Le capitaine, qui a marqué en échappée 19 secondes seulement après le début de la prolongation, était en position de marquer le but vainqueur plus tôt dans le match quand il avait lancé les siens en avant 3-2, mais le défenseur Esa Lindell a ramené. Tout le monde à la case départ avec moins de trois minutes à faire au dernier tiers.

Les victoires émotives ont souvent un prix qui se vérifie lors du match suivant. Après celle arrachée la veille à Nashville, on croyait que le Canadien s’apprêtait à le payer lorsqu’il a affiché une sérieuse baisse de régime en 2^e période. Les Stars en ont d’ailleurs profité pour effectuer 16 tirs au but et prendre les devants sur un but en avantage numérique de John Klingberg. Mais Alexander Radulov et Max Pacioretty ont à leur tour profité d’attaques massives pour marquer et c’est vraiment cela qui a ramené le Canadien dans le match.

Les deux talentueux attaquants ont ainsi ainsi réveillé une supériorité numérique qui, avant la rencontre, n’avait marqué que 5 buts en 40 opportunités depuis la perte d’Alex Galchenyuk.

Parlant de pertes, deux autres soldats sont tombés au combat, et pas les moindres. Paul Byron a quitté la rencontre en fin de première période lorsqu’il a essuyé une sévère mise en échec de Patrick Sharp. On craint une commotion cérébrale.

Puis, en 3^e période, quelques secondes avant que Pacioretty ne procure les devants à son équipe, Brendan Gallagher a été atteint à la main gauche par un lancer de Shea Weber. Gallagher a retraité au banc, s’est accroupi en raison de la douleur puis a lancé un gant dans un accès de colère. Inutile de dire que ça ne sent pas bon. En fait, ça a de quoi rappeler son doigt fracturé de l’an dernier qui lui avait fait rater un mois d’activité et dont il était revenu juste à temps pour la Classique Hivernale du 1^er janvier.

Le Tricolore est déjà privé de cinq réguliers (Galchenyuk, Desharnais, Shaw, Markov et Pateryn) et risque fort d’en voir deux autres s’ajouter à la liste.

Le retour de certains éclopés ne saurait arriver trop vite.

 Le Tricolore avait vécu une soirée émotive à l’occasion du retour de Shea Weber à Nashville, mardi, et on redoutait qu’il ait du mal à trouver les ressources nécessaires pour poursuivre ses succès. De tels relâchements sont si fréquents!

Et ce qui n’aidait pas le Tricolore, c’est  que le Tricolore disputait deux matchs en 24 heures n’a certes pas aidé – sa huitième séquence du genre cette saison. Pourtant il s’en tire admirablement bien à ce chapitre, ayant remporté hier une 6^e victoire en huit matchs lors des matchs retours de ces séquences. Et dans cinq de ces six victoires, son opposant n’avait pas joué la veille.

Alexander Radulov, en tout cas, avait encore tout plein d’énergie. Celui dont l’entraîneur-chef des Stars Lindy Ruff disait se méfier en matinée a profité d’une rondelle libre à la ligne bleue des Stars pour passer en 2^e vitesse et se faufiler entre deux défenseurs pour égaler la marque à 2-2 en début de 3^e période.

En prolongation, le second but de Pacioretty a permis au capitaine d’inscrire un 6^e but gagnant cette saison, ce qui lui permet de rejoindre Alex Ovehckin et Artem Anisimov au 2^e rang de la ligue à ce chapitre.

Si ces deux-là s’étaient distingués la veille à Nashville, on ne peut en dire autant de Nathan Beaulieu qui avait connu dans la ville du country une soirée difficile. Il s’est très bien repris face aux Stars en y allant d’une performance d’un but et deux mentions d’aide. Il s’agit de son premier match de trois points en carrière.

Sur son but qui donnait les devants au CH, Beaulieu a été bien alimenté par Phillip Danault qui a soutiré la rondelle à Curtis McKenzie en zone offensive pour que l’attaque puisse se poursuivre. Quelques instants plus tard, le Québécois se distinguait à l’autre bout de la patinoire en venant à la rescousse d’Al Montoya et en empêchant la rondelle de franchir la ligne rouge.

Il faut dire un mot sur Montoya qui, malgré la victoire, a été chancelant.

