Archives de catégorie : Video Marketing

L’assaillant de l’Ohio était un «soldat» de l’État islamique

L’auteur de l’attaque qui a fait onze blessés lundi sur un campus de l’université de l’Ohio était un «soldat de l’État islamique», selon l’agence de propagande du groupe ultra-radical citée mardi par SITE, le centre américain de surveillance des sites jihadistes.

L’assaillant, qui a été abattu par un policier, a «mené son opération en réponse aux appels à cibler les citoyens de pays de la coalition internationale» qui combat les jihadistes en Irak et en Syrie, a indiqué une «source» anonyme à l’agence Amaq.

Abdul Razak Ali Artan, identifié comme un étudiant d’origine somalienne de l’établissement visé dans le nord des États-Unis, a blessé lundi matin onze personnes, dont une, grièvement, en percutant un groupe de piétons en voiture, avant de sortir de son véhicule pour agresser les passants armé d’un couteau de boucher.

La police locale, désormais épaulée par la police fédérale (FBI), n’a pour l’instant pas écarté la piste terroriste.

Avec la publication d’Amaq mardi sur la messagerie sécurisée Telegram, l’EI revendique une nouvelle attaque inspirée par son idéologie et sa stratégie d’incitation à l’acte isolé.

L’étudiant, selon plusieurs médias américains, avait d’ailleurs proféré des menaces contre les États-Unis sur Facebook peu avant son passage à l’acte.

«Je n’en peux plus. Amérique! Cesse ton ingérence dans les pays étrangers, surtout dans la  »Oumma » (communauté, ndlr) musulmane. Nous ne sommes pas faibles. Nous ne sommes pas faibles, souviens-toi de ça», explique, selon la chaîne ABC, une publication sur une page Facebook qui a été désactivée après les faits. «Nous ne vous laisserons pas en paix tant que vous ne laisserez pas les musulmans en paix».

L’État islamique a revendiqué par le passé plusieurs attaques ou attentats sur le sol américain, dont les auteurs avaient des liens plus ou moins évidents avec l’organisation jihadiste.

L’attaque la plus récente, et la plus semblable à celle de lundi, mi-septembre, s’est déroulée dans un centre commercial du Minnesota, et avait été revendiquée par l’EI. Elle avait été menée par un Américain d’origine somalienne «radicalisé», qui avait blessé au couteau dix personnes.

En juin, un Américain d’origine afghane avait ouvert le feu dans une boîte de nuit gaie d’Orlando, en Floride, perpétrant la pire attaque «terroriste» depuis le 11 septembre 2001: 49 morts. L’organisation jihadiste avait là aussi revendiqué l’acte.

Quelques mois plus tôt, début décembre 2015, un Américain et sa femme pakistanaise avaient ouvert le feu lors d’un repas de Noël à San Bernardino, en Californie, faisant 14 morts.

L’EI avait salué les auteurs de la fusillade, qualifiés de «soldats» de son califat autoproclamé, sans pour autant revendiquer leur action. Comme pour l’assaillant de l’Ohio.

Spriza Media Inc. Signs Co-Marketing Agreement With Mobovivo Inc.

/EINPresswire.com/ — CALGARY, ALBERTA–(Marketwired – Nov 29, 2016) – Spriza Media Inc. (the « Corporation » or « Spriza ») (TSX VENTURE:SPZ), is proud to announce an agreement with Mobovivo Inc. (« Mobovivo »), a Canadian software company with focus in the social fantasy sports and games industry. Mobovivo is a multi-channel network that magnifies video and TV content across channels and platforms. The company is made up of a team of marketers, engineers, and TV producers that turn video content into engagement and revenue.

Through this agreement Spriza will provide its software platform that includes contests, email marketing, lotteries, and other online marketing initiatives, and Mobovivo will provide its technology platform that organizes and manages various information and social media related to a particular program, as a combined solution to a brand’s online [multi-channel] engagement needs.

« Engaged audiences are key and brands know they can expect more than a logo on a jersey or in a stadium, » says Trevor. « When sports games like social daily fantasy need prizing and social promotion, Spriza adds key functionality teams and brands now expect. »

– Trevor Doerksen, CEO, Mobovivo Inc.

