Archives de catégorie : Video Marketing

Questions Abound After Trump Says Tax Will Pay for Wall

President Donald Trump is promising Mexico will pay for his massive border wall. On Thursday, his administration finally suggested how: a 20 percent tax on products imported from south of the border.

The new measure could be part of a comprehensive tax reform package that Trump and Congress will work out, the White House said. But there was great ambiguity about the proposal. White House officials later clarified that the tax was but one possible way Trump could finance the wall.

Much was left unanswered. Would Mexico be footing the bill or American consumers? What items would become more expensive? Is this even legal?

Some of the details Trump’s proposal still has to work out:

IS IT A TAX, A TARIFF OR SOMETHING ELSE?

It’s unclear.

The White House said Congress’ tax overhaul would place a 20 percent tax on imports from any country enjoying a trade surplus with the United States. In other words, countries selling more goods and service to the U.S. than buying from it. The idea is to rebalance the playing field for U.S. companies by discouraging Americans from importing.

The idea appears to overlap with a plan House Republicans are pushing called « border adjustment. » Under this plan, the U.S. would refrain from taxing American companies’ exports, but would tax imports.

The new revenues are projected to top $1 trillion over a decade. The money had been envisioned as an offset for lowering U.S. corporate income tax rates, though House Republicans say it could also pay for a wall.

Trump, however, recently said he didn’t like the « border adjustment » idea.

WHAT DOES THIS MEAN FOR AMERICANS?

Mexican products would become more expensive.

That means pricier tequila, but also things Americans need: cars, eyeglasses and many basic groceries.

A Toyota Camry? About $1,000 more, according to Jim Lentz, CEO of Toyota North America, noting that a quarter of the car’s parts are imported.

U.S. exporters are behind the House plan because it would reduce their taxes.

Here’s the flip side: Importers, including big retailers and consumer electronics firms, say the higher prices for Mexican products could hurt sales. And that means American jobs.

Retailers such as Wal-Mart also could face higher tax burdens.

WOULD MEXICO REALLY BE PAYING?

Not quite.

The U.S. could recoup some of the wall’s costs by changing the tax and trade policies with Mexico. But the money wouldn’t necessarily be coming from Mexican taxpayers or the Mexican government.

While the tax would land first on companies exporting from Mexico, the costs would likely be passed on to consumers. That leaves Americans footing much of the likely bill.

Trump has said he’s OK with being « reimbursed » at a later point because he is keen to start building the wall immediately.

WOULD IT RAISE ENOUGH MONEY TO PAY FOR THE WALL?

Probably.

Various estimates put the wall’s cost at up to $15 billion.

House Republicans expect their plan to pull in much more than that in its first year. They say that could easily cover the costs of the wall.

IS IT LEGAL?

To be determined.

The U.S. has a range of obligations under the North American Free Trade Agreement and at the World Trade Organization. And Mexico is likely to challenge any new tax that penalizes its economy.

Trump has said he plans to renegotiate NAFTA. Mexico, however, is under no obligation to soften the agreement for his sake.

Other countries may also object, if their products and services are targeted.

Mark Zandi, chief economist at Moody’s Analytics, said the border adjustment is essentially a tariff that would be struck down by the WTO if it targets Mexico.

HOW WOULD THIS AFFECT THE ECONOMY?

A topic of great dispute.

The White House said the plan would increase U.S. wages, help U.S. businesses and consumers, and deliver « huge economic benefits. » With so much of the plan ill-defined, it’s impossible to substantiate those claims.

Any turbulence in the U.S.-Mexican trade relationship could have implications for the entire world.

Mexico is the second-largest exporter to the United States, after China. The United States imported roughly $271 billion of goods from Mexico during the first 11 months of 2016, according to the Commerce Department, and ran a trade deficit of almost $60 billion.

DO REPUBLICANS LIKE TRUMP’S PLAN?

Not all of them.

