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HONG KONG — Mystery surrounds the whereabouts of a Canadian billionaire reportedly taken away from his Hong Kong hotel by mainland police.
The case could rekindle concerns about overreach by Chinese law enforcement in the semiautonomous city.
Chinese-born Xiao Jianhua is on the mainland, according to a report by Hong Kong’s South China Morning Post on Wednesday, citing an anonymous source close to the tycoon.
Overseas Chinese news sites said earlier that Chinese police officers escorted Xiao from his suite at the luxury Four Seasons Hotel last Friday. Such news sites carry reports of political gossip and corruption scandals that can be difficult to verify in tightly controlled China.

Xiao, who reportedly built his fortune in part because of close connections with the families of Communist Party leaders, is the founder of Beijing-based Tomorrow Group, a well-connected financial services company.
He is worth nearly $6 billion, according to the Hurun Report, China’s version of the Forbes Rich List.
It’s unclear why Xiao was targeted, but his case has parallels with that of five Hong Kong booksellers, who disappeared in 2015 only to turn up under control of the mainland authorities, sparking fears that Beijing was eroding Hong Kong’s wide autonomy and rule of law. The five sold gossipy books about China’s communist leaders that were banned on the mainland but popular with Chinese visitors.
China’s Ministry of Public Security and Foreign Ministry did not respond to requests for comment on Wednesday, a public holiday in China. The Hong Kong police said it has asked Chinese authorities for help in following up on the case.

In response to an inquiry about Xiao, Hong Kong police said initial investigations showed the « subject » crossed into the mainland at a border checkpoint Friday. They had launched the investigation after receiving a request for assistance from a family member on Saturday but a day later, the relative asked to withdraw the report after getting word that he was safe.
A wide-reaching anti-corruption crackdown led by Chinese President Xi Jinping has snared dozens of executives at state companies. Chinese state media said in 2013 that Xiao controlled nine publicly listed companies and had stakes in more than 30 financial institutions.
Hong Kong’s Ming Pao newspaper carried a front-page ad purportedly from Xiao, which said he was out of the country for medical treatment and denied he had been kidnapped. It followed similar statements the company posted this week on its Twitter-like Sina Weibo account, which have since been deleted.
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The acting secretary of the Army has instructed the Army Corps of Engineers to provide the final permit needed to complete the Dakota Access pipeline, according to two North Dakota GOP lawmakers who support the project.
Sen. John Hoeven and Rep. Kevin Cramer both issued statements Tuesday night saying the acting secretary of the Army, Robert Speer, had ordered the Corps to grant an easement for the pipeline to run under Lake Oahe.
“This will enable the company to complete the project,” Hoeven said, “which can and will be built with the necessary safety features to protect the Standing Rock Sioux Tribe and others downstream.”
Neither the White House nor the secretary of the Army could be immediately reached for comment. Kamil Sztalkoper, deputy director of public affairs for the Army Corps of Engineers, referred comments to the Army secretary’s chief spokesman and said he “can’t confirm or deny whether that’s accurate.” A representative of the pipeline company, Energy Transfer Partners, said the company did not know anything beyond what it saw on Cramer and Hoeven’s websites.
The apparent move came a week after President Trump issued a presidential memorandum instructing the agency to “review and approve in an expedited manner, to the extent permitted by law and as warranted… for approvals to construct and operate” the pipeline.
[With new directives, Trump aims to revive long-stalled pipeline projects]
The Dakota Access pipeline has become a central battle point for environmentalists who are trying to stop pipelines in general as part of a campaign to keep fossil fuels in the ground. And it became a heavily symbolic battle for Native Americans as the Standing Rock Sioux tribe sought to prevent the pipeline company from disturbing sacred burial grounds and archaeological sites.
The 1,170-mile pipeline crosses four states, and would carry crude oil from the rich shale oil basins of western North Dakota to the pipeline networks and refineries in Illinois. The pipeline is virtually complete, with the 1,100-foot stretch crossing underneath Lake Oahe being one of the final pieces.