About Mobovivo

Mobovivo is a team of TV producers and talented software engineers that turn the industry’s biggest threat – mobile devices pulling audiences away from TV – into their greatest asset – revenue. Mobovivo’s Real-Time Sports Game Engine supports over 100 million interactions / minute for companies like ESPN, TWC and Intel enabling viewers to engage with content and social daily fantasy across all screens and platforms.

« Gamification for sports audiences – at home, stadium, or at the sports bar – is key to audience engagement, » says Rob. « Mobovivo and Spriza offer turn-key solutions that enables prizing, loyalty, promotion and engagement. »

– Rob Danard, CEO, Spriza Media Inc.

About Spriza

Spriza is a digital promotions software platform company. Spriza’s patent pending technology allows brands and agencies to generate unforgettable moments connecting consumers to the brands they love. Our campaigns effectively drive focused and quantifiable returns for our clients by combining incentive-based marketing with audience targeted promotions; turning any marketing effort into a successful, widespread campaign with a measurable impact both to the Brands and Spriza.

Reader Advisory

Certain information set forth in this news release contains forward-looking statements or information (« forward-looking statements« ), including details about the business of the Corporation and the use of proceeds from the Offering. By their nature, forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond the Corporation’s control, including the impact of general economic conditions, industry conditions, volatility of commodity prices, currency fluctuations, environmental risks, operational risks, competition from other industry participants, stock market volatility, and the ability to access sufficient capital from internal and external sources. Although the Corporation believes that the expectations in its forward-looking statements are reasonable, its forward-looking statements have been based on factors and assumptions concerning future events which may prove to be inaccurate. Those factors and assumptions are based upon currently available information. Such statements are subject to known and unknown risks, uncertainties and other factors that could influence actual results or events and cause actual results or events to differ materially from those stated, anticipated or implied in the forward-looking statements. Accordingly, readers are cautioned not to place undue reliance on the forward-looking statements, as no assurance can be provided as to future results, levels of activity or achievements. Risks, uncertainties, material assumptions and other factors that could affect actual results are discussed in our public disclosure documents available at www.sedar.com. Furthermore, the forward-looking statements contained in this document are made as of the date of this document and, except as required by applicable law, the Corporation does not undertake any obligation to publicly update or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise. The forward-looking statements contained in this document are expressly qualified by this cautionary statement.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this press release.

How TubeMogul Acquisition Can Help Adobe’s Marketing Cloud Division?

Earlier this month, Adobe( NASDAQ:ADBE) announced that it was acquiring TubeMogul, an ad tech company for buying and measuring video advertising company, for $540 million.  ((Adobe acquires video ad company TubeMogul for $540M, www.techcrunch.com))  The online video industry is growing at a rapid pace due to its increasing popularity among users and digital advertisers alike. The ad technology surrounding this industry has been evolving rapidly. Currently, TubeMogul enables an advertiser to run programmatic ad campaigns across digital screens, television and out of home channels. In this article, we will analyze the trend supporting online video ads industry and the ad exchange platforms. Furthermore, we also explore the revenue opportunity for Adobe.

See our complete analysis of Adobe here

Trends In Video Ad Spending And Ad Tech

The online video ads industry is growing at a robust pace, with strong support from both content and advertising providers. The change in consumer behaviour is prompting the migration of TV ad budgets to online spending. Furthermore, the growth in digital video ad spending is driven by a substantial increase in mobile video allocation. Additionally, many advertisers are allocating more of the ad budget for online video ads, cannibalizing TV video ad budgets. While TV ad spending in the US is expected to exceed $77 billion by 2020, video online ad spending is expected to exceed $16.7 billion by 2020, according to eMarketer. [1]. eMarketer estimates that online video ad spending will increase to $11.7 billion in 2017.