Rep. Justin Amash of Michigan said on Twitter it would be a « tax on Americans to pay for the wall. » Sen. Lindsey Graham of South Carolina said he was « mucho sad » and that « any policy proposal which drives up costs of Corona, tequila or margaritas is a big-time bad idea. »

Even Trump’s pick for commerce secretary, Wilbur Ross, dismissed the idea of using tariffs as a trade ploy.

Republicans have traditionally hailed themselves as the party of free trade.

WHAT OTHER WAYS COULD TRUMP GET MEXICO TO PAY?

During the campaign, Trump floated a number of possibilities without committing to any in particular.

He proposed changing a rule under the USA Patriot Act to block some of the roughly $25 billion in remittances that Mexicans living in the U.S. send home each year. He said he would refuse to free up the money until Mexico agrees to pay the U.S. between $5 billion and $10 billion.

Opponents of that plan say Mexicans in the U.S. would likely find other ways to send money back. They could take cash with them when traveling, wire money to a non-Mexican bank or use off-the-books transfers that are difficult to police.

Trump also suggested increasing visa fees for Mexicans to raise money, or canceling business and tourist visas issued to Mexicans until their country pays for the wall.

———

AP Business Writer Tom Krisher in Detroit and writers Erica Werner and Stephen Ohlemacher in Washington contributed to this report.

———

Reach Josh Boak on Twitter at http://twitter.com/joshboak

Reach Josh Lederman on Twitter at http://twitter.com/joshledermanAP

1SEO.com Digital Agency Announces Scholarship Opportunity in 2017

scholarship-opportunity

Apply today for a scholarship from 1SEO.

Students entering or currently enrolled in undergraduate college or university can apply for a $1,000 scholarship from 1SEO.com Digital Agency.

BRISTOL, PA, UNITED STATES, January 26, 2017 /EINPresswire.com/ — For students currently enrolled or set to enroll in a college or university in 2017, 1SEO.com Digital Agency is proud to announce a scholarship opportunity to students currently residing in the Philadelphia tristate area.

The scholarship is limited to students who are aiming to complete an undergraduate degree in Marketing, Communication, or Business concentrations. Applicants must submit a YouTube video showing how internet marketing impacts them on a daily basis. The video is expected to be two to five minutes long, and the company is urging all applicants to use their creativity.

As one of the most trusted digital marketing companies in the Philadelphia area, the agency is offering $1,000 toward the upcoming school year’s tuition. The company has instituted a scholarship committee to judge all entries and select a winner based on drive, passion, creativity, and storytelling abilities. Entries must be submitted through YouTube and all applicants must “Like” 1SEO.com Digital Agency on Facebook.

“We always love to give back to the community and help students be able to afford higher education,” said 1SEO.com Digital Agency President, Lance Bachmann. “We are only as strong as the members of our community, and if we can help one student follow their dreams and reach their aspirations, that’s a great feeling.”

Topics for each video entry can include how Social Media, Content Marketing, Email Marketing, Paid Advertising, or Search Engine Optimization has impacted their lives and helped them gain an understanding about digital marketing and its effect on consumers.

“Technology plays a huge role in our daily lives,” remarked Bachmann. “I’d like to see how college students looking for a career in the digital and technology field can use video marketing to sell themselves before they get involved in an organization where they have to sell the brand.”

Find out more about the scholarship opportunity by reading all the requirements for eligibility. The company is looking forward to reviewing entries and having the winner visit their offices for a tour and recognition for their achievement.

About 1SEO.com Digital Agency
1SEO.com Digital Agency is a Philadelphia, PA-based digital marketing firm that provides end-to-end solutions for their clientele, which is comprised of hundreds of businesses in countless industries that operate in several sectors, from the niche to the mainstream. Using a full suite of services like search engine optimization (SEO), pay per click (PPC), social media optimization (SMO), website design, content writing and email marketing, 1SEO.com Digital Agency helps their clients win online by cultivating online presences and harvesting leads, closes, conversions and profits.

For more information, please visit https://1seo.com/.

CJ Bachmann
1SEO.com Digital Agency
2159461046
email us here

Online marketing is not IT’s job

Imagine expecting a commercial real estate developer to fix a gourmet dinner … or a plumber to heal a broken leg … or your mailman to design aircraft parts.

These scenarios probably won’t end well.

The same holds true for small businesses wanting to implement effective marketing strategies. They need expertise in a variety of specialties to ensure a competitive standing:

▪  A webmaster to build and maintain a website.

▪  A videographer to produce videos that promote your services on your website and in pay-per-click ads.

▪  A prolific writer.

▪  An SEO consultant to monitor, report and improve a website’s search results.

▪  A marketing consultant to orchestrate promotional efforts.

Yet all too often, small-business owners expect their webmaster to be a proficient SEO expert, pay-per-click advertising consultant and even marketing coordinator.

The vast majority of webmasters do not have years of daily copywriting experience. They may have taken (at most) one college marketing class. Conversely, marketing experts typically aren’t experienced website programmers. And webmasters, SEO and marketing experts usually aren’t proficient in video production.

Don’t get me wrong — websites do require tech support, like servers and programming. Most of the rest has nothing to do with IT.

Yet social media, video production, graphic arts, written content development, emails, pay-per-click ads and SEO aren’t “digital marketing” either. They’re tools and strategies to help successfully promote a business’s product or service.

Your website is designed to convert visitors into customers. Once it’s built, it likely won’t require constant changes and updates.

It’s then that you need to promote your website.

▪  Enlist a terrific writer to write original, compelling content for your blog, which can then be promoted via social media.

▪  Hire a videographer to produce short videos about your products or services.

▪  Have your marketing expert orchestrate all of the above into successful marketing campaigns.

▪  And make sure your SEO consultant is measuring and regularly reporting overall effectiveness.

Technical experts are rarely creative experts. Those who possess such characteristics are rare.

But more often than not, they’re two distinct, separate disciplines that should collaborate, not to do each other’s jobs.

Eric Cawley is president of Complete Marketing Solutions, Meridian. eric@completemarketing.us, 208-440-6754

Facebook gets aggressive with its video strategy

Facebook gets aggressive with its video strategyFacebook gets aggressive with its video strategy - ImageFacebook is changing the way it ranks videos that appear on the NewsFeed so that the videos which are more relevant to you surface on the screen.

With this new change, longer videos that people spend time watching may get a boost.

« We look at a range of signals when determining which videos to surface to you in the NewsFeed, including how long a video is watched, whether people choose to turn on the sound, and if people open the video in full screen, » Facebook said in a blog post on Thursday.

One of the signals Facebook looks at is « percent completion » — the percent of each video you watch — to help them understand which videos you enjoyed.

If a user watches most or all of a video, it signals the Facebook that the video was compelling for the user.

This may result in a slight increase in distribution of longer videos that people spend time watching on Facebook.

So the users who find longer videos engaging may be able to discover more of them in the NewsFeed.

It may also impact shorter videos as they may see a slight dip in their distribution.

However, there is no defined length of a video that defines a ‘long’ video.

« The best length for a video is whatever length is required to tell a compelling story that engages people, which is likely to vary depending on the story you’re telling, » Facebook said.

According to a report in TechCrunch, this change includes Facebook Live videos that were recorded earlier, and have now transitioned to regular videos.

« In addition, the algorithm will apply not just to those videos on the NewsFeed itself, but also in the Suggested Videos section which appears below the one you are currently viewing, » the report noted.

The change will be rolled out gradually over the next few weeks.

How to Use Video Content to Create a Loyal Audience

These days, it seems there is so much video content that it’s hard to get viewers’ attention.

When a brand creates a video channel, it’s competing with not only other brands’ channels but also everything else that lives online. Still, some brands seem to have a loyal following. So, what video content gets people engaged?

