Archives de catégorie : Video Marketing

French company sues Apple over incomplete HTML5 support on iOS, macOS Safari

A development company is taking advantage of a French law, and is suing Apple over incomplete implementation of the HTML 5 specification in the iOS version of Safari.


Developer and business service supplier Nexendi filed suit on Thursday in the French courts, demanding that Apple « sooner support the latest Web and HTML5 standards on its iOS platform. » Should Nexendi prevail, and Apple cede to demands of better HTML5 support, it would allow web browsers with better HTML5 support than Apple’s WebKit on the iOS App Store.

According to Nexendi, testing shows that the current level of iOS support for HTML5 technologies has lagged behind all other companies’ offerings since iOS 8 was released.


The problem is not limited to iOS. Not surprisingly, since they same the same core technologies, the testing suit utilized by Nexendi shows that the macOS HTML5 implementation in Safari has also lagged since Safari 8.

WebKit, and Apple’s requirements

Apple’s mandate that all web browsers on iOS utilize apple’s WebKit is at the core of the matter. While alternative browsers are allowed on the App Store, other web rendering engines are not.
« iPhones are the dominant devices with a loyal user base » — Nexendi founder Jean-Paul Smets
WebKit is open source, and is used as the rendering engine within Safari. It was previously implemented in Google’s Chrome web browser, but has since been « forked » by Google.

Nexendi is not the first company to take issue with Apple’s requirement of WebKit for alternative browsers. In 2012, Mozilla pulled all Firefox related apps from the iOS App Store, railing against the requirement.

Mozilla ultimately backed down, and re-released a version utilizing WebKit in November 2015.

How, and why?

The effort and lawsuit spearheaded by Nexendi is not an altruistic gesture — the company would benefit from winning the suit. The company claims that it is spending too much effort on supporting iOS by « backporting » HTML5 code for iOS, that could be redirected to other efforts, such as a free HTML5 video editor, accounting package, or music production system that can run offline in a user’s browser.

« Not allowing the publication in Apple’s AppStore of web browsers that are not based on Apple’s own WebKit raises in our opinion the same issues as if Carrefour (a company similar to Walmart) was not selling any beans but those based on Carrefour’s seeds, » said Nexendi founder Jean-Paul Smets regarding the case law that the company is using. « This may be legal in other countries but in France, it is most likely not. »

Nexendi notes that on macOS, they suggest the user install an alternate browser. It would tell users to abandon iOS in order to use its products, but it has found that « iPhones are the dominant devices with a loyal user base » and it would be a poor business decision to abandon the platform.

« It is more difficult in France than in the USA to get a ruling that contradicts the wording of the law, » said Smets. « We thus have some hopes that this lawsuit will lead to a better situation for HTML5 support on iOS. »

The trial is scheduled for Feb. 4, 2017.

Le transport aérien s’engage à limiter ses émissions carbone

«C’est un moment historique», a déclaré le Malaisien Azharuddin Abdul Rahman, président de la session plénière de cette agence des Nations unies.

«Vous avez donné au secteur les derniers outils» pour lutter contre les dérèglements climatiques, a indiqué Paul Steele, un des directeurs de l’association internationale du transport aérien (IATA) représentant les compagnies aériennes.

Cet accord est obtenu au lendemain de l’assurance de l’entrée en vigueur dans moins d’un mois de l’accord de Paris sur le climat après avoir satisfait aux critères minimums de pays et de volumes d’émissions pour sa mise en oeuvre.

«L’esprit de Paris a soufflé sur Montréal» où étaient réunis en assemblée les délégués des 191 pays membres de l’OACI et «le secteur aérien peut légitimement être fier de ce magnifique succès», a estimé Philippe Bertoux, ambassadeur de France.

Si le secteur aérien n’est pas inclus dans l’accord de Paris sur le climat, il doit faire sa part pour l’environnement. En dépit de la croissance inévitable du trafic aérien, l’aviation civile s’engage donc à limiter le volume des émissions de gaz à effet de serre (GES) grâce notamment au développement d’agrocarburants à des moteurs moins gourmands ou à l’optimisation du tracé des vols.

