KITCHENER, Ontario–(BUSINESS WIRE)–Vidyard
today announced the speaker lineup for Viewtopia
2016, the industry’s largest annual video marketing summit
being held in San Francisco Nov. 9-10.

YouTube and Vine personality Zach
King headlines an impressive speakers list featuring industry
analysts, video experts, marketing innovators and other business
leaders. Video continues to be one of the fastest growing and most
effective areas of modern digital marketing. Viewtopia attendees will
hear from innovative marketing leaders about how video is helping drive
results at their companies and will learn practical techniques to launch
and advance their own video marketing programs, as well as how to use
the power of video in other areas of the business to boost audience
engagement and improve results.

“Online video is changing the way businesses connect and communicate
with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.
“Viewtopia is where we explore the latest trends in digital content and
storytelling, and the expanding role that video is playing throughout
the customer lifecycle. It’s a perfect opportunity for marketers, sales
leaders and business executives to discover what’s really working and to
gain practical advice on how to use video in a more strategic way to
deliver real results.”

Zach King started his journey in film at the age of 7 when his
parents put him in charge of shooting home videos at a wedding. Since
that moment, he’s had the film bug in his blood. As a freshman in film
school, he started his YouTube channel where he started posting his film
projects, such as Jedi
Kittens, which quickly went viral generating millions of views. In
September 2013, he opened a Vine account and challenged himself to
create one Vine video a day for one month. Three years later, he was
awarded the 2016 Shorty Award for Best Vine Artist, and he is now
heralded as the king of Vine magic and one of the most popular content
creators on social media.

Forrester Research analyst Laura Ramos is a leading expert in
business-to-business marketing with hands-on senior management
experience in corporate, industry and product marketing; demand
management; and social media. She helps Forrester’s B2B marketing
clients plan, build and deliver marketing programs that combine
traditional and digital approaches that lead with business issues,
create thought leadership and fuel their company’s topline growth.

Her colleague Nick Barber specializes in video technologies,
including live and on-demand video within the enterprise and for
customer experiences. His research centers on how companies can use
online video platforms for sales and marketing operations and how they
can enhance their business using video collaboration and video
conferencing. Prior to joining Forrester, Barber was the director of
online video at IDG News Service, where he was a technology news
journalist serving IDG’s global network of websites. He helped build
IDG’s global video presence from both a content and technology
perspective, and he produced thousands of videos on a range of
enterprise and consumer topics.

René Lego is an award-winning, Emmy-nominated producer, director
and videographer who currently leads video production and media strategy
at Solarwinds, a leading global provider of IT monitoring and management
tools. During the past six years at SolarWinds, Lego’s video team has
flourished into a multi-faceted internal video production, creative and
media team with over 1,500 videos released. She is the executive
producer of SolarWinds Lab, a monthly customer livestream talk series,
and has helped develop and expand THWACKcamp, SolarWinds’ annual online
virtual thought leadership and training event, now in its fifth year.

A marketing and sales industry veteran with more than 20 years of
experience, Tim Riesterer has dedicated his career to improving
the conversations marketers and salespeople have with prospects and
customers. His books “Customer Message Management,” “Conversations that
Win the Complex Sale” and “Three Value Conversations” focus on improving
market-ready messages and tools that marketers and salespeople can use
to win more deals.

To see the full list of speakers and topics, learn more about the event
or register, visit the Viewtopia website: https://www.vidyard.com/viewtopia/.
Registration is $499 for the full 2-day event.

Viewtopia will also be the site for the 2016
Video Marketing Awards (VMAs) to recognize organizations and
individual marketers using video content and video analytics to drive
revenue and boost marketing results. Winners in each category will be
recognized at the event and will have an opportunity to share their
story with other attendees. To see the full list of categories, visit https://www.vidyard.com/press-releases/vidyard-announces-2016-video-marketing-awards/.

About Vidyard

Vidyard
(Twitter: @Vidyard) is the video intelligence platform that helps
businesses drive more revenue through the use of online video. Going
beyond video hosting and management, Vidyard helps businesses drive
greater engagement in their video content, track the viewing activities
of each individual viewer, and turn those views into action. Global
leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, TD
Ameritrade, Citibank, MongoDB and Sharp rely on Vidyard to power their
video content strategies and turn viewer into customers.

MENLO PARK, Calif.–(BUSINESS WIRE)–Millennial small and medium sized business (SMBs) leaders are redefining
the advertising industry’s marketing approach with a digital-first
shift, according to data from a new SMB survey.

The new survey report, From
Main Street to Madison Ave. Millennials Disrupting 50 year-old Balance
of Marketing Power, was released today by Magisto,
the world’s most popular smart video storytelling application.

The survey found that millennial business leaders at SMBs are executing
digital-first marketing programs and spending more than half (58%) of
their marketing budget on digital media. These efforts are causing
businesses of all sizes to reconsider traditional marketing strategies
and tactics.