Let’s say an auto company launches an online video series for a new hybrid car. It repurposes a series of stunning ads from its TV campaign that highlight the car’s high-powered performance and low price. It posts the video ads on its online channels, shares them on social media, and waits. Two weeks later, there are few likes, shares, and comments. Why didn’t the videos get any traction?

Because video content in marketing works when it provides value—asks questions and provides answers and interacts with the target audience in a meaningful way.

In short, video marketing content isn’t about making the sale, it’s about creating a conversation with its audience.

Your Brand and Content

Whatever kind of videos you create, they should be consistent with your brand voice. That means your content should be truthful, genuine, and true to your brand. Consumers are savvy. They won’t engage if they feel the content is inauthentic or forced.

For example, if you run a fast-food chain, chances are making a high-quality cooking show video series won’t resonate with your audience.

Tip: You can save a lot of time and money by looking at what your competitors and independent creators in your brand category are doing. Try to figure what works for them, and what doesn’t. You can get good insights just by looking at the comments section.

Video content works when it’s about a subject or interest that both your target audience and your brand care about.

That sounds easy if you’re an airline (« woohoo, travel! »), but what if you’re a dishwashing liquid brand (« boohoo, cleaning up… »)?

The key is to get specific. Find an element in your product or service that your audience finds useful or entertaining.

For instance, people often go online to look for videos that offer tips and tricks, so you can make a series of how-to videos, anything from « the 8 things you can clean in your dishwasher » to a cooking show (after which there’s the job of cleaning up pots and pans).

By focusing on such themes, you’re offering practical value to the audience and the dishwashing liquid becomes a natural part of the narrative.

Tip: Not everyone is interested in your entire video library. Some might want to see just a specific video. Think about how your content works for those interested in the entire theme of your channel, and for those who are interested in just individual videos.

Production Considerations

Got your idea? Now it’s time to make some videos. So lights, camera… wait up! Before you start filming, there are a few things to consider about production.

One-hit viral videos are great, but they’re not something that will sustain an audience’s attention in the long run. Instead, aim to create a consistent video series to maintain and increase engagement with your audience over time.

Accordingly, you should be uploading videos on a regular schedule. Imagine your favorite TV show airs an episode today, and then two weeks later, and then only a month after that… By then, it will most likely not be your favorite show any longer.

Invite guest stars to widen the appeal of your content and attract new audiences. They don’t have to be A-list celebrities. You can feature bloggers or key influencers in your industry—anyone who can present your brand in a positive light.

Decide how many episodes to produce, and how long the content would be relevant on the channel. A series can only run so long before the concept gets old, so think what future content will help to maintain audience engagement.

Get the most out of your video production. All those lights, camera, action, and people don’t come cheap. Try to shoot multiple episodes/videos at a time to maximize resources.

Tip: To get eyes on your videos, publish on popular online video platforms, such as YouTube and Vimeo. You can also embed your videos on your social media channels.

Once you have your content ready, it’s time to launch. But before you hit « publish, » lay the groundwork.

Prepping for Publishing

Before people see your video, they see a thumbnail. It’s helpful to think of a thumbnail like a movie poster. It should be eye-catching, it should show an exciting moment in the video, and it should look good on desktop and mobile.

The first thing people read is your title, so come up with a catchy name for your video to draw them in. Research keywords and tags that are popular with your audience to make sure your titles can be found easily on search engines.

Viewers see the top 2 sentences in your video description area before having to click to see more, so this is prime real estate for highlighting your call to action (CTA), such as a link to your website, social channels, or related videos or playlists.

After you publish the video, show you’re listening to your audience by replying to comments. Treat your most active users like VIPs. Highlight their comments, give them rewards, and invite them to appear in your videos.

* * *

In the end, understand that what people value most is entertainment, utility, and personal interaction. By engaging with them and talking about what’s important to them, you increase your brand affinity and build a loyal audience.

Have you seen any recent example on how good video content helped a brand build an audience? I would love to read or hear about it, so please share in the comments section below.