Over the past few years, content providers have been increasingly adopting ad-exchange mechanisms that use a programmatic platform, which includes open auctions, invitation-only/private auctions, unreserved fixed rate/preferred deals, and automated guaranteed/programmatic – real-time bidding (RTB) platforms. An RTB is a method of selling and buying online display ads in real time. An RTB aggregates the impression slots offered across multiple ad networks and matches them (based on the advertiser’s target, budget and placement requirements) with the most appropriate ads. Additionally, an RTB employs a dynamic pricing auction method, which allows the publisher to supply his impression to the highest bidder at any given instant. This results in advantages such as better cost efficiency, higher performance and greater granularity with targeting and measuring an ad’s effectiveness. According to OwnerIQ, the programmatic market (including auction, and direct deals) is expected to top $47 billion in 2019. [2]

TubeMogul To Boost Adobe’s Revenues

According to our estimates, Adobe’s marketing cloud is its fastest growing division and makes up 28% of its value. It forayed into digital marketing with the acquisition of Omniture in 2009 and currently offers eight products under its marketing cloud solution that includes Audience Manager, Campaigns, Experience Manager, Social, Primetime and Media Optimizer. The Adobe marketing cloud includes a complete set of analytics, social, advertising, consumer targeting, web experience management and cross-channel campaign management solutions. Currently, Adobe generates nearly $1.3 billion in annual revenues. Adobe is continuously looking to grow this division’s revenue by acquiring companies and expanding its reach.

With the TubeMogul acquisition, Adobe has reaffirmed that it plans to fortify itself in the programmatic ad tech space. We believe that the programmatic ad platform will be a key growth driver for Adobe, allowing it to efficiently match impressions with relevant display ads that in turn boosts revenues.

According to last filling from TubeMogul earnings, it is expected to generate over $200 million in revenue this year. TubeMogul provides complete programmatic video technology stack across all screens, with different form factors, available in the market place. Additionally, TubeMogul provides tools to measure the effectiveness of ad dollar spent on video ads . According to Adobe, TubeMogul could also help it capitalize on the growth of automated TV ad buying.

If the programmatic platform captures 50% of the $16.7 billion in video ad spending, the total addressable market for TubeMogul will be approximately $8.3 billion in the US. At present, we project other revenues to grow to $2.3 billion by 2018. However, if it were to capture 10% the projected market share in the video ads programmatic industry, TubeMogul alone can generate over $800 million in revenues. The deal is expected to close in the first quarter of 2017.

We currently have a $103.55 price estimate for Adobe, which is in line with the current market price.

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Notes:

  1. Digital Video Advertising to Grow at Annual Double-Digit Rates, June 20 2016, www.emarketer.com [↩]
  2. Why Programmatic is the Future of Digital Display Advertising, May 9 2016, www.adweek.com [↩]

How the sales cycle has changed in the wake of inbound marketing

How a new sales cycle has changed marketing

Buyer choice has expanded. In 2006, Halligan said, prospects had between four and five vendors to choose from for any given product. Now, they have between 14 and 15 different vendors for any given product or service. This overwhelming choice is a function of supply and demand mismatches.

« Supply is up — way up, » Halligan said. « It has become so much easier to … build useful stuff. Things like agile methodologies and open APIs have made it much easier to build products. Supply is up, but at the same time, demand is flat. »

Halligan also noted that vendors have additional pressure to stand out from the competition, partially because of the internet. « Competition is up — way up. Back in 2006, we were battling for inches on a four-foot shelf. Now we’re battling for space on the internet shelf. »

Content marketing types have shifted. In 2006, « Buyers read stuff all day, » Halligan said, referring to blogs, product reviews and the like. Today, buyers mostly watch videos. At the time, Google and text formed a solid marriage, enabling online searchers to get their questions answered. « Google and text — that was like pigs in a blanket. In 2016, there’s another delicious combination: That’s video and social. That’s like scallops and bacon — just a delicious combination, » he noted. Halligan said that video and social enables marketers to share messages in new, viral ways but also that users are less singularly focused.

« Buyers used to focus on one piece of content at a time; now they are looking at your content, then your competitor’s content, then posting on Twitter and Instagram, then having breakfast. Welcome to the buying generation, » Halligan said.

Companies now need effective marketing strategies on social media platforms. Halligan noted that social media platforms are essential to a healthy marketing strategy. « If you’re not marketing on Facebook, Twitter or Instagram, you might as well be marketing inside a trashcan. If you’re not marketing inside the [Mark] Zuckerberg universe, you might as well be marketing inside a trashcan. »

Search has changed. Since 2006, Google has become more than just a search engine. In 2006, Google helped searchers find answers to a question. Today, Google just gives them the answer itself. But just as much as organic search has become an important element in the marketing playbook, Halligan noted that paid search has also become critical since 2006. « In 2006, ads took up about 50% of the screen above the fold, » Halligan said. « Today, it takes up 100% of the screen above the fold. Increasingly, buyers are clicking on AdWords. AdWords has gone up in my mind. » As HubSpot CTO and co-founder Dharmesh Shah noted, « You’re going to have search everywhere, » from Amazon to the Echo, to Siri to your car.