Quand le niveau d’énergie baisse, on espère que l’apport d’un joueur plus frais puisse faire la différence. Or, Montoya, qui était devant la cage des siens à la place de Carey Price, n’a pas offert une performance des plus rassurantes. À vrai dire, il s’est battu avec la rondelle en de nombreuses occasions et c’était un petit miracle que le pointage n’ait pas défiguré le Canadien davantage après 40 minutes.

À l’instar de ses coéquipiers, Montoya s’est replacé au dernier tiers, mais a cédé devant Lindell avec moins de trois minutes à faire pour renvoyer tout le monde à la case départ.

Le Tricolore est désormais assuré de jouer pour ,500 lors de ce voyage car il a maintenant récolté 7 points sur une possibilité de 12. 

Le dernier arrêt aura lieu samedi à Toronto face aux Maple Leafs.

Digital content marketing has grown increasingly complicated, a result of more dynamic audiences and a general shift toward video as a primary focus. A report from content marketing and distribution agency Valnet examines what’s coming for content marketing and content in general in 2017.

It’s not enough to just create content for the web anymore. With the proliferation of devices, content needs to be both mobile-focused and platform-agnostic to meet the needs of a diverse audience. 88 percent of consumers surveyed by Valnet report reading and viewing content on multiple devices and use on average 2.42 devices simultaneously.

Indeed, multiple devices has become an integral part of how people consume content. What’s more, video consumption is higher than ever, but screens are getting smaller and smaller, which creates a strange dichotomy for videostreaming services. 51 percent of all video is now viewed on mobile, and 50 percent of U.S. households used streaming services for the first time during 2016.

Speed is vital for maintaining the attention of viewers, for whom switching between service and device has become second nature. Another defining result of this behavior is the creation of niche networks and services. Content suggestion methods and algorithms have created siloed audiences, and audiences have responded positively to these changes.

For more insights on the impact of virtual reality and information on the proliferation of niche audiences, download the report.

2016 was a whirlwind for the mobile marketing industry. We saw more creative, integrated mobile marketing campaigns that went beyond conventional display advertising, as new technologies and innovations unlocked myriad possibilities for deeper, more meaningful consumer engagement.

All through the year, mobile was consistently at the heart of the biggest changes shaking up the way marketing and advertising are done. Video inevitably shifted to mobile, with mobile phones and tablets now accounting for 46 percent of all viewing. Augmented reality is opening new doors for experiential advertising; and geo-targeting is making mobile advertising more contextual and relevant.

It’s not surprising then that among marketers we surveyed, 61 percent believe that mobile is critical to the future of the company. With APAC boasting more than 1 billion smartphone users now, 2017 will see mobile become an even more crucial part of any marketing and advertising initiative across the region. Looking forward, here are five key predictions I believe will move the mobile marketing needle significantly in 2017.

1. Voice search is the new search

The movement away from mobile browsers in favour of apps, especially among Generation Z, will give voice search a significant boost. Coupled with enhanced voice-search apps supported by increasingly sophisticated AI technology such as Siri and Google Now, and greater ownership of wearable devices with voice control, word ads alone may not be enough, and voice search will soon be part of every brand’s search strategy. There are clear SEO and content implications, and mobile marketers will need to rethink how their brands are showing up in voice searches, adapting their SEO keywords based on potential FAQs that might come up during top-of-mind recall. The fundamental question for marketers will be whether they are truly speaking the same language as voice searchers.

2. Interact, not just advertise, through messaging apps and chatbots

In terms of overall usage and number of sessions, messaging apps are growing in dominance—Facebook Messenger, Kakao Talk and WhatsApp are some of the world’s leading messaging apps, with WhatsApp boasting more than 1 billion monthly active users (MAUs) this year. With MAUs projected to keep growing in 2017, messaging apps present an opportunity for marketers to engage consumers through content distribution and even commerce.

In China, for example, WeChat pioneered mobile commerce through its platform, creating not just a seamless experience for its 600 million MAUs but also another avenue for brands to reach new consumers. Riding on consumers’ love for chatting, brands will also continue to explore more interactive forms of marketing engagement by rolling out chatbots that convey key messages to users in a relatable way. More brands are set to follow in the footsteps of UM, which promoted Sony’s Goosebumps movie with an AI chatbot in Facebook Messenger.

3. More on-demand capabilities to support marketing at the right time and place

So much of everyday life can be accomplished almost instantaneously through mobile these days; you can order a meal through UberEats and it arrives within an hour, you can book a cab through Lyft and it arrives within minutes, you can browse accommodation options on Airbnb and book instantly.

As such convenience becomes the norm, mobile marketing or advertising will become ever more contextual, closely linked to ‘just in time’ products and services, for the right location and occasion, as part of a hassle-free experience. 2017 will see more brands across various industries ramping up fulfilment time and prioritising user experience through more sophisticated use of complementary, on-demand technologies that help complete the transaction quickly, from cloud services to mobile CRM systems. To stay competitive, marketers must support their marketing and advertising with on-demand capabilities.

4. Experiential marketing through advertising across media and platforms

This year, we’ve seen how much potential mobile has to offer. But it can be so much more when combined with other media. As new technologies emerge, marketers will increasingly integrate mobile with other platforms to better engage consumers in more creative ways. TV, for instance, can be synchronised with mobile to drive results, especially since 87 percent of consumers engage with a second screen while watching TV. A Nissan case study revealed that serving synchronised ads on mobile to reinforce TV ads can lead to 39 percent brand uplift and increased ad awareness.

Given such multimedia connectivity, we can expect more marketers next year to integrate the digital and physical worlds via mobile to create interactive and immersive experiences. If the explosive success of Pokemon Go is any indication, advances in virtual reality are set to take the world by storm soon. Another great example is how Nivea fitted its physical magazine advertisements with a phone plug and thin solar cells, and urged consumers to plug in their phones and charge. The result? Millions of media impressions globally and tons of consumers enthralled by the campaign’s novelty.

5. Mobile payment brings marketing closer to conversion

With the heightened popularity of digital wallets such as Apple Pay and Android Pay, mobile payment has been the talk of the town this year. By 2019, digital wallets are predicted to be the most popular payment method, overtaking credit and debit cards, according to a report by payment processing company Worldpay. Convenience of contactless payments is cited as a top reason driving the adoption of mobile payments, and as seen with India’s recent demonetisation announcement, the move to digital currency, especially through mobile, is only a matter of time.

Seamless commerce transactions via mobile will soon become the norm as mobile is slated to put a buy button everywhere. We’ve already seen this on Facebook, Google and Twitter, and will certainly welcome more in the coming year. The time is ripe for brands to ensure that their mobile advertising is closely linked to a seamless payment and transaction experience.

As smartphone adoption sweeps across APAC and innovative technologies develop, 2017 will usher in unparalleled opportunities for brands and marketers, raising the bar in user engagement and taking mobile marketing to a whole new level.

Rohit Dadwal is managing director of the MMA in Asia Pacific

The Big Data era has heralded the possibility of extremely large data sets of customers and prospects that are being analysed to reveal patterns, trends and associations of customers. This empowers marketers to suitably influence the behavioural pattern of customers

Sanjay Tripathy | Mumbai | January 5, 2016

The marketing landscape is so dynamic that the adage ‘change is the only constant’ truly captures the essence. As a marketer it’s very vital to own the motto of ‘keep up or be left out’. Though the basic fundamentals remain the same – timeless – they relentlessly acquire a new avatar with newer trends bringing about a revolution in the tried and tested.

It’s become increasingly challenging to successfully engage the discerning audience. Quantum advances in technology, content generation, availability/accessibility and the fast-paced evolution in cultural trends ensured that every marketer kept a close eye to avoid falling back on dated strategies and miss the mark.

Sanjay Tripathy

Now the advent of the Big Data era has heralded the possibility of extremely large data sets of customers and prospects that are being analysed to reveal patterns, trends and associations, especially relating to human behaviour and interactions, thereby giving us deeper insights into his psyche. This empowers the marketers to not only suitably influence the behavioural pattern of the customers but also predict his next action.

This coupled with the onset of a media penetration blitzkrieg – both in spread and depth of the market – has opened up to accurately zero in on our target customers. This has enabled employing a variety of bylanes for reaching consumers in effective ways in a time when people are tuning out traditional advertising avenues and more antiquated digital practices.

As 2017 dawns upon us, let’s reminisce some of the most indelible imprints of the marketing trends for the year gone by.