Poussés par cet élan international et la crainte d’être fustigés par l’opinion publique, les délégués à l’OACI ont presque gommé leurs différences pour adopter un processus en deux phases et limiter d’ici 2035 les émissions carbone sur des niveaux observés en 2020.

La première phase sur une base volontaire va démarrer en 2021 par une étape pilote qui, après une évaluation l’année suivante, sera mise en application avec une mesure mondiale basée sur le marché (GMBM).

La Russie et l’Inde réservées

C’est ce système qui a été entériné jeudi et qui se traduira par l’achat par les compagnies aériennes de crédits carbone auprès d’autres secteurs économiques sur une bourse d’échanges.

À partir de 2027, ce mécanisme sera obligatoire pour tous les pays à l’exception des plus pauvres, les micro-États ou ceux qui pèsent pour moins de 0,5% du trafic mondial de passagers.

Soixante-quatre pays ont d’ores et déjà confirmé leur participation volontaire à la première phase dont tous les pays européens, les États-Unis, la Chine, le Canada ou le Japon. Il est à noter que le système porte uniquement sur les vols internationaux exploités par les compagnies aériennes des États adhérents. Les émissions des vols intérieurs ne sont pas comptabilisées dans ce mécanisme.

«Environ 80% des émissions seront couvertes par ce mécanisme entre 2021 et 2035», a souligné Violeta Bulc, commissaire européenne au Transport. De plus, a-t-elle assuré, une clause prévoit si nécessaire «l’amélioration de ce GMBM, en conformité avec les objectifs de l’accord de Paris».

Si par consensus l’OACI a entériné cet accord, certains pays ont émis de sérieuses réserves, dont l’Inde et la Russie, et dans une moindre mesure la Chine.

La Russie a parlé d’un «objectif irréaliste» et a régulièrement insisté depuis le début de l’assemblée le 27 septembre que bien au contraire les émissions de GES du secteur aérien allaient augmenter. «La Russie n’est pas encore en position de manifester sa participation», a prévenu sa délégation jeudi en déposant des réserves.

Globalement, les environnementalistes ont exprimé leur satisfaction, comme Nathaniel Keohane, responsable climat au Fond de défense de l’environnement (EDF), pour qui «cet accord positionne l’aviation comme moteur dans l’objectif de réduire la pollution carbone dans le monde».

Lou Leonard pour le WWF a tempéré l’enthousiasme en estimant qu’avec cet accord, «nous étions loin de la ligne d’arrivée dans la lutte contre la pollution carbone générée par l’aviation internationale» même si les fondations étaient posées pour s’attaquer au problème. Un avis non démenti par l’OACI. Son président Olumuyiwa Benard Aliu a convenu jeudi en conférence de presse que «beaucoup de travail reste à faire».

Cycliste tué dans Saint-Roch : le policier Simon Beaulieu cité à procès – ICI.Radio

Après trois jours d’enquête préliminaire, le juge Robert Lévesque, qui a entendu la cause, a annoncé que les éléments recueillis pour étayer la preuve étaient suffisants.

Bien qu’il avait d’abord opté pour un procès devant jury, l’avocat de la défense, Me Maxime Roy, a demandé à ce que les procédures se déroulent devant un juge seul. Le magistrat a acquiescé à cette demande.

Le procureur de la Couronne de Saguenay chargé du dossier, Me Michael Bourget, a précisé que ce changement du mode de procès est bien reçu par la poursuite. Le fait que l’accusé soit un policier ne change rien non plus à la transparence du processus judiciaire, a souligné le procureur.

« On a tenu une enquête préliminaire, la décision est rendue. Moi, je pense que la population, il n’y a jamais rien qui lui a donné impression que le système de justice ne fonctionnait pas. Je ne vois pas, parce qu’il y a « réoption », qu’il pourrait en venir à cette conclusion-là. »

Le Comité du 3 septembre satisfait

Un membre du Comité du 3 septembre, qui réclame justice pour la victime Guy Blouin depuis les événements, s’est dit soulagé qu’un procès ait bel et bien lieu.

Sandy Mc Kay souhaite que « la mémoire de Guy Blouin soit honorée, et pas oubliée », et ce, « d’une façon transparente. »

Le 3 septembre 2014, le policier a heurté à mort Guy Blouin avec son autopatrouille en voulant l’intercepter dans le quartier Saint-Roch. L’agent a percuté le cycliste en faisant marche arrière alors que la victime circulait à vélo à sens inverse, rue Saint-François Est.

