Archives par mot-clé : advertising

Toll from Northern California firestorms sharply rise: 2000 structures destroyed, at least 17 dead

The toll from Northern California’s ranging wildfires continued to grow Tuesday evening as officials said the fires destroyed up to 2,000 structures and killed at least 17 people.

The devastating losses establish firestorms among the most destructive in California history. The estimated losses of homes, businesses and other buildings jumped from 1,500 to 2,000, and officials fear the death toll will also continue to rise.

Sonoma County alone has received about 200 reports of missing people since Sunday night, and sheriff’s officials have located 45 of those people, said county spokeswoman Maggie Fleming.

The majority of the fatalities are from Sonoma County, where huge swaths of the city of Santa Rosa were leveled by the Tubbs fire. Eleven people have died in Sonoma County as of 7 p.m. Tuesday, officials said. Two people have died in Napa County, three in Mendocino County and one in Yuba County, Cal Fire officials said.

New Wellington Online Video Marketing Service Launches

WELLINGTON, NZ 10th Oct 2017: A new online video marketing service has been launched in Wellington, NZ. Online Videos, owned and operated by Andrew Haddleton of GIG Internet Marketing, has been set up to help businesses market themselves, and their products using online video.

Online video now accounts for 64% of all consumer Internet traffic, and according to the tech giant Cisco, is forecast to rise to 80% in 2019. This traffic concentration increases when people use mobile devices. In fact, video is 1,200% more likely to be shared than static content on social media platforms.

Further research data adds to the need for businesses to embrace online videos. For example, viewers are more than 50% more likely to buy a product after seeing a video than simply reading a post or article. It has also been found that businesses grow 49% faster than those that do not use video. It’s obvious then that if businesses want to market themselves, and their products or services, they need to be using online videos.

Most business owners think that video marketing is both too difficult, and definitely very expensive. However, Andrew Haddleton, said, “If you consider the traditional lights, camera, action videography, that is definitely expensive as it requires a production team, onsite visits, and extensive post-production editing. However, there are other, more cost-effective options using only online video styles.”

He went on to outline a few of the online videos styles he GIG has produced. “There are numerous different styles such as animated cartoons, whiteboard drawings, image-based, kinetic or moving Powerpoint presentations, explainer videos, product demonstrations, Facebook video ads, and many more.”

Andrew also said that there are some other smart ways to use videos to market a business which few company owners consider. For example, improving one’s online reputation by turning customer testimonials into multiple stand-alone videos. These can be a spokes-person talking about the company, or using Powerpoint slides.

Videos can also be used for branding video marketing. This can be achieved by having kinetic or 3D logo treatments as exciting, and consistent introductions to the portfolio of videos. A similar style “outro” can be used to sign off, or to post a call-to-action at the end of the video.

For more information, or to get more sales leads for one’s business, or if you are looking for a Wellington video agency, contact Andrew at Online Videos.

About:

GIG Internet Marketing works with “Businesses that want to grow”. Over 25 years marketing experience in B2B, and B2C, plus 19 years marketing online. Online video marketing for explainer, branding, Facebook video ads, ecommerce videos, reputation marketing.

Media contact:

Andrew Haddleton

GIG Internet Marketing for Online Videos

welcome@onlinevideos.co.nz https://onlinevideos.co.nz

021 458089

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Contact GIG Internet Marketing:

Andrew Haddleton
021458089
andrew@giginternetmarketing.co.nz
6a Shipton Place
Blockhouse Bay
Auckland
Akl

Video Marketing Isn’t The Future: It’s Right Here And Now – Forbes

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This is going to be pretty straightforward: Video is — and will continue to be — the most dominant form of media there isEnd of story.

So, why should you care?

Well, whether you’re a developing social media personality, business owner or marketing executive, understanding how people think and respond to messaging is vital to grow.

But you don’t have to take my word for it. Take a moment and look around. On the whole, contemporary media consumption tends to revolve around video. For example, of the average 10 hours and 39 minutes spent each day consuming media, watching television ranks the highest; the average American spends five hours and four minutes watching TV.

After television, the next four to five hours of our daily media consumption are spent on mobile, laptops and desktops (registration required), where users typically engage in TV-esque activities, i.e. watching videos on Snapchat, scrolling through Instagram or surfing Facebook and YouTube.

Today, it seems no matter where you look, video is present and fully represented.

A World Of Black Mirrors

Take a look at the dominant forms of social media and on-demand video (subscription services like Amazon, Hulu and Netflix) and watch how they’re moving — what they choose to focus on with each new update, feature and development. In most cases, there’s a strong emphasis on videoAnd year after year, the digital media industry has aligned itself with the idea that the most important form of media is video.

With Apple, it was the improvement of its cameras and its implementation of FaceTime to promote video calling. With YouTube, it’s the entire model, not only giving users a free platform to post their own video content, but allowing those users to effectively create a free digital entertainment network for the casual web browser. With social media apps like Facebook, Twitter, Instagram and Snapchat, these tech giants are increasingly using videos to promote overall user engagement and inspire daily and active use.

Rise Of The Cable Cutters — Looking At The Data

Let’s take a look at current consumer habits.

Did you know that an estimated 22.2 million Americans will cut their cable this year? That’s not even counting the other 34.4 million who have never purchased cable in the first place. And that number grows higher and higher every year as many young Americans — particularly millennials — are finding their day’s entertainment through digital streaming services, social media and platforms like YouTube and Facebook.

Currently, Facebook has more than two billion active users worldwide bringing billions of views to its video content every day. At present, it’s competing with YouTube — and its Google backing — to become the dominant online video platform on the internet. Although YouTube certainly has the name and appeal, Facebook has a commanding data-intensive infrastructure that favors native content to such a degree that it performs with 10x the reach of an embedded YouTube link.

Instagram — owned by Facebook — and Snapchat have audiences of over 250 and 173 million daily active users respectively. Both apps feature a story functionality that courts users into engaging with the app almost exclusively through video.  

So given the access these video platforms present, how can marketers use them to their advantage?

Deadly California Wildfires Force Thousands to Evacuate

Santa Rosa, Calif. (AP) — An onslaught of wildfires across a wide swath of Northern California broke out almost simultaneously then grew exponentially, swallowing up properties from wineries to trailer parks and tearing through both tiny rural towns and urban subdivisions.

At least 10 were dead, at least 100 injured and at least 1,500 homes and businesses have been destroyed, authorities said. All three figures were expected to surge in the coming days as more information is reported.

Taken as a group, the fires are already among the deadliest in California history.

Residents who gathered at emergency shelters and grocery stores said they were shocked by the speed and ferocity of the flames. They recalled all the possessions they had left behind and were lost.

« All that good stuff, I’m never going to see it again, » said Jeff Okrepkie, who fled his neighborhood in Santa Rosa knowing it was probably the last time he would see his home of the past five years standing.

His worst fears were confirmed Monday, when a friend sent him a photo of what was left: a smoldering heap of burnt metal and debris.

Some of the largest of the 14 blazes burning over a 200-mile region were in Napa and Sonoma counties, home to dozens of wineries that attract tourists from around the world. They sent smoke as far south as San Francisco, about 60 miles (96 kilometers) away.

Sonoma County said it has received more than 100 missing-person reports as family and friends scramble to locate loved ones.

The reports have come via calls to a hotline the county set up for the missing, according to Scott Alonso, communications director for Sonoma County.

It’s possible that many or most of the missing are safe but simply can’t be reached because of the widespread loss of cell service and other communications.

Much of the damage was in Santa Rosa, a far larger and more developed city than usually finds itself at the mercy of a wildfire. The city is home to 175,000 residents, including both the wine-country wealthy and the working class.

The flames were unforgiving to both groups. Hundreds of homes of all sizes were leveled by flames so hot they melted the glass off of cars and turned aluminum wheels into liquid.

Former San Francisco Giants pitcher Noah Lowry, who now runs an outdoor sporting goods store in Santa Rosa, was forced to flee in minutes along with his wife, two daughters, and a son just over 2 weeks old.

« I can’t shake hearing people scream in terror as the flames barreled down on us, » Lowry said.

His family and another evacuating with them tried to take U.S. 101 to evacuate but found it blocked by flames, and had to take country roads to get to the family friends who took them in.

A 90-mile (145-kilometer) stretch of the highway is framed by the flames and a major concern overnight, said Brad Alexander, a spokesman for the California Office of Emergency Services.

Highway 12, which winds through the heart of wine country, was also rendered unusable by the flames.

« Sonoma and Napa counties have been hit very hard, » Alexander said.

The ferocity of the flames forced authorities to focus primarily on getting people out safely, even if it meant abandoning structures to the fire.

Firefighters rushed to a state home for the severely disabled when flames reached one side of the center’s sprawling campus in the historic Sonoma County town of Glen Ellen.

Crews got the more than 200 people from the threatened buildings, one firefighter said, as flames closed within a few dozen feet.

Fires from ruptured gas lines dotted the smoky landscapes of blackened Santa Rosa hillsides. Fire trucks raced by smoldering roadside landscaping in search of higher priorities.

The flames were fickle in some corners of the city. One hillside home remained unscathed while a dozen surrounding it were destroyed.

Kim Hoe, a 33-year-old tech worker from Penang, Malaysia, was staying at the Hilton Sonoma Wine Country, which was gutted by flames. He said the power went out around 1 a.m., and he and his colleagues started packing up when someone knocked on the door and told them to run.

« We just had to run and run. It was full of smoke. We could barely breathe, » Hoe said.

The large majority of the injured were treated for smoke inhalation, according to St. Joseph Health, which operates hospitals in the Santa Rosa area. Two were in critical condition and one was in serious condition. The number of injured is expected to climb as information comes in for all the other areas affected by the firestorm consuming the state.

October has generally been the most destructive time of year for California wildfires. What was unusual Sunday, however, was to have so many fires take off at the same time.

Other than the windy conditions that helped drive them all, there was no known connection between the fires, and no cause has been released for any of them.

But the conditions late Monday and early Tuesday were calmer than they were 24 hours earlier, bringing hopes of progress against the flames.

Gov. Jerry Brown declared a state of emergency for the fire areas, and asked the federal government to do the same. Vice President Mike Pence, who is visiting California, said at an event near Sacramento that the federal government stands with California as it takes on the blazes, but he made no specific promises.

To the south in Orange County, more than 5,000 homes were evacuated because of a fire in the Anaheim area. The blaze had grown to nearly 10 square miles and had destroyed 24 structures.