The Standing Rock Sioux have also argued that the pipeline puts their drinking water in danger. The final stretch of pipeline crosses under Lake Oahe, a reservoir created when Army Corps built dams further south on the Missouri River. The company plans to drill horizontally below the river bottom and it argues that the pipeline will be safer than trains and trucks that carry some of the crude oil currently being produced.
But opponents of the pipeline say it could still leak and contaminate the water.
President Obama, as weeks of protests added to political pressures, instructed the Army Corps to look at different route options for the pipeline. The company building the pipeline, Energy Transfer Partners, had considered laying the pipeline in the Bismarck suburbs, about 25 miles north of the current site. The Standing Rock Sioux officials have accused the company of racism for shunning largely white areas of Bismarck and digging in area close to the Native Americans.
A statement by the Standing Rock Sioux tribe, provided by its policy adviser Jodi Gillette Tuesday night, said that while a final easement had not yet been granted, tribal members planned to challenge any such action in court.
“The Army Corps lacks statutory authority to simply stop the [Environmental Impact Statement] and issue the easement. The Corps must review the Presidential Memorandum, notify Congress, and actually grant the easement. We have not received formal notice that the EIS has been suspended or withdrawn.”
“To abandon the EIS would amount to a wholly unexplained and arbitrary change based on the president’s personal views and, potentially, personal investments,” the statement added. “We stand ready to fight this battle against corporate interest superseding government procedure and the health and well-being of millions of Americans.”
Jan Hasselman, a lawyer with the environmental group Earth Justice, said the pipeline obstacles were still not settled. “The easement wasn’t issued,” he said. “We assume it’s coming soon, and are ready to litigate. But we’re still waiting for the shoe to drop.”
But Trump made it clear during the presidential campaign he backed the development of both the Dakota Access pipeline and Keystone XL, a project that spanned the U.S.-Canada border that Obama vetoed after a seven-year federal review process. Trump issued a separate directive inviting the company behind Keystone XL, TransCanada, to reapply for a presidential permit, but that process will take much longer.
Midwest Alliance for Infrastructure Now, a coalition of business, agriculture and labor groups, issued a statement praising the move.
“We appreciate that President Trump is keeping his word to move lawful, carefully sited energy projects forward,” the group said. “This is a positive development for the pipeline, construction workers across the country, and those who seek to invest in our nation’s infrastructure.”
Sen. Heidi Heitkamp (D-N.D.) also issued a statement welcoming the move, saying “we know construction will move forward – though we are waiting on more information in regards to a timeline for when construction can begin.”
Given the likely court challenge, it is unclear when work on the pipeline would restart. The tribal council has asked the few hundred protesters who remain on site to leave, in part because of harsh weather conditions.
Last fall, hundreds of law enforcement officers from different states and counties confronted protesters with water cannon, tear gas and pepper spray. Arrests reached a peak of more than 140 protesters. On Sunday, according to Hoeven, another 20 additional Bureau of Indian Affairs law enforcement officers arrived at Standing Rock to help local authorities.
It’s fair to say that, from a financial-results perspective, 2016 was rough for Apple. Sure, the company still made billions in profit on massive revenues, but Wall Street wants to see growth and the massive iPhone sales of 2015—when the company introduced the larger-sized iPhone 6 and iPhone 6 Plus—were just too big for 2016 to match.
But it’s a new fiscal year, and Apple’s latest financial results, announced Tuesday, suggest that the story of Apple in 2017 will be different. The company took a page out of its 2015 playbook, setting an all-time record for revenue, and provided guidance that it will likely show year-over-year revenue growth again next quarter. The company broke a bunch of other records, too–for Apple Watch, Services, and the Mac.
To be fair, Apple really does holiday quarters right. (Even the year-ago holiday quarter was a record.) It’s the company’s biggest quarter of the year by far, but that means there’s than much more at stake. Bottom line: Apple’s 2016 holidays were good. Here’s a deeper dive into some of the other interesting things we learned as a part of Apple’s regular disclosure of numbers and give-and-take with financial analysts about Q1 2017.