L’enquête préliminaire qui devait durer toute la semaine aura finalement été moins longue que prévu. Les médias ne peuvent rapporter ce qui s’y est passé à la suite de l’obtention d’une ordonnance de non-publication par la défense.

La date du procès de Simon Beaulieu sera fixée en décembre.

Ouragan: Canam ferme ses usines en Floride

À travers les offres d’emploi, on pouvait lire sur les diverses plateformes du groupe Canam jeudi un communiqué mentionnant l’arrêt de quatre entités. De mémoire, le vice-président aux communications François Bégin ne se souvient pas avoir été confronté à pareille mesure. «C’est une situation exceptionnelle pour nos usines de Floride. Cela s’explique par le fait que l’on se trouve tout près de la côte [sud-est]. Nous ne voulons prendre aucune chance pour la sécurité de nos employés. On préfère qu’ils restent chez eux, avec leur famille», a-t-il expliqué au Soleil

Fermer ainsi ses points de production est une décision qui peut faire mal au portefeuille d’une entreprise. Difficile toutefois pour M. Bégin de s’avancer dans une estimation des pertes engendrées par ce congé forcé. «Divers éléments entrent en jeu.» Le type de contrats en cours, les pénalités qui viennent avec certains d’entre eux pour non-respect de la livraison ou les heures supplémentaires à payer aux travailleurs en font partie, précise le vice-président aux communications. «Cela sans compter les dommages sur nos usines», ajoute-t-il. Rappelons que la société Canam exploite 23 usines situées au Canada et aux États-Unis, dont 5 au Québec. Les usines de Floride se spécialisent dans les poutrelles d’acier, les tabliers métalliques et les composants de charpente métallique. La production annuelle de l’ensemble du groupe est évaluée à 815 500 tonnes. 

Jeudi, plus de deux millions d’Américains ont été sommés d’évacuer le littoral atlantique à l’approche de l’ouragan Matthew. Ce dernier a déjà fait des centaines de morts à Haïti. Le gouverneur de Floride Rick Scott a affirmé qu’un nombre de 2500 militaires se tiennent prêts à aider aux évacuations et à l’aménagement des abris.

Souvenir d’Hermine

Matthew n’est pas sans rappeler l’ouragan Hermine, qui a sévi en septembre emportant trois vies sur son passage. Selon le rapport d’analyse de l’entreprise de gestion de risque AON, Hermine a eu des conséquences économiques considérables sur le commerce floridien, engendrant des pertes financières chiffrées à 800 millions $US (1,06 milliard $). Les prévisions tendaient plutôt à une estimation moitié moins imposante. L’inondation et les forts vents ont aussi causé des dommages et des centaines de milliers de coupures électriques dans plusieurs États.

Best Branded Website for Consumers of 2016


GOLD

StoneArch and Medela

MedelaThroughItAll.com

This team reported that many new parents feel pressure and judgment about breastfeeding. The Through It All website was created to help breastfeeding product company Medela stand out by realistically showing ways in which families can make breastfeeding work.

Research revealed peer-to-peer communication and video content would prove most effective, so the team put out a social media call for families to submit stories. Ten families of varied background from across the U.S. were chosen to participate in video and photo shoots. The 52 videos and 9,000 photos that resulted were shown on the website and across channels.

The videos were well done and clearly reflected the diverse, imperfect, and sometimes-chaotic lives of young families. The site also included other educational content, related products, and personalized mom-to-mom tips. Visitors were encouraged to join Medela’s social media community to continue conversations and share wisdom.

One judge described the content as clear and concise and applauded the site’s diversity.

Results included 34,133 unique page views (with average time per page view of more than 2.5 minutes), 11,965 video views, and 1,427 Facebook likes, shares, and comments. More than 8% of visitors engaged other Medela properties.

SILVER

FCB Health and PharmaDerm

Kerydin.com

Encouraging toenail fungus sufferers to stop hiding their feet and start treating their condition helped second-to- market product Kerydin gain traction.

