Archives par mot-clé : advertising

B2B video marketing turns your CRO into your BFF (VB Live …

B2B video marketing is officially a Big Deal, because in every stage of the funnel videos educate, entertain, and inspire in ways other marketing techniques can’t touch. Find out how you can connect, engage and convert customers with video in our latest VB Live event!

Register for free right here.


Social integration, investments by internet giants like Google and Facebook, and vanishing-to-a-point attention spans has made video marketing one of those trends that is actually never going anywhere — so you need to get good at it, fast.

But you’re going to want to make it the star of your strategy. Conversational video marketing has a powerful impact on viewers at every stage of the customer funnel, and can be used in every facet of your marketing mix, from social marketing to email to push notifications. They drive traffic, boost engagement, and break it down for customers better than almost any other type of content you put out there. And your customers really want you to put it out there.

By the end of 2017, 74 percent of all Internet traffic will be video. And if you go ahead and drop the word “video” in the subject line of your marketing email, you’ll see open rates increase by 19 percent, 65 percent higher click-throughs, and unsubscribes cut short by 26 percent.

Videos are all over your customers’ social media feeds, too, and users love them. According to Twitter, videos and photos get the most retweets. Videos from YouTube, the Google-owned video search engine, tend to get bumped up to the top of search results by search algorithms that favor rich media.

And Facebook is devoting its resources toward expanding its video infrastructure, in the wake of the boom in video popularity. Last year, video viewership on Facebook doubled from 4 billion views per day to 8 billion views in just seven months. The company launched picture-in-picture viewing last year, and is testing dedicated video feed stream so users get the content they want, when they want to see it.

This staggering growth of video viewership highlights the immense potential of conversational video marketing to change your customer relationships and turn views into conversions.

But you can’t forget that users are in control, and they’ve got ad blockers to back up their lack of interest. You need to create fresh, innovative experiences that matter, are meaningful, and are worth their time and earn their attention.

How do you delight, excite, and make potential customers think you’re more than all right? Join our latest interactive VB Live event where we’ll break down the A to Zs of B2B video content marketing to drive leads and close the sale.


Don’t miss out!

Register here for free.


In this VB Live event, you’ll:

  • Learn how to optimize your audience takeaways for video content
  • Get tips from the savviest sales and marketing people on their video content strategy
  • Focus your energy on the right distribution channels for your adverts
  • Learn how to personalize video content to lock in the close

Speakers:

  • Stewart Rogers, Director of Marketing Technology, VentureBeat

More speakers to be announced soon.

Schumer turns GOP tactics on Trump

Sen. Charles SchumerCharles SchumerOvernight Finance: Spending deal winners and losers | Seven things to know about the deal | Trump mulls breaking up big banks Dems to Trump, GOP: Work with us after spending deal This week: Congress seeks to avoid shutdown MORE (D-N.Y.) capped off his first 100 days as Senate Democratic leader under President Trump with a big win on spending, signaling how he plans to deal with Republicans in the months ahead.

Schumer and former Senate Democratic Leader Harry ReidHarry ReidSchumer turns GOP tactics on Trump How Dems have evolved on border security Judd Gregg: An American Parliament MORE (D-Nev.) blasted Senate Republicans throughout President Obama’s presidency for obstructing his agenda.

But just over three month’s into Trump’s first term, Schumer’s playbook looks similar to the one Senate Republican Leader Mitch McConnellMitch McConnellSchumer turns GOP tactics on Trump Trump, GOP off to a rocky start Pence follows George H.W. Bush as vice president model MORE (R-Ky.) used against Obama eight years ago.

It’s a flashback to 2009: keep the minority unified and use every opportunity to slow down the president’s agenda. 

Frustrated, Trump has lashed out at Schumer in recent days. 

“Senator Schumer is a bad leader. I’ve known him for a long time. Senator Schumer is a bad leader, not a natural leader at all,” Trump told supporters at a rally in Harrisburg, Pa., Saturday.

On Sunday, Trump blasted Democrats in a CBS News interview as “extremely obstructionist” and slammed Schumer again on Monday during a sit-down with Fox News.  

“If slowing things and pitching a fit is successful, he was very successful,” Senate Finance Committee Chairman Orrin HatchOrrin HatchSchumer turns GOP tactics on Trump White House tax-reform push is ‘game changer,’ says ex-chairman Trump’s tax plan a new death tax for the middle class? MORE (R-Utah) said of Schumer.

Republicans say he exceeded McConnell by slowing the confirmations of Trump’s Cabinet nominees to a crawl. Democrats held three all-night talk-a-thons to protest Attorney General Jeff SessionsJeff SessionsSchumer turns GOP tactics on Trump Medical marijuana supporters hopeful about government funding bill Pro-pot provisions survive spending deal negotiations MORE, Education Secretary Betsy DeVos and EPA Administrator Scott Pruitt. 

Schumer also launched the first partisan filibuster of a Supreme Court nominee, Neil Gorsuch, something McConnell never did. 

“They dislike Trump so much that they literally did everything to try and destroy his presidency right off the bat,” Hatch said of Schumer and other Democrats.

Schumer’s hardball tactics sent a message: he and his colleagues were dead serious about pulling out all the stops to fight Trump. It gave him leverage in the recent spending talks, since Republicans had little doubt Schumer would force a shutdown if they didn’t back off their demands.

“We made it clear that if the government shut down it would be on the Republicans’ backs,” Schumer told reporters at the Capitol Monday. “That became the general consensus and that gave us real leverage even though we were in the minority to get things done.”

Fearing a shutdown would delay tax reform and derail any hopes of reviving healthcare reform legislation, Republicans abandoned Trump’s request to fund construction of a border wall as well as various riders to loosen environmental and financial regulations. 

Schumer was exultant, touting it as “a very good deal for the American people.”

He sees the budget as a roadmap for upcoming talks on other major issues. 

“I hope this is a metaphor for the future. When Republicans work with us, we can get things done,” Schumer said Monday.

Schumer’s plan is to keep his Democrats unified in hopes of exploiting divisions within the Republican Party — just as he did by picking off GOP senators who opposed the border wall or who wanted to see more funding for the National Institutes of Health and Pell Grants.

He hopes it will push Trump to reach out to Democrats on tax reform and infrastructure, after a healthcare debate that saw Trump avoid cutting deals with Democrats. 

But Republicans say Schumer’s opposition likely to do the opposite.

A senior GOP strategist said that after the way Schumer treated Gorsuch, a judge rated well-qualified by the American Bar Association, there’s no chance of Democrats working with Trump on tax reform. He said that’s all the more reason to overhaul the tax code with a party-line vote under a special budgetary process known as reconciliation, which will enable Republicans to bypass the traditional 60-vote threshold required to beat a filibuster.

Democrats say a key difference between Schumer in 2017 and McConnell in 2009 is that Obama spent his first year in office trying to woo GOP support for the economic stimulus and healthcare reform.

Tax cuts made up 40 percent of the cost of Obama’s first stimulus proposal, and Democrats spent almost a year trying to woo Republicans such as former Sen. Olympia Snowe (R-Maine) to support ObamaCare, they note.

By contrast, centrist red-state Democrats such as Sens. Joe ManchinJoe ManchinSchumer turns GOP tactics on Trump Overnight Energy: Trump open to gas tax increase Seven things to know about the government funding deal MORE (D-W.Va.), Heidi HeitkampHeidi HeitkampSchumer turns GOP tactics on Trump This week: Congress seeks to avoid shutdown Dems struggle with abortion litmus test MORE (D-N.D.) and Claire McCaskillClaire McCaskillSchumer turns GOP tactics on Trump Seven key players for Trump on immigration Five takeaways from the Georgia special election MORE (D-Mo.) say there has been little serious outreach from the president to date.   

Under heavy pressure from the Democratic base, Schumer has dug in against Trump’s agenda, defying predictions that he would be a pragmatic dealmaker who couldn’t be trusted by liberals. 

A week after Trump’s surprising victory over Hillary ClintonHillary Rodham ClintonSchumer turns GOP tactics on Trump House GOP’s new challengers: Scientists mulling campaigns Poll: Majority of voters in 13 GOP districts oppose defunding Planned Parenthood MORE, The New York Times highlighted what it called the “Senate Democrats’ Surprising Strategy: Trying to Align with Trump.” 

Schumer announced a week after the election that Democrats were “ready to stand shoulder-to-shoulder with Republicans — working with soon-to-be President Trump on issues where we agree” while cautioning he wouldn’t be afraid to “go toe-to-toe” against the president when their values clashed.

So far, though, there has been lot more clashing than cooperation. Amazingly, Schumer has kept his caucus unified, even though ten Democratic colleagues face re-election in states Trump carried in November.

The bottom line for Trump is that he has not been able to put much pressure on Democrats facing re-election in states he won by big margins, forcing him to rely on his own party at a time when it’s riven by divisions between the leadership and conservative rebels.

“I think Chuck’s done a good job,” said Sen. Jon TesterJon TesterSchumer turns GOP tactics on Trump Leading the charge to ‘keep it public’ This week: Congress seeks to avoid shutdown MORE (D-Mont.), who is running for re-election in a state won by 20 points. “The caucus isn’t the easiest to work with because you’ve got all sorts of differences of opinions.” 

He disputed that Schumer has become too beholden to the liberal base.

“I don’t buy that,” he said. “Chuck listens to people and I think thus far he has reacted appropriately.”

The challenge for the GOP is whether they will be able to inflict enough damage on Democrats by calling them obstructionist to either force more cooperation or win more electoral victories.

Democrats tried for years to paint Senate Republicans as obstructionist, but it didn’t save their 60-seat majority in 2009 from becoming a 46-seat minority in 2015. 

Some of Schumer’s other decisions have been criticized, too.

Republicans say the filibuster of Gorsuch backfired because it resulted in a rules change, stripping Democrats of the power to filibuster a future Trump nominee to the high court when the stakes might be higher or the political environment changed.

But Democrats argue that McConnell would have employed the nuclear option to change the rules even if a liberal seat on the court became open in 2020, the next presidential election year.

“It was the right move because Gorsuch wasn’t the right guy for the court,” said Tester, who voted to filibuster Gorsuch.

“Either we come out of this with a base motivated, engaged and energized, or one that is deflated,” a senior Democratic aide said of the decision to filibuster Gorsuch.

Schumer’s and House Democratic Leader Nancy Pelosi’s (D-Calif.) choice of former Kentucky Gov. Steve Beshear (D) to deliver the response to Trump’s first address to a join session of Congress elicited mockery from the GOP and grumbling from some liberal sectors like the Huffington Post, which portrayed Beshear’s selection as a symbol of the party’s struggle to move forward. 

A senior Democratic aide acknowledged that Beshear “flubbed” some of his lines, but argued that he was uniquely positioned to highlight the success of ObamaCare in providing health insurance to low-income Americans in red states such as Kentucky.

Republicans also highlight the 13 Obama-era regulations they rolled back under the Congressional Review Act on Schumer’s watch. They argue that Schumer has failed to pick off enough Republican votes to defeat the measures, revealing his limited traction with GOP colleagues.

But Democrats say these are minor victories as they only repealed regulations from the last few months of Obama’s tenure. Furthermore, they argue that there are several rules that Republicans don’t dare challenging for fear of losing.

A Democratic aide noted that Senate Republicans have not acted on resolutions to overturn a Department of Labor regulation designed to promote broader access to workplace retirement savings plans, a Consumer Financial Protection Bureau rule for prepaid credit cards and a Bureau of Land Management Regulation limiting the venting, flaring and leaking of methane from oil and gas operations on public lands.  

Schumer says Republicans will need to start working with his caucus, or face more problems with their agenda. 