Additionally, the survey found 68 percent of millennials depend on
social media ads for generating brand awareness and 60 percent leverage
social media ads to drive revenue. In contrast, only 27 percent of baby
boomers depend on social media ads for generating awareness and revenue.

“Millennials at small and medium sized businesses are defining a new
world order for marketing that is digitally native, social-first and
driven by video,” said Magisto’s CMO, Reid Genauer. “They see the entire
customer journey through a unified lens turning a system of fragmented
consumer touch points into a holistic map that includes growing a brand
and a business. Unlike more traditional predecessors, millennials drive
all marketing functions via digital channels, with a focus on social
media.”

“The data suggests that businesses of all sizes should look to digitally
native millennial marketers to better understand the changes in the
marketing industry and to outline a roadmap for spending massive legacy
marketing budgets in new ways,” added Genauer.

Additional key findings in the report include:

• Embracing the Digital-First Strategy. Nearly half (41%) of
  millennials spend the bulk of their marketing budget on mobile media.
• Failing Fast is the Code for Success. Millennials see agility
  and customer feedback as a way of being and not a concept. They are 3X
  more likely than baby boomers to test their digital ad creative and/or
  optimize ROI performance.
• The Video Marketing Revolution Will Not Be Televised. Eighty-eight
  percent of millennials currently use or want to use video for digital
  advertising; vs. only 40 percent of baby boomers.

Digital media, mobile computing and video have created a shift in
commerce that defies tradition; a cultural shift exponentially larger
than that of the 1960s and the upheaval of marketing and advertising
that requires a new play book. In order to better understand small and
medium sized businesses current marketing strategies, Magisto surveyed
small and medium sized businesses about their digital/mobile marketing
strategies and tactics.

For more on the findings of From Main Street to Madison Ave.
Millennials Disrupting 50 year-old Balance of Marketing Power,
download the full report.

About Magisto:

Magisto is the world’s most popular smart video storytelling application
that uses Emotion Sense Technology™, a patented story detection that
automatically analyzes and edits raw video footage and photos into
movies, making everyday video
storytelling easy and fast for consumers and businesses. Marketers
can use Magisto’s Smart Storyboard to create video content optimized for
platform, audience and creative without any knowledge of video editing.
Magisto is available for iOS, Android, PC and the Web. For more
information, visit Magisto.com, Magisto.com/business or finds us
@magisto. It’s not magic, it’s Magisto.

Seriously? New research from media metrics consultancy Sequent Partners finds that major brand marketers think digital video has a great future driving offline sales but that right now,
many of them still pigeonhole it mainly as a brand awareness tool.

That puts it in the less desirable funnel neighborhood.

The report, titled “Digital Video
at the Inflection Point” with a mandatory cumbersome subtitle, suggests marketers attitudes don’t always match their experiences. For example, 87% report positive ROI results from digital
advertising, and 65% say digital has an increasing role in sales,  but just 42% think it is superior to other media right now.

“Marketers today are more likely to view
digital video as a branding tool with more than half seeing it as a superior tool for building brand awareness and favorability, telling their brand’s story and connecting with consumers
emotionally,” the report says. “It seems that perceptions have not yet caught up
with the hard facts and marketers’ actual experience.”

When that perception catch-up game is complete in a year or two, digital video advertising will have arrived at the
tipping point, “when digital video becomes widely used for sales objectives,” the report says. “There are two essential characteristics of the medium that must be embraced by a
larger number of people to carry digital video” to that next level–better targeting and better personalization of digital ads.”

I think it’s just not a coincidence
this research was underwritten by Eyeview, an ad tech company that prides itself on its hyper-local ad personalization abilities.

Still, because this report synthesizes the attitudes
of 200 senior major brand marketers, it is interesting to see how many of them recognize a valuable return on their digital ads but only some of them see that value already extends far beyond
branding.

« When it comes to digital video advertising, marketers have traditionally relied on the medium to deliver branding objectives with less of a focus on sales goals, said Jim
Spaeth, the co-author of the study and former president of the Advertising Research Foundation, in press material.

A line from report says this study shows “that some marketers
don’t fully appreciate the success drivers for digital video.”

A little later, the study acknowledges, “The majority of marketers see digital video as a way to connect
emotionally with consumers and tell the brand’s story in an engaging way. However, a large portion of marketers can see that limiting the role of digital video to branding efforts is a temporary
stage in the medium’s evolution. They recognize the potential it will have in other roles as well, particularly in driving sales.” (Right now, that’s the 42% of marketers that already
think digital is better at driving sales than other media, indicating the nearness of that tipping point.)

There are problems with digital this report acknowledges. For one, getting
the right content is a roadblock. “The challenge with online video right now is that the costs are still more expensive than TV. Online is not as efficient—it is effective but more
expensive, but the CPMs creep up, so ROI is not that attractive,” one consumer packaged goods marketer states.  

The Sequent study says better evaluation ROI and
cost-per-acquisition indicators are one to two years down the road, which is a step up from just measuring site traffic. That should help change the perceptions. Right now, “Although there
isn’t much opposition to using digital video to drive sales, there seems to be some complacency. The general marketplace perception of digital video’s financial performance is average, not
outstanding.”  