The Medium Is The Message In Social Video Marketing

Every year, Oxford Dictionary chooses a word or expression to reflect the mood and general interests of society. In 2015, a pictogram was chosen for the first time, the
“face with tears of joy” emoji.

This past year, however, was not as lighthearted and the phrase “post-truth” was chosen, representing 2016 as the year in
which objective facts were “profoundly less influential in shaping public opinion than appeals to emotion and personal beliefs.” What they’re really referring to is society
questioning the definition of “news” and how to assess its credibility, or lack thereof, and it has broader implications. The way we interact as individuals and with businesses has
changed.

As marketers, we have an opportunity to answer the call for trust, authenticity and emotionality. We have the chance to make 2017 the year of consumer confidence with
marketing by using a voice that is socially contextualized and emotionally compelling.

In order to gain the credence of a wary audience, we have to stop selling and start
communicating. Advertisements have become invisible to most and for those who still see them, skepticism has replaced intrigue. Legacy corporations are being exiled as millennials use digital media to
build brands and increase sales using a familiar voice and rallying the support of their generation who holds the largest buying power and consumer voice of any age group, ever. 

Millennials are ahead of the curve in this area because they can be. While big brands and legacy corporations are hamstrung by stringent brand standards and a legacy perspective on the
tenure and tone of marketing, millennials are prioritizing the notion that people buy from people. By successfully using social content to introduce brands and create authentic stories, fostering
emotional connection and personal touches through video, they are creating richer engagement, earning trust through transparency and driving sales. 

In addition to engaging
with people in a familiar manner, creating social conversation requires speaking to people where they live — across a highly fragmented video landscape. In a way, social video marketing is a
form of door-to-door sales that requires reach across a breadth of distribution points and a frequency that keeps the conversation flowing.

To be an effective social video marketer,
one needs a virtual river of emotionally relevant content with unprecedented levels of consistency, customization and velocity. A central challenge that companies of all sizes face is that the unit
economics of manually creating video severely impede scale and ROI. Manuel video production inherently lacks the economy of scale the market requires and is gating our needs as marketers. 

However, just as big data and conversational artificial intelligence have become “bionic” tools for the marketer to find and segment target audiences, a new breed of
experiential artificial intelligence is helping extend human creativity to speak to those audiences through video. The deployment of artificial intelligence can and is redefining the economics of
video creation, making social video marketing attainable in terms of time and money.

Through the use of this technology, marketers can quickly create an endless stream of
professional grade videos, which allows them to authentically address consumers as people rather than audiences. There will always be a need for master storytellers and expert video production in
entertainment and marketing, but experiential AI is allowing us to extend our creative capacity and create video with production value and, more importantly, the social and emotional credibility that
people expect. 

Instead of ignoring the notion of crowd-sourced truth and continuing to deplete consumer trust, the newfound voice of social video will help us move past the
white noise of traditional marketing and back to the future of door-to-door personal engagement. In 1964, Marshall McLuhan prophetically coined the phrase “The medium is the message,”
referring to the notion that the medium itself shaped and controlled « the scale and form of human association and action.” Social video marketing is not a strategy, it’s not a tactic,
it’s the message, the medium and the new base for the marketing industry as a whole.

Top State Department Officials Ousted as Trump Administration Takes Shape

The Trump administration began cleaning house Thursday in the State Department by ousting four top officials.

Those exiting include Undersecretary for Management Patrick Kennedy, Assistant Secretary of Administration, Joyce Barr; Gentry Smith, who heads the department’s Office of Foreign Missions, and the Director of the Bureau of Overseas Building Operations, Lydia Muniz, NBC News has confirmed. Assistant Secretary for Consular Affairs, Michele Bond, who was responsible for the agency’s visa program, was also asked to leave.

Image: A sign stand outside the U.S. State Department in Washington, D.C.


Image: A sign stand outside the U.S. State Department in Washington, D.C.