“If on healthcare or if it occurs on the tax bill, they just try to do things on their own, they’re not going to be able to accomplish anything,” he said.

Atkins: Elizabeth Warren lamenting Ivanka Trump conflicts a fool’s errand, experts say

WASHINGTON — A battle between Elizabeth Warren and first daughter Ivanka Trump could be futile for the Bay State senator.

At issue is Ivanka Trump’s role as a West Wing employee. Ethics rules allow the White House to self-police its practices, and the only outcome is just another partisan duel, experts said.

“I simply do not understand why Sen. Warren is needlessly attacking Ivanka Trump,” said Republican strategist Matt Mackowiak. “She isn’t going anywhere, and Sen. Warren must know that, so the only explanation is that attacking anyone named Trump riles up the left-wing base.”

Responding to an inquiry by Warren and U.S. Sen. Tom Carper (D-Del.), the Office of Government Ethics Director Walter M. Shaub said Ivanka Trump’s formal position as assistant to the president removes any ambiguity that ethics rules and regulations apply to her.

No one from the White House consulted ethics officials before naming her as an adviser before OGE contacted the White House, according to Shaub.

The first daughter owns an eponymous fashion label and holds as much as a $25 million stake in a Trump International Hotel just down the street from the White House, according to financial disclosures. She handed over daily operations of her business to another executive and placed its assets in a trust, but not a blind trust, a move that would have required her to sell the company.

Watchdog groups have raised flags over Ivanka Trump’s business ties, noting potential conflicts including patent petitions by her company in China and the Philippines as she and other White House officials hold meetings with the heads of those nations.

But despite OGE’s warning that she should recuse herself from any matter which could benefit her business interests and create a blind trust, it appears pointless because enforcing those rules rest with her boss — her dad.

“It’s kind of like a toothless watchdog organization,” said Scott Amey, general counsel at the Project on Government Oversight of the OGE. “It’s very good with education and advising and certain things it has the power to do, but it needs additional power to add enforcement.”

Boosting the OGE’s enforcement power would require legislation that, even if passed by Congress, would require the president’s signature. Warren introduced a bill to toughen ethics standards for the president and vice president, but it’s unclear whether other bills will follow that would apply to other employees.

“I understand why Warren wants to attack her,” said GOP strategist John Feehery, “If you can somehow diminish her ability to be a positive influence, you can somehow weaken the Trump presidency. It’s very partisan and not particularly helpful for the country, but that’s how Warren rolls.”

What on Earth might a Trump-Kim Jong Un meeting look like?

BANGKOK — In one corner: the unpredictable dictator, the third-generation family ruler whose nation has a seven-decade reputation of being erratic, quick to take umbrage and insistent that it is powerful enough to upend the planet. In the other corner: a sandpaper-tongued American president like no other, barely past his first 100 days as leader of the free world, liable to say just about anything — including a handful of conciliatory words at the most unexpected of moments.

On Monday, those conciliatory words from the mouth of Donald Trump included some extraordinary ones about North Korean leader Kim Jong Un, long an object of American scorn and suspicion.

There were these words from Trump: “Obviously, he’s a pretty smart cookie.”

And, even more so, there were these: “If it would be appropriate for me to meet with him,” Trump told Bloomberg News, “I would absolutely, I would be honored to do it.”

Wow, says an astonished world: What if?

In the annals of diplomatic history, such a tete-a-tete, unlikely as it is, would tumble into a category that offers few possible comparisons.

There are the ones that never happened — Roosevelt sitting down with Hitler during World War II, George Bush (whichever one) facing Saddam Hussein while in office. And there are those that did: Kennedy meeting Khrushchev in Vienna, Nixon arriving in Beijing at the dawn of the U.S.-China thaw and immediately heading to a meeting with Mao.

Even those, however, were before many things we take for granted today — perhaps most notably the internet, live television and the instantaneous social-media pipelines that Trump knows and uses so fluidly.

The notion of a substantive sit-down between two of the most gazed-upon figures of this moment in the planet’s history is a staggering prospect — and a potential logistical nightmare if the two countries ever tried to make it happen.

Presuming that such a trial balloon is to be taken seriously, what, in fact, would it take to pull off? The loose contours of it could play out as follows:

THE VENUE

Possible locations could include the DMZ, which would be about as cinematic a piece of drama as human geopolitics could offer up, with a room featuring negotiation tables that sit halfway in the North and halfway in the South.

The benefit of this location would be the presence of existing security. It’s already the nucleus of one of the most tense patches of the planet, and it’s effectively already wired for such an event. Somewhere in China would be a possible, though highly unlikely, location as well.

But could it be elsewhere? Perhaps famously neutral Switzerland, where the now-infrequent world traveler Kim Jong Un almost certainly spent part of his upbringing attending school? Could it possibly even be the White House, where Trump has already caused uproars by hosting the president of Egypt and by calling the president of Turkey, both perceived in the West as hardly the most robust upholders of American values. That would be highly controversial and even more unlikely — just getting Kim a visa would be an interesting proposition — but stranger things have happened.

Or perhaps, gaming it out, things might take place in an unexpected or even unknown place. In 1989, George H.W. Bush and Soviet leader Mikhail Gorbachev met on a ship off Malta to discuss the changes taking place in the Soviet Union and Eastern Europe, and it propelled the tiny Mediterranean island into notoriety for several years. Malta was itself a follow-up in some ways to the fabled Yalta conference, in which Roosevelt, Winston Churchill and Joseph Stalin met in Crimea in early 1945 to plot out Europe’s postwar configurations.

The United States has been the site of such sensitive meetings, too, with Camp David being the most notable locale for its Carter-administration peace talks between Israel’s Menachem Begin and Egypt’s Anwar Sadat. The history of such things is lengthy; in 1905, Theodore Roosevelt helped broker peace between the warring nations of Japan and Russia in the unlikely locale of a small New England town. More recently, the unlikely venue of Dayton, Ohio, became the site in 1995 of peace accords to end the Bosnian war. But those were other nations in conflict, not the United States itself.

And what about Pyongyang? There would be precedent for that — from U.S. envoys like Madeleine Albright to a previous Japanese prime minister to faded basketball star Dennis Rodman — and the Kims are not known for their love of foreign travel, which carries them away from turf and situations they can completely control.

Whatever the case, barring it taking place at the DMZ, such a high-stakes, high-security Trump-Kim meeting would change a place for a long time, if not forever.

THE TOPICS

Nuclear disarmament — North Korea’s — would be first on the table. You’d think. But with two such unpredictable rulers, no one could be absolutely certain.

Given Trump’s style so far, time might be given to developing some sort of rapport between the two men before any negotiations began. But major topics would surely emerge before too long.

Among them: Aid to the North, which has played the brinkmanship game many times before with an eye toward getting assistance for its poor, sometimes hungry populace. Relations with the South. And weapons tests — missile and in particular nuclear, which make the United States and China, not to mention the South, very uncomfortable.

THE REACTION

The wildcards here would be South Korea, Russia, and, of course, China — the North’s patron for many decades and, of late, its increasingly wary and irritated neighbor.

In South Korea’s case, such a meeting would be an existential event. Most agree that Kim’s arsenal has enough accuracy and firepower to devastate the South, and so a meeting between the United States, South Korea’s military protector, and the North would have serious security implications for Seoul even if virtually nothing of substance was discussed.

China is wary of any U.S. involvement in its sphere of influence, and is already at odds with Washington about territorial claims in the South China Sea, while the perennial issue of Taiwan’s autonomy always lurks in the background. Beijing has courted South Korea in recent years more than before, with Chinese President Xi Jinping visiting Seoul in 2014 in what was seen as a hint to the North. (Recent Chinese trepidations over THAAD, the U.S.-made missile system being set up in South Korea, have restored some of the tension with Beijing.)

Against this backdrop, any Trump-Kim sit-down would, using conventional wisdom, have to involve China and the pressure it can exert on the North — something the Trump White House has always said was necessary. But protocol does not always seem to be the order of the day, as Trump’s unexpected, pre-inauguration call to Taiwan’s new president underscored.

Finally, Russia and its leader, Vladimir Putin, would watch from afar with great wariness and probable dismay. Such a meeting could alter Moscow’s relationships with both Beijing and Washington, and probably Pyongyang as well.

Oh, and let’s not forget the media reaction. Obviously any such meeting would be THE visual of the year for news organizations. Setting it up as a media event would draw hundreds if not thousands of news outlets. That would mean a major infrastructure setup that’s on par with a summit meeting of leaders or an Olympics.

THE ALLURE

Whatever the political implications, this much is certain: Any meeting with Donald Trump and Kim Jong Un, anywhere in the world, would be — if it ever actually happened — one of the most dramatic events of the 21st century thus far.

It would encompass three major global narratives at once: The United States under Donald Trump, and what his administration means; the Kim family and the unique, mercurial way they have ruled North Korea and projected themselves to the world; and the regional security and defense of East Asia, one of the most strategically pivotal regions in the world.

It would be big. It would be loud. It would be momentous, somewhat surreal and entirely unexpected. All things quite familiar to the worlds of two singular, bound-to-change-the-world men named Kim Jong Un and Donald J. Trump.

Then again, you might not want to hold your breath. This came in Tuesday afternoon from the official news agency for North Korea, which goes by the formal name Democratic People’s Republic of Korea: “The Trump administration that newly took office in the U.S. is provoking the DPRK with no reason, not knowing what rival it stands against.”

___

Ted Anthony, director of Asia-Pacific News for The Associated Press, is based in Bangkok, Thailand. He has covered Asia for nearly a decade over his career and traveled to North Korea six times since 2014. Follow him on Twitter at @anthonyted

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

B2B video marketing turns your CRO into your BFF (VB Live)

B2B video marketing is officially a Big Deal, because in every stage of the funnel videos educate, entertain, and inspire in ways other marketing techniques can’t touch. Find out how you can connect, engage and convert customers with video in our latest VB Live event!

Register for free right here.


Social integration, investments by internet giants like Google and Facebook, and vanishing-to-a-point attention spans has made video marketing one of those trends that is actually never going anywhere — so you need to get good at it, fast.

But you’re going to want to make it the star of your strategy. Conversational video marketing has a powerful impact on viewers at every stage of the customer funnel, and can be used in every facet of your marketing mix, from social marketing to email to push notifications. They drive traffic, boost engagement, and break it down for customers better than almost any other type of content you put out there. And your customers really want you to put it out there.

By the end of 2017, 74 percent of all Internet traffic will be video. And if you go ahead and drop the word “video” in the subject line of your marketing email, you’ll see open rates increase by 19 percent, 65 percent higher click-throughs, and unsubscribes cut short by 26 percent.

Videos are all over your customers’ social media feeds, too, and users love them. According to Twitter, videos and photos get the most retweets. Videos from YouTube, the Google-owned video search engine, tend to get bumped up to the top of search results by search algorithms that favor rich media.

And Facebook is devoting its resources toward expanding its video infrastructure, in the wake of the boom in video popularity. Last year, video viewership on Facebook doubled from 4 billion views per day to 8 billion views in just seven months. The company launched picture-in-picture viewing last year, and is testing dedicated video feed stream so users get the content they want, when they want to see it.

This staggering growth of video viewership highlights the immense potential of conversational video marketing to change your customer relationships and turn views into conversions.

But you can’t forget that users are in control, and they’ve got ad blockers to back up their lack of interest. You need to create fresh, innovative experiences that matter, are meaningful, and are worth their time and earn their attention.

How do you delight, excite, and make potential customers think you’re more than all right? Join our latest interactive VB Live event where we’ll break down the A to Zs of B2B video content marketing to drive leads and close the sale.


