Archives par mot-clé : advertising

How to Sell a Property through Video Marketing

When it comes to selling a property these days, video marketing is the way to go. From the price that it is up for sale and how much demand there is in the area, to how effectively the property is marketed. Like most businesses, the property industry is highly competitive, so companies are constantly looking for new, innovative ways of increasing sales and gaining more customers.

One thing that has really impacted the way that property is marketed is improvements to technology such as smartphones to enable more access to content creation methods that were not previously as available. For example, a five-minute video giving a virtual tour of a property would probably have cost a lot of money to create back in the day. This would be through either purchasing high-quality video recording equipment or hiring the professionals to come and do the filming and editing at great expense.

video

Now, you can record a 360 video using the latest iPhone or similar model, with a decent quality camera. Even if you need to record the clips a couple of times to get them right, the ease of use will make this a genuine option for most property selling companies. When you visit various property websites, you will see the range in how far each company has progressed with technology. You will see some that display a couple of low-quality photos, and you will see ones that have fantastic 360 videos that certainly bring the property to life, or even aerial videos created with the use of a drone.

It is estimated that by 2019, 80% of internet content will be video, so you can see how popular this channel is. If you are trying to sell your own property privately, you can take a 360 video on your smartphone and use social media to share your video. Once you have recorded the content that you need, log into YouTube to upload your video. You can even make some basic edits using the YouTube editing options. It really is that easy.

If you work within the realty sector, then you will already be well aware of the rising popularity of this marketing trend and the potential benefits including increased numbers of sales and faster sales going through. One of the top ways that you can market property is obviously using website content, whether it is images or videos, and the better the content quality, the more effective the website is to generate leads.

It is not just property that this applies to, high-quality content creation is a vital factor in any industry. Another important factor is providing useful content that people will search for. A great example of this is the Top Tests site that provides driving theory tests for learner drivers to practice with. Understanding what the target audience wants or needs is a critical element of a good marketing strategy.

In regards to property, sellers know that buyers want to see as much detail about potential properties as possible and a virtual tour is about as thorough as it gets.

The Power of the Internet Video Marketing – JOSIC

Why Use Internet Videos for Marketing:

It must be quite obvious that the traditional methods of advertising are no longer the popular choice for organizations. Companies have found that using internet video sites for promoting and marketing their product is more cost effective and trendy. The use of internet video sites to promote your product will make your company the envy of its competitors. As you will not only gain competitive advantage, but you will also increase your market presence by over one hundred million percent.

Internet video sites such as YouTube, Videojug, and many others have worldwide concern, because of their ability to upload videos and broadcast it to the World Wide Web. This type of access to the web will expose your company and your product to over one billion users on the internet, and create that important niche that your company will need to grow. The vast improvements in technology have given companies the opportunity and the choice to now market their goods and services using designated internet video sites. These options have also reduced the cost of marketing as the hosting on these sites is usually free. Daily Motion, Vimeo, YouTube, BlipTV, Vzaar, College Humor, How Cast and Videojug are some of the most popular video hosting sites on the internet today!

When you use these video sites to market your product, it is pitched to potential customers in a more exciting manner. The viewers are drawn to the video presentation as if they are not aware that they are watching an advertisement. Not only do the videos create interests but they also inform and educate potential customers about your product. You should be obvious by now that, using text and graphic advertisements are no longer the most attractive methods of marketing your product, since most viewers have or spend very little time to read.

This of course is expected since there is so much information that is being proliferated on the internet today; Most people just glance over the title pages, and then click to the next site. Therefore if your texts and graphics are not attractive enough to catch the attention of potential customers, that is, the ones who are willing to spend more than thirty seconds to read, then its good bye to any potential sales that may have happened.

Advantages of internet video sites marketing:

The video site marketing is a wonder drug for small businesses, as the cost to host is very minimal or free. These sites also allow viewers to watch your videos without the need to download the material so minimizing any risk of importing viruses to your computer. The best thing about using internet videos to market your product is that, you can make your own videos, and, you do not need to be a trained photographer to do so. You can easily make your own videos and up load them on any one of the popular sites such as Facebook or YouTube.

The advancement in technology has made it very easy for people to create and upload their videos. However if you are not confident that you can create a video on your own, and you wish to learn how to do so, then you can buy this cheap Video e-course which will guide you on how to create your own masterpiece. With the cheap packages and bundles that are being offered, soon you will find yourself broadcasting your own creation on the web and feeling very proud of yourself for doing so!

Another great advantage of internet videos site is the fact that it enables you to target your traffic. Since only the individuals who are interested in your product will be viewing the videos that you post. There is also the use of keywords to enable the videos to be returned on searches. The benefit here is that individuals now seek your videos, instead of you seeking to find people to view your videos.

Here is another benefit from posting to these sites; You can earn money just to post your videos! In this situation you will definitely come out the winner since you will be paid for your video and you will still be benefitting from the exposure that your product or service will be getting from the site.

Tips for internet video marketing sites:

Video marketing is an evolving technology with a lot of potential; It would be beneficial for you to be aware of some of the critical areas that would give you that competitive advantage and greater market presence. If you are going to achieve maximum benefits from the use of these sites, the following tips should help you:

Try to post your videos in such a way as to enable it to appear each time the web page is open. Also try to make the video so entertaining, that the viewers are unaware that they are viewing an advertisement. At the same time it should be so interesting, that they would want to share it with others. Do your research to find the most effective site on which to showcase your videos, consider the cost, the ability to upload any format and the amount of video streaming that is done on the site on a daily basis.

You can also promote your product by advertising on other persons videos. If there is a video on say YouTube and it has a certain number of hits, and all indications are that it will become a viral video soon, then you can contact the owner of that video and negotiate with them to have your advertisement posted on that Page!

Keep video presentations posted short, to the point and entertaining. The video sites should allow the addition of coupons, text, pictures, graphs, and most importantly it should provide a clickable link to your website. Make sure to summarize your video presentation by pointing out all the main features and benefits of the product that is being promoted.

If you have not been using internet video sites to market your products then the time has come for you to utilize some of your marketing budget in this area. The really successful companies have long recognized the value of video marketing and have been maximizing on the use of this activity to create very strong market presence for their organizations.

Source by Sharif Aly

Even some Republicans balk at Trump’s plan for steep budget cuts

President Trump’s proposal to cut federal spending by more than $3.6 trillion over the next decade, much of it for programs that help the poor, faces harsh criticism in Congress, where even many Republicans say the White House has gone too far.

But fiscally conservative lawmakers, particularly in the House, found a lot to praise in Trump’s plan, which would balance the budget within 10 years — setting up a potential clash between House and Senate Republicans as they wrangle over spending in the coming weeks.

Lawmakers raised concerns Monday about a White House proposal expected Tuesday that would trim more than $1 trillion over 10 years from anti-poverty programs, including Medicaid, food assistance and health insurance for low-income children.

“It’s a problem — it’s a big problem,” Rep. Harold Rogers (R-Ky.), the chairman of a House Appropriations subcommittee, said of a proposed $610 billion reduction in Medicaid spending. “I’ve got one of the poorest districts in the country, with lots of Medicaid recipients as well as other programs. . . . The cuts are draconian.”

Although it is not uncommon for members of a president’s own party to criticize some elements of a White House budget blueprint, Trump’s first attempt fell flat with congressional budget experts and conservatives alike. Among the criticism was that Trump had betrayed some of his populist campaign promises, notably to protect Medicaid spending.

President Trump with Rep. Mark Meadows (R-N.C.), the chairman of the House Freedom Caucus, and House Speaker Paul D. Ryan (R-Wis.) appear after the House passed legislation aimed at repealing and replacing the Affordable Care Act. (Mark Wilson/Getty Images)

Rep. Tom Cole (R-Okla.), a senior member of the budget and appropriations committees, said that the White House budget is a “useful debating document” but that it is full of proposals that simply cannot pass in Congress. Cole predicted that many of the deep spending cuts, such as those to Meals on Wheels and the National Institutes of Health, would anger Republicans and Democrats alike.

Any attempt to write the 13 annual spending bills to match Trump’s request would be a recipe for failure, Cole said. Even those spending measures that could get enough GOP support to pass the House would be doomed in the Senate, where Republicans hold a slim 52-48 majority and must turn to Democrats to come up with 60 votes necessary to pass most legislation.

“We have to avoid the temptation of giving the president everything he wants, because if we gave him everything he wanted into writing we couldn’t enact it,” Cole said.

Even among the majority of GOP members who hailed Trump’s desire to pare back spending, many worried about the size of some of the proposed cuts.

Rep. Mark Meadows (N.C.), chairman of the hard-line House Freedom Caucus, said he was encouraged by early reports of new curbs on food stamps, family welfare and other spending, but said he draws the line on cuts to Meals on Wheels — a charity that White House budget director Mick Mulvaney suggested was ineffective earlier this year.

“I’ve delivered meals to a lot of people that perhaps it’s their only hot meal of the day,” Meadows said. “And so I’m sure there’s going to be some give and take, but to throw out the entire budget just because you disagree with some of the principles would be inappropriate.”

Other conservatives more staunchly defended aspects of the proposal.

Rep. Scott DesJarlais (Tenn.), a Freedom Caucus member, rejected the argument that Trump’s budget represented a betrayal of his populist campaign rhetoric.

“If we don’t do something to protect the program for the people who really need it, then they’re not going to have access to that, so I think we can’t continue to ignore these big-ticket items,” he said. “If we’re ever going to get our budget to balance and pay down our debt, we’re going to have to make these tough choices and have these tough votes.”

And although Meadows said Meals on Wheels cuts might be “a bridge too far,” he said grants to that organization represent a minuscule portion of federal spending — and he praised much of the rest of the Trump budget.

“It probably is the most conservative budget that we’ve had under Republican or Democrat administrations in decades,” he said.

Mulvaney told reporters Monday that the spending plan, titled “A New Foundation for American Greatness,” aims to protect taxpayer money by cutting spending on programs that discourage people from working or are otherwise ineffective in growing the economy.

Mulvaney pointed specifically to the Supplemental Nutrition Assistance Program (SNAP), the modern version of food stamps. The White House plans to propose forcing states to pay a portion of the benefits in the program which reached more than 44 million beneficiaries in 2016.

“If you are on food stamps and you are able-bodied, we need you to go to work,” Mulvaney said. “If you are on disability insurance and you are not supposed to be, you are not truly disabled, we need you to go back to work.”

Mulvaney, who served in the House from 2011 until earlier this year, is a co-founder of the Freedom Caucus. Many of the provisions in Trump’s first budget reflect long-standing priorities of the Republican Party’s far right in cutting back federal spending to get the nation’s long-term fiscal picture under control — largely by cutting entitlement programs that mainly benefit the poor.

In fact, Trump’s budget stays true to at least some of his populist campaign promises by avoiding major reforms to Medicare and Social Security. That and other aspects of the proposal clash with conservative thinking, including a boost to defense spending that is not universally supported among hard-line conservatives.

Yet the blueprint also marks a significant attempt to ratchet back spending programs that have traditionally been supported by both Republicans and Democrats, notably the Children’s Health Insurance Program (CHIP).

The White House is expected to propose ending a 2015 increase in federal contributions to the state-run health plan for very low-income children. Under Trump’s proposal, federal payments under the nearly 20-year-old program would be limited for families with incomes of no higher than 250 percent of the federal poverty level.

The White House contends that the proposal would ensure that the program helps only the neediest children, but many Republicans questioned that approach.

“There will be some concerns if we go too deep in some of these areas,” said Rep. Mark Walker (N.C.), chairman of the Republican Study Committee, which has proposed budgets in recent years that have called for major cuts to mandatory spending programs.

Julia Lawless, a spokeswoman for Senate Finance Committee Chairman Orrin G. Hatch (R-Utah), reaffirmed GOP support for the program in the Senate.