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Knickmeyer reported from Sonoma, California. Associated Press writers Paul Elias, Jocelyn Gecker, Sudhin Thanawala, Juliet Williams and Janie McCauley in San Francisco, John Antczak and Andrew Dalton in Los Angeles and Martha Bellisle in Seattle contributed to this report.

A ‘pressure cooker’: Trump’s frustration and fury rupture alliances, threaten agenda

Frustrated by his Cabinet and angry that he has not received enough credit for his handling of three successive hurricanes, President Trump is now lashing out, rupturing alliances and imperiling his legislative agenda, numerous White House officials and outside advisers said Monday.

In a matter of days, Trump has torched bridges all around him, nearly imploded an informal deal with Democrats to protect young undocumented immigrants brought to the country as children, and plunged himself into the culture wars on issues ranging from birth control to the national anthem.

In doing so, Trump is laboring to solidify his standing with his populist base and return to the comforts of his campaign — especially after the embarrassing defeat of Sen. Luther Strange in last month’s Alabama GOP special election, despite the president’s trip there to campaign with the senator.

Sen. Bob Corker’s brutal assessment of Trump’s fitness for office — warning that the president’s reckless behavior could launch the nation “on the path to World War III” — also hit like a thunderclap inside the White House, where aides feared possible ripple effects among other Republicans on Capitol Hill. 

After a caustic volley of Twitter insults between Trump and Corker, a Tennessee Republican who chairs the Senate Foreign Relations Committee, few GOP leaders came to the president’s defense Monday — though few sided openly with Corker, either. The most vocal Trump defender was the one under the president’s direction, Vice President Pence.

Trump in recent days has shown flashes of fury and left his aides, including White House chief of staff John F. Kelly, scrambling to manage his outbursts. He has been frustrated in particular with Secretary of State Rex Tillerson, who was reported last week to have earlier called the president a “moron.” Trump’s Sunday morning Twitter tirade against Corker caught staffers by surprise, although the president had been brooding over the senator’s comment a few days earlier about Trump’s “chaos” endangering the nation.

One Trump confidant likened the president to a whistling teapot, saying that when he does not blow off steam, he can turn into a pressure cooker and explode. “I think we are in pressure cooker territory,” said this person, who spoke on the condition of anonymity to talk candidly.

This portrait of the president increasingly isolated in the capital city is based on interviews with 18 White House officials, outside advisers and other Trump associates.

In a late-afternoon, unsolicited email to reporters Monday, Pence’s office blasted out a blanket response under the vice president’s name addressing “criticisms of the president.” The statement bemoaned “empty rhetoric and baseless attacks” against Trump while touting his handling of global threats, from Islamic State terrorists to North Korea.

“That’s what American leadership on the world stage looks like and no amount of criticism at home can diminish those results,” the statement concluded.

But Pence’s words did little to reassure some Trump allies, who fear that the president’s feud with Corker could cause more trouble for the administration and further unravel threadbare relationships on Capitol Hill.

White House Chief of Staff John F. Kelly is said to be scrambling to manage the president’s outbursts. (Jabin Botsford/The Washington Post)

One Trump loyalist — noting that Corker has many more friends in the Senate than Trump does — said the rift could dash chances for a tax law overhaul or other meaningful legislation. “His presidency could be doomed,” said this person, who spoke on the condition of anonymity so as not to alienate the president or his staff.

“We have been watching the slow-motion breakup of the Republican Party, and Trump is doing what he can to speed it up,” said Patrick Caddell, a veteran pollster who has worked with Stephen K. Bannon, Trump’s former chief strategist, who now runs Breitbart News, a conservative website.

“Trump is firmly placing himself on the outside, trying to become an almost independent president,” Caddell said. “He knows that many people will be with him, that he helps himself when he’s not seen as the Republican president. But what about his program? That’s the question — and possibly the cost of what he’s doing.”

Inside the White House, reaction to Corker’s comments has been mixed. Some Trump aides believe it is dangerous for the president to fight with Corker, the chairman of a powerful Senate committee who is not running for reelection and therefore feels he has nothing to lose.

Other Trump aides blame Corker for what they consider an act of betrayal, arguing that he started the feud in a bid for relevance by a lame-duck lawmaker. They also accuse Corker of hypocrisy, noting that he was chummy with Trump and did not voice any concerns about his leadership style when he thought he might be picked as vice president or secretary of state.

Christopher Ruddy, chief executive of Newsmax and a Trump friend, said: “Donald Trump never truly severs relationships. There is always a dialogue. And with Corker, this isn’t a total endpoint. Trump sees relationships as negotiations, and that’s what they’re in.”

Many in the White House say they appreciate the disciplined structure Kelly has implemented, but it has left Trump without the free-flowing conversations with staff and outsiders that he had come to relish. These familiar faces often buoyed Trump’s mood and gave him a safe sounding board, even if they at times interfered with the workings of the government.

Trump is also without his longtime aide-de-camp and former head of security, Keith Schiller, who departed the White House this fall as director of Oval Office operations. Schiller was a constant at Trump’s side for years and was adept at soothing his foul moods. His absence has left Trump with few generational peers with whom he feels comfortable venting about his staff or his rivals, or just talking about sports, according to some of the president’s friends.

Trump, meanwhile, has been seeking regular counsel from friends outside the government, including investor Thomas J. Barrack Jr., who chaired his inauguration.

Among some in Trump’s circle, Barrack has been buzzed about as a possible replacement for Kelly, should tensions between the president and his top aide become unsustainable. But people familiar with Barrack’s thinking said he feels he can best serve Trump as a friend and outside adviser, rather than as a member of the White House staff. 

The president has given no indication publicly that he is mulling another change and over the weekend heaped praise on Kelly. “John Kelly is one of the best people I’ve ever worked with,” Trump told reporters Saturday. “He’s doing an incredible job, and he told me for the last two months he loves it more than anything he’s ever done. . . . He will be here, in my opinion, for the entire seven remaining years.”

Still, Trump is facing political head winds, including from his base. The Alabama Senate primary last month, in which a far-right challenger defeated a more establishment Republican whom the president had endorsed, served as a warning flare for Trump’s team, highlighting the risk he could run if he alienates the core supporters who helped lift him to electoral victory.

The president has groused to numerous White House aides about his concerns over his popularity with “my people” — his base. He blames the Republican establishment and others for failing to enact his agenda and making him look feckless, and is unhappy with losing in Alabama, according to people briefed on White House deliberations.

Trump also made it known to several people that he wished to have a rally in North Carolina over the weekend and not just a fundraiser — but he ultimately flew down for only the fundraiser, spending just two hours on the ground in Greensboro. Trump complained that he wished he had gotten back out in front of the rowdy crowds he loves, these people said.

“Donald Trump got elected with minority support from the American electorate, and most of his efforts thus far are focused on energizing and solidifying the 40 percent of Americans who were with him, primarily by attacking the 60 percent who were not,” Republican pollster Whit Ayres said. “That is great for his supporters, but it makes it very difficult to accomplish anything in a democracy.”

Trump’s political calculus is complicated by Bannon’s return to his previous role at the helm of Breitbart. Now working to forward a nationalist agenda from outside the confines of the administration, Bannon has vowed war against any Republican lawmakers he believes are insufficiently conservative or who fail to help push through the agenda he and Trump outlined during the campaign.

Bannon is recruiting GOP primary challengers in nearly all of the 2018 Senate races, looking for candidates who could defeat Republicans he views as too establishment and highlight the president’s stances on issues such as immigration and trade.

The White House effort to woo back the populist wing of the party after stumbling in the Alabama race has been mixed. When Trump advisers contacted Breitbart writers Sunday to highlight a list of hard-line immigration principles the administration had just released, there was little enthusiasm for the White House’s outreach and skepticism of Trump’s commitment to combating illegal immigration, according to two people familiar with the exchanges.

Even the Trump family has become a flash point. On Monday, the president’s first and third wives — Ivana and Melania, respectively — engaged in a public spat.

In an interview with ABC’s “Good Morning America” to promote her new book, “Raising Trump,” Ivana Trump, the mother of the president’s three eldest children, said: “I’m basically first Trump wife. Okay? I’m first lady.”

The actual first lady, Melania Trump, did not let the slight go unanswered. Her spokeswoman at the White House, Stephanie Grisham, issued a statement dismissing Ivana’s comments as “attention-seeking and self-serving noise.”

Harvey Weinstein scandal: What next for Hollywood?

Harvey WeinsteinImage copyright
Getty Images

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Harvey Weinstein has been thanked more often than God in Oscars acceptance speeches

Oscar-winning movie producer Harvey Weinstein is at the centre of a sexual harassment scandal, which has led to him being sacked by his own company.

Actress Meryl Streep – who once called him « God » in an awards speech – has spoken out against him, saying the claims left her « appalled ».

Dame Judi Dench, Kate Winslet and Emma Thompson are among others to have denounced him.

When the claims were first reported in the New York Times, Weinstein apologised for causing « a lot of pain ». He later disputed the article, however, claiming the report was « saturated with false and defamatory statements ».

But it’s a dramatic fall from grace for one of the movie industry’s highest-profile producers, which could have wider implications for Hollywood itself.

Here are five pressing questions that arise from this mounting scandal.

What next for Harvey Weinstein?

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Getty Images

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Might Weinstein be welcomed back into the Hollywood fold like Gibson was?

The man behind such hits as Pulp Fiction and Shakespeare in Love reportedly did not want to leave The Weinstein Company – but was fired anyway.

He was apologetic but bullish last week when the allegations were first published and threatened to sue the New York Times, the paper that broke the story.

Since then, he’s been deserted by both his lawyer Lisa Bloom and his legal crisis adviser Lanny Davis.

It remains to be seen whether he will make good his threats of legal action.

The Weinstein Company said he was fired « in light of new information », so more allegations are expected to surface.

Weinstein was made an honorary CBE by the Queen in 2004 for his contribution to the British film industry, and there have already been calls for that to be revoked. Prime Minister Theresa May has said she’s « concerned » about the allegations, but any decision on his CBE would not lie with Downing Street.

Yet there is always the possibility he can bounce back, like other disgraced Hollywood figures who have returned to the limelight.

Mel Gibson, for example, was back on Hollywood’s red carpets earlier this year, despite an anti-Semitic rant during a public meltdown 11 years ago – although the allegations against Weinstein put him in a different situation.

What next for Hollywood?

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Getty Images

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Weinstein (centre) with the other Shakespeare in Love producers after it won best picture at the 1999 Oscars

Weinstein’s firing comes after a number of high-profile men have left their jobs amid claims of sexual misconduct.

These include Roger Ailes, Bill O’Reilly and Eric Bolling at Fox News and Ain’t It Cool News founder Harry Knowles. Bill Cosby is also facing a retrial over sexual assault charges.