Don’t miss out!

Register here for free.


In this VB Live event, you’ll:

  • Learn how to optimize your audience takeaways for video content
  • Get tips from the savviest sales and marketing people on their video content strategy
  • Focus your energy on the right distribution channels for your adverts
  • Learn how to personalize video content to lock in the close

Speakers:

  • Stewart Rogers, Director of Marketing Technology, VentureBeat

More speakers to be announced soon.

North Korea’s missile test fails, US military says

(CNN)A ballistic missile launched early Saturday by North Korea in defiance of international pressure and at a time of heightened regional tensions appears to have failed.

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    MUST WATCH

What’s in the spending agreement? We read it so you don’t have to.

Lawmakers reached an agreement late Sunday on a broad spending package to fund the federal government through the end of the fiscal year in September, ending weeks of uncertainty. The House and Senate are expected to vote on the package early this week. The bipartisan agreement includes $12.5 billion in new military spending and $1.5 billion more for border security, a major priority for Republican leaders in Congress.

So, what’s in the agreement? We’ve sifted through the legislation, consulted supporting documents from Democratic and Republican aides, and called out some of the more notable and controversial elements below.

Please note: This is a fluid report that will be updated to add more detail or correct errors. What notable changes did we miss? What notable changes did you spot? Here’s a link to the 1,600-page bill that you can see for yourself. Contact us or share details in the comments section:

AIRPORT SECURITY:

The Transportation Security Administration would get $331 million in additional money to hire new officers and canine teams to speed up the screening process at airports and seaports.

And air travelers rejoice: Congress decided against enacting a plan that would require $880 million in passenger fee increases.

AMTRAK:

The nation’s passenger rail service, a quasi-government organization, gets $1.5 billion, a $105 million increase from the last budget year.

ARTS FUNDING:

Democrats are claiming a huge victory for the arts. They successfully blocked Trump’s request to cut funding to the National Endowments for the Arts and Humanities. Instead both agencies would see a funding increase of $2 million under this spending bill, bringing each budget to $150 million for fiscal 2017.

BORDER SECURITY:

Trump didn’t get the wall money he wanted but Republicans did get $1.5 billion to spend on repairs to existing border fencing and new technology, such as drones and sensors to help agents keep an eye on parts of the border not protected by barriers.

BUREAU OF LAND MANAGEMENT:

Gone are requests for fee increases for ranchers grazing on federal land and plans for increased oil and gas inspection fees. The BLM got $1.2 billion in the spending bill, an increase of $15 million over last year, including $9 million for the hotly-debated sage grouse conservation project and federal land preservation.

CAMPAIGN FINANCE:

Democrats say they used the spending bill to stave off attempts to end federal reporting of political contributions.

But there’s a ban on requiring government contracting firms to disclose political campaign contributions as a requirement for bidding for government work — ending an Obama-era push to do so.

And the bill bars the Securities and Exchange Commission from requiring the disclosure of political contributions, contributions to tax-exempt organizations or dues paid to trade associations — a loss for groups pushing for more disclosures of campaign contributions.

CDC:

The spending bill includes a modest $22 million increase for the Centers for Disease Control and Prevention and fully funds the Public Health Preparedness and Response programs, which are in charge of preparing for a bioterrorism attack or pandemic outbreak.

COAL MINERS:

One of the rare bipartisan wins in this bill is a permanent extension of health-care coverage for coal miners. The measure was a major priority for coal-state lawmakers, including Sen. Joe Manchin III (D-W.Va.) and Senate Majority Leader Mitch McConnell (R-Ky.).

COLLEGE TUITION GRANTS:

Pell Grants for college tuition would get a boost to help cover a student’s full year of college. The maximum award would be increased to $5,935, up from $5,775.

CUBA:

Headed to the island nation? Bring back as many cigars you’d like. Negotiators declined to include language barring Americans from bringing back merchandise from Cuba — an attempt to roll back the Obama administration’s renewal of diplomatic and trade relations with the communist country.
The bill also doesn’t include language barring air travel to Cuba, certain educational trips or barring American businesses from doing work with entities owned by Cuban officials or their families.

CUSTOMS AND BORDER PROTECTION:

Several agencies related to border security would get a boost for the remainder of fiscal 2017. CBP is slated to see a $137 million increase over last year’s funding level, bringing them to $11.4 billion. The money includes the full $772 million Trump requested for technology and repairs to existing infrastructure at the Southern border with Mexico.

DIRTY WATER:

The EPA program that helps communities clean up the water quality in their drinking supply is slated to remain fully funded at the previous year’s level. The agency was responsible for sending $100 million to help Flint, Mich., restore its drinking supply last year.

The Pentagon also gets $57 million for water quality testing projects at military bases.

DISTRICT OF COLUMBIA:

The nation’s capital gets $756 million from the federal government — a $26 million increase from last year, but $7 million less than what the Obama administration had requested. The bill includes more money for security operations; $45 million for District school improvements; and the bill reauthorizes a scholarship program that helps low-income students attend private schools in the city.

The bill also bars federal funding from being used for abortion services or “to further marijuana legislation.” It also bars federal money from being used to fund a citywide needle exchange program.

EDUCATION DEPARTMENT:

This is one of the few departments to see their budget trimmed under the new spending bill. The $68 billion budget is $1.2 billion lower than the spending level enacted in 2016 and $2.3 billion lower than President Barack Obama proposed for this year. However, student academic support and special education both got modest boosts under the spending bill.

EMBASSY SECURITY:

There’s no change in spending to secure U.S. diplomatic outposts. Overall embassy security programs will cost $2.357 billion.

E-CIGARETTES:

The spending agreement requires FDA review of “e-cigarettes, little cigars, cigarillos, hookah” and all cigar products. Lawmakers from tobacco-producing states had been pushing to exempt thousands of e-cigarette flavors from federal review, according to congressional aides.

