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Archives de catégorie : Video Marketing
Trump threatens to ‘send in the Feds’ to Chicago
President Donald Trump’s comments Tuesday serve as his strongest rebuke yet since being sworn in to the presidency last Friday. | AP Photo
President Donald Trump tweeted Tuesday that he would dispatch federal authorities to Chicago if they don’t address violence in the city, which he described as « horrible ‘carnage.' »
« If Chicago doesn’t fix the horrible « carnage » going on, 228 shootings in 2017 with 42 killings (up 24% from 2016), I will send in the Feds! » the president tweeted.
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It was not clear whether he meant federal law-enforcement authorities or federal troops.
Trump’s comments seemingly refer to a Chicago Tribune report from Monday that said 228 people had been shot in the city so far in 2017, a 5.5 percent increase from the same time period last year. The 42 homicides, as he noted, increased by 24 percent from the 34 reported to this point in 2016.
The statement echoes Trump’s words during his inaugural address, when he called for an end to gang violence and « this American carnage. »
“The crime and the gangs and the drugs that have stolen too many lives and robbed our country of so much unrealized potential,” Trump said at the Capitol on Inauguration Day. “This American carnage stops right here and stops right now.”
Trump has repeatedly spoken out against Chicago Mayor Rahm Emanuel’s handling of violence within the city, often alluding to potential federal intervention. But Trump’s comments Tuesday serve as his strongest rebuke yet since being sworn in on Friday.
Earlier this month, Trump wrote of Emanuel and violence in Chicago: « If Mayor can’t do it he must ask for Federal help! »
Chicago murder rate is record setting – 4,331 shooting victims with 762 murders in 2016. If Mayor can’t do it he must ask for Federal help!
— Donald J. Trump (@realDonaldTrump) January 2, 2017
Chicago had 762 recorded homicides in 2016, a steep jump over 2015 (492) and the highest since the 1990s. The city’s record for homicides in a year was 970 in 1974.
The president’s late-night tweet Tuesday also comes a day after Emanuel bashed Trump and his administration for their ongoing feud with the media over the size of the audience at his inaugural address.
“You didn’t get elected to debate the crowd size at your inaugural, » Emanuel reportedly said at a ribbon-cutting ceremony. « You got elected to make sure that people have a job, that the economy continues to grow, people have security as it relates to their kids’ education. It wasn’t about your crowd size. It was about their lives and their jobs.”
Trump’s Tuesday tweet on Chicago was posted shortly after Fox News’ Bill O’Reilly aired a segment on « The O’Reilly Factor » citing the same statistics.
The newly minted president also continued his war of words against CNN on Tuesday night by taunting the network for being bested by Fox News in terms of inaugural viewership.
« Congratulations to [Fox News] for being number one in inauguration ratings, » Trump said in a partially congratulatory tweet. « They were many times higher than FAKE NEWS [CNN] – public is smart! »
Congratulations to @FoxNews for being number one in inauguration ratings. They were many times higher than FAKE NEWS @CNN – public is smart!
— Donald J. Trump (@realDonaldTrump) January 25, 2017
Trump slammed the outlet during his first news conference as president-elect on Jan. 11 over their report on a dossier of Russian intelligence on him.
« Don’t be rude. No, I’m not going to give you a question. You are fake news, » he said to CNN correspondent Jim Acosta.
The feud has continued in recent weeks, with Trump repeatedly lashing out at the network over social media.
Trump to direct federal resources toward building a border wall on Wednesday
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School pupils from Chipping Sodbury help to launch careers advice videos
CAREERS advice video tips have been produced by secondary school pupils from Chipping Sodbury.
A group of sixth form Media Studies students from Chipping Sodbury School have helped to produce video clips for YouTube which offer employment advice to other young people.
Their video was entitled First Job: Thrive in the Job Market, and it was supported by the Aspire Academy who aim to help 15 – 21 year olds to find work when they leave the education system.
The founder Barry Jackson used his experience of helping students to find employment to make a video program, and recruited the media students to assist.
“I may have done the research, but an old man like me was never going to be the ideal presenter, said Mr Jackson.
“It’s also a great way to offer young people work experience producing a genuine commercial program.”
A government-funded training provider called Professional Apprenticeships, also assisted with the project and helped to spread awareness about it. They have similar aims and help young people find work experience, offering IT, digital marketing, business administration and customer service support.