Graphics, icons, and copy that “tuck” and “untuck” on the website parallel the overall “Stop Tucking, Start Treating” call to action.

Judges found that the site was engaging, straightforward, and easy to navigate.

FINALISTS

Area 23 and Gojo Industries | CootiesCatcher.com

Evoke Health New York and Gilead Sciences | Harvoni.com

FCB Health and PharmaDerm | Kerydin.com

Sentient Interactive and Kowa Pharmaceuticals | LivaloRx.com

StoneArch and Medela | MedelaThroughItAll.com

Best Film or Video of 2016

GOLD

Ogilvy CommonHealth Worldwide and GlaxoSmithKline

Big Bad Cough

A grandmother who transforms into a big bad wolf drives home the point that grandparents can unwittingly transmit whooping cough to an infant grandchild. Judges appreciated the spot’s creativity and impact.

“A wonderfully executed insight into the danger a grandparent presents to infants,” one judge said.

A second judge “loved the creative premise” and thought the animation was “very engaging.”

Research showing low awareness of whooping cough as an existing and ongoing danger to infants informed the overall strategy. The creative plays to the horror grandparents feel when they realize they could be a source of harm to a grandchild.

The campaign goal was to educate grandparents (particularly first-time grandparents) and parents about the serious nature of whooping cough and drive them to ask their doctor or pharmacist for information about getting vaccinated.

As one judge noted, the campaign yielded “big bad results,” including 78% aided awareness and 31% unaided awareness within six months of launch. A survey showed 72% of the target audience had either consulted their doctors about vaccination or planned to, which was confirmed by a physician survey that revealed a high rate of grandparents asking about vaccinations, of whom more than 75% asked to be immunized.

SILVER

Ogilvy CommonHealth Worldwide and Pfizer Consumer Health

A Mom Can Dream — Mommy Wants

This relatable video delivered big Facebook engagement spikes for Pfizer with respect to its children’s cough, cold, and fever brands.

It shows a mom rocking her sick infant when her husband texts asking if she wants anything. She imagines using the bathroom, baking a perfect cake, and sipping a glass of wine before replying that she just wants the child to feel better.

FINALISTS

CDM New York and Valeant Pharmaceuticals | Gut Guy: Generating Diarrhea Discussion (Xifaxan)

FCB Health and Boehringer Ingelheim | Claudia: Two Sides of COPD

GSW and Boehringer Ingelheim | Pradaxa Redfish Broadcast Campaign

Ogilvy CommonHealth Worldwide and GlaxoSmithKline | Big Bad Cough

Ogilvy CommonHealth Worldwide and Pfizer Consumer Health | A Mom Can Dream — Mommy Wants

Jennifer Aniston stars in lighthearted Emirates ad [VIDEO]

In a bid to promote its Airbus A380, Emirates has launched a new ad spot featuring Jennifer Aniston.  This is the second time the actress has collaborated with the airlines, the first time being last year.

The script and creative concept was a collaboration between Bryan Buckley, known for his Super Bowl ads, and Emirates’ in-house advertising team and produced in conjunction with the WPP Group.

Emirates is more subtle in its latest ad, which sees Aniston befriending a young boy named Cooper who she finds playing in her private first class suite onboard an Emirates flight. The two struck up a conversation, building rapport as they stroll across the plane, featuring Emirate’s business class cabin and onboard lounge.

When they reach economy class, Cooper is reunited with his surprised parents, with the ad ending with his mother relaxing in Aniston’s private suite while the latter promotes Emirate’s inflight entertainment system with Cooper in economy.

The first ad from last year featured Aniston waking up in a non-Emirates flight looking for a shower, and being horrified and subsequent mocked by its cabin crew for not having facilities such as a shower spa and a cocktail bar. Later it was revealed that the exchange was just a nightmare as she wakes up to a luxurious first class private cabin before entering Emirate’s shower spa and recounting her nightmare to the bar tender at its onboard lounge.

The first ad was well received for its humour and satirical nature of “first world problems” and living the high life, despite copping some flak for coming across as “snobbish”. According to a press release in 2015, Emirates reportedly invested US$20 million in securing TV spots worldwide for this first campaign, which has a 30-second and longer 60-second version.