“There is a bipartisan desire within the Finance Committee to ensure funding for CHIP is continued and services for vulnerable children is maintained,” Lawless said in a email. “Chairman Hatch will continue to work with members and the administration to find a viable path forward.”

The White House budget also opens Republicans to fresh attacks from Democrats who say the GOP is pushing an agenda that would leave millions of people worse off than they were under President Barack Obama. In a preview of attacks to come, Senate Minority Leader Charles E. Schumer (D-N.Y.) said Monday that the deep-cutting budget blueprint is further evidence that Trump’s core campaign promise to protect working people was a lie.

“We have seen promise after promise just broken, as if they didn’t even matter,” Schumer said in a speech on the Senate floor. “Candidate Trump campaigned as a populist, said he wanted to help the working people, but since he has taken office he has governed like a hard-right conservative — pushing policies that help the uber wealthy at the expense of the middle class.”

Damian Paletta contributed to this report.

Making the case for a video marketing strategy

There is a real opportunity for legal firms to stand out from the crowd with a focused video marketing strategy. This year, it is said that online video will account for 74% of all internet traffic, a staggering sum that highlights how integral the medium of moving pictures has become to the way we surf the web.

Furthermore, Facebook’s vice president for the EMEA region, Nicola Mendelsohn, has stated that by 2021, the platform could be “all video”. This is significant because Facebook remains the dominant social network, and video content is increasingly being favoured in their algorithm. In fact, it’s the same across the social stratosphere, so brands keen to catch the eye should certainly take note.

However, I’ve noticed that many law firms start ambitious, fully integrated digital marketing campaigns but allow them to wilt over time. This makes it even more important for legal firms to seriously consider hopping aboard the broadcast bandwagon to differentiate themselves. An eye-catching video is the best way to get noticed online with regular, relevant and targeted content the key to winning audiences and establishing your brand as a trusted voice of authority.

Courting clients with video content

Video is so powerful because it elicits emotional responses in ways that text and standalone still images simply can’t achieve. Our minds are hardwired to react to movement, thanks to millennia of natural programming that has rewarded us for being alert, so it’s no wonder that video has become the leading source of content consumption.

This short film from Michelmores does an excellent job of positioning their brand and informing viewers of their pedigree:

From modest beginnings in 1887 to a formidable team of 62 partners in 2016, the opening photographic montage charts the firm’s history.

The overlaying text against a backdrop of fast-moving cityscapes, contrasted with slow-zooming stills of engineers, mountaineers, and various sportspeople, paints a picture of an active, ambitious firm with real clout.

The evocative audio track and bold graphics also combine to convey a sense of authority and integrity, framing the firm as a determined, dependable team who are ‘More than just lawyers’.

Video strategies that pass the bar

Sticking with Michelmores, they’ve also published a series of short explainer videos, breaking down complex legal issues and distilling them in plain English, providing a valuable resource for potential clients:

Legal professionals tend to be naturally eloquent, charismatic individuals, so taking this approach and letting the world see who’s behind the brand can really pay dividends.

After Google, YouTube is the world’s second most popular search engine, so taking time to film informative pieces and answer topical questions can win the attention of targeted audiences, enhancing your reputation and nudging prospects down the sales pipeline.

Additionally, as well as our innate attraction to movement, we’re also built to respond to human faces, so having a qualified expert addressing viewers straight down the lens promises to resonate on a deeper level.

Many people can, understandably, find dealing with legal issues confusing, stressful and intimidating, so by putting helpful content at the heart of your video strategy you’ll be proving your worth as a credible outfit that can be relied upon.

Let your clients do the talking

Time and again, marketers rate case studies as the most effective sales tool, and with good reason; telling the story of how you’ve helped others demonstrates that you can walk the walk, reassuring potential clients that you’re capable of achieving similar results for them.

Here, Metcalfes introduce Juliette, one of their previous clients, who outlines the nature of her case and how the firm helped her through it:

Following the ‘Problem, Solution, Results’ method of documenting a client journey, Metcalfes isable to display a caring approach, which goes further than simply winning settlements to ensure clients receive the very best medical care.

Having a series of ringing endorsements from happy customers is the best way to verify that you can deliver the goods and convince others that you’re up to doing the job for them.

Ultimately, people buy from people, and true stories resonate more than scripted ads, so if you have clients who are comfortable sharing their experiences on camera, it’s definitely worth asking for their input. If you’ve helped them in the past, it’s highly likely that they’ll be willing to repay the favour.

I’m not saying you should abandon all other content marketing efforts and go all-in on video, but having video content can certainly raise your profile, catching the eye on social media and naturally complementing your other web content.

A video content strategy could include a brand positioning film and a series of informative videos, answering topical legal queries, to win attention, drawing people to your website, and then publish various video case studies on relevant web pages, showcasing your ability to get results for each of your specialist areas.

Video continues to dominate online experiences, so legal firms wanting to stay ahead should definitely start shooting. If you focus on personalising your brand, removing the corporate mask to reveal your talented team and the people they help, prospective clients are sure to judge you favourably.

Ex-national security adviser ‘defies Senate Russia inquiry’

Media captionRetired Gen Michael Flynn explains Donald Trump’s appeal

President Donald Trump’s fired national security adviser is refusing to hand over files to a Senate panel probing alleged Russian political meddling.

According to US media, Michael Flynn will invoke his constitutional right against self-incrimination.

The Senate Intelligence Committee is investigating possible links between the Trump campaign and Kremlin.

Mr Flynn stood down in February after it emerged he lied about his contacts with the Russian ambassador.

The Senate committee issued a subpoena – a legal summons – two weeks ago to obtain his documents.

The panel, another congressional committee and the FBI are investigating claims that Russian hackers tried to help Mr Trump win last November’s presidential election, and whether members of his campaign colluded with the alleged Kremlin conspiracy. Mr Flynn’s name has cropped up repeatedly in the matter.

Lawyers for him reportedly cite an « escalating public frenzy against him » for his unwillingness to co-operate, according to a letter obtained by the Associated Press news agency.