Professional Apprenticeships manager, Adam Rooke, said, “We partnered with this Aspire Academy because we find many young people leave school relatively ill-informed of the progression opportunities, and how best to take their first steps on the career ladder.
“This film goes a long way to address this need, and having been created by young people it engages them on the right level.”
Mr Jackson was inspired to help young people and founded his company Aspire Academy after he spoke to a university student who was unable to find work in a career she had trained for.
He said: “I spoke to a young girl on the supermarket check-out. She had a 2:1 degree and told me it was the best job she could get – a job she was qualified to do if she’d left school after GCSE’s.”
To research for the video advice was sought from corporate executives from companies including Rolly Royce, Land Rover, and Barclay’s Bank.
Everyone involved is happy from the response they have had from the video, and from the business community.
He praised the staff who got involved and the students who helped: “Working with them has been tremendous fun and I’m very proud of them.”
“It is a joy to partner schools like Chipping Sodbury where preparation for the world of work goes beyond mere exam results.”
The program, which features a book of the same title, is due to be launched by Easter.
Content has gone full circle
The term content has been bandied around for decades by those of us in the media, marketing and entertainment business. Most recently, it has become a marketing category as brands use ‘content marketing’ to leverage the burgeoning digital and social platforms they now own.
This trends towards using ‘owned media’ (or the company brand as media channel) has been around for a few years now. Long enough, I would argue, to more critically evaluate some of the impact of these channels.
Before diving into that debate, it’s worth looking at the macro-trend behind the content evolution. The traditional owners of the word ‘content’ were the TV and entertainment networks. Over the past decade, the expression “content is king” has been a rallying cry by networks to invest more heavily in local and offshore content to hold and build media audiences.
As a result of this investment, TV entered what has been described as a ‘golden era’ of premium content, with some of the most high quality and popular television content ever emerging over the past decade – including A list acting talent, script writers and directors attaching themselves to television audiences.
Phenomenally successful shows such as Game of Thrones, Walking Dead, and in Australia premium local productions such as Offspring, The Kettering Incident and Top of the Lake have demonstrated time and again that whatever the chosen viewing device, quality content wins every time. Audiences naturally gravitate to content which has been richly invested in by world class entertainment talent.
This incredible investment has lifted the bar enormously when it comes to what people are (and aren’t) prepared to spend their time with online. After expensive trial and error, many brands are now figuring out owned media assets, in particular video content, needs care, resource and attention.
Aside from the important question of objectivity, expertise and corporate bandwidth, there is also the issue of the resourcing and skill required to actually engage and entertain audiences. Audiences are swimming in a sea of content, how do you make yours stand out?
Here’s six things we now know about content marketing, which should guide our efforts moving forward.
1. Make it good, or go home: Invest in great storytellers and skilled producers and reap the rewards. Audiences aren’t fooled and won’t waste their time on poorly produced video, disguised as entertainment.
2. Augment your distribution strategy with influential distribution channels: When you get the content quality right, peer-to-peer distribution can be one of your most powerful weapons in getting your content distributed. Lock in your influencer programme early and well.
3. A one-size-fits all approach to video content won’t work: Video content marketing is not the same as TV advertising – it’s more about engaging customers through a narrative, than entering an overt sales conversation. For this reason, if you start having conversations about including price points, just stop, you’ve lost.
4. Thought leadership is easier than entertainment: Entertaining audiences is a skill few perfect – which is why network professionals continue to lead the way in this area. If you don’t have a track record in entertainment don’t try and make people laughs, instead focus on providing sector information, customer insights or how-to content. And don’t forget to enrol the support of genuine experts to deliver authentic, engaging customer insights.
5. Views can be a false metric. It’s not always about volume. Achieving outcomes for your brand using content marketing is more likely to be about influence. The smartest content will often engage a smaller, smarter audience; one that follows up for more.
6. Video wins the day. Every day. Video views online far out-performs any written or other graphic based medium – and video is the medium of choice for the socially active. Make sure your brand has a video strategy built into your content marketing and social plan.
6 Ways to Improve Your Content Marketing from Multi Channel Network on Vimeo.
Paul MacGregor is national director – client solutions, marketing and production for Multi Channel Network.
EXCLUSIVE: Inside the ‘Rings’ Prank That Has Scared Up More Than 200 Million Views
A prank video showing the girl from The Ring terrorizing unsuspecting customers at a TV store has gone viral in just 24 hours, and ET has the details on how the stunt came together.
In the video, customers are shown a wall of TVs at an electronics store, but one of the screens turns a bit too lifelike when Samara crawls out of it and onto the showroom floor.
READ: YouTube’s First Controversial Viral Star Lonelygirl15 Returns After an 8-Year Hiatus
Marketing agency Thinkmodo was the brains behind the viral video, which has been viewed more than 200 million times on Facebook and another million times on YouTube.
« One of those TVs we rigged so that when the TV moves up and we distract people to look to the side, it reveals the actual character from the movie whose image is being played on all the other TVs at the same time, » Thinkmodo co-founder James Percelay tells ET.
The video is meant to promote The Ring sequel, Rings, opening Feb. 3, and it’s just the latest attempt at marketing glory from Thinkmodo. The company was also behind the « Devil Baby Attack » video in 2014, promoting Devil’s Due, as well as 2013’s hugely popular, « Telekinetic Coffee Shop Surprise, » for the movie Carrie.
While they have done pranks like this before, none of them garnered quite the same response.
« In some cases, people reacted with laughter, but it was really nervous laughter, » Percelay says. « Others ran out the door, and we had to rein them in. »
Videos such as these seem to be replacing more traditional movie promos, and Percelay explains why Thinkmodo’s approach can be more powerful than a trailer.
« Studios do a great job in promoting their movies, but it’s somewhat conventional, » he says. « Audiences are really expecting to somehow participate in a video more — to comment on it, to share it. This kind of video really engages audiences. »
USDA science researchers ordered to stop publishing news releases, other documents
Employees of the scientific research arm at the Agriculture Department were ordered Monday to cease publication of “outward facing” documents and news releases, raising concerns that the Trump administration was seeking to influence distribution of their findings.
“Starting immediately and until further notice, [the Agricultural Research Service] will not release any public-facing documents. This includes, but is not limited to, news releases, photos, fact sheets, news feeds, and social media content,” wrote ARS chief Sharon Drumm in an email to employees.
Department officials scrambled to clarify the memo Tuesday afternoon, after intense public scrutiny and media requests, stating that ARS had not “blacked out public information” and adding that scientific articles published through professional peer-reviewed journals have not been banned. Such a decree would have conflicted with established scientific integrity standards and previous media guidance “encouraging, but not requiring, USDA scientists to communicate with the media about their scientific findings.”
“As the U.S. Department of Agriculture’s chief scientific in-house research agency, ARS values and is committed to maintaining the free flow of information between our scientists and the American public as we strive to find solutions to agricultural problems affecting America,” ARS said in a statement to The Washington Post Tuesday afternoon, seeking to clarify the scope of the memo.
The original guidance — which specifically bans news releases and social-media content — remains intact.
[Trump picks Sonny Perdue for agriculture secretary]
The Agricultural Research Service employs thousands of in-house scientists, maintains scores of research locations around the country and boasts a $1 billion budget. It is tasked with conducting research to “develop and transfer solutions to agricultural problems of high national priority,” according to the USDA. That research focuses on topics such as food safety, nutrition, animal and crop production, and agricultural sustainability.
Research publicized on the USDA’s website this month includes papers such as “Helping Arizona Wheat Growers Maximize Resources” and “Test Uses Novel Antibodies to Detect Shiga Toxins.”
The “public-facing documents” memo Monday raised fears that the new Trump administration was attempting to filter articles about ongoing scientific research being conducted by ARS. It is unclear whether the instruction came directly from the White House, from officials involved from the transition, or within the USDA.
USDA and ARS have issued media guidance in the past. Under the Obama administration, guidance published in 2013 stipulated that USDA employees should clear any “media inquiries on topics that are sensitive” with public affairs staffers. That media guidance, which appeared to have last been updated in 2016, also urges them to communicate with supervisors about “any instances where they feel public affairs or communications staff is stifling their ability to communicate about their work.”
The USDA does not yet have a permanent department head. Former Georgia governor Sonny Perdue was nominated by President Trump to head the USDA last week but has not yet begun the confirmation process. The congressional committee overseeing his hearing has not given guidance on when his hearing will take place, pending his submission of necessary paperwork.
Read more:
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Climate change has big implications for farmers. Will Sonny Perdue get that?