ENVIRONMENTAL PROTECTION AGENCY:

So much for Trump’s pledge to make deep cuts to the EPA: The spending bill would maintain nearly 99 percent of the agency’s total budget. Still, Republicans are celebrating that the $8.06 billion EPA budget will force the agency to maintain low staffing levels. The spending bill also bans the EPA from cutting agricultural exemptions under the Clean Water Act and requires an update on plans to address the backlog of mining permits that have yet to be approved.

EXECUTIVE ORDERS:

There’s language in the bill requiring the Office of Management and Budget to detail “the expected costs of Executive Orders and Presidential Memorandums.” President Trump has signed 30 executive orders in the first 100 days of his presidency.

FEDERAL WORKER PAY AND PERKS:

The bill continues to bar federal funding for abortions as part of the federal Employee Health Benefits Program. The bill also authorizes a pay freeze for the vice president and other senior political appointees.

FOOD STAMPS:

Officially known as the Supplemental Nutrition Assistance Program, the bill slashes funding by $2.4 billion compared with last year “reflecting declining enrollment,” according to Republicans. Overall, there’s $78.5 billion in required mandatory spending for the program and another $3 billion for the SNAP reserve fund that covers unexpected increases in enrollment.

GOVERNMENT ACCOUNTABILITY:

There’s $13.5 million in spending increases for the Government Accountability Office to continue its investigative and oversight work across the three branches of government.

GUANTANAMO BAY:

As with previous spending agreements, the new legislation bars funding to “house, transfer, or release any Guantanamo Bay detainee.”

IMMIGRATION POLICY AND FUNDING:

Trump won only a small boost in funding for Immigration and Customs Enforcement, the main agency in charge of deportations and immigration monitoring. Republicans had hoped to fund a hiring spree for new ICE agents and the addition of tens of thousands of detention beds. Instead the spending bill includes money for 100 new officers and approximately 5,000 more beds.

But a $1.5 billion spending increase for the Justice Department will help pay for “short-term detention space” that Republicans say will help house undocumented immigrants and other federal offenders.

A $20 million increase for the Executive Office of Immigration Review will help pay for 10 more federal immigration judges. But the new funding also requires monthly reports to Congress on “immigration judge performance.”

IRS:

The nation’s tax enforcement agency gets $11.2 billion — freezing its funding in place. Money has been moved around so that there’s now an additional $290 million to improve customer service programs, including phone call wait times.

One of the most embattled agencies in recent years, the spending bill also includes language barring the use of money to pay bonuses or to rehire former employees unless their conduct and tax compliance is considered. The IRS also cannot use any money to produce “inappropriate videos or conferences” — a response to employee conferences and training videos that earned scrutiny for their cost and content. The IRS cannot audit an organization “based on their ideological beliefs,” but the White House is also barred from ordering the agency to determine an organization’s tax exempt status.

JUSTICE DEPARTMENT:

Overall, the department sees a $143 million spending cut, but its key agencies, the FBI, Drug Enforcement Administration and Bureau of Alcohol, Tobacco and Firearms — all see eight-figure increases. There’s also more money for several of the department’s grant programs, including the Violence Against Women grants, the Byrne Justice Assistance Grants, and $22.5 million more to pay for police armored vests.

LIBRARY OF CONGRESS:

Its massive archive would get a $32 million funding boost, primarily to help pay for upgrades to data and computer support and updates to the copyright office.

MARIJUANA:

The spending bill bars the Justice Department from using any money to prevent local governments from “implementing their own laws that authorize the use, distribution, possession, or cultivation of medical marijuana.” This applies to states and the District of Columbia (see above).

METRORAIL:

The Washington area’s bus and subway system gets $150 million — equal to the amount it’s already receiving.

NATIONAL PARKS:

The National Park Service would be fully funded, including a modest bump of $81 million for park maintenance and projects related to the agency’s centennial celebration.

MILITARY CONTRACTS:

Here’s what the Pentagon will be able to spend: $21.2 billion to procure 13 Navy ships, including three DDG-51 guided missile destroyers and three Littoral Combat Ship. There’s also $8.2 billion for 74 F-35 aircraft; $1.1 billion for 14 F/A-18E/F Super Hornet aircraft; $1.2 billion for 62 UH-60 Blackhawk helicopters; $774 million for 52 remanufactured AH-64 Apache helicopters; $262 million for seven new Apaches; $72 million to spend on 10 more helicopters; $702 million for 145 Patriot MSE missiles; $275 million for 20 MQ-1 Gray Eagle unmanned aerial vehicles; $187 million for 28 Lakota light utility helicopters; $1.8 billion for 11 P-8A Poseidon aircraft; $2.6 billion for 15 KC-46 air tankers; and $1.3 billion for 17 C/HC/KC/MC-130J aircraft.

MILITARY PAY AND PERKS:

There’s a 2.1 percent pay raise for the troops. The new agreement does not make the cuts in troop strength proposed by the Obama administration.

The Defense Health Program gets $312 million to continue its cancer research, $125 million for traumatic brain injury and psychological health research and $296 million for sexual assault prevention and response programs — all above the Trump administration’s budget requests for the programs.

NATIONAL SCIENCE FOUNDATION (AND OTHER SCIENCE OFFICES):

The budget for the agency that funds basic research in science and engineering is almost dollar for dollar the same as last year. The NSF is allocated $7.47 billion — $6 billion of it for research and related activities.

The Office of Science and Technology Policy gets $5.6 million even though no one has been appointed to run the office and most senior positions remain unfilled.

NASA:

The space agency’s $19.7 billion is $368 million more than last year. That new money helps increase funding for the Orion Multi-Purpose Crew Vehicle and the Space Launch System and the Europa and Mars missions.

NIH:

No cuts here. The bill would provide a $2 billion increase for NIH, bringing the agency’s budget to $34 billion this year. The funding is to be used, in part, for research into Alzheimer’s disease, antibiotic resistance, brain studies and the development of new treatments and cures.