Two State Department officials confirmed to NBC News that Bond had intended to stay on into the next administration. Now her last day is Friday.

« I cannot adequately express how proud I am of our Bureau’s profound, positive impact on U.S. diplomacy, » she wrote in a letter to her staff.

Both the Trump Administration and the union representing the workers insisted that turnover at the top is typical when a new president takes over. But the officials’ departure comes amid reports that other long-serving diplomats have chosen to quit rather than serve under President Trump.

They include Victoria Nuland, the assistant secretary for European and Eurasian Affairs, and Gregory Starr, the assistant secretary for diplomatic security who retired on Inauguration Day.

« While this appears to be a large turnover in a short period of time, a change of administration always brings personnel changes and there is nothing unusual about rotations or retirements in the Foreign Service, » the American Foreign Service Association said in a statement.

Acting State Department spokesman Mark Toner said the departures of longtime staffers is just business as usual.

« As is standard with every transition, the outgoing administration, in coordination with the incoming one, requested all politically appointed officers submit letters of resignation, » he said. »These positions are political appointments, and require the President to nominate and the Senate to confirm them in these roles. They are not career appointments but of limited term. »

Of the officers whose resignations were accepted, Toner said « some will continue in the Foreign Service in other positions, and others will retire by choice or because they have exceeded the time limits of their grade in service.  »



Trump’s pick for secretary of state, Rex Tillerson, is expected to be confirmed by the Senate next week.

But some former state department employees are worried those departing were given little notice and were not given the opportunity to work with their replacements.

Recently departed Assistant Secretary for International Organizations, Bathsheba Crocker, took to twitter today to voice her objections to the way her former colleagues were treated.

Countryman has served as the acting Under Secretary for Arms Control and International Security since October of 2016.

Career diplomat and former ambassador Laura Kennedy also expressed concern, saying in a tweet, « These are all professionals who would stay to help the new team settle in; instead these dedicated public servants have been sent packing. »

Crocker and Laura Kennedy both continued to be actively critical of the Trump administration on twitter.

A career foreign service officer, Patrick Kennedy was tapped for his post in 2007 by President George W. Bush and continued to serve in that spot under President Obama. He was the department’s chief bean counter, tasked with overseeing the budget, finances, security and consular services.

Kennedy, who started working for the agency in 1973, was dragged out of obscurity after four Americans were killed in Benghazi, Libya. Dragged before a Congressional committee, Kennedy defended then-Secretary of State Hillary Clinton’s response to the crisis and swore under oath there was no order to the U.S. military to « stand down » during the attack.

Kennedy came under scrutiny for discussions he had with the FBI over the classification level of former Secretary of State Hillary Clinton.

Meanwhile, a changing of the guard was underway in other top federal agencies with high-level officials tendering their resignations and heading for the exits — taking years of experience with them.

NBC News has also learned that Border Patrol chief Mark Morgan has quit a post he has held just since October.

Kevin McAleenan, acting commissioner of U.S. Customs and Border Protection, broke the news to the ranks in a letter.

« On behalf of the men and women of U.S. Customs and Border Protection and the U.S. Border Patrol, I want to thank Mark Morgan for his unwavering dedication to our border security mission, and recognize his life-long career in service to the nation, » he wrote.

Earlier, the Trump administration broke with precedent and ordered all politically-appointed U.S. ambassadors to clear out by Inauguration Day rather than give them a grace period.

Trump Comes Face to Face with Congressional Republicans



PHILADELPHIA — President Donald Trump delivered brief, mostly scripted remarks at the annual Republican retreat in Pennsylvania where he detailed the actions he’s taken in the first days of his presidency.

With Republicans in control of two of the three branches of government, many anticipated Trump’s session as an opportunity to forge a road map forward with specific details about how to accomplish an aggressive agenda.