“We were overrun with requests to see Aniston again. She has an enduring, universal appeal that is at once sophisticated, but also down to earth – a great match for our brand. This new ad perfectly captures the fun, spontaneity and glamour of flying on Emirates, and we are confident audiences will find it as memorable as the first,” Boutros Boutros, Emirates’ divisional senior vice president, corporate communications, marketing and brand, said.

The Marketing Edge – Telling your story with video marketing

Here are 10 ways to show and tell your brand’s story through video:

Find your audience. Although television advertisements still have a place in your overall marketing strategy, they may not reach as many people as an online video would. This is especially true with young viewers; it is estimated that YouTube reaches more young adults ages 18-34 than any cable television network. Before you adopt any new marketing strategy, you should consider where your target audience views content and what they are looking for.

Show and tell. If your video isn’t engaging, it won’t matter how much great information it contains about your products or service. Like any content you create, your video needs to inform the viewer while telling a compelling story. Take advantage of the opportunity presented by video and give your viewers a demonstration of your product or service. Instructional videos are the most frequently searched for and consumed content on YouTube with over 100 million hours viewed in 2015 alone. A good video begins with a script.

Shorter is sweeter. Even though you can upload over 15 minutes of video on YouTube with their permission, your viewers will have likely tuned out by then. You only have 10 seconds to grab your viewers’ attention and that attention will wane as your video goes on if you don’t keep them engaged. Every venue has different specifications for video length, as does every type of content. While you should be mindful of this, it is more important to focus on the content of the video, its target audience, and where it will be viewed. For example, a vlog is a longer format than a social media video advertisement. However, your viewer is likely taking the time to watch a vlog that is of interest to them rather than just scrolling past your video ad in their newsfeed on social media.

Go mobile. Smartphone owners are using their devices to consume video more than ever before. Half of all online video views occur on mobile devices. With that in mind, your videos should accommodate the needs of these viewers. Mobile video viewers prefer shorter content, as do the devices themselves since larger file sizes take longer to load. If your videos are featured on your website, make sure you use responsive design elements that allow them to adjust to the screen size they’re being viewed on.

Get found. Did you know that YouTube is the world’s second largest search engine? You may not think of it that way, but it processes over 3 billion searches per month. Like any other search engine, there are rules that apply to its ranking. For video, the title, number of views, description, and ratings matter along with traditional search engine optimization (SEO) requirements like keywords.

Be social. Most social media platforms have their own form of native video. The platform you use will determine your video strategy. Snapchat videos are 10 seconds or less, limiting the time you have to share your message. Meanwhile, other platforms allow for longer videos but may have other limitations. Recently, Twitter changed their requirements so that videos no longer take up characters in tweets, leaving users all 140 to write a message with. Regardless of the platform you use, you should design with its specifications in mind in order to be successful.

Sharing is caring. Social media is about sharing everything, including videos. Your followers are sharing relevant content that you’ve created and you should return the favor. Even if you’ve created a video for another format, social media provides an opportunity for you to reach a wider audience through sharing.

Pay up. You want to use video advertising but are afraid it will be too expensive? It won’t be if you use YouTube or social media. Along with placing ads before videos on YouTube, social media platforms allow you to use video as part of their paid advertising features. Best of all, you can pay as much or as little as you’d like, making these options budget-friendly.

Go live. With the launch of live video services like Facebook Live and Periscope, marketers have a new video marketing tool available to them. These features can enhance events at your business by giving viewers a behind the scenes look. Be aware that timing is key with live video. Announce when the broadcast will be happening so your viewers won’t miss it.  

Analyze this. Like any other marketing strategy, collecting and analyzing data about your video informs your overall strategy. YouTube has its own free analytics feature built in that allows to you to customize reports for a set time period. Video data to collect and analyze includes the number of views, viewer demographics, and the view duration. To be most effective, only track data that is relevant to your goals.

As the most consumed content online, video can be one of the most valuable tools in your marketing toolbox. You have the opportunity to capture your viewers’ eyes, hearts, and minds through compelling visual content.

Animoto Launches Marketing Video Builder to Create Professional Videos that Stand Out on Social Media

New York: Animoto, the company that makes it easy for anyone to create online videos, today announced the launch of its Marketing Video Builder. The new video creation tool enables marketers of any level to make videos that stand out on social media without any previous video editing experience. Having helped customers create more than 100 million videos over 10 years, Animoto designed this new product from the ground up to anticipate the current and future needs of DIY marketers who must adapt to a world that is now video-first.