OFFICIAL PORTRAITS:

The bill once again bans federal money from being used to paint the official portrait of any federal government official, including the president, vice president, lawmakers, Cabinet secretaries and other top agency officials.

In recent years, the official portraits of top government officials have been paid for with money raised privately.

OPIOID ADDICTION:

A big spending increase here is seen as one of the biggest bipartisan victories in the bill. There’s $103 million specifically for opioid addiction reduction in addition to a $130.5 million increase for the Substance Abuse and Mental Health Administration. It includes $30 million more for the Mental Health Block Grant, which helps states fund mental health programs for low income people.

PLANNED PARENTHOOD:

Democrats successfully blocked a GOP request to bar Planned Parenthood from receiving any federal funding. The women’s health group will continue to have access to that money through the end of the fiscal year in September. Federal money accounts for about 40 percent of Planned Parenthood’s overall budget, with most of that money reimbursing the organization for the treatment of patients on Medicaid.

POSTAL SERVICE:

The bill prohibits the nation’s mail delivery system from consolidating or closing “small rural and other small post offices.”

PUERTO RICO:

The island commonwealth is expected to fall short this year on reimbursements to Medicaid. The spending bill includes $295 million to help fill the gap.

PUBLIC BROADCASTING:

Elmo and Peter Sagal, breathe easy: Congress didn’t make any cuts to the Corporation for Public Broadcasting, the agency that helps fund programming on NPR and PBS.

SCHOOL LUNCH PROGRAM:

The new spending agreement ends a program championed by the former first lady to combat childhood obesity that forced changes in school lunches served to about 31 million children. Republicans say the legislation “stops an Obama-era school meal regulation” and that doing so provides “flexibility for whole grains and milk and preventing changes to sodium standards that have not been fully scientifically vetted.”

The changes caused schools to begin serving more milk, whole grain-rich foods, and a variety of fruits and vegetables, plus limit the amounts of calories, trans-fats and salt that kids get in cafeterias. But a powerful school lunch industry group withdrew its support for the program, saying the new standards were expensive and unpopular with students.

Democrats noted that the bill allows school districts to continue the Obama-era regulations if they choose to do so. The bill also bars the use of poultry from China in USDA-backed school lunch programs.

SECURITY FOR PRESIDENT TRUMP:

The spending bill includes $61 million in money to help pay back local law enforcement agencies for protecting Trump in the six months since he was elected. Any agency that provided protection to the president can apply for the reimbursement, but the majority of the funds are expected to be used by officials that protect Trump Tower in New York and the president’s Mar-a-Lago estate in Palm Beach, Fla.

Lawmakers also added $131 million for the U.S. Secret Service, to help keep up with increased deployments to help protect the president’s extended family.

SMITHSONIAN INSTITUTION:

The quasi-government agency that runs the museums along the Mall in Washington would get a small $23 million increase.

VISAS:

The bill includes at least two more years of funding to dole out 2,500 special immigrant visas for Afghans who were employed by ISAF or the U.S. government in Afghanistan since military operations began there in 2001.

WILDFIRES:

Lawmakers from Western states secured $407 million in emergency funding to help fight wildfires this year.

Karoun Demirjian and Sarah Kaplan contributed to this report.

The night Donald Trump failed to break the White House correspondents’ dinner


Clockwise from top left: Hasan Minhaj performs at the dinner; Lester Bowser, Christopher Metzler and April Ryan at the MSNBC after-party; Bob Woodward and Carl Bernstein at the dinner; and the crowd at the dinner. (Jonathan Ernst/Reuters; Kate Patterson for The Washington Post; Marvin Joseph/The Washington Post; Marvin Joseph)

His voters sent him to Washington to break stuff, and this weekend Donald Trump tried to break the annual dinner of the White House Correspondents’ Association. As with some of his business ventures, he was not wholly successful.

“They’re trapped at the dinner,” the president boomed at a rally in Harrisburg, Pa., celebrating his first 100 days in office. “Which will be very, very boring.”

Instead, it was just fine. It happened. There’s an inertia to these Washington traditions, and a determination to soldier on in the face of — whatever it is we’re facing. Everyone survived this weekend without the president, or without the crush of Hollywood celebrities who for years had been decorating the dinner in ever-increasing density, until now.

It was a bit like an off-year high school reunion: diminished numbers and fewer crazy stories but still no shortage of hors d’oeuvres and dancing and gossip. Everyone settled for sightings of Michael Steele and Debbie Dingell instead of Jon Hamm or a Kardashian. In past years, virtually the entire cast of “Modern Family” would come to the dinner; this year, United Talent Agency only secured the kid who plays Luke.

“This is the way it used to be, way back when,” said veteran PR maven Janet Donovan at a Saturday morning brunch held under a white tent at the Georgetown home of hotelier Connie Milstein. This year there was actually room to mingle without toppling a stick-thin starlet. There were no Silicon Valley entrepreneurs monologuing at the bloody mary bar.


A coterie of Fox journalists pose for a group shot on arriving. The red carpet, typically filled by Hollywood celebrities, was ceded to broadcast news stars this year. (Marvin Joseph/The Washington Post)

Was it only a year ago that Barack Obama dropped the mic, literally, at his final correspondents’ dinner, as if to put an exclamation point on eight years of media savvy and pop-culture propaganda? He knew his role in this circus. It was Obama’s yearly chance to inspire a meme, rib a rival, come off as folksy royalty, remind the public that the media was not the enemy. His cool factor iced out the haters, smudged away red lines, papered over unkept promises. Afterward, the French ambassador’s mansion would swell with swells — both conservatives and liberals, all buddy-buddy in private, united by the daytime charade they pulled off together on TV.

Things are a bit different now. Trump knows how to entertain but he has developed his own traditions, and it involves relentlessly mocking the media, not laughing with it, not even for a one-night black-tie cease-fire.