O’Reilly said they were « completely unfounded claims » and Bolling described the claims against him as « untrue and terribly unfair ». Knowles called the initial allegation « 100% untrue » and later decided to « step away » from his role.

« Men in Hollywood need to change ASAP, » said actress Rose McGowan in an interview with the Hollywood Reporter.

« Hollywood’s power is dying because society has changed and grown, and yet Hollywood male behaviour has not. It is so not a good look. »

Jenni Konner, executive producer of the HBO series Girls, told the New York Times on Sunday: « I see this as a tipping point.

« This is the moment we look back on and say, ‘That’s when it all started to change.' »

What next for The Weinstein Company?

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Rex/Shutterstock

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The King’s Speech won four Oscars in 2011

Weinstein may have been fired but an internal investigation will still go ahead. The company said it had retained an independent law firm « to undertake a thorough and independent investigation ».

This will be a financial burden on the company, with Forbes reporting such investigations can cost between $20m (£15m) and $40m (£30m) to carry out. Forbes also said the company would find it more expensive to raise funds in the future.

Weinstein and his brother Bob own 42% of the company, but it’s unclear how profitable the company has been in recent years.

It had started to move into TV production, but without its most famous figurehead and driving force it is unclear what will happen to any deals it has signed.

One third of the company’s all-male board resigned when the allegations emerged.

The Wrap has reported that the company is set to change its name in an attempt to move on after Weinstein’s firing. The website claims the Weinstein name has been « irretrievably tainted by the scandal », although it says a decision has not been formally made.

What films does he have out this awards season?

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STX

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Elizabeth Olsen and Jeremy Renner co-star in Wind River

Weinstein is renowned for his campaigning skills, often managing to turn smaller, independent films into Oscar contenders.

A 2015 survey of nearly 1,400 Oscar acceptance speeches by the website Vocativ found that Weinstein was thanked more frequently than God.

One of his biggest hits was Shakespeare in Love, which won the best picture Oscar in 1999. A sequel has since been announced, with Weinstein as producer.

The Weinstein Company also distributed such films as The King’s Speech, The English Patient and Chicago, all of which – like The Artist – won the best picture Oscar.

This year the company is pushing Wind River, a wintry thriller starring Jeremy Renner and Mary Elizabeth Olsen.

The Current War, produced by Weinstein and starring Benedict Cumberbatch as Thomas Edison, is also a possible awards contender, despite receiving mixed reviews. Will the Weinstein connection dent their chances?

What next for his political connections?

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Getty Images

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Harvey Weinstein at the 2016 Bafta Film Awards in London

The Democratic National Committee (DNC) and several Democratic politicians have come out to say they will now channel Weinstein’s political donations towards women’s rights groups.

The producer was a prominent donor to the Democratic Party during the 2016 election campaign.

« The DNC will donate over $30,000 (£22,850) in contributions from Weinstein to Emily’s List, Emerge America and Higher Heights, » the committee said in a statement.

There are also question marks about his other donations and interests.

In a statement issued last week, after the allegations surfaced, Weinstein said: « One year ago, I began organising a $5m [£3.8m] foundation to give scholarships to women directors at USC [University of Southern California School of Cinematic Arts].

« While this might seem coincidental, it has been in the works for a year. »

USC declined to responded when asked on Friday if it would continue its connection with Weinstein.

Weinstein is also a trustee of Bafta (British Academy of Film and Television Arts) in New York and is on the board of directors at the US charity Robin Hood, which describes itself as « New York City’s largest poverty-fighting organisation ».

The BBC has contacted both organisations and is awaiting responses.


Follow us on Facebook, on Twitter @BBCNewsEnts, or on Instagram at bbcnewsents. If you have a story suggestion email entertainment.news@bbc.co.uk.

Granite Mountain Hotshots: Take a 360º look at the memorial

The 7-mile roundtrip hike is not easy, but it is definitely worth it.

If you cannot make the hike, experience the memorial, observation deck and entrance of the Granite Mountain Hotshots Memorial State Park with this 360º video.

RELATED: Granite Mountain Hotshots Memorial trail guide

The hike ventures through the Weaver Mountains and down to the fatality site, which now serves as a memorial to the men.

Virtual Reality Advertising. Virtual Reality Advertising

Every 600 feet, a memorial plaque for each of the deceased hotshots has been installed into a rock and tells a little bit about their stories. 

For more detailed information about about the memorial hike, see our guide.

A Dove ad showed a black woman turning herself white. The backlash is growing.

The Dove brand sheepishly admitted Saturday that it had “missed the mark” with a not-so-vaguely racist advertisement that made it the latest target of consumer rage.

But angry and befuddled Dove lovers spent the weekend wondering what mark Dove was trying to hit in the first place.

The ire-inducing advertisement was released Saturday afternoon. The first frame shows a dark-skinned woman in what appears to be a bathroom, a bottle of Dove body wash in the lower right-hand corner of the frame.

In subsequent frames, the woman reaches down and lifts up her shirt (and apparently the rest of her skin/costume) to reveal a smiling white woman.

Offended social media users erupted, and the company quickly apologized. But Dove’s two-sentence Twitter note and a slightly longer message on Facebook left it unclear what exactly the ad was trying to convey.

Unilever, Dove’s parent company, did not respond to Washington Post requests for comment on the ad.