Video creation best practices are embedded in the product through starter storyboards and a simple drag-and-drop interface, so now businesses of all sizes can create thumb-stopping videos using content they already have. The Marketing Video Builder makes sophisticated video editing techniques easily accessible via an intuitive experience with instant visual feedback that’s more akin to simple website building than traditional video editing. New features include custom branding, voice-over, advanced text control over video clips, photo collages, timing controls, and a diverse library of commercially licensed music.

According to the 2016 Social Video Forecast, 77 percent of professional marketers and small business owners who have tried video marketing say it has a direct impact on their businesses, and 60 percent plan to increase their investment in video in the next year. Meanwhile, social networks like Facebook, Instagram, Twitter, Pinterest, and Snapchat have optimized for video in response to the growing consumer appetite for more dynamic, short-form video content.  

« Businesses have been using our original Slideshow Video Builder for nearly a decade with great results to tell their company stories. But as social video has emerged as a must-have for online marketing, we wanted to meet that need head on with a view towards the next decade,” said Brad Jefferson, CEO, Animoto. « We studied the landscape, analyzed thousands of videos that inspired us, listened closely to our customers, and spent the past two years building a new product that meets the needs of modern marketers and, critically, is still easy enough for anyone to use. »

Animoto will continue to support its millions of loyal users with its original Slideshow Video Builder that consumers, professional photographers, educators, and small business owners have enjoyed for nearly a decade.

Animoto is hosting a launch event on Facebook Live to introduce the new product and to provide a demonstration today, October 6, at 2pm ET.

Video marketing New London

A recent video shoot at My Marketing Director in Clintonville for a project unrelated to the city of New London marketing effort.  Photo courtesy of Craig Culbertson, My Marketing Director

A recent video shoot at My Marketing Director in Clintonville for a project unrelated to the city of New London marketing effort. Photo courtesy of Craig Culbertson, My Marketing Director

$20,000 project brings city to outsiders

By Scott Bellile


Within the next month, the city of New London could debut an online video series it commissioned to market the city to non-locals.

The first in the series is a two-minute video aimed at industries that might consider forming or expanding in New London. It features Kevin Quinn of E.J. Metals and Steve Krueger of Steel King as each discusses how forming relationships with city administration paid off in the companies’ respective expansion efforts.

The video remains in the editing stage. Bill Zeinert, owner of My Marketing Director in Clintonville, screened the first draft before the New London Economic Development Committee Sept. 27 and explained the video’s purpose.

“We wanted to demonstrate that the city is pro-business and that you’re flexible and that you work with businesses that are ready to build taxable value,” Zeinert told the committee. “You work with them, not against them, to help make what they want to do possible. [In future videos] we also want to talk to entrepreneurship within the city of New London and tell the story of the growth on Main Street as well as the rest of town.”

The first video is targeted at New London residents, not just industries, Zeinert said.

“A big part of what we’re doing is reminding all those people around here that these good things are going on,” Zeinert said. “It is my humble opinion that it’s very easy for people of an area to focus on the challenges that you are facing and forget to celebrate some of the victories that you’ve won. Part of this is doing just that: reminding people that there has been success, that there is growth and that we’re building momentum.”

Committee members applauded after the showing. Asked by New London Area Chamber of Commerce Director Laurie Shaw what future video topics will be, Zeinert replied downtown New London entrepreneurship, local geography, New London Parks and Recreation and the School District of New London’s school-to-work program.

Zeinert and his crew has spent the last few months filming throughout town. He said the crew pulled through despite some comical obstacles, including almost dropping a critical screw for their boom mic into the Wolf River and scaring “the holy bejeebers out of a bank teller who was pretty sure we were casing the joint.”

When the first video is ready, it will be available on the City of New London Facebook page and the New London Access YouTube channel.

The Economic Development Committee budgeted about $20,000 for the video project after deciding online marketing would be a better use of public dollars to draw visitors to New London. The money was originally going to be used to refurbish and install lighting on a city-owned billboard along U.S. Highway 45.

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