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Trump advances controversial oil pipelines with executive action
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CAN 2017: Les Tunisiens ont la rage de vaincre
♦ Découvrez: le calendrier et les résultats, les équipes, les joueurs.
De notre envoyé spécial à Libreville
Le groupe B s’est conclu avec la qualification du Sénégal, premier avec sept points, et de la Tunisie, deuxième avec six unités. A la sortie des vestiaires, les joueurs tunisiens étaient satisfaits de la qualification, mais ils n’oubliaient pas le quart de 2015.
Les Aigles de Carthage, sans trembler face au Zimbabwe
Les Tunisiens n’ont laissé aucune chance aux Zimbabwéens lors de cette dernière rencontre. A la fin des 45 premières minutes, le score était plié et plutôt lourd, 4-1 en faveur des Aigles de Carthage. Une entrée en matière dont se félicite le défenseur âgé de 27ans, Aymen Abdennour : « On a fait un match très correct face à une équipe qui a des qualités offensives. Nous, on a fait notre boulot, on était bien, on était agressif et on avait envie de gagner. En deuxième mi-temps, on était un peu fatigué, et j’admets qu’on a commencé à penser au match face au Burkina Faso. En tout cas, je suis vraiment content de notre prestation ».
La Tunisie a impressionné et surtout elle a montré qu’elle était capable de marquer plusieurs buts, une satisfaction pour les joueurs. « C’est une victoire convaincante. On n’a pas fait les choses à moitié. On est content de se qualifier. On a fait trois bons matches face au Sénégal, à l’Algérie et au Zimbabwe. Je pense qu’on a fait plaisir aux gens et on s’est également fait plaisir sur le terrain », admet Wahbi Khazri, attaquant tunisien âgé de 25 ans.
Seule fausse note de la rencontre face aux Zimbabwéens, deux buts encaissés. Pour le défenseur Syam Ben Youssef, âgé de 27 ans, la victoire a été acquise de fort belle manière, mais il faudra faire attention à ne pas encaisser de buts lors du prochain match : « On a voulu se mettre à l’abri le plus vite possible. Malgré tout en deuxième mi-temps, on a subi un peu. On a pris également deux buts qui, pour un défenseur, font mal. Le plus important, c’était la qualification. On a fait trois bons matches et on en a gagné deux, c’est le football ».
2017 pour effacer 2015
Plusieurs éléments de la Tunisie étaient présents il y a deux ans lors du fameux match face à la Guinée équatoriale, perdu sur le score de 2-1 après prolongation. Alors que les Tunisiens menaient 1-0 jusqu’à la 93e minute, un penalty est sifflé pour les Equato-Guinéens et transformé par Javier Balboa. C’est d’ailleurs ce même joueur qui a enfoncé le clou durant la prolongation. Une défaite qui est toujours en travers de la gorge des Aigles de Carthage.
Pour Wahbi Khazri, attaquant présent en 2015, cette élimination est toujours dans les têtes, mais il faudra passer à autre chose ce samedi : « Le plus important, c’est d’être à nouveau en quarts de finale. Après je vous concède qu’on n’a pas vraiment oublié ce fameux match. Malheureusement on doit faire avec. En tout cas être à nouveau en quarts, ça montre que le pays progresse. Effectivement on va essayer de faire mieux qu’en 2015, mais on aura une équipe compliquée en face de nous. Nous, on a une belle génération, on produit du bon football, et on a montré qu’on était une belle équipe. Si on produit encore le même football, il n’y aura pas de soucis ».
Pour certains joueurs, le match face au Burkina Faso sera l’occasion de tirer un trait sur une défaite douloureuse. « 2015, c’était un peu dur notre élimination face à la Guinée équatoriale. Maintenant il faut se rattraper dès samedi face au Burkina Faso », concède Aymen Abdennour. Même les plus jeunes se rappelent de cettre rencontre. Larry Azouni, milieu de terrain des Aigles de Carthage, note que cette année, ils ne joueront pas face au pays qui organise la compétition. « On y pense un peu à 2015, mais cette année, le pays hôte ne s’est pas qualifié. Nous, on essaye de rester concentrer sur le terrain et de ne penser qu’à nous. C’est ce qu’il faut retenir », assure le joueur âgé de 22 ans.
La Tunisie va affronter le Burkina Faso au Stade de l’Amitié à Libreville le samedi 28 janvier 2017.