broad, one-size-fits-all TV creative. Instead, with programmatic video, they now have the opportunity to reach consumers in highly personalized segments, connecting on a more-relatable emotional level, and improving chances of conversion.

Of course, with the overall dynamism of the digital video option, a marketer is well-positioned to continually optimize creative executions, upping the engagement, the brand connection, and the outcome.

David Ragals is the senior vice president of customer success for IgnitionOne, where he leads both the account management and professional services teams for the U.S. David’s experience in the digital marketing industry has spanned across product, technology, and services, allowing him to provide 360-degree insights on trends and strategy.

House Judiciary chairman announces retirement

House Judiciary Committee Chairman Bob GoodlatteRobert (Bob) William GoodlatteJuan Williams: The shame of Trump’s enablers GOP bill would ban abortions when heartbeat is detected Overnight Regulation: GOP flexes power over consumer agency | Trump lets states expand drone use | Senate panel advances controversial EPA pick | House passes bill to curb ‘sue-and-settle’ regs MORE (R-Va.) said Thursday that he will not seek reelection, becoming the latest in a string of GOP lawmaker retirements.

Goodlatte, 65, is the third term-limited House committee chairman to announce his plans to leave the chamber within the last week.

« With my time as Chairman of the Judiciary Committee ending in December 2018, this is a natural stepping-off point and an opportunity to begin a new chapter of my career and spend more time with my family, particularly my granddaughters, » Goodlatte said in a letter to supporters.

 

Two other House committee chairmen, Reps. Lamar Smith (R-Texas) and Jeb HensarlingThomas (Jeb) Jeb HensarlingTexas GOP lawmaker won’t seek reelection Retirements shine spotlight on GOP term limits for chairs House reaches deal on flood insurance overhaul MORE (R-Texas), also announced last week that they will not seek reelection.

Hensarling chairs the House Financial Services Committee, while Smith leads the Science, Space and Technology panel.

House GOP conference rules limit lawmakers to only serving up to three two-year terms as committee chairmen. Democrats do not apply such limits to their members.

Two other House Republicans, Reps. Ted PoeTed PoeFive takeaways from the Virginia governor’s race Texas GOP lawmaker won’t seek reelection House passes bill to revoke passports of terror suspects MORE (R-Texas) and Frank LoBiondoFrank Alo LoBiondoFive takeaways from the Virginia governor’s race Iran denies visas to GOP lawmakers GOP rep: Iran wouldn’t let me visit MORE (R-N.J.), earlier this week also made their plans not to seek reelection public. 

Of the retirements announced in the last week, only LoBiondo’s southern New Jersey seat is expected to be competitive in next year’s midterm elections.

Goodlatte’s western Virginia district, which spans most of the Shenandoah Valley to Roanoke, is expected to remain solidly in the GOP column. President Trump won the district by nearly 25 points in 2016.

Goodlatte’s retirement announcement came following the election for Virginia governor on Tuesday, which Democrat Ralph Northam won by nine points.

But Goodlatte, who has served since 1993, was already considered a possible lawmaker who could opt not to seek reelection regardless of the Virginia election results, given that he would be term-limited as chairman of the House Judiciary Committee.

Before becoming chairman of the Judiciary panel in 2013, he led the House Agriculture Committee from 2003 to 2007.

Former House Oversight Committee Chairman Jason ChaffetzJason ChaffetzCurtis wins Chaffetz’s former Utah House seat Top Oversight Dem pushes back on Uranium One probe Tapper hits Fox, Hannity over ‘Allahu Akbar’ comments after NY terror attack MORE (R-Utah) resigned earlier this year to take a job at Fox News, while Rep. Pat Tiberi (R-Ohio) announced last month that he will leave Congress by the end of January to lead the Ohio Business Roundtable. 

– This report was updated at 12 p.m.

The Finance 202: Tax drama moves to Senate as Trump takes aim at House bill

THE TICKER

Trying to keep track of the latest twists and turns on tax reform? Tory Newmyer has you covered.

House Republican tax writers are still holing up in Room 1100 of the Longworth House Office Building, racing to finish their work on a sprawling rewrite of the tax code. 

Yet the center of gravity Wednesday was shifting to the other side of Capitol Hill, as Senate Republicans prepare to roll out their version of an overhaul as soon as today. 

President Trump, 7,000 miles away from the action but never out of frame, summed up the dynamic in one line during a Tuesday conference call with Senate Democrats — a Trumpian slip, perhaps not quite unintentionally revealing, that the Wall Street Journal reported on Wednesday: “You’re going to like it a whole lot more,” the president said of the forthcoming Senate version. 

It’s not clear how closely Trump is following the analyses of the evolving House bill’s impact from his 12-day Asia trip. But it’s possible he was referring to the finding that the House GOP’s measure crosses a bright line his administration has drawn for the exercise: No tax hikes on the middle class. That bill would mean an increase next year on the burden of 9 percent of those earning between $48,600 and $86,100 — a number that would jump to 31 percent of those taxpayers by 2027, according to a study the nonpartisan Tax Policy Center released Wednesday. That projection found that in a decade, the wealthiest 1 percent of households would reap about half the gains from the tax cut.

The assessment tracks with one from the Joint Committee on Taxation this week that found 11 percent of those earning between $75,000 and $100,000 would see a tax hike in 2019, and one in five households would see a hike by 2027. 