“A large group of Hollywood actors and Washington media are consoling each other in a hotel ballroom in our nation’s capital right now,” the president told about 7,000 fans at the not-quite-full arena in Harrisburg.

This was only two-thirds true. There were vanishingly few Hollywood actors at the dinner in the basement of the Washington Hilton (Matthew Modine! Alan Ruck!) but the press was indeed settling for a consolation prize. Journalists communed with journalists in a stalwart and tipsy celebration of the First Amendment — and, of course, themselves.

The guest list suffered not because Trump sent his regrets but, more likely, because of the chance he might attend; he remains dauntingly unpopular with the New York and Hollywood A-list that he had long aspired to join. The pre-dinner receptions, hosted by outlets such as the Wall Street Journal and The Washington Post, were staid and perfunctory, absent the usual angling for a sighting of a “Game of Thrones” star.


The crowd mingling at an after-party sponsored by NBC and MSNBC at the Organization of American States. (Kate Patterson/for The Washington Post)

The thirst for starpower was so intense that the rumor of a Leonardo DiCaprio appearance spread like bird flu. (Yes, he was spotted in town for the Climate March protest earlier in the day, but he was spotted again, hours before the dinner, headed for the next plane out of town.)

Madeleine Albright, in a red gown pinned with a typewriter brooch, ended up being the closest thing to a bona fide star, dominating all the selfies of media-political Washington’s Twitter feed.

Tickets for the occasion, in other words, were unusually within the realm of obtainability.

“This is the first time in 20 years I’ve found parking in the hotel,” said columnist Clarence Page.

“I think the guys from the mailroom are here,” said one network producer.

The dinner itself featured a dutiful pep talk by Watergate legends Bob Woodward and Carl Bernstein.

“Mr. President, the media is not fake news,” Woodward said from the dais, and the media elite applauded.

“CNN and MSNBC are fake news,” Trump said in Pennsylvania, and some of the 97 percent who say they’d still vote for him applauded.

Two worlds, talking past each other, from 100 miles apart. The latest prime-time iteration of POTUS vs. Beltway.

But look! There was one emissary of Trump’s inner circle hitting the circuit in Washington, and a Cabinet member at that. On Friday evening, Defense Secretary Jim Mattis mingled under a poolside tent at the home of Atlantic owner David Bradley. On the menu: beef tenderloin and North Korea’s latest ballistic missile test.


Nicolle Wallace, Noah Oppenheim, and Chris Matthews at the NBC- MSNBC party. (Kate Patterson/for The Washington Post)

From left, journalists Jon Decker and Will Rabbe with comedian Seth Herzog at the same event. (Kate Patterson/for The Washington Post)

“Some advice to people at dinner,” Atlantic editor Jeffrey Goldberg told the crowd as the news of the test spread. “If Jim Mattis leaves suddenly, we’re gonna move the party to the basement.”

While Trump headed out of town, his opponents retrenched. Tens of thousands of protesters had clogged Pennsylvania Avenue in the disgusting midday heat to raise alarm about global warming. Comedian Samantha Bee, one of Trump’s fiercest critics, staged a rogue event for the younger crowd at DAR Constitution Hall titled “Not the White House Correspondents’ Dinner.”

“As much as I love poking at the media,” Bee said, addressing journalists, “I know your job has never been harder: You basically get paid to stand in a cage while a geriatric orangutan gets to scream at you. It’s like a reverse zoo.”

After Bee’s event, an elite slice of her audience took over the rooftop of the W Hotel, with its clear view of the snipers atop the White House, and ate brie sliders and creme-brulee doughnuts. “Trump is like a flashlight shining into dark corners and all the cockroaches are coming out,” said actress Chloe Bennett, of the ABC series “Agents of S.H.I.E.L.D.”

A few poor souls held signs supporting the media outside the Hilton. “Keep up the good work,” said one. Inside, after Woodward and Bernstein’s civics lesson on the free press, “Daily Show” correspondent Hasan Minhaj did not spare the absentee president in his keynote roast.

“The leader of our country is not here,” Minhaj said. “That’s because he lives in Moscow. It’s a very long flight. . . . As for the other guy, I think he’s in Pennsylvania, because he can’t take a joke.”


What counted for starpower this year: Actor Matthew Modine. . . (Marvin Joseph/The Washington Post)

. . . and former Secretary of State Madeline Albright. (Marvin Joseph/The Washington Post)

BuzzFeed’s party at a U Street bar that reeked of onions and tequila, was not showing the dinner on television. Guests instead guzzled “Spicey” margaritas with blue curacao and stumbled to Daft Punk and Bruno Mars. No one seemed to be over 40, and no one seemed to care what was happening at the Hilton.

“We are not fake news,” reiterated Jeff Mason, president of the White House Correspondents’ Association, as BuzzFeed capitalized on that very epithet by giving away “Failing Pile of Garbage” T-shirts — a reference to a Trump put-down.

As Saturday turned into Sunday, TV journalists and professional pundits began to ascend a grand staircase to the gorgeous salon of the Organization of American States on 17th Street near the Mall. This was NBC and MSNBC’s after-party, so the boldfaced names were almost exclusively on-air talent: Dana Bash, Don Lemon, Chris Matthews, Thomas Roberts, Nicolle Wallace. Crystal chandeliers hung over arching palm trees and white-jacketed servers passed iceberg salad bites and tiny takeout boxes of General Tso’s chicken.

Back at the Hilton, though, a less-exclusive after-party, sponsored by Thomson-Reuters, was packed to the gills and vibrating with energy, without a single famous face. It was vintage Nerd Prom — couples awkwardly dancing to Wham! while juggling their martini glasses. Journalism survived to drink another day, and so did this party, for now anyway.

Staff writers Emily Heil, Elahe Izadi, Maura Judkis, Ellen McCarthy, Lavanya Ramanathan, Roxanne Roberts, Margaret Sullivan and Ben Terris contributed to this report.