His attorneys argue that « any testimony he provides could be used against him ».

Media captionTrump: ‘I never mentioned the word Israel’ to the Russians

My Flynn’s legal representative has previously demanded immunity from « unfair prosecution » before his client co-operates with the committee.

The former Army lieutenant general is expected to invoke the fifth amendment to the US constitution, which protects Americans from being legally compelled to testify against themselves in a criminal case.

Republican Senator James Lankford, who serves on the Senate Intelligence Committee, tweeted: « It is Mike Flynn’s right to plead the 5th.

« We will get to the truth one way or another.

« We need facts, not speculation anonymous sources. »

Last week the committee’s chairman Senator Richard Burr told reporters that Mr Flynn was « not co-operating » with the investigation.

Shortly after Mr Flynn left the White House, the Department of Defense also launched an investigation when it emerged he had received payments for a speech in Russia and for lobbying on Turkey’s behalf.

Former acting Attorney General Sally Yates testified to senators earlier this month that she had warned the White House 18 days before Mr Flynn was fired that he was vulnerable to Russian blackmail.

The Kremlin had « leverage » over the ex-national security adviser, Ms Yates testified.

Image copyright
Russian Foreign Ministry

Image caption

Trump met with the Russians at a meeting that US media were not invited to cover

Mr Flynn misled the White House about discussing US sanctions against Russia with Moscow’s envoy, Sergei Kislyak, before Mr Trump took office.

Mr Trump injected a fresh impetus into the Senate investigation after he himself met the Russian ambassador and foreign minister in the White House earlier this month.

The US president said in that encounter that he had just fired the FBI director because he was a « real nut job » and his dismissal eased « a great pressure because of Russia », the New York Times reported.

During the Oval Office chat, which US media were not invited to cover, Mr Trump also reportedly divulged secret information on the military campaign against so-called Islamic State.

Israel was reportedly the source of that sensitive intelligence.

But while in Jerusalem on Monday, Mr Trump told reporters repeatedly that he « never mentioned the word Israel » in his meeting with Russian officials.

Media captionPresident Trump said Michael Flynn had been « treated very unfairly by the media »

Former FBI director Robert Mueller was appointed last week as special counsel to lead the FBI investigation following Mr Trump’s firing of the law enforcement agency’s director, James Comey.

Attorney General Jeff Sessions has been forced to recuse himself from that inquiry after he neglected to tell senators during his confirmation hearings about his own meeting with Mr Kislyak.

If Mr Flynn continues to refuse to comply with Senate investigators, it is thought they could vote to hold him in contempt of Congress, or even refer his case for possible criminal charges.

Republican redistricting is taking a beating in the courts (again)

This year, federal courts have been litigating a steady stream of gerrymandering claims. And most of the electoral maps the courts have knocked down were drawn by Republicans.

That’s good news for Democrats: They have an opportunity in several states to draw more favorable congressional and state legislative maps ahead of 2018 elections. And every seat counts, given the 2020 Census is right around the corner, which brings with it the opportunity in many states to draw new district maps.

Some Republican legislatures are paying the price for capturing 21 chambers in the 2010 elections, the last time electoral maps were being drawn. Monday, North Carolina became the third GOP-controlled state legislature in a row to get its map-drawing skills declared illegal by the Supreme Court.

What’s more, the court ruled against North Carolina Republicans in a way that opens the door for Democrats to potentially challenge almost all mapmaking in the South.

Here’s a rundown of the redistricting landscape — and how it could affect our elections.

May: The Supreme Court throws out North Carolina’s GOP-drawn congressional map

Members of North Carolina student chapters of the NAACP  protest the state’s voter ID law in 2013, which was struck down by the courts for targeting minorities, as a federal judge said, “with almost surgical precision.”  (Gerry Broome/AP)

The Supreme Court ruled Monday that North Carolina’s GOP-controlled legislature illegally looked at people’s race when drawing two majority-black congressional districts in the state.

Lawmakers argued they were only looking at drawing lines based on people’s party affiliation, but the court ruled that it is reasonable to assume that, in a state like North Carolina, party affiliation are race are pretty much synonymous.

The way the court arrived at its decision is a big deal, said Doug Johnson, a redistricting expert with Claremont McKenna College. “It’s the first time the court has used party as a proxy for race,” he said. “It opens the door to throwing out partisan gerrymandering as well.”

North Carolina Republicans held their 10 to 3 lock on congressional districts. But the court could now have a different way of reviewing yet another upcoming case in North Carolina, where legislators explicitly said they were drawing lines based on politics, and in Maryland, the lone pending gerrymandering case where Democrats drew the map.

March: Supreme Court questions Virginia GOP-drawn state legislative maps


Virginia state Sen. A. Donald McEachin (D) is now the congressman from the state’s 4th Congressional District, thanks in part to new lines being drawn. (Steve Helber/AP)

When the justices looked at Virginia’s state legislative maps in March, the Supreme Court didn’t say whether they thought the state’s GOP-controlled legislature had illegally drawn districts to group together African American voters (and dilute their impact across the state).

Instead, they told a lower court to take another look at whether Republicans illegally drew their maps. As The Washington Post’s Robert Barnes and Gregory S. Schneider wrote at the time, “The decision was a win for black voters and Democrats.”

Virginia state elections are in the fall, and all 100 state House seats are up. It’s unclear whether the legal challenges will finish in time to require the redrawing of maps.

But Virginia also brings with it a reminder that map changes do have consequences: In November, Democrats picked up a seat here after the 4th Congressional District was redrawn for — you guessed it — being illegally gerrymandered.

Also in March: Three congressional districts in Texas get struck down


The Texas state legislature (Reuters)

A federal court decided that Texas’s legislature intentionally tried to disenfranchise minority voters when it drew its congressional districts in 2011.

The court threw out three districts — two of which are held by Republicans. Any redrawing will likely give Democrats and Latino voters more say here, which could make an Austin-area district held by Rep. Lloyd Doggett (D) more blue and a swing district along the border even more difficult for Rep. Will Hurd (R) to hold onto. (Hurd won it by less than a percentage point in November.)