Mobile first

Unlike Western countries, India has seen internet boom majorly led by mobile. Mobile contributed 77.7% of nationwide traffic in the past three months (source: http://gs.statcounter.com/#desktop+mobile+tablet-comparison-IN-monthly-201609-201611-bar) whereas it’s still the second screen in developed nations. Thus, ignoring mobile by brands is akin to harakiri. Mobile being the first screen has led to a lot of innovation in advertisement formats, website design and also increase in number of apps. In 2016, Google led the way by announcing a mobile-first web index. This has made mobile search and mobile optimization a top priority for digital marketers.

We started 2016 knowing that mobile was a critical piece to any marketing strategy but it has evolved further this year and will continue to make headlines in 2017. With increased adoption of mobile as the key communication requirement even in the most remote parts of the country, it is imperative for marketers to have a mobile-first strategy and optimize content and user interfaces for the mobile platform.

Video content multiplied

Consumption of video content saw a multi-fold growth in 2016 due to improved internet access, ever growing number of smartphones, and platform innovation. With increased dependence on mobile usage, marketing too has shifted base to mobile technologies. Coupled with YouTube’s unprecedented popularity as a video platform, video content is now being used as a visual learning tool, as incorporating visuals in a piece of content increases an individual’s probability of reading it by 80 per cent.

Live video has suddenly become the internet’s favourite. Twitter (via Periscope), Facebook, YouTube, Instagram all have released their live video offerings. People spend 3X longer watching video live versus not, and video posts have 135 per cent greater organic reach on Facebook than photo posts. In a short span its gaining popularity as it is able to break the content format saturation, especially with brands innovating in the usage of live videos.

The future of video content is bright and exciting. As the market becomes increasingly populated with video content, the shorter, more concise entries will start to stand out more. Mobile viewers have less time and less patience for longer formats (generally), so users will naturally reward the video marketers who offer shorter videos. Also, live streaming could merge with Virtual Reality to offer consumers a first-person experience in real time.

Influencer marketing intensified

Influencer marketing has been growing by leaps and bounds for a while and reached its peak, in many ways, in 2016 when Google itself acknowledged its importance.

It was already known that influencers were making an indelible mark on online business, with 51 per cent of marketers believing they get better customers from influencer marketing (Tomoson, 2015). But the vindication came in October 2016, when the biggest name in search clearly acknowledged and displayed its faith in influencer marketing’s continued growth when the company purchased Famebit, an influencer marketplace. This is all because Google recognized that the customer relationship began with trust in the influencer.

Today more marketers are now making it an integral part of 360-degree marketing strategies, which will only grow more in 2017. A dominant 81 per cent of marketers who have used influencer marketing have judged it to be effective (eMarketer, 2016), proving the massive ROI potential of the module. This potential will be tested with new quantification measures that go beyond just numbers of followers and total number of post likes. Influencers will have to do more than just retweet a post.

User generated content amplified

2016 showed that in many ways, consumer is still the king. This was never more evident than in the rising trend of interactive and advocacy marketing. Thanks to the massive popularity of features such as contests, sweepstakes and giveaways, consumers have become increasingly engaged with marketing materials and campaign components. These types of elements often require users to submit their own photos or other materials to become eligible.

Another avenue – advocacy marketing – too saw an increase in 2016. Leveraging a brand’s most loyal customers, this modality often helped craft effective campaign messages and input, blogs or articles, and other forms of content.

360-degree strategy integration

Till 2016, traditional marketing, social media marketing, influencer marketing, content marketing, etc., were perceived as separate strategies. But this viewpoint has undergone a radical change, with advertisers and promoters focusing on a macro strategy to see that all of these practices are merely appendages of the same organism.

This change, in many ways, can be attributed to various research tools that track various channels and strategies, simultaneously, allowing the different aspects of marketing to be truly intertwined and interconnected.

Conversational commerce

Chat Bots have been in the internet space for some time now and the early adopters of bots are travel, e-commerce and BFSI sector. Every business today understands the power of bots because of the increased number of similar daily interactions with customers which are predictable and can be automated. Providing services like movie suggestion on Facebook, booking a flight ticket on Google Allo is also increasing the scope of conversational commerce.

Though “User Acceptance” remains most critical to this technology growth, chat bots are still not ready for mainstream. Most of them are not “really intelligent”, takes a lot of to and fro for addressing queries, etc. But given its application advantages, it’s a trend that will be accepted by multiple businesses.