The vacuum of information was filled on social media by people peppering the company with comments and rhetorical questions, none of them good.

Was Dove saying that inside every black woman is a smiling, redheaded white woman? Was Dove invoking the centuries-old stereotype that black is dirty and white is pure? Or that black skin can or should be cleansed away? And perhaps the biggest question of all: Did Dove really believe that the ad would make more people of color want to buy its products?

“What exactly were yall going for?” a self-described Dove consumer said on the company’s Facebook page. “What was the mark . . . I mean anyone with eyes can see how offensive this is. Not one person on your staff objected to this? Wow. Will not be buying your products anymore.”

Others wondered whether the problem was a lack of diversity at Dove.

By Monday morning, the hashtag #BoycottDove was spreading on Twitter.

“The short video was intended to convey that Dove body wash is for every woman and be a celebration of diversity, but we got it wrong,” the brand said Monday in a statement to Reuters.

A copy of the video captured by a Twitter user before Dove took it down showed three women, not two. In the end, the white woman removes her shirt, revealing a brown woman. But the  screen captures were the most widely disseminated images of the ad, which sparked a spreading backlash on Monday morning.

Model Munroe Bergdorf and other critics pointed to historical examples of racist ads about soap so effective that it apparently washes the melanin right out of your skin.

The marketing conundrum is, of course, not limited to the 62-year-old maker of soaps and body washes. Earlier this year, the German skin-care company Nivea was dinged for a deodorant ad that declared “White Is Purity.”

As The Washington Post’s Amy B Wang wrote, there was a loud outcry from consumers, who called the ad campaign “horrendous” and a “#prnightmare.” A white-supremacist group even posted on the company’s Facebook page: “We enthusiastically support this new direction your company is taking. I’m glad we can all agree that #WhiteIsPurity.”

Still, this latest predicament was a curious one for Dove, a beauty company that has a 13-year-old marketing campaign centered on rejecting standard, racially insular notions of beauty in its commercials. On its website, Dove touts the “Real Beauty Pledge,” a vow to feature “real women of different ages, sizes, ethnicities, hair color, type or style.”

The brand recently paid producer/screenwriter Shonda Rhimes to make mini films celebrating that theme. Rhimes has created several TV shows that feature minority women as lead characters.

In May, Rhimes produced a short film for Dove about the woman who started the “Fat Girls Dance” group. “It’s incredible to watch these ladies go from scared fat girls to, you know, completely amazing warrior fat girls,” Cathleen Meredith, the group’s founder, says in the video. “I think the entire model of what beauty is needs to be thrown completely out, and we need to start defining what beauty is for ourselves.”

Dove’s marketing campaign has been criticized by people who believe that feminism and women’s empowerment shouldn’t be used as marketing tools to persuade people to buy shower foam. As Time wrote in 2013, “Beauty companies like Dove and Pantene capitalize on feminist messages to hawk you products they’ve convinced you need.”

The article went on to say:

One could argue that messages of gender equality are important enough that it doesn’t matter if they precede ad copy for a shampoo company. But that line of thinking conveniently misses the point, particularly when it’s beauty companies who are using feminism to sell products.

Brands like Dove and Pantene have made millions by preying on women’s insecurities and convincing them they need to buy products to meet societal standards of beauty: sure, you’re beautiful just the way you are, but use our products and you can be even more beautiful.

The ethics of feminism-centered marketing campaigns aside, Saturday’s ad was not the first time Dove’s users felt that it had missed the mark. In May, Dove released six limited-edition bottles of body wash in British markets — some squat and curvy, some tall and lean — that were meant to represent variations of the female form. It advertised the bottles using the phrase “beauty breaks the mould.”

As Jess Zimmerman wrote in PostEverything in May, most consumers found the bottles, well, dumb.

Dove’s new packaging raises a number of questions: Do all the bottles have the same amount of product? Are you supposed to buy the one that looks like you? Are you allowed to buy the ones that don’t look like you? Are we gearing up for a “Divergent”-style dystopia in which society is divided according to soap format?

Zimmerman expressed the same confusion that irate Dove users showed this weekend: “But the most important question is: What, exactly, is the point supposed to be?”

This post has been updated.

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How to Maximize the Power of Video in Your Marketing Automation Efforts

A new partnership between HubSpot and video-marketing automation platform TwentyThree is the most recent testament to the growing power of video as a marketing tool. Consumers crave visual content more than ever before — and their taste for video continues to increase.

According to a study by Wistia, people spend more than double the time on web pages with video that they do on pages without video. And yet a study by Demand Metric found that less than 10 percent of companies surveyed were incorporating that highly actionable viewing data into their marketing automation or CRM systems.

If your business is among those nine out of 10 video marketing laggards, you’re missing out on the chance to create important emotional connections with potential customers. Here are some of the reasons you should change gears now:

Video lives and breathes.

Which is more memorable — meeting someone in person or seeing his or her picture on Facebook?

For most people, the more memorable experience is probably the former. The experience of striking up a new acquaintance in person has more capacity to elicit real emotion. Brands are always striving to reach that same level of trust; and building an emotional connection is the best way to grab attention and create authentic, lasting bonds.

Related: 4 Keys to Creating the Video Ad Your Business Needs

Until everyone owns a virtual reality headset, video is going to be the only way to truly capture multiple layers of human emotion. Not only can a piece of video be sad or thrilling, but it’s a medium that also persuades audiences to be engaged. Just as you would during a live conversation with another person, as a viewer of video, you’re constantly scanning the faces, gestures and body language of the people on screen to better understand what they’re trying to tell you.