Instead, Trump discussed actions he took in his first six days in office and gave broad goals for the year ahead, including the repeal of the Affordable Care Act, adding that his nominee to run the Department of Health and Human Services will « do a phenomenal job. »

« Not a lot of new ground from what I could tell today, » said Rep. Charlie Dent, R-Penn., of said of Trump’s remarks.

Trump also promoted his own priorities that don’t necessarily mesh with the many traditional Republicans in Congress.

Trump boasted that he pulled out the Trans Pacific Partnership but turned to Senate Majority Leader Mitch McConnell, who was sitting on the stage behind the president, and said, « Mitch, don’t worry. »

« We’re going to have a lot of trade deals, » he added, referring to bi-lateral trade deals instead of large multinational deals.

Related: Republicans and Trump to Meet With High Expectations

McConnell and many Republicans are supportive of free trade promoted in deals like the TPP and they helped former President Barack Obama advance it in 2015.

Trump also promised large-scale success on rebuilding the country’s infrastructure, an idea that got no applause from the Republican members of Congress who are weary about the cost of major infrastructure projects.

« Infrastructure is in serious trouble, » he said. « We have to fix what we have. »

Infrastructure was not going to be a part of the Congressional Republicans’ 200-day agenda, which was previewed here, until Trump asked that it be included.

Trump promoted his immigration related executive orders, including the building of the border wall.

« American people will not pay for the wall, » Trump said. House Speaker Paul Ryan said that he’s expecting to have an emergency funding bill costing up to $15 billion this spring from the administration to « finance » the wall.

After Mexico President Enrique Peña Nieto publicly cancelled a meeting with Trump next week following his executive order on the wall, Trump said it was a mutual decision between the two, saying, « the president of Mexico and I have agreed to cancel our planned meeting. »

In a move that is likely to further escalate new tensions between the U.S. and Mexico, White House Press Secretary Sean Spicer said that the wall would be financed by 20 percent tax on all goods imported from Mexico.



Trump promoted his executive order that puts an end to the catch-and-release policy, which is the release of people caught trying to enter the country illegally. And he said he’s especially proud of the order that authorizes the removal of unauthorized immigrants with criminal records.

« They’re going to be gone fast, » Trump said. « The hour of justice for the American worker has arrived. »

Speaker Ryan and Senate Majority Leader Mitch McConnell insist that Trump and congressional Republicans are « on the same page, » but divisions and skittishness about Trump’s focus and priorities are evident here.

Republicans gathered this week excited about their opportunity to move a conservative agenda. They came focused on a repeal and replacement of the Affordable Care Act and tax reform, but they’ve been distracted by questions about Trump’s focus on other issues, like unproven « illegal » voting charges and the crowd size of his inauguration.

And they’ve been sidetracked by reports that the White House is considering two executive actions that would revive the debate over interrogation tactics, including changing the Army Field Manual that dictates approved interrogation techniques and bringing back « black sites, » CIA operated locations that interrogated terrorism suspects until they were shut down under President Barack Obama. Most Republicans in Congress are reluctant to relitigate those issues.



« We have to stay focused. I hope the president’s able to do that, » Dent said. « The first couple of days were pretty rocky. »

Trump reminded Republicans about the political risk they face by repealing the Affordable Care Act, also known as Obamacare.

« We’re putting ourselves at risk to a certain extent, » he said, adding that Republicans are doing Democrats a favor by « taking it off their platter. »

Trump opened his remarks in usual fashion by talking about his victory in the November election.

« Nice to win, » he told the Republican elected officials. « It’s been a while. »

He also noted the importance of Pennsylvania in his victory. « There was no path to victory for Trump in Pennsylvania, » he said. « Except we won. »

Continuing to be concerned about how he is portrayed, he said media coverage of him is « not fair. »

He went through the list of his first six days in office that did receive applause, including his executive order restarting the Dakota Access and Keystone XL pipelines, adding, « We’re going to make that pipe right here in America. »

The day before the annual March for Life in Washington, Trump touted his reinstatement of the Mexico City Policy, which bans federal funds from going to clinics and health providers overseas that perform abortions.