Purpose-driven marketing

Purpose-driven marketing, very simply put, is a way for brands to engage and bond with their audiences based on mutual interests and needs – including the need to support a cause. While a lot of companies are becoming socially conscious and increasingly understand the value of ‘giving back’, most haven’t figured out how they can engage their audience and secure their participation and support.

Ola saw a real need during the floods in Tamil Nadu and used it as an opportunity for people to help each other by pooling Ola boats. It was a great match because the need was at the heart of what Ola offers to its customers as a service. Ariel’s ‘Share the load’, Dove’s ‘Chubby Cheeks, Rosy Lips’ or the ‘#Like a Girl’ campaign by Always had one thing in common: it came from a strong social insight and created dissonance and, hence, a mass movement. It is thus vital to create a right strategy and bring it to life in a manner that invokes the need to be a part of it.

Jumping the demonetization bandwagon

With an overnight ban of 500 and 1000-rupee notes on November 8, the entire nation was in frenzy. India has been debating this move for the last two months with no clear verdict. But one thing is clear: the move could simply not be ignored! With a sudden influx of cash in the banking system, Paytm and other online cash services took the stage by storm and online wallets were seen as an alternative to cash. With the cashless economy conversation from the PM’s office, several financial services companies jumped on to the bandwagon. This coupled with several financial inclusion and awareness drives by the government, 2017 will see tremendous opportunity for the marketing fraternity as a whole.

Some past trends that continue to be relevant:

1. Content Rationalization by brands: With the internet boom, information too exploded into the mainstream media. A consumer has to make his/her buying decision based on a quantum of information that is difficult to parse through. To ease their decision-making process, brands must rationalize the amount of information that needs to be provided in order to convince the consumer.

2. Real time consumer decision making: Research has become the most important part of the consumer buying process, especially comparative research. Third party reviews are particularly influential in this. Even for a regular purchase such as soap, now includes at least some amount of verbal enquiry and comparison. This puts an even greater emphasis on tailoring marketing execution to be at the right place at the right time.

3. Seamless cross-channel experience:

Customers can now buy products and services through a variety of distribution channels, including the web, mobile and tablet applications, email, kiosks, online chat, and by speaking with customer representatives in a physical location or over the phone. No longer do customers identify a single channel for purchase, be it the online channel or the retail channel. They only see it as one of the many interactions that make up their overall user experience with the company.

And players are moving in to address the opportunity provided by these gaps. This is evidenced with players in the Indian financial services sector, introducing services such as tab banking and video branches, which aim to provide a seamless cross-channel experience.

4. Accessing customer information without spooking them: Big data is the name of the game. But, lately, what the marketer does with that data is even more vital. Providing customized, tailored experiences to customers may be vital to the marketing strategy, but misuse of it will lead to customer paranoia about all their information being available with companies. This will ultimately lead to a push-back from them that can already be seen with the anti-trust suits against Google in Europe in 2014. To prevent this from becoming a phenomenon, brands have to choose and develop better ways to collect customer data, with their consent and without intruding on the customer’s privacy.

(Sanjay Tripathy is Senior Executive Vice-President, Head – Marketing, Analytics, Digital E-Commerce, HDFC Life.)

Info@BestMediaInfo.com

Le restaurant Lachenaie incendié

Jean-Marc Gilbert

Mardi 3 janvier 2017

Le restaurant Lachenaie, situé sur le chemin Saint-Charles, à Terrebonne, a été la cible d’un incendie criminel ayant causé d’importants dommages au commerce, dans la nuit du 2 au 3 janvier.

Les policiers ont été les premiers à se rendre sur place, peu avant 4h, à la suite d’un appel reçu d’une centrale d’alarme pour un détecteur de mouvement déclenché dans la zone avant de l’établissement de restauration rapide.

«À l’arrivée des premiers policiers sur les lieux, une épaisse fumée sort par la vitrine avant, qui est complètement fracassée, et des flammes sont visibles dans la section cuisine dudit restaurant», écrit le Service de police intermunicipal de Terrebonne/Saint-Anne-des-Plaines/Bois-des-Filion, dans un communiqué de presse.

Geste délibéré

Les pompiers, appelés pour combattre les flammes, ont constaté sur la scène des éléments laissant croire à «un acte volontaire et criminel».

Le 3 janvier, des techniciens en identité judiciaire ainsi que des enquêteurs du service de police devaient se rendre sur place pour analyser la scène, rencontrer des témoins potentiels et s’entretenir avec le propriétaire du restaurant.