This isn’t the first time that Texas has been legal trouble regarding voting rights. A federal court also recently found that a 2011 Texas voter ID law discriminated against minorities.

Two strikes could force Texas back under the supervision of federal officials, who would review any election changes Texas wants to make. A 2013 Supreme Court ruling invalidating a key part of the Voting Rights Act freed Texas and other Southern states from federal oversight.

January: Wisconsin and Alabama GOP-drawn state legislative maps get thrown out, courts ask state legislatures to redraw

Alabama: A federal court found a dozen state legislative districts in Alabama were unconstitutionally racially gerrymandered. (The Democratic judge on that panel wrote that he would have thrown out 24 districts.) All 12 state legislative districts that were thrown out were represented by Democrats, 10 of them by African American legislators. The legislature is redrawing the maps now, and because there are so many, they’ll likely have to redraw all state House and Senate districts.

Wisconsin: A  federal court ordered Wisconsin’s legislature to redraw state House legislative districts after finding in November that the districts were unconstitutionally partisan.

Partisan. That’s the key. This marks the first time in a decade that a court has thrown out legislative maps because they favored voters of one party over another. And therefore, this will be the first time in a decade that lawmakers will have to redraw maps specifically to make them more fair for both parties (not just to consider race). The shake-up is so profound that the legislature will probably have to redraw the state Senate districts as well.

Wisconsin’s attorney general, a Republican, has appealed to the Supreme Court. If they take up the case, it could be monumental: The Supreme Court has never been clear on what, exactly, constitutes illegal partisan gerrymandering, so a ruling on Wisconsin could set precedent for years to come.

In Israel, Trump urges new Middle East ‘harmony’ but faces old suspicions

President Trump placed his right hand on Judaism’s holiest prayer site Monday, spending a moment of symbolic silence amid a Middle East trip he has said he hopes will bring peace to this volatile region.

Trump’s visit to the Western Wall in East Jerusalem was itself the subject of controversy here, as is virtually everything that involves the disputes between Israelis and Palestinians, and within the larger Muslim world that he has pledged to help resolve.

The White House has said that Trump declined an offer by Prime Minister Benjamin Netanyahu to accompany him to the site — where he followed tradition and slipped a private note between the stones — lest he appear to be endorsing Israel’s claim to the disputed area.

Standing beside Netanyahu at a morning airport arrival ceremony in Tel Aviv, Trump said his trip, which began over the weekend in Saudi Arabia, has given him “new reasons for hope” and offers “a rare opportunity to bring security and stability and peace to this region and to its people, defeating terrorism and creating a future of harmony, prosperity and peace.”

“But we can only get there working together,” he said. “There is no other way.”

Netanyahu was fresh from quarrels within his coalition government over how much Israel is prepared to compromise for peace, and wary of the deals the U.S. president struck over the weekend with Muslim leaders in Riyadh.

In a later appearance here with Netanyahu, they joined to condemn both Islamist terrorism and Iran. “We not only gave them a lifeline, we gave them wealth and prosperity,” Trump said of the nuclear agreement negotiated with Tehran by former president Barack Obama, “and we also gave them the ability to continue with terror.”

Shared hatred for Iran’s Shiite revolutionary government, perhaps even more than terrorism by Sunni Muslim groups such as the Islamic State, is an issue that unites Trump and both of his hosts on the trip so far.

After the two leaders delivered statements, they responded to a shouted question from reporters about classified information on the Islamic State in Syria, obtained from Israel, that Trump shared with Russian Foreign Minister Sergei Lavrov during his visit to the Oval Office earlier this month.

“I never mentioned the word or the name Israel. Never mentioned during that conversation,” Trump responded.

Reports about the meeting have said only that the nature of the secrets and the city where the information was obtained, both relayed to Lavrov, would have allowed Russian intelligence to determine the source. Those reports have not said that Trump named Israel as the source.

Netanyahu said Israel was unconcerned about the incident, calling U.S.-Israeli intelligence cooperation “terrific.”

Israelis greeted Trump with jubilation over his promises of an even deeper relationship with America’s closest ally in the region, but their expectations are mixed with anxiety about an unpredictable administration that has also reached out to the Palestinians.

At the airport, Netanyahu said that Israel’s hand is extended to all its neighbors, including the Palestinians, and that he believed Trump’s visit here could become a “historic milestone on the path toward reconciliation and peace.”

“The peace we seek is a genuine and durable one in which the Jewish state is recognized, security remains in Israel’s hands and the conflict ends once and for all,” Netanyahu said.

Israeli President Reuven Rivlin, who also greeted Trump, shared the sentiment, saying that the Israeli people have “great expectations” for the visit, which he called “a symbol of the unbreakable bond between Israel and America.”

“The world needs a strong United States,” Rivlin said. “The Middle East needs a strong United States. Israel needs a strong United States. And, may I say, the United States also needs a strong Israel.”

After two days of meetings here, visits to Jewish and Christian holy sites, a side trip to Bethlehem on the West Bank to meet with Palestinian Authority President Mahmoud Abbas, and a speech at the Israel Museum, Trump will fly to the Vatican to meet early Wednesday with Pope Francis, completing his tour of three religious capitals that he has said he wants to bring together in a new atmosphere of tolerance.

In Jerusalem, Trump visited the Church of the Holy Sepulchre to honor Israel’s Christian community. He and his family and aides strolled the Old City, led by church leaders in thick robes carrying large staffs that they beat rhythmically on the cobblestones. Market stalls were closed, and the streets largely emptied by heavy security.

The ancient church itself was built to commemorate the location where most Christians believe Jesus was crucified and buried. The party entered without media.

Later, at the plaza bordering the Western Wall, Trump and his son-in-law, Jared Kushner, who is Jewish, donned yarmulkes and listened as two rabbis explained the history of the wall and its importance in Judaism, according to the White House.

The Trump group was then divided by gender, with the first lady, the president’s daughter Ivanka Trump and female aides walking to the women’s side, in accordance with religious protocols dictated by Jewish Orthodox rabbis. Both Trump’s wife and daughter approached their side of the wall and stood silently.

On the men’s side, Trump stood alone, swaying gently for several seconds before slipping a note among the stones.

Trump was the first sitting president to visit the Western Wall, although former president Barack Obama was there during his 2008 presidential campaign. In 2012, Republican Mitt Romney also prayed at the wall during his campaign.

The Old City of Jerusalem is considered “occupied territory” by most of the world, although Israel disputes this. Israeli forces captured it, along wide the rest of East Jerusalem and the West Bank, during the 1967 Six Day war against three Arab armies.

Air Force One’s trip here is believed to be the first direct flight from Saudi Arabia to Israel, a reflection of the long Arab-Israeli estrangement that Trump hopes to fix. “I hope that one day an Israeli prime minister will be able to fly from Tel Aviv to Riyadh,” Netanyahu told Trump.

Although other presidents have landed here from Arab capitals that have no diplomatic relations with Israel, none has come from Saudi Arabia before.

But at least one high-level U.S. political flight has gone from Israel to Saudi Arabia. In 1998, Vice President Al Gore flew from Israel to a Saudi air base near Jiddah during a trip to the region.

Trump’s welcome was simpler and more subdued than the show put on by the Saudi royal family over two days in Riyadh. Still, the president marveled here as he walked along a red carpet and reviewed Israeli troops as a military band played.

Trump and Netanyahu exhibited a friendly, casual rapport, exchanging banter as they walked the carpet with their wives.

“Welcome, our good friend,” Netanyahu said as Trump stepped off the airplane.

“Hello, my friend,” Trump replied.

Following their remarks, Netanyahu introduced Trump to members of his Cabinet. The president could be overheard boasting about Supreme Court Justice Neil M. Gorsuch.

“My Supreme Court judge, that was a good one,” Trump told one Israeli official.

The president also repeatedly invoked his daughter and her husband, Kushner to a receiving line of Israeli officials. Both orthodox Jews, they serve as senior advisers in the White House and have had a leading role in orchestrating the president’s Middle East visits.

Trump assured one of Netanyahu’s ministers: “You’ll like Ivanka.”

White House aides were euphoric after the visit to Riyadh, where Trump called on dozens of gathered Muslim leaders to join against the “fanatical violence” of terrorist groups.

But he faces a more difficult task here.

A $110 billion U.S. arms deal with the Saudis and Trump’s eagerness to lock the Arabs and Israelis in a reciprocal counterterrorism embrace have set off alarms. The administration has insisted it will continue to honor the U.S. commitment to Israeli military superiority in the region.

Trump’s failure so far to fulfill his promise to move the U.S. Embassy from Tel Aviv to Jerusalem, as well as his early call for Israel to limit West Bank settlement construction, have also made some wary, as have the intelligence revelations.

Early this month, Trump told Abbas during an Oval Office visit that he wanted to be a “mediator” for peace between the Palestinians and Israel. While agreement has eluded a series of administrations for decades, Trump declared it a task that would be “not as difficult as people have thought over the years.” The administration has not committed itself to supporting the two state solution that has been bedrock U.S. policy for decades.

“We need two willing parties,” he told Abbas. “We believe Israel is willing. We believe you’re willing. And if you are willing, we are going to make a deal.”

Since then, the administration has been preoccupied with problems at home and made little obvious progress toward that goal, leaving Netanyahu and his governing coalition, especially the hard-right pro-settlement ministers, unsure of Trump’s intentions.

William Booth and Ruth Eglash in Jerusalem and Brian Murphy in Washington contributed to this report.

The GOP’s biggest budget lies: Take these down, and progressives will start to win

In mid-March, President Donald Trump’s “skinny budget” proposal drew widespread criticism for its short-sightedness, senseless cruelty and betrayal of his base. It was bad for science, education, the environment and public health, and even for Norman Rockwell-style popular programs like Meals on Wheels. Congressional Republicans freely criticized it immediately, despite its red-meat military spending hikes. “These increases in defense come at the expense of national security,” said renowned hawk Sen. Lindsey Graham, R-S.C., referring to Trump’s proposed deep cuts to diplomatic and foreign aid programs. But in early May, the budget deal to keep the government open was a clear victory for Democrats, leading Trump to call for a government shutdown in frustration.

That’s hardly the end of the budget fight, though. Both Trump and congressional Republicans are preparing to do it all over again, despite how unpopular the first go-round was, and despite how damaged they are politically by the widening Trump-Russia scandal. Which is why it makes sense to take a step back and look at some of the big-picture lies shared by all Republicans — and far too many Democrats as well.

Three of these in particular completely disorient any attempt at sane, sensible budget discussions: First, the idea that the debt is a huge problem and should form a framework for budgetary decision-making. Second, that the debt is due to social spending, mostly on the welfare state. Third, that Republicans are “more responsible” and “better managers” than Democrats. For Democrats and progressives to win this fight — both short-term and long-term — they will have to take on these big lies. Let’s examine each of them in turn.

The idea of the federal debt as a huge problem has a very long history. Andrew Jackson was the only president to ever get rid of the debt — which he hated especially because of his own personal experience — but that lasted less than two years. The dominant rhetoric — echoed by President Barack Obama in 2011 — is to see national debt as household debt writ large, reflected in the title of his weekly radio address on Feb. 12 of that year, “It’s Time Washington Acted as Responsibly as Our Families Do.

Obama framed his address in terms of a story told to him in a letter from a woman named Brenda Breece, a special-ed teacher in Missouri whose husband had to take early retirement after nearly four decades working at a local Chrysler plant. They had to scrimp and save, but that’s not all. “Like so many families, they are sacrificing what they don’t need so they can afford what really matters,” putting their daughter through college, Obama said. Then he continued:

Families across this country understand what it takes to manage a budget. They understand what it takes to make ends meet without forgoing important investments like education. Well, it’s time Washington acted as responsibly as our families do. And on Monday, I’m proposing a new budget that will help us live within our means while investing in our future. 