He mentioned his meeting with British Prime Minister Theresa May, which is to focus on trade in Washington. He said that because his Commerce secretary, Wilbur Ross, has not yet been confirmed, he’ll « have to handle it myself. »

Video Marketing Expert to Share Business Growth Secrets at IT Expo

More Related Stories


email article

print
page


January 25, 2017 —

FT. LAUDERDALE, FL – 1/24/2017 (PRESS RELEASE JET) — Each year, IT and Telecom leaders flock to the TMC IT Expo for strategic information and training regarding sales, marketing and business growth. Billed as ?The Communications and Business Transformation Event of the Year, the 2016 IT Expo attracted over 6,000 attendees. TMC expects an even larger sellout audience in 2017.

Among the featured speakers at this years event are such IT luminaries as Jonathan Adelstein, President and CEO of the Wireless Infrastructure Association; Curtis Peterson, SVP of Cloud Operations for Ring Central; Peter Bailey, President CEO of Vertical Communications; Jamie Thomas, GM of Strategy Development for IBM; Patrick Oborn, VP Business Development for Telarus; and Robert Cassard, CEO and Co-Founder of Voodoo Video Marketing Magic.

Cassard is a #1 bestselling author known as the ?Video Growth Hacker. Over a 25-year career as a video writer-producer-director and content expert, Cassards growth strategies and award-winning video productions have generated hundreds of millions in sales for large companies, tech vendors, distributors and their channel partners. Cassards client list includes Avnet, Hewlett-Packard Enterprise, Logitech, ShoreTel, Sprint and many more.

On Day 1 of the expo, February 8, 2017, Cassard will speak on the topic of Using Video to Multiply Your Marketing Effectiveness. According to Online Publishers Association, viewers recall 95% of video content, but only 10% of printed content. Video also increases emotional engagement, resulting in higher click-through rates than any other online marketing tool. 

?Theres an almost insatiable appetite for video marketing, but many marketing and sales leaders are still fearful of video, Cassard said. ?Because of their hesitation, video marketing is drastically under-utilized in the tech industry, resulting in poor prospect education and many millions in missed opportunities.

Cassard will share how companies in the tech sector are using automated video to qualify prospects, shorten sales cycles, and increase customer satisfaction. Since 2007, Cassard and his colleagues at Video Video Marketing have launched thousands of video campaigns on behalf of technology vendors, distributors and channel partners. The case studies in Cassards presentation are pulled from these campaigns, based on the interactions of millions of prospects and customers.

Helping IT marketing and sales leaders use video to ?growth hack their marketing programs is the also the subject of Cassards #1 bestselling book Video Growth Hacking for Channel Chiefs: simple strategies to help your channel partners achieve double-digit growth.

TMC IT Expo will take place from February 8-10 at the Broward County Convention Center in Ft. Lauderdale, Florida, and will feature over 125 exhibitors and a wide variety of speakers and training sessions.  Using Video to Multiply Your Marketing Effectiveness will be presented on Day 1 of the expo, February 8, 2017 at 2:30 PM. 

 

About Robert Cassard:

Robert Cassard is based in the San Francisco bay area and available for interviews and public speaking engagements internationally. For more information, or to arrange a review copy of the book or an interview with Robert Cassard, please contact: robert(at)videogrowthhacker(dot)com.

Video Growth Hacking for Channel Chiefs is published by Business Success Press and is available from Amazon.com in paperback and Kindle versions, and from booksellers everywhere. 

https://youtu.be/PgPmlE9KJ6o

Full News Story: http://pressreleasejet.com/news/video-marketing-expert-to-share-business-growth-secrets-at-it-expo.html

Distributed by Press Release Jet

Media Contact
Company Name: Voodoo Video Marketing Magic
Contact Person: Angela Servino
Email: aservino@voodoovideomarketing.com
Phone: 510-725-4035 x76
Country: United States
Website: www.voodoovideomarketing.com