That places the measure in violation of the administration’s litmus test for it. And White House budget director Mick Mulvaney reemphasized the point in a Wednesday night interview with CNN: “If our numbers here at the White House actually show the same thing, if they show that taxes are going up on the middle class, on the House plan, on the Senate plan, on some combination of the two, we won’t sign it,” he said, although he noted he disagrees with the Tax Policy Center’s conclusions. 

Trump’s line will surely give vulnerable House Republicans flashbacks to his private-until-it-was-public condemnation of their chamber’s health-care bill as “mean” this year.

The difference is that in this case, the House GOP still has work to do. Republicans must plug a $74 billion hole in their own plan, either by further scaling back benefits to individuals or taking them away from businesses. The imminent debut of the Senate version could further tighten the political vise around House Republicans, as my colleague Mike DeBonis reports

The tough decisions come as Senate Republicans said they planned to release their own version of the bill Thursday, regardless of whether the House panel finishes its work.

That could create a political quandary for House Republicans, faced with voting next week on a tax bill with scores of controversial provisions, while another version sits across the Capitol that could be more palatable.

“It’s double jeopardy,” said Rep. Ken Buck (R-Colo.). “You get hit by all the people who don’t like the House bill, and then you get hit a second time by all the people who don’t like the Senate bill.”

Those House Republicans feeling unloved by the process in their own chamber are unlikely to find any relief when Senate Republicans present their draft. That plan is expected to call for a full repeal of the state and local tax deduction — a proposal that blue-state Republicans have labored to roll back in the House bill. But there are no Republican senators from California, Illinois, New Jersey and New York, the states that would be hardest hit by scrapping the break. 

Trump may be reflecting the hard-won lesson of Obamacare repeal’s failure. Senate Republicans, facing strict budget rules and a hair’s breadth of a margin, will pass what they can. House Republicans probably will have to decide whether to take it or leave it, a dynamic some will find mean, indeed. 

Federal Reserve Chair Janet Yellen. (AP Photo/Susan Walsh, File)

Yellen on the fence. Now it’s the sitting Fed chair’s turn to decide whether she stays or goes. Bloomberg’s Saleha Mohsin and Michael McKee: “Federal Reserve Chair Janet Yellen hasn’t yet decided whether she’ll stay at the central bank in a diminished role when her term as chair ends in February, Treasury Secretary Steven Mnuchin said. ‘I don’t think she’s made any decision in regards to that one way or another yet,’ he said in an interview on Bloomberg Television, adding that he had breakfast with Yellen earlier Wednesday as part of their regular get-togethers… Though she’d no longer be chair, she can continue serving a separate term as a governor that runs until 2024.”

The House Ways and Means Committee marks up its bill. (Chip Somodevilla/Getty Images)

TAX FLY-AROUND: 

Senate will drop excise tax. CNBC’s Ylan Mui: « The Senate tax plan is not expected to include a controversial 20 percent excise tax on imports by multinational companies, according to three people briefed on the issue. The tax is a critical revenue raiser in the House bill — worth about $155 billion over a decade — and applies to purchases by U.S. subsidiaries of multinational businesses from their foreign counterparts. Among the most vocal opponents of the new fee is the conservative advocacy group Americans for Prosperity, which called it a ‘backdoor border adjustment tax.' »

And preserve the medical expense deduction. WSJ: « Senate Republicans aim to preserve a popular tax deduction for household medical expenses when they release their version of a tax plan later this week, parting ways with House lawmakers on a proposal that costs about $182 billion over a decade, according to people familiar with the matter. »

A tax on banks? Industry lobbyists are worried, per the American Banker: « Among other things, the House GOP plan would eliminate the deduction for larger banks’ insurance premium assessed by the Federal Deposit Insurance Corp. Banks oppose that idea but may be willing to live with it given the proposed lowering of the overall corporate tax rate. Yet there is concern the Senate plan may widen the scope of a tax on banks in a search for more funds. Details about the Senate plan have been kept close to the vest, but lawmakers indicated that relying on banks to raise additional revenue has been discussed. »

Mnuchin won’t rule out delay. Bloomberg: « Treasury Secretary Steven Mnuchin isn’t ruling out delaying the start of a corporate tax rate cut, but emphasized the administration’s “strong preference” is for the relief to start in 2018. ‘The longer we wait, the worse it is for the economy and making companies competitive,’ Mnuchin said in an interview Wednesday with Bloomberg TV in Washington. Mnuchin declined to say that a phase-in of corporate tax cuts was completely off the table. ‘The president’s strong preference — he feels very strongly that he wants to start this right away,’ Mnuchin said. ‘But having said that, we’ll have to look at the entire Senate package.’”

Top Republicans reckon with election fallout. More from Mike: “Republicans in both chambers will have to contend with the results of Tuesday’s elections, in which state and local Republicans were drubbed by Democrats. Senate Finance Committee Chairman Orrin G. Hatch ­(R-Utah) said the losses could complicate the tax push. ‘I mean, it could, because the elections went against the Republicans,’ Hatch said Wednesday morning. Asked whether he is feeling pressure to tilt the tax plan’s benefits more toward the middle class, Hatch said, ‘I think we’ve been moving that way anyway.’

Other top Republicans, including House Speaker Paul D. Ryan (Wis.), said the election results underscored the importance of the GOP delivering on promised changes to the tax code. ‘It doesn’t change my reading of the current moment,’ Ryan said of the elections during a morning event hosted by the Washington Examiner. ‘It just emphasizes my reading of the current moment, which is: We have a promise to keep, and we have to get on with keeping our promise.’”

CNBC’s John Harwood: « Voters just raised a massive red flag for the GOP’s agenda » « …Specifically, it made it more difficult for a specific subset of Republican lawmakers that Trump and party leaders need to hold behind a bill designed to pass without any Democratic support. ‘If you’re a suburban Republican member of the House, you’re terrified,’ said Peter Wehner, a former White House aide to President George W. Bush. If they didn’t already have enough anxiety about facing voters in 2018, the House GOP tax bill adds more because its elimination of the state and local income tax deductions will leave many upper-middle-class suburban Republicans with higher — not lower — tax bills. »

House whip overdrive. Politico’s Rachael Bade: « House GOP leaders are using a mix of behind-the-scenes cajoling and warnings about losing the majority to corral their oft-fractured conference on tax reform. House Majority Whip Steve Scalise’s team has been pulling district-by-district data to prove to skeptical lawmakers from high-tax states that their constituents will see a tax cut under the plan. That strategy successfully flipped Rep. Tom MacArthur (R-N.J.) from a ‘no’ last week to a ‘lean-yes’ over the weekend. But leadership sources say the toughest part of the whipping effort has yet to begin. That’s because on Thursday, the Senate will release its own tax bill that is expected to upend some of the House’s careful negotiating. The Ways and Means Committee will also finish consideration of the bill this week, slamming the door shut on any last-minute changes sought by Republicans from across the conference. »

The deficit problem. CNBC’s Jacob Pramuk: « The House Republican tax plan may have a deficit problem. The GOP bill including some changes would increase federal budget deficits by $1.7 trillion over 10 years, according to Joint Committee on Taxation estimates shared by the nonpartisan Congressional Budget Office. That includes money for additional debt service payments due to the bill. Under the plan, U.S. debt would rise to 97.1 percent of gross domestic product in 2027, up from 91.2 percent under current CBO projections. »

Obamacare mandate repeal would yield real money. Bloomberg’s Anna Edney: « Rolling back Obamacare’s requirement that all Americans have health insurance would save the U.S. $338 billion over 10 years, according to the Congressional Budget Office, a smaller benefit than previously projected for a plan favored by the White House. Republicans are considering repealing the coverage rule in the Affordable Care Act as a way to pay for far-reaching changes in the tax code. The savings would come from the government spending less to subsidize Obamacare plans as more people opt to forgo health coverage. 

While ending the mandate could free funds up for a tax overhaul, it would also leave people without health insurance and lead to higher premiums. CBO estimated Wednesday that 13 million more people would be uninsured in 2027 compared with current law if the mandate is repealed starting in 2019. Premiums would increase by about 10 percent in most years of the decade the report covers. »

College sports takes a hit. Politico: « The House GOP’s tax plan — which would hit higher education hard — could also land a blow to some major college sports programs by targeting season ticket holders, top-dollar coaches and stadiums. First, the legislation… would do away with a deduction tied to season tickets. Many college booster clubs require a donation for the « right » to buy season tickets for football, basketball and other games. Donors now can write off 80 percent of that gift.. It’s a big deal to many booster clubs. Boosters at the University of North Carolina — the reigning national basketball champion — require a donation of at least $6,000 for the right to buy two season tickets. That jumps to $25,000 for four tickets. The House bill could also create a tax on high-paid coaches. »

Senate Banking Committee Chairman Mike Crapo (R-Idaho). (Andrew Harrer/Bloomberg)

Bank deregulation bill gains steam. Bloomberg’s Krista Gmelich: « The top Republican on the Senate Banking Committee is getting closer to striking a deal on a bipartisan bill to ease financial rules that could have wins for banks both big and small. Senator Mike Crapo of Idaho, the panel’s chairman, is in talks with moderate Democrats including Jon Tester of Montana, Heidi Heitkamp of North Dakota and Joe Donnelly of Indiana on a plan for rolling back parts of the Dodd-Frank Act. A deal could come as soon as this week, Tester has said. Reducing the compliance burden for community banks has been identified as a top priority, but the lawmakers are also discussing ways to free bigger regional lenders from some of the strictest post-crisis regulations. Also on the table, lawmakers say, are tweaks to measures such as the Volcker Rule limits on banks’ trading, though it’s unclear what will make it into the final bill. »
 

Randall Stephenson, chief executive officer of ATT. (Andrew Harrer/Bloomberg)

This could be a shakedown. Some people might try to tell you that it’s a banana. The Post’s Brian Fung and Sari Horwitz: « Justice Department officials told ATT that its $85 billion bid to acquire Time Warner is unlikely to be approved without major changes, a move that is driving the two sides toward a high-stakes legal battle over one of the biggest media deals in history. The deal would transform the telecom company into a major media empire with control over CNN, HBO and Warner Bros studios as well as satellite cable provider DirecTV. Antitrust officials want ATT to either sell off the satellite business or Turner broadcasting, which includes CNN — conditions that ATT is unlikely to agree to easily.

But three people briefed on the situation had conflicting accounts of the specifics. One of the people said Wednesday that the Justice Department, at a meeting in Washington this week, pressed ATT to divest CNN, which has been criticized repeatedly by President Trump. But the other two denied that happened, adding that it was in fact ATT that had proposed the sale of the news network as a potential compromise. The three people spoke on the condition of anonymity to freely discuss the private discussions. Conflicting news reports about the role of CNN in the talks prompted ATT chief executive Randall Stephenson to release a statement Wednesday afternoon, saying he has ‘never offered to sell CNN and have no intention of doing so.’”

FLASHBACKThe New York Times on July 5: « White House advisers have discussed a potential point of leverage over their adversary, a senior administration official said: a pending merger between CNN’s parent company, Time Warner, and ATT. Mr. Trump’s Justice Department will decide whether to approve the merger, and while analysts say there is little to stop the deal from moving forward, the president’s animus toward CNN remains a wild card. »

Dems register alarm. Politico’s Steven Overly: « ‘Any indication that this administration is using its power to weaken media organizations it doesn’t like would be a profoundly disturbing development,’ Sen. Al Franken (D-Minn.) said… Sen. Brian Schatz (D-Hawaii) told Politico that the DOJ’s reported actions ‘merit investigation,’ and that senators should ask Attorney General Jeff Sessions about it next week. » 

More from Schatz:

Paul Manafort, former Trump campaign manager. (Andrew Harrer/Bloomberg)

RUSSIA WATCH: 

Manafort, Gates gag. The Post’s Spencer Hsu: « The federal judge overseeing the criminal trial of former Trump campaign chairman Paul Manafort and business partner Rick Gates imposed a gag order in the case Wednesday, ordering all parties, including potential witnesses, not to make statements that might prejudice jurors. U.S. District Judge Amy Berman Jackson of Washington issued the order five days after signaling her intention to do so. In a two-page order, Jackson said she had received no objections by the Tuesday deadline she had set for the parties to weigh in. »

Lewandowski remembers now. Politico: « Corey Lewandowski, a former campaign manager for President Donald Trump, said Tuesday night his ‘memory has been refreshed’ regarding his email exchange with Carter Page in which the former foreign policy adviser requested Lewandowski’s permission to travel to Moscow. Page, who testified last week before the House Oversight Committee as a part of its ongoing probe into Russian election meddling in 2016, told congressional investigators in testimony revealed Monday that he had asked the former Trump campaign chief and Hope Hicks, now the White House communications director, about his trip to Moscow in 2016 in which he met with Russian officials and discussed the presidential campaign. »

— 2016 platform fight under scrutiny. Politico: « U.S. investigators are focusing on an enduring mystery of the 2016 election: whether Trump campaign officials made the Republican Party platform more friendly to Russia as part of some broader effort to collude with the Kremlin, according to congressional records and people familiar with the probes. Congressional investigators have interviewed ex-Donald Trump aides and advisers including J.D. Gordon, the national security policy representative at last year’s GOP convention, about the campaign’s push to remove proposed language from the 2016 Republican platform that called for giving weapons to Ukraine. People involved with crafting the platform also were expecting interest from special counsel Robert Mueller’s team, such as witness interviews or producing documents, some of those sources said. »

Billionaire activist investor Carl Icahn. (Victor J. Blue/Bloomberg)

Icahn under investigation. NYT’s Matthew Goldstein: « Federal prosecutors are looking into the role played by Carl C. Icahn, the billionaire investor, in advising the Trump administration on regulatory issues that had the potential to affect the finances of a company he owns. Mr. Icahn stepped down as an unpaid adviser to President Trump in August, after scrutiny from members of Congress about whether he was influencing regulations on ethanol to benefit his financial investments.

One of Mr. Icahn’s main investment companies, Icahn Enterprises, disclosed in a regulatory filing on Friday that federal prosecutors in Manhattan had served a subpoena seeking information about ‘Mr. Icahn’s activities relating to the renewable fuels standard and Mr. Icahn’s role as an adviser to the president.’ The filing said Icahn Enterprises was cooperating with the prosecutors’ demand for information.

When Mr. Icahn took on the advisory position this year, critics complained that it was a conflict of interest because he owns a big stake in an oil-refinery business called CVR Energy. Indeed, The New York Times reported in March that Mr. Icahn was pressing for a change in a requirement that refiners be held responsible for ensuring that corn-based ethanol is mixed into gasoline. »

Here’s the disclosure, via the Icahn Enterprises financial filing: 

Ross owns more ships. American Public Media: « Six years ago, Wilbur Ross thought investing in ships would create valuable financial assets. Today, they’ve become risky political liabilities. One shipping company is in a partnership with Russia, and another that the U.S. Commerce secretary partially owned is tied to China’s largest sovereign wealth fund. His chief of staff served on both boards. Now U.S. senators are calling for an investigation, and ethics experts demand he divest to prevent his policy decisions from being influenced by his business interests. Ross won’t say how many ships he owns, and government disclosure laws give him the choice to keep the information secret. An APM Reports investigation reveals Ross has financial ties to 36 previously undisclosed ships that are spread among at least nine companies. Combined with the Russia-tied company — Navigator Holdings Ltd. — Ross has a financial interest in at least 75 ships, most of which move oil and gas products across the globe. »

Treasury secretary vs. Treasury secretary. NYT’s Alan Rappeport: « It is an unwritten rule that if a former Treasury secretary has nothing nice to say about one of his successors he does not say anything at all. But in the nation’s capital these days, the rules of political comity are meant to be broken. Raising eyebrows in economic circles, Lawrence H. Summers, the mercurial Treasury secretary for President Bill Clinton, has leveled a barrage of increasingly personal criticism at the current Treasury secretary, Steven Mnuchin. In podcasts, blog posts, op-eds and on Twitter, Mr. Summers, the former president of Harvard and a top economic adviser to President Barack Obama, has accused Mr. Mnuchin of damaging the credibility of Treasury by making “irresponsible” economic assessments of the administration’s tax plan and acting as a “sycophant” to President Trump.

The attacks have alternately amused and angered those who run in economic circles, with some saying it is Mr. Summers who is damaging the credibility of the office by leveling public attacks on a sitting Treasury secretary.’For me we have a tradition for people who have been in the position not to criticize current secretaries,’ said Paul H. O’Neill, who served as President George W. Bush’s first Treasury secretary. ‘That doesn’t mean we don’t have an opinion, but we don’t tell people what we think.' »

From The Post’s Aaron Blake: « Why Election Day was even better for Democrats than it appears: »

Today

  • The Peterson Institute for International Economics holds an event on the policy implications of sustained low productivity growth.
  • The House Financial Services Subcommittee on Housing and Insurance holds a hearing on “The Role of Ginnie Mae in the Housing Finance System.” 

From The Post’s Tom Toles: « Republicans want to know when they get to be tired of winning: »

Trump says U.S. trade relationship with China is ‘a very one-sided and unfair one:’

Democrats predict ‘a wave’ in elections to come:

What if Hillary Clinton had won? From The Post’s Department of Satire:

Bill Clinton chats with Conan O’Brien:

Watch the official trailer for Steven Spielberg’s movie about The Post:

In China, Trump Places His Bets on Flattering Xi Jinping

It was a remarkable moment in the story of China’s rise and America’s response to it, with Mr. Trump’s performance suggesting a tipping point in great-power politics. By concluding that the United States can better achieve its goals by flattering a Chinese leader than by challenging him, Mr. Trump seemed to signal a reversal of roles: the United States may now need China’s help more than the other way around.

Mr. Trump marveled at the reception Mr. Xi had given him, from a full-dress military parade in Tiananmen Square to a sunset tour of the Forbidden City. He congratulated him on consolidating power at a recent Communist Party congress, declaring, “Perhaps now more than ever we have an opportunity to strengthen our relationship.”

“You’re a very special man,” he told Mr. Xi in an appearance before reporters, at which they did not take questions.

Mr. Xi, for his part, did not return Mr. Trump’s fulsome personal praise, seeming to treat him like any other American leader.

“I told the president that the Pacific is big enough to accommodate both China and the United States,” Mr. Xi said, after reciting his well-worn line that the two countries could peacefully coexist if they respected each other’s different political systems.

Trump administration officials said that the leaders’ exchanges had had a harder edge behind the scenes. Secretary of State Rex W. Tillerson told reporters that Mr. Trump had, in effect, used flattery to appeal to Mr. Xi to do more to isolate North Korea.

“Our president has been very clear with President Xi that he takes the view that, ‘You are a very powerful neighbor of theirs, you account for 90-plus percent of their economic activity, you’re a strong man,’” Mr. Tillerson said, channeling Mr. Trump. “‘You can, I’m sure, solve this for me.’”

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Mr. Tillerson dismissed Mr. Trump’s contention that trade deficits were America’s fault as “a little bit of tongue in cheek” in the midst of a much tougher discussion. During their meeting, he said, Robert Lighthizer, the United States trade representative, ticked off the long history of trade imbalances, and warned they could not be allowed to continue.

The one tangible gain from Mr. Trump’s trip — $250 billion worth of business agreements between American and Chinese companies — was viewed as a token of Chinese good will. Many of the deals are preliminary and will take years to come to fruition. They broke no new ground in areas, like technology, where the United States is losing market access.

Mr. Tillerson himself played down the significance of any progress that was made in trade talks. “Quite frankly, in the grand scheme of a three-to-five hundred billion-dollar trade deficit, the things that have been achieved thus far are pretty small,” he said.

Multimedia Feature

Why Xi Jinping’s (Airbrushed) Face Is Plastered All Over China

President Xi Jinping is using tried-and-true methods to craft a personality cult reminiscent of Mao.


Still, Chinese analysts said the deals underscored Mr. Xi’s desire to give Mr. Trump a victory. “O.K. relations with Trump’s America is very important for both Xi’s glory and his strategy,” said Shi Yinhong, professor of international relations at Renmin University.

To many Chinese, Mr. Trump came to Beijing as a kind of supplicant, needing help on critical issues. “It is no longer possible for an American president to come to China and tell China to do this or that,” said Wu Xinbo, director of the Center for American Studies at Fudan University in Shanghai.

In 2009, President Barack Obama paid his first visit to China at a time when the United States was reeling from the financial crisis and the Chinese economy was ascendant. As with Mr. Trump, the Chinese authorities did not allow questions during his appearance with then-President Hu Jintao. State television did not broadcast a town-hall meeting that Mr. Obama held with students.

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On later visits, however, Mr. Obama made headway with China on issues like climate change. Like his predecessors, he regularly raised human rights concerns. In 2014, the White House persuaded the Chinese to allow questions during his news conference with Mr. Xi, which was viewed at the time as a major symbolic victory for Mr. Obama.

Trump administration officials blamed the Chinese for the refusal to take questions on Thursday, but it was not clear whether they had pressed the issue. Nor was it clear how energetically Mr. Trump had brought up human rights with Mr. Xi, even in private. He said nothing about the issue in public, beyond a general commitment to individual rights and the rule of law.

His failure to draw attention to human rights “will have a demonstrable negative impact on the lives of dissidents in China,” said Phil Robertson, deputy director of Human Rights Watch in Asia. “External pressure is the only reason Chinese government treats dissidents better.”

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Mr. Trump’s conciliatory words on trade were particularly striking, given his protectionist threats during the 2016 presidential campaign. At the end of his appearance with Mr. Xi, an American reporter asked whether Mr. Trump still believed, as he once said, that China was “raping” the United States through unfair trade practices. (Mr. Trump did not respond.)

On North Korea, the leaders’ meeting brought similarly mixed results. Mr. Trump, officials said, asked Mr. Xi to cut off oil shipments, to shut down North Korean bank accounts, and to send home tens of thousands of North Koreans who work in China.

North Korea has been striving to develop nuclear-tipped missiles that can hit the United States mainland. But Pyongyang has not conducted a missile test in nearly two months, which some analysts see as providing a diplomatic opening.

In a sign that China was doing something, even incremental, to curb ties, some travel agencies in the border town of Dandong were told this week to curtail their tourist business in the North.

North Korea has become a popular destination for Chinese travelers who want inexpensive foreign trips. Shutting down tours cuts off an avenue for Chinese currency for the North Korean regime, though hardly a major one.

On Saturday, the United States signaled its resolve to put military pressure on North Korea, announcing that three aircraft carrier groups would carry out large-scale naval maneuvers in the Western Pacific. At the same time, Mr. Trump seemed to accept Mr. Xi’s pleas for patience.

“President Xi took that view that the sanctions are going to take a little while, that he didn’t expect immediate results,” Mr. Tillerson said. “In terms of how much stress it will create on them, time will tell.”

For his part, Mr. Trump expressed confidence that Mr. Xi could solve the crisis. “If he works on it hard, it will happen,” he said at a meeting with business executives. “There’s no doubt about it.”

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At their joint appearance, Mr. Trump turned to the Chinese president and declared, “A great responsibility has been placed on our shoulders. It is truly a great responsibility.”

His observation captured the essential nature of the visit: a grand exercise in personal diplomacy between two strong-willed leaders, who seemed determined to get along. Mr. Xi arranged for Yao Ming, the Chinese basketball star, to attend a state dinner for Mr. Trump, held in a lavishly decorated room in the Great Hall of the People.

Mr. Trump showed the Chinese leader a video — later played again at the state dinner, on a large screen — of his six-year-old granddaughter, Arabella Kushner, singing a song and reciting Chinese poetry for Mr. Xi and his wife, Peng Liyuan. Mr. Xi, according to state media, pronounced it an “A+” performance.

Correction: November 9, 2017

An earlier version of this article misstated China’s trade imbalance with the United States. China has a trade surplus, not a deficit.

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Barack Obama has to report to jury duty, too. (He didn’t get picked.)

Former president Barack Obama appeared for jury duty in Chicago on Wednesday, but he was not chosen to serve.

Wearing a sport coat, shirt and no tie, the former leader of the free world waved to onlookers as he approached the Richard J. Daley Center, according to the Associated Press.

Cook County Chief Judge Tim Evans told reporters that Obama was not selected for duty, according to the AP, but still, it was an unusual day in the downtown court complex.

Though Obama and his wife, Michelle, have said they plan to live in Washington while their daughter Sasha finishes high school, they still own a Georgian-style home in the Hyde Park neighborhood on the South Side of Chicago.

Obama left his Chicago home Wednesday morning, his motorcade parked in a secure garage underneath the Daley Center building, and he arrived in court by 10 a.m., according to the Chicago Tribune. He used the same private elevator judges use to make it to the 17th-floor jury assembly room, where he ran into reporters, attorneys and court staff eager to see him, the Tribune reported.

A court clerk exclaimed, “He’s gorgeous!” when she saw Obama, according to the Chicago Tribune.

While waiting in the jury assembly area, the Tribune said, prospective jurors are allowed to bring reading materials and use their cellphones. They are paid $17.20 per day.

In a video posted by Twitter user @1992AngelM, Obama is walking around the jury assembly room, shaking hands. He can be heard saying, “Thanks everybody for serving on the jury, or at least being willing to.”

“This looks like Chicago right here,” he says in the video. “I like that.”

Obama sightings are frequently shared on social media, such as the photos and videos of the former president’s trip to the British Virgin Islands, which included a video showing him in shorts, polo shirt, flip-flops and a backward hat.

The 2010 State of the Union address kept Obama from appearing for jury duty the last time he was summoned. Evans first told county commissioners that Obama, who encourages civic engagement, would serve, and told the Tribune that: “He made it crystal clear to me through his representative that he would carry out his public duty as a citizen and resident of this community.”

The Tribune reported that other high-profile Chicagoans have reported for jury duty, including Oprah Winfrey. And other former presidents have also done it.

George W. Bush, more than six years after the end of his presidency, sat through the jury selection panel at George Allen Dallas County Civil Court building in August 2015 but was not chosen as a juror.

Former president Bill Clinton became Prospective Juror No. 142 in federal court in Manhattan in March 2003, but was eventually dismissed for the case involving a gang shooting in the Bronx, according to the New York Times.

Joe Biden was called for jury duty in Delaware in January 2011 while he was serving as vice president but was not chosen to be a juror.

The Washington Post reported that Chief Justice John G. Roberts Jr. reported for jury duty in Montgomery County, Md., in April 2015. He was being considered for a civil case involving a car crash but was not selected.

A 50-year-old man told the Tribune he was excited about possibly seeing Obama Wednesday.

“It’s cool,” Ronald Stubbs told the Tribune before reporting for jury duty. “I would love to see the former president.”

Rachel Siegel contributed to this report. 

Read more:

Barack Obama is building a library — and grappling again with Chicago politics

Obama said leaving Malia at college was ‘like open heart surgery.’ Of course he cried.

She was a historic first lady, but Michelle Obama says some never saw past ‘my skin color’

US Said to Seek Sale of CNN or DirecTV in AT&T-Time Warner Deal

President Trump has long accused CNN of harboring a bias against him.

Separately, Mr. Trump has criticized the proposed merger from a populist perspective. In the final weeks of the presidential campaign, he argued that “deals like this destroy democracy” and cited it as “an example of the power structure” that he was fighting.

While critics of the merger have described it as a sign that there is too much consolidation in the media and telecommunications industries, analysts have said that there were few legal grounds on which to block the transaction.

At an investor conference on Wednesday, John Stephens, ATT’s chief financial officer, said that the timing of the deal’s closing, which had been scheduled by year’s end, was now uncertain. The only remaining issue to be resolved, he added, was Justice Department approval.

“We are in active discussions with the D.O.J.,” Mr. Stephens said. “I cannot comment on those discussions. But with those discussions, I can now say that the timing of the closing of the deal is now uncertain.”

Executives at both ATT and Time Warner have privately expressed bewilderment about the request from the Justice Department. Because the proposed deal is a “vertical” merger — meaning that neither company competes directly against the other — they believe there is little legal basis to block it.

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To win approval of the deal, ATT hired lobbyists close to Vice President Mike Pence and others in the Trump administration. ATT was among the top donors to Mr. Trump’s inauguration.

ATT’s chief executive, Randall Stephenson, had attended at least two meetings with Mr. Trump this year. Shortly after the first one, Mr. Trump lashed out at CNN on Twitter, saying of the news network that “their credibility will soon be gone!” After the second meeting, which was focused on emerging technologies, the president said that Mr. Stephenson was doing “really a top job.”

Fighting the deal could prove challenging for regulators, antitrust experts said. The Justice Department would have to argue that ATT would have an incentive to withhold Turner channels like CNN or its NBA on TNT from rival broadband distributors like Verizon or Comcast. It could also try to demonstrate that ATT would give CNN or TNT preferential treatment, making it difficult for competitors like Fox News or ESPN to reach ATT customers.

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To block the deal, Justice Department lawyers would have to successfully show that these effects would hurt consumers in the form of higher prices or fewer choices, antitrust lawyers said.

“Because this is a vertical merger that combines distribution with content, the D.O.J. would have to show that a combined entity has the incentive as a vertically integrated company to foreclose rival content producers and/or rival distributors from access to content,” Diana Moss, president of the American Antitrust Institute, said.

The biggest counterweight to such an argument is the Obama administration’s 2011 approval of Comcast’s acquisition of NBC Universal. In that case, the Justice Department and Federal Communications Commission attached several conditions to Comcast’s business practices, including promises that Comcast would not withhold content from rival streaming services.

Such conditions, known as behavioral remedies, have been typical in vertical mergers. The Justice Department’s demand for divestitures would be a major change in antitrust policy, experts said.

Halting the deal between ATT and Time Warner would require regulators to prove that previous mergers had resulted in worse service for consumers and that shedding assets would be better than behavioral remedies.

Spokesmen for ATT and Time Warner declined to comment. A Justice Department representative declined to comment.

Cecilia Kang, Brooks Barnes and John Koblin contributed reporting.


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A Year After Trump, Women and Minorities Give Groundbreaking Wins to Democrats

“Help me protect conservative values in Virginia!” her opponent, Bob Marshall, a 26-year incumbent known for his social conservatism, wrote in a campaign flier.

Ms. Roem, who came out in 2013, a year after beginning her transition to a woman, campaigned in a rainbow head scarf and will be the first openly transgender person in the country seated in a state legislature.

She was born and still lives in Manassas, and is something of a policy nerd. She also sings in a heavy metal band, Cab Ride Home, which she said would be taking a hiatus while she focuses as a lawmaker on raising teacher pay, Medicaid expansion — and, a top issue in her suburban district, traffic congestion.

Justin Fairfax

While Ralph S. Northam earned the top headlines for his surprisingly strong win over the Republican, Ed Gillespie, the victory by Justin Fairfax in the lieutenant governor’s race, also has long-term implications.

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Lt. Gov.-elect Justin Fairfax on Tuesday night in Fairfax, Va.

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Cliff Owen/Associated Press

Mr. Fairfax became just the second African-American to be elected to that position, which has often been a steppingstone to the governor’s office, as it was for Douglas Wilder, the nation’s first elected black governor, Senator Tim Kaine and Mr. Northam himself.

A former federal prosecutor and graduate of Duke University and Columbia Law School, Mr. Fairfax had never held elective office. His campaign had an upbeat feel, marked by television ads that showed him preparing peanut butter sandwiches for his young children before he drove them to school.

Mr. Fairfax will instantly been seen as a top contender for governor in Virginia in 2021. Mr. Northam is limited to one, four-year term.

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Jenny Durkan

Jenny Durkan, who will be Seattle’s first openly lesbian mayor and its first female mayor since the 1920s is a former United States attorney and a former member of the Teamsters union.

In Seattle, where socially liberal values and a labor union history are ingrained in the political culture, Ms. Durkan bragged to voters about working as baggage handler after college for a tiny airline in Alaska, where she was the only woman and learned how to fix a forklift. “That union job helped me pay for law school,” she told voters.

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Jenny Durkan, left, will be Seattle’s first openly lesbian mayor and its first female mayor since the 1920s.

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Elaine Thompson/Associated Press

Ms. Durkan, 59, was declared victor by The Seattle Times but has not yet declared victory. She calls herself a progressive Democrat who is also tough on crime. She touted her experience as the United States attorney, appointed by former President Barack Obama in 2009 — where she became a specialist in cybercrime. But taking a page from Senator Bernie Sanders, she also promised two years of free community or technical tuition to all Seattle high school graduates.

She is a daughter of political royalty in Washington, and grew up one of eight children — a big, noisy Irish Catholic family, as she has called it — led by Martin J. Durkan Sr., who served for decades in the state Legislature, and was twice a candidate for governor of Washington.

Wilmot Collins

When he started reading the nasty Facebook posts and hearing the hostile comments from politicians a few years back, Wilmot Collins decided he had to do something. They were accusing refugees, like him, of being terrorists, milking the welfare system and committing crimes.

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“When I started listening to the rhetoric, I said, ‘This is crazy,’ ” said Mr. Collins, who settled in Helena, Mont., as a refugee from Liberia in 1994. “Here in Montana, we’re fighting the notion that refugees are terrorists. Part of me wants to show them that, ‘No, here’s the face of a refugee. These are who refugees are. Here is my family. This is what refugees look like. We are not terrorists.’ ”

On Tuesday night, Mr. Collins’s efforts came full circle when he was elected mayor of Helena, unseating the 16-year incumbent, James E. Smith. Mr. Collins is believed to be the second black person elected to serve as a mayor in Montana. Edward T. Johnson won the Helena mayoral election in 1873, according to Kate Hampton of the Montana Historical Society.

Mr. Collins, 54, said he saw his election as a repudiation of some of the restrictive immigration rhetoric of President Trump.

“It’s telling the bigger America that this is not about race, this is not about national origin,” Mr. Collins said. He added: “What Helena said yesterday was, ‘We’re looking for a good candidate and we believe in this person.’ ”

Mr. Collins (whose cousin, Helene Cooper, is a reporter for The New York Times) said that some of his major platform planks included providing funding for essential services like the fire and police departments, and creating more affordable housing in part because of the large populations of homeless veterans and teenagers in Helena.

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Mr. Collins, who is married with two adult children, came to the United States after fleeing the civil war in Liberia. He works for the state as a child protection investigator and has been a member of the Navy Reserve for two decades.

Correction: November 8, 2017

An earlier version of this article, because of an editing error, misstated the gender of the new lieutenant governor of New Jersey. The lieutenant governor is a woman, not a man.

Michael Tackett reported from Washington, Trip Gabriel from New York and John Eligon from Vallejo, Calif. Kirk Johnson contributed reporting from Seattle.


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Phil Murphy Is Elected Governor of New Jersey, in a Lift for Democrats

The Democratic-controlled state is also poised to play a significant role in the growing resistance to Mr. Trump. The Democratic Party has targeted New Jersey as a state where it hopes to achieve gains in the 2018 midterms. Mr. Murphy’s victory, helped along by strong turnout in the northern part of the state, elevates the chances that incumbent Republican congressmen, like Representatives Leonard Lance and Rodney Frelinghuysen, can be defeated.

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The prospect of a competitive 2018 election loomed larger with the announcement on Tuesday that Representative Frank LoBiondo, a Republican, was retiring at the end of his term, providing Democrats another competitive battleground.

Earlier in the day, Mr. Christie voted in his hometown, Mendham, and, perhaps not surprisingly, gave a local resident a taste of the brash politics that helped make him a national figure.

Victoria Giambra asked Mr. Christie why he hadn’t merged their municipality with the adjoining one — mergers are seen as a way to save money.

“I can’t,” he replied.

But Ms. Giambra pressed him. Mr. Christie grew testy.

“Easier to sit here and complain, but you know what?” Mr. Christie said. “That’s the joy of public service. It’s serving folks like you that is really such a unique joy. You’re fabulous.”

Mr. Christie also stressed that the election was not about him, his policies or his politics.

“My referendum was four years ago,” he said, noting that he won 61 percent of the vote in his re-election. “We’ll see if anybody beats that record any time soon.”

In his speech on Tuesday night, Mr. Murphy never mentioned Mr. Christie. But in an allusion to Mr. Christie’s pugnacious style and the rancor of the Trump era, the new governor vowed to chart a different course.

“Tonight,’’ he said, “we declare the days of division over.”


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