Personne n’a été blessé et les dommages, quoique importants, sont limités à l’intérieur de l’établissement. La valeur des dommages n’a pas été dévoilée.

L’enquête se poursuit pour tenter de découvrir l’identité des suspects qui sont à l’origine du brasier, qui a été maîtrisé en moins de deux heures.

OTTAWA – Kevin O’Leary cherche-t-il à éviter d’avoir à débattre dans la langue de Molière en refusant de s’installer dès maintenant sur les blocs de départ pour la course à la chefferie du Parti conservateur? C’est en tout cas ce que soupçonne le candidat Andrew Scheer.

Le député bilingue de la Saskatchewan a lancé cette accusation à exactement deux semaines de la première joute oratoire qui se déroulera exclusivement en français, le 17 janvier, du côté de Québec.

«S’il attend seulement pour éviter le débat en français, je pense que c’est un très mauvais signal pour nos membres et pour les électeurs du Québec», a tranché M. Scheer en entrevue téléphonique depuis Regina, mardi.

«C’est essentiel pour un candidat sérieux d’être là, à Québec, et essayer de parler en français», a-t-il enchaîné, plaidant que le bilinguisme est un critère d’embauche jugé incontournable par la majorité des militants conservateurs d’un bout à l’autre du pays.

«Nos membres savent que nous sommes un parti national, que nous sommes un parti avec 12 députés du Québec. Ça a été la seule région où nous avons augmenté le nombre de nos sièges (lors de la dernière élection d’octobre 2015)», a relevé Andrew Scheer.

Or, Kevin O’Leary, un homme d’affaires né à Montréal, ne parle pas français. Il a déjà déclaré qu’il ne lui semblait pas essentiel de s’exprimer dans cette langue pour comprendre les enjeux du Québec et que de toute façon, «les Québécois de 18 à 35 ans sont presque tous bilingues».

Il a été impossible de rejoindre la vedette de la téléréalité «Dragon’s Den» pour obtenir une réaction, mardi. Sur Twitter, il s’est contenté de remercier «Andrew» pour son «soutien» et a inclus dans son gazouillis un lien vers le site internet créé avant Noël pour mesurer ses appuis.

Une percée au Québec?

L’élu saskatchewanais a de son côté profité de la période des fêtes pour bonifier son équipe de campagne en recrutant Marc-André Leclerc, un porte-parole bien branché sur le Québec qui était jusqu’à tout récemment au bureau de la leader intérimaire Rona Ambrose.

Est-ce là une tentative de réaliser une percée au Québec, de rallier à sa cause les députés conservateurs québécois? L’ancien président de la Chambre des communes ne le nie pas, mais refuse d’ouvrir davantage son jeu.

«Je ne peux pas en dire plus, mais il y aura une annonce très significative dans les prochaines semaines, alors restez à l’écoute», a lâché M. Scheer, promettant de dévoiler des appuis en provenance «de gens très bien connus dans notre parti».

Exception faite de Jacques Gourde, qui copréside la campagne de Maxime Bernier, et du chef adjoint Denis Lebel, qui demeurera neutre dans le processus, aucun des membres de la députation du Québec n’a publiquement appuyé un candidat à la chefferie.

Trois députés québécois — Pierre Paul-Hus, Luc Berthold et Sylvie Boucher — ont «retweeté» mardi le communiqué en français dans lequel Andrew Scheer exhortait Kevin O’Leary à clarifier ses intentions. «On en veux (sic) pas!!», a commenté Mme Boucher.

La date limite pour s’inscrire dans la course à la direction du Parti conservateur du Canada a été fixée au 24 février en prévision de l’élection du prochain chef de la formation, qui aura lieu le 27 mai.

Jusqu’à tout récemment, 14 candidats étaient en lice pour succéder à Stephen Harper. Ils sont maintenant 13 avec le retrait de Daniel Lindsay, un radiologiste du Manitoba qui n’avait aucune expérience politique.

Le dernier débat entre les candidats a permis de constater pour la première fois à quel point certains d’entre eux peinent à s’exprimer en français.

Sur l’estrade, Kellie Leitch, Lisa Raitt, Brad Trost et Deepak Obhrai ont fait étalage de leurs lacunes en cette matière.