The buying process becomes more multichannel, more personalized, more self-service. Because online research has become so critical, content has become more important to the sales process than the sales rep, in some cases. « In 2006, the website augmented the sales rep. In 2016, the sales rep augments your website, » Halligan said. Companies like Airbnb and Uber have changed the nature of how prospects shop and buy with their « killer end-to-end processes » for consumers, Halligan noted.

Halligan gave marketers some advice in the new era:

  1. Video is the new black. Stop looking for a blogger. Start looking for a videographer.
  2. Social. « You’re not B2B marketers, » he said. « You’re H2H, or human-to-human, marketers. »
  3. Accelerate your market. Divide your paid and content marketing. Repurpose your content on Twitter and Instagram. That is the power of content marketing.
  4. Automate. Users are expecting you to automate their processes and offer self-service.

FlipHTML5 Optimized the HTML5 Flipbook with Improved Features …

The design team behind the innovative FlipHTML5 HTML5 flipbook software announced today an upgraded version, v6.1.2, for Windows machines.

FlipHTML5 is an interactive HTML5 digital publishing platform that allows anyone to publish online magazines, catalogs and other documents quickly and easily. The new-and-improved version of FlipHTML5 features several upgrades, including:

–          the addition of a help guide button for the mobile version;

–          the ability to view annotation contents on tablet computers;

–          Optimized video appearance with Page Editor.

The new version also includes fixes of reported bugs, including a problem turning pages with a shortcut and a highlighting bug. Now the online platform gets optimized with the new features. Users can customize uploading PDF settings with three new attributes: cutting mode, page range and quality size. Besides, they can set the default skin for online bookcase now.

This HTML5 flipbook software is fully customizable and still boasts many other features, allowing both amateurs and professional designers to create interactive HTML5 flipbooks of all types. With FlipHTML5, any static publication (whether a book, a magazine, a newspaper or a customer catalog) can be easily converted into a dynamic publication that can be flipped through page-by-page, providing an optimal reader experience.

“Readers today demand optimal digital reading experiences,” said Anna Lee, designer of Flip HTML 5. “FlipHTML5 provides the best service to both the customers and readers. It can help users to create truly engaging interactive HTML5 flipbooks for their readers.”

Publications converted to flip books are mobile friendly. Readers can easily share content they like on their social networks with the app’s social share feature. FlipHTML5 is available for download on Apple, Android and Windows devices and works with all web browsers.

Learn more about this software. Please visit: http://fliphtml5.com/ .

About FlipHTML5

FlipHTML5 Software Co. Ltd. is a world leading provider of digital publishing software. For many years, They have focused on the research and development of outstanding range of e-publishing software for users around the world. Furthermore, they offer customized solutions for publishers in different industries.

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Verizon Hires Online Video Vet Steve Woolf To Head Go90’s …

In its first year on the market, Verizon’s Go90 platform turned itself into a notable digital player by releasing a tremendous amount of original content. As part of its strategy, Go90 harnessed the undeniable star power and influence of online video community across multiple high-profile web series.

Now, with its latest hire, it will deepen its connection to the Internet’s digital-native stars. Steve Woolf, a veteran of AwesomenessTV, YouTube Nation, and Blip, has joined Verizon as Go90’s head of programming.

Woolf goes way back with web video. His series EPIC FU was a hit during the online video community’s early days, and he parlayed that success into a gig at Blip, where he helped build a strong original programming lineup (Blip was ultimately acquired by Maker Studios.) Woolf then served as one of the creative forces behind YouTube Nation, which spent a year offering daily recaps of the best content YouTube had to offer.

After a stint at AwesomenessTV, he has now arrived at Verizon. He will work with the rest of Go90’s content team, which is led by CCO Ivana Kirkbride, a former YouTube exec who arrived at her current position in July 2016.