You can appealing to humans, not just prospects.

Consider two tools that airlines use to communicate safety information: Would you rather read a 2D print pamphlet in the seat back in front of you or watch a video with music involving actors and stunts? Both mediums contain the same information, but video is almost universally preferred because of its intrinsically human qualities.

Take a look at this Red Bull commercial, for example. While it breaks many traditional advertising rules (the brand name isn’t even mentioned until 23 seconds into the 29-second spot, for one thing), it ultimately wins over audiences by juxtaposing athletic feats with emotional displays of smiles, laughter and hugs.

Pretty effective, right? Now, let’s explore how video used at each stage of the buyer’s journey can have the same effect on your customers.

1. You can tempt them into the funnel. The first step in the buyer journey is awareness. All potential customers have a basic problem they want to solve, whether they know it or not. As they research general information about your product, you can deploy several types of videos to clarify your value proposition and introduce your brand as a promising partner.

Educational videos, such as this one we created for the Special Olympics, focus less on the company or product and more on the bigger picture or industry to illuminate the need that the brand hopes to fill. You can post educational videos on your website, blog and social channels; run them as ads; or send them to potential customers via email.

Related: 3 Ways to Optimize Your Video Advertising Strategy on Facebook

Explainer videos, such as this one for our client BurgerFi, offer more of an overview of your particular business. They outline the problem it aims to solve, the ways in which your product or service can solve it and the reasons why your team is right for the job. Explainer videos belong anywhere that allows video content.

Commercial videos are typically used as online or televised ads, just as you’d expect. A sharp, engaging commercial can instantly capture your targets’ attention and highlight some of the solutions that your brand offers that they may not have considered before.

2. You can give them something intriguing to consider. Once people have a clear understanding of the problem being addressed, they’ll begin to analyze different potential solutions. You can help them understand why your brand is the right fit by employing two styles of video.

Product videos can live on your site to demonstrate why your product or service is superior to the competition. They might appear on a product page or be incorporated into a stand-alone ad, and they’re great for retargeting someone who has visited your page previously but didn’t convert.

Tutorial or FAQ videos are useful for showcasing the many benefits of your solution. They effectively demonstrate why enlisting your services or buying your product is going to meet customers’ needs and exceed their expectations. If your product is complex, you can create in-depth tutorial videos to highlight your product’s ease of use in an engaging and highly accessible way. For example, Evernote posts how-to videos on its YouTube channel that walk viewers through how to use the tool.

3. You can help them make a wise decision. At the decision stage, buyers have decided that they do have a problem and need to find a way to solve it. They’ve researched all of the options available to them and are nearly ready to make a decision. Now, it’s your job to convince them that your company is the one to choose.

In addition to some of the videos mentioned above, a video introducing your team, such as this one we produced for T.J.Maxx, is a great addition to your blog or « About Us » page. Featuring testimonial videos on your client page, blog or homepage can also be a powerful way to drive conversions.

Customers are especially trusting of other people who have had experience with your business. Eighty-four percent of people surveyed said they held online reviews in the same high regard as personal recommendations of friends, family and co-workers, according to BrightLocal’s annual Local Consumer Review Survey 2016. And that figure isn’t likely to decline: This stat has increased year after year since the survey was first conducted in 2010.

And . . . that’s a wrap!

No matter what type of video you’re employing or where it fits into your sales funnel, all videos should feature a few key elements:

First, high-quality content is a must. Your video is a reflection of your brand, so it should be polished and authentic, to instill confidence in your visitors.

Next, a call to action is vital to move potential customers further through the funnel. Experiment by placing your call to action in different locations within each video to find out which sees the most engagement. Finally, taking care that your messaging is clear and concise will ensure that viewers can easily digest your video in a single viewing, meaning your investment in a great marketing tool won’t go to waste when they click away after 30 seconds.

Related: 6 Ways to Use Video to Sell New-Product Concepts

Overall, when it comes to customer relationship management, video is the surest route to building trust and real, human connections. So, above all else, make sure you capture accurate viewing data for your online videos, no matter which channel or platform people watch them on. The levels of engagement that each one attracts will provide invaluable data you can analyze to inform future campaigns and tweak current initiatives, to achieve the kind of results and return on investment you seek.

EPA Announces Repeal of Major Obama-Era Carbon Emissions Rule

Coal- and natural-gas-fired power plants are responsible for about one-third of America’s carbon dioxide emissions. When the Clean Power Plan was unveiled in 2015, it was expected to cut power sector emissions 32 percent by 2030, relative to 2005. While many states are already shifting away from coal power for economic reasons, experts say scrapping the rule could slow that transition.

Environmental groups and several states plan to challenge the repeal proposal in federal courts, arguing against Mr. Pruitt’s move on both scientific and economic grounds.

Industry groups cheered the announcement, but have also indicated that they would prefer that Mr. Pruitt replace the Clean Power Plan with a new, more modest regulation on power plants in order to blunt any court challenges. The E.P.A. is still required to regulate greenhouse-gas emissions because of a 2009 legal opinion known as the endangerment finding.