It seems Sequent (and Eyeview) would like to respond to that.

pj@mediapost.com

AnyFlip is an online HTML5 flipbook maker and a leading technology provider of digital publishing software solutions. AnyFlip makes the intuitive flipbook with different uses which will incredibly bring down the cost of publication creation and distribution. Jason Chen, the CEO of AnyFlip Software said, « Our flipbook software makes sure your readers are provided quality content equipped with attractive features. And AnyFlip excellent flipbook software is here to introduce a new era of opportunity all over the world. It is a powerful tool for both digital publishing and online marketing. » Read the full press release here.

KITCHENER, Ontario–(BUSINESS WIRE)–Vidyard
today announced the speaker lineup for Viewtopia
2016, the industry’s largest annual video marketing summit
being held in San Francisco Nov. 9-10.

YouTube and Vine personality Zach
King headlines an impressive speakers list featuring industry
analysts, video experts, marketing innovators and other business
leaders. Video continues to be one of the fastest growing and most
effective areas of modern digital marketing. Viewtopia attendees will
hear from innovative marketing leaders about how video is helping drive
results at their companies and will learn practical techniques to launch
and advance their own video marketing programs, as well as how to use
the power of video in other areas of the business to boost audience
engagement and improve results.

“Online video is changing the way businesses connect and communicate
with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.
“Viewtopia is where we explore the latest trends in digital content and
storytelling, and the expanding role that video is playing throughout
the customer lifecycle. It’s a perfect opportunity for marketers, sales
leaders and business executives to discover what’s really working and to
gain practical advice on how to use video in a more strategic way to
deliver real results.”

Zach King started his journey in film at the age of 7 when his
parents put him in charge of shooting home videos at a wedding. Since
that moment, he’s had the film bug in his blood. As a freshman in film
school, he started his YouTube channel where he started posting his film
projects, such as Jedi
Kittens, which quickly went viral generating millions of views. In
September 2013, he opened a Vine account and challenged himself to
create one Vine video a day for one month. Three years later, he was
awarded the 2016 Shorty Award for Best Vine Artist, and he is now
heralded as the king of Vine magic and one of the most popular content
creators on social media.

Forrester Research analyst Laura Ramos is a leading expert in
business-to-business marketing with hands-on senior management
experience in corporate, industry and product marketing; demand
management; and social media. She helps Forrester’s B2B marketing
clients plan, build and deliver marketing programs that combine
traditional and digital approaches that lead with business issues,
create thought leadership and fuel their company’s topline growth.

Her colleague Nick Barber specializes in video technologies,
including live and on-demand video within the enterprise and for
customer experiences. His research centers on how companies can use
online video platforms for sales and marketing operations and how they
can enhance their business using video collaboration and video
conferencing. Prior to joining Forrester, Barber was the director of
online video at IDG News Service, where he was a technology news
journalist serving IDG’s global network of websites. He helped build
IDG’s global video presence from both a content and technology
perspective, and he produced thousands of videos on a range of
enterprise and consumer topics.

René Lego is an award-winning, Emmy-nominated producer, director
and videographer who currently leads video production and media strategy
at Solarwinds, a leading global provider of IT monitoring and management
tools. During the past six years at SolarWinds, Lego’s video team has
flourished into a multi-faceted internal video production, creative and
media team with over 1,500 videos released. She is the executive
producer of SolarWinds Lab, a monthly customer livestream talk series,
and has helped develop and expand THWACKcamp, SolarWinds’ annual online
virtual thought leadership and training event, now in its fifth year.

A marketing and sales industry veteran with more than 20 years of
experience, Tim Riesterer has dedicated his career to improving
the conversations marketers and salespeople have with prospects and
customers. His books “Customer Message Management,” “Conversations that
Win the Complex Sale” and “Three Value Conversations” focus on improving
market-ready messages and tools that marketers and salespeople can use
to win more deals.

To see the full list of speakers and topics, learn more about the event
or register, visit the Viewtopia website: https://www.vidyard.com/viewtopia/.
Registration is $499 for the full 2-day event.

Viewtopia will also be the site for the 2016
Video Marketing Awards (VMAs) to recognize organizations and
individual marketers using video content and video analytics to drive
revenue and boost marketing results. Winners in each category will be
recognized at the event and will have an opportunity to share their
story with other attendees. To see the full list of categories, visit https://www.vidyard.com/press-releases/vidyard-announces-2016-video-marketing-awards/.

About Vidyard

Vidyard
(Twitter: @Vidyard) is the video intelligence platform that helps
businesses drive more revenue through the use of online video. Going
beyond video hosting and management, Vidyard helps businesses drive
greater engagement in their video content, track the viewing activities
of each individual viewer, and turn those views into action. Global
leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, TD
Ameritrade, Citibank, MongoDB and Sharp rely on Vidyard to power their
video content strategies and turn viewer into customers.