My budget freezes annual domestic spending for the next five years — even on programs I care deeply about — which will reduce the deficit by more than $400 billion over the next decade. 

At Washington Monthly’s blog, Steven Benen said it showed how to use the wrong comparison the right way,” since Republicans were bound to invoke that very same “family budget” metaphor, but without the emphasis on investing in the future. It was a valid point, of course, and surely reflected how Obama himself must have felt. But that’s really only a defensive parry, and fundamentally at odds with the sweeping promise of “hope and change” on which Obama was elected in 2008. Benen passed over that, but he did point out how fundamentally wrong this rhetoric was:

The line has a certain intuitive charm that much of the public likes, which masks how wrong it is — the government needs to step up even more to keep the economy going when families and businesses pull back. It’s how FDR and Democrats ended the Great Depression in the 1930s, and how Obama and Dems prevented a sequel in 2009.

The need for government to spend more when private spending falters is one of the most basic insights of macroeconomics. It goes to heart of why macroeconomics and microeconomics are different fields, each with its own logic. How whole economies work differs from how individual economic entities do, just as team performance differs from individual performance in any team sport.

The insight — long neglected — dates back to Bernard Mandeville’s controversial 1714 book, “The Fable of the Bees: or, Private Vices, Public Benefits.” Thrift might be individually virtuous, Mandeville argued, but general prosperity was increased by expenditure rather than by saving. It was actually a difficult struggle for Franklin D. Roosevelt to realize this. A brief summary page from the FDR library tells the tale: “FDR: From Budget Balancer to Keynesian.” Roosevelt started out as a conventional thinker, in basic economics:

Roosevelt believed that a balanced budget was important to instill confidence in consumers, business, and the markets, which would thus encourage investment and economic expansion. As the economy recovered, tax revenues would increase making budget balancing even easier. This traditional view that deficits were bad was also supported by public opinion polls.

But these beliefs simply didn’t match the dire conditions of the times. So for years Roosevelt maintained his fundamental belief, bracketing it with the recognition that he faced an extraordinary situation:

From 1933 to 1937, FDR maintained his belief in a balanced budget, but recognized the need for increased government expenditures to put people back to work. Each year, FDR submitted a budget for general expenditures that anticipated a balanced budget, with the exception of government expenditures for relief and work programs.

All through this time, Roosevelt assumed that once the emergency had passed, things would return to normal, the extraordinary measures would be put away and a balanced budget would return. He argued passionately for the basic human decency of the path he embarked on, in a speech during his 1936 re-election campaign:

To balance our budget in 1933 or 1934 or 1935 would have been a crime against the American people. To do so we should either have had to make a capital levy that would have been confiscatory, or we should have had to set our face against human suffering with callous indifference. When Americans suffered, we refused to pass by on the other side. Humanity came first.

It was only after that, however, that Roosevelt had his own rude awakening. In 1937, he did as he had always promised, based on how much things had improved:

From 1933 to 1937, unemployment had been reduced from 25% to 14% — still a large percentage, but a vast improvement. FDR’s reaction was to turn back to the fiscal orthodoxy of the time, and he began to reduce emergency relief and public works spending in an effort to truly balance the budget.

The result was a renewed economic plunge — the recession of 1937-8. It was only in response to this unexpected turn of events that FDR finally adjusted his fundamental frame of reference. Some of his advisers still pushed for the conventional balanced-budget approach, but others accepted the theories of John Maynard Keynes, who argued that “permanent budget deficits or other measures (such as redistribution of income away from the wealthy)” were necessary “to stimulate consumption of goods and to maintain full employment.” Consequently, it was “the reduction of federal spending that these advisers viewed as the cause of the recession,” and FDR came to agree. In is 1938 annual message to Congress, he defended his decision, noting how self-contradictory his critics were:

We have heard much about a balanced budget, and it is interesting to note that many of those who have pleaded for a balanced budget as the sole need now come to me to plead for additional government expenditures at the expense of unbalancing the budget. 

With the onset of World War II, opposition to deficit spending vanished, and full employment ensued. By the end of the war, public views had changed as a result:

The obvious connection between deficit spending and economic expansion was not lost on many Americans, including business leaders who much preferred large deficits to Keynes’s alternative of massive redistribution of wealth through taxation as a way to sustain America’s prosperity in peacetime.

Four decades later, Reaganomics would represent a perverse twist of this realization. Despite lip service to the contrary, Reagan produced record deficits to sustain prosperity while dramatically concentrating wealth. Although Reagan claimed he would magically balance the budget in four years, he actually did quite the opposite. From Harry Truman through Jimmy Carter, every presidential term but one — the Nixon/Ford term from 1973 to 1977 — had seen the debt shrink as a percentage of GDP. It fell from a peak of 117.5 percent during World War II to to 32.5 percent by the time Reagan took office, and has never been anywhere near that low since. It jumped more than 20 percent during Reagan’s two terms, and Bill Clinton has been the only subsequent president to reduce the debt-to-GDP ratio.

But let’s not lose sight of what Roosevelt accomplished, in creating the foundations for America’s broad middle class, which had never existed before on such a scale:

FDR’s support for deficit spending was yet another shift in the relationship between the government and the people that took place during his Administration. President Roosevelt expressed his vision for a country where each citizen was guaranteed a basic level of economic security most eloquently in his Economic Bill of Rights speech on January 11, 1944:

“We have come to a clear realization of the fact that true individual freedom cannot exist without economic security and independence. ‘Necessitous men are not free men.’ People who are hungry and out of a job are the stuff of which dictatorships are made.”

These were the hard-won lessons of the Great Depression and World War II, but as so often happens in history, those who did not live through that suffering only learned the lessons second-hand, and never knew them in their bones. So we lost our way again, which is why we got Reagan in the 1980s and now have Donald Trump. We need to remember what made the American middle class great in the first place: a commitment to activist government spending money on public needs when the private sector fell short. Short-term debt-obsession was the enemy of everything Roosevelt accomplished — not a guide to sound economics.

Now for the second big lie, that the debt is primarily due to welfare-state social spending. Here I’d like to quote myself from 2011 (“Enshrining the lies of the US’ 1%“):

Indeed, as Thomas Ferguson and Robert Johnson explained just over a year ago, in their paper “A World Upside Down? Deficit Fantasies in the Great Recession”, all of the US long-term federal debt is due to just three oligopoly sectors: the military-industrial complex (the backbone of empire, with bases all around the world and almost half the world’s military spending), the medical-industrial complex (with twice the per capita costs of other systems), and the financial sector (which has recently cost trillions of dollars in lost wealth and economic activity).

All three of these are enormous cash cows for the one per cent, and equally enormous cost-centres for the 99 per cent. Without the costs imposed by lack of competition, regulation and accountability in these sectors, the US would have no long-term debt problem. We would be paying it down, rather than running it up.

In that paper’s abstract, the authors write:

In an era of unbridled money politics, concentrated interests in the military, financial, and medical industries pose much more significant dangers to U.S. public finances than concerns about overreach from broad based popular programs like Social Security, which is itself in good shape for as many years as one can make credible forecasts.

Concerns about Social Security are vastly overblown, they note, and uncertain worries about two decades from now should not dominate our attention. Medicare is another matter, only because the American health care system as a whole is so expensive. They drew on an analysis by Dean Baker, which compared projected health care costs in the U.S. with projections based on the cost structures of other countries.  

The U.S. spends a far higher percentage of its GDP on health care than any other country. It also gets less health for it than any other major country, in the sense other countries do just as well or better on most health indicators, though they spend much less.

Why is no mystery, despite all the sound and fury of the health care “debate.” The U.S. health care system is in no sense a competitive marketplace. Instead, it is a chain of private oligopolies connected to each other by streams of payments administered by a vast, non-competitive private insurance network and the federal government. Producers and insurers together dominate government policymaking, at both federal and most state levels.

The rate of cost increase has been reduced under the ACA since the paper was written, but we’re still far from universal coverage, and the problems of oligopoly remain — most notably in the way insurers have withdrawn from some marketplaces. The failure to even include a public option in the ACA left insurers in positions of tremendous coercive power. And GOP repeal plans could wipe out all the ACA gains and leave us facing a grim future.

The military-industrial complex, the authors note, is commonly taken to make up about 20 percent of the budget, but if we include all related functions — homeland security and intelligence agencies, plus significant parts of other departments, including Energy, Transportation and State — with the military share of the debt, that total nearly doubles: “One careful effort at a more comprehensive reckoning suggests that perhaps 39% of the proposed Fiscal Year 2011 budget goes toward defense.”

Finally, there’s the enormous costs inflicted by the financial meltdown of 2008, triggering the Great Recession, and the high probability of future such disasters. These costs are obviously more difficult to assess than the excessive costs of the U.S. health care system. But they are certainly much greater than the amounts involved in the Social Security system, much less Meals on Wheels.

This sort of realistic appraisal is not a popular perspective among political elites, who are largely funded by the oligopolies involved. But it is popular with the public — see Bernie Sanders’ approval ratings as one indication. Yet, these major sources of long-term debt pressure never seem to enter the deficit-cutting debate.

Now for the third big lie, the claim that Republicans are “more responsible” and “better managers” than Democrats are, an assumption that permeates the air whenever the economy is discussed. I’ve already referred to the fact that Republican presidents since Reagan have been terrible at managing debt reduction, but the point at issue is a broader, more fundamental one: There is no aspect of economic management where Republicans do as well as Democrats. None whatsoever. Here, the best single source is a slim volume, “They’re Not Even Close: The Democratic vs. Republican Economic Records, 1910-2010 by Eric Zuesse. As explained in the publishers’ synopsis:

The Democratic and Republican Parties are virtual opposites of each other in their economic records, going back to the earliest period for which economic data were available, around 1910. More than a dozen studies have been done comparing economic growth, unemployment, average length of unemployment, stock market performance, inflation, federal debt, and other economic indicators, during Democratic and Republican presidencies and congresses, and they all show stunningly better performance when Democrats are in power, than when Republicans are. These studies are all available online, and they are all summarized and discussed in this path-breaking book, which settles, once and for all, the question of whether there’s any significant economic difference between the two Parties. Not only is there a difference, but — shockingly — it always runs in favor of Democrats in power.

Democrats are superior for the economy as a whole — GDP growth, unemployment rate, inflation — for the stock market, and for controlling government deficits too. One example Zuesse cites is from Kevin Drum, back in September 2002. Responding to a story in Slate reporting that since 1900, Democratic presidents have produced a 12.3 percent annual total return on the SP 500, but Republicans only an 8 percent return,” Drum wrote:

This is actually an old story, and Slate doesn’t know the half of it: Democratic administrations, it turns out, manage virtually every facet of the economy better than Republicans.

Drum analyzed the three main statistics cited above — GDP growth, unemployment and inflation — from 1948 to 2001, and included a time-lag. “In the same way that a pitcher is responsible for runners left on base even after he’s been replaced,” he wrote, “presidents should be responsible for a few years of economic performance after they leave office.” Choosing a variety of time-lags, the results were all the same:

No matter what time-lag you choose, Democrats post higher GDP growth, lower unemployment, and lower inflation.

This is just one of multiple examples, and the value of Zuesse’s book is that it brings them together. “The myth that conservatives are better for the economy than are progressives, is driven not by the masses but by the elite, the insiders who benefit from this deception,” he writes. But even that’s a dubious proposition sometimes, when — as under George W. Bush — things really go off the rails.

Whatever happens in the months ahead, whatever specific gambits the Republicans trot out, it will always serve us well to keep in mind these three big lies, and remind others why and how they are so wrong: Debt is not a dominant economic problem and should not frame our budgetary decision-making; debt is not primarily due to social spending; and Republicans are not “more responsible” or “better managers” of the economy than Democrats. Take down the big lies, and the little ones will fall apart much more easily.