With Woolf in tow, Go90 will be develop further connections to the most prominent digital media companies in the business. The app has already distributed shows from the likes of Machinima, AwesomenessTV, Astronauts Wanted, and New Form Digital; look for more deals of that nature in the near future.

Attaque à l’Université de l’Ohio: 9 blessés, le suspect tué

« Situation difficile »

Le porte-parole de la Maison-Blanche Josh Earnest a confirmé que la police fédérale (FBI) aidait les forces de l’ordre locales dans cette enquête.

« Il y a encore beaucoup d’informations à étudier et à recueillir. Il s’agit à l’évidence d’une situation difficile », a-t-il déclaré lors de son breffage quotidien.

La chaîne CBS, citant un responsable de la police fédérale, a indiqué que le suspect avait été « identifié comme étant un jeune homme d’origine somalienne », âgé d’une vingtaine d’années. D’autres sources policières ont affirmé à la chaîne NBC qu’il s’agissait d’un étudiant de l’Université de l’Ohio âgé de 18 ans, un réfugié somalien résident légal aux États-Unis.

Le gouverneur de l’Ohio, John Kasich, a salué la réaction des forces de l’ordre qui sont parvenues à « contenir efficacement l’incident avant que davantage de mal puisse être fait ».

L’université a d’abord signalé la présence sur le campus d’un « tireur actif », invitant étudiants et personnel à s’abriter, puis a levé son alerte au confinement une heure environ après la neutralisation du suspect.

Les cours sur le campus ont été suspendus pour la journée de lundi.

Le Rouge et Noir accueilli à Ottawa avec la coupe Grey

Et l’euphorie a atteint son comble quand les deux autobus dans lesquels prenaient place les joueurs et les entraîneurs du Rouge et Noir se sont arrêtés devant la foule, et que l’entraîneur-chef, Rick Campbell, est descendu, coupe Grey en main. Ce dernier a circulé parmi les partisans pour laisser ceux-ci toucher à ce prestigieux trophée qui revenait dans la capitale nationale 40 ans après sa conquête par les anciens Rough Riders d’Ottawa, en 1976. Les joueurs du Rouge et Noir sont descendus à leur tour pour saluer et remercier les gens avant d’entrer dans la Place TD pour recueillir leurs effets personnels.

Le Rouge et Noir d’Ottawa a gagné 39-33 en prolongation, dimanche soir à Toronto, contre les grands favoris de ce match, les Stampeders de Calgary. Un défilé pour saluer les nouveaux champions est prévu mardi midi sur la rue Bank, au centre-ville d’Ottawa.

OnePlus is still master of the marketing stunt: Unboxes the OnePlus 3T at 700mph

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The OnePlus 3T has a Snapdragon 821 processor and 6GB of RAM inside, making it one fast smartphone, so OnePlus decided to shoot an unboxing video in an environment that reflects the new device’s speedy capabilities. It chose the cockpit of a fighter jet traveling at up to 700mph. It calls the video the most extreme unboxing video yet, and it’s pretty hard to disagree.

OnePlus gave the job of unboxing the phone to Jake Paul, an ex-Vine star and popular YouTuber, who climbs aboard what looks like a MiG-15 aircraft in Prague, Czech Republic, to open up the OnePlus 3T’s box and take a look inside. This isn’t a video where all the ins-and-outs of the 3T are critically examined, but that’s hardly a surprise, due to it being OnePlus’s own video and shot at a time when the Paul was experiencing up to six times the force of gravity.

More: Everything you need to know about the OnePlus 3T

Paul holds the phone, and his lunch, during the flight; noting how the new gunmetal finish differs from the silver body of the now discontinued OnePlus 3. He even manages to snap a selfie with the 16-megapixel front camera. Given that Paul isn’t a fighter pilot, he does a pretty good job during the video, and we doubt it will be an experience he’ll forget.

For OnePlus though, crazy marketing stunts are nothing new. It has a long history of coming up with grand schemes and complex competitions to promote its phones. The OnePlus 3 could be delivered in an hour, for example, and was even revealed at a launch event that took place in virtual reality. The jet fighter unboxing isn’t the only crazy stunt for the OnePlus 3T either, and OnePlus India’s general manager did a bungee jump to announce the phone’s local launch date.

What next? With OnePlus, who knows; but we’ll put $50 on the inevitable OnePlus 4 being unboxed in space.