“We have always believed that there is a better way to approach greenhouse gas emissions reductions,” Karen A. Harbert, the president of the Chamber of Commerce’s Global Energy Institute said in a statement. “We welcome the opportunity for business to be at the table with the E.P.A. and other stakeholders to develop an approach that lowers emissions, preserves America’s energy advantage, and respects the bounds of the Clean Air Act.”

How does Trump plan to roll back the Clean Power Plan?

In order to regulate pollution from existing power plants, the E.P.A. has to set goals for each state based on what’s technically feasible and cost-effective. Under the Clean Power Plan, the Obama administration set targets by assuming utilities could improve the efficiency of their coal plants, shift from coal to cleaner natural gas, and add more renewable energy to their grids.

But Mr. Obama’s approach was controversial, because the E.P.A. assumed utilities could reduce emissions at individual plants by taking actions outside of those plants — say, by replacing coal plants with wind farms elsewhere. Industry groups and more than two dozen states challenged this move in court, arguing that the E.P.A. can only look at cleanup measures that can be undertaken at the plants themselves.

Mr. Pruitt is proposing to repeal the Clean Power Plan on this basis. He also argued that the Obama administration overstated the benefits of its rule by factoring in the gains from curbing global warming in other countries as well as from reducing harmful air pollutants other than carbon dioxide.

If Mr. Pruitt does end up pursuing a replacement rule, it would almost certainly be confined to inside-the-fenceline measures, like upgrading coal-plant boilers. Previous E.P.A. analyses found that such upgrades would lead to a roughly 4 percent increase in efficiency at coal plants.

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What does this mean for emissions?

While the repeal of the Clean Power Plan offers a reprieve for America’s coal industry, it is unlikely to halt the decline of coal altogether. Even in the absence of the rule, many utilities around the country have opted to shift to natural gas, wind and solar, driven by cost concerns and state-level policies. Many states, like California and New York, are already moving ahead of the targets set by the Clean Power Plan as they develop their own climate policies.

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The Trump Administration’s Proposal to Repeal the Clean Power Plan

The Trump administration will file a proposal in the Federal Register to repeal the Clean Power Plan, arguing that the Obama administration exceeded its legal authority in an effort to limit greenhouse gas emissions from power plants.


Gov. John Hickenlooper of Colorado, a Democrat, noted that his state has plans to exceed the goals that had been set under the Clean Power Plan because the state is closing coal plants early and developing jobs in wind and other renewables.

“We have dramatically cleaner air and we are saving money. My question to the E.P.A. would be, ‘Which part of that don’t you like?’ ” Mr. Hickenlooper said.

A new analysis by the research firm Rhodium Group estimated that United States electricity emissions are currently on track to fall 27 to 35 percent below 2005 levels by 2025, roughly in the range of what the Clean Power Plan originally envisioned, even if the regulation is repealed.

But John Larsen, the author of the Rhodium Group analysis, estimated that if Mr. Obama’s policies had remained in place, as many as 21 states would have had to make deeper reductions than they are currently expected to do without the rule — including Texas, West Virginia, Georgia, Pennsylvania and Wisconsin — and emissions most likely would have fallen further than the 32 percent originally envisioned.

“So for certain states,” Mr. Larsen wrote, “today’s announcement is a big deal.”

Experts also note that the Clean Power Plan would have prevented a rebound in coal use in case natural gas unexpectedly became more expensive or various policies to promote renewable energy were blunted. The repeal comes on the heels of a proposal by the Department of Energy to subsidize coal and nuclear plants by revamping electricity markets.

Jody Freeman, director of the environmental law program at Harvard Law School, said the Energy Department proposal combined with the Clean Power Plan repeal signals the Trump administration is putting its thumb on the scale in favor of fossil fuels.

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“You see a pretty powerful message. Disavow any effort to control greenhouse gases in the power sector, and instead, intervene in the market to promote coal. It’s a wow,” she said.

Climate Change Is Complex. We’ve Got Answers to Your Questions.

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What happens next?

Mr. Pruitt’s proposal for repeal will now have to go through a formal public-comment period before being finalized, a process that could take months. Mr. Pruitt will also ask the public for comment on what a replacement rule should look like, but the E.P.A. has not offered a timeline.

Environmental groups and Democratic-controlled states are expected to challenge these moves on multiple fronts.

“Every step of this, from the repeal to the replacement, will involve a lot of time-consuming litigation, and we could ultimately see this end up in the Supreme Court,” said Richard L. Revesz, a professor of environmental law at New York University.

That raises the question of whether the Trump administration can craft and finalize a replacement rule by the 2020 election. Failure to do so, some industry groups worry, could allow a new administration to start over and impose a more stringent climate plan on power plants.

Partly for that reason, many states are already preparing for the prospect of tougher carbon regulations down the road.

Consider Arkansas, one of the states that challenged the Clean Power Plan in court. Ted J. Thomas, the chairman of the Arkansas Public Service commission, says that his state is nonetheless in the process of shifting from coal to cheaper natural gas. The initial rule also convinced the state to start exploring clean-energy options, like expanding wind power, promoting the use of smart meters, and developing a working group to look at carbon capture technology for coal plants.

“Even if they repeal the Clean Power Plan, or replace it with something that doesn’t require us to do very much, you still have to reckon with the fact that ultimately regulations on carbon are coming,” Mr. Thomas said. “So we need to develop options to deal with that other than sticking our heads in the sand and hoping we can just file lawsuits forever.”

“You can either be prepared or unprepared,” he added, “and that’s a pretty simple choice.”

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