Most of the sturm und drang about Apple’s 2016 involved a fall-off in iPhone sales from the prior year. But the iPhone is still huge. In the holiday quarter of 2016, Apple sold more iPhones than ever before, and iPhone revenue comprised a whopping 69 percent of Apple’s total revenue. (No other budget line could even manage 10 percent of the total.)
According to Apple CEO Tim Cook, iPhone 7 sales were greater than Apple’s own internal expectations, and the company wasn’t able to make the iPhone 7 Plus fast enough to meet demand until January, after the quarter had ended. According to Apple, the plus model saw “exceptionally strong demand,” higher than in previous years as a part of the overall product mix, and set a record for the most Plus models sold in a quarter.
Six ColorsApple sells a lot of iPhones every holiday quarter, but Q1 2017 was a record.
Perhaps buyers were motivated by the phone’s two-camera system to step up from the smaller model. Regardless, it’s a phone that costs more–and the average selling price of the iPhone went up last quarter.
With great success comes great fear about what comes next for the iPhone, of course. Apple suggests that year-over-year performance for the iPhone will be similar next quarter as it was for this one, which would suggest that iPhone sales will slightly improve year-over-year, but it won’t be dramatic.
Apple has been promoting its Services budget line, which includes the App Store, iTunes, Apple Music, Apple Pay, and iCloud, for a few years now, and given its impressive and consistent growth, that makes a lot of sense. The Services line set a revenue record during the holiday quarter, led by the biggest quarter for the App Store ever.
Six ColorsServices shows steady growth in this four-quarter moving average. (Each bar is labeled for the last of the four quarters being averaged—and those numbers are billion with a B.)
To put the $7.2 billion in Services revenue in perspective, that’s barely less than Apple made on the Mac last quarter, and more than the iPad. Apple expects the size of its Services business to be the equivalent of a Fortune 100 company sometime this year. Apple’s systems are driving 150 million paid customer subscriptions, which includes both Apple subscription offerings and third-party subscriptions via the App Store.
That’s big, but look at the ambition here: As Apple grows the installed base of Apple products, it expects services revenue to keep growing. In the next four years, according to Tim Cook, Apple expects the Services line to double. That’s huge.
Apple doesn’t disclose actual sales numbers for Apple Watch, so we’re left to dine on the scraps of information that come out during these quarterly financial disclosures. This was a good quarter for the watch, though: Cook said Apple Watch units and revenue were all-time highs. What’s more, Apple found the holiday demand for the Apple Watch so strong that the company “couldn’t make enough.”
AppleApple says it sold a record number of watches this quarter. It just won’t say what that number is.
This is a hard time for the wearables market, with Fitbit laying off people and most smartwatches being considered busts. The Apple Watch may not be an enormous product for Apple, but it’s clearly successful, and last fall’s release of new software and new models helped goose sales to new highs.
But the Apple Watch isn’t the only wearable on Apple’s list: There are also AirPods, of course. Cook didn’t say much about the AirPods, and I doubt very many of them even managed to ship during the quarter. I did find it interesting, however, that Cook discussed AirPods immediately after the Apple Watch, and then noted that Apple sees “huge growth potential for wearables.” If you aren’t considering AirPods as much a part of Apple’s wearable-device strategy as the Apple Watch, you might want to think twice.
Last fall’s release of new MacBook Pros had about the effect you might expect: Mac revenues hit an all-time high. Because the MacBook Pro models are expensive, the net result was a major spike in the average selling price of the Mac. It led to this oddity: while Mac revenues were a record, Mac unit sales weren’t.
Six ColorsThe average selling price of each Mac unit made a leap in Q1 2017.
As I tweeted some of these results on Tuesday, I was surprised to find more than one angry person replying to the reports on Mac sales. By now it’s no secret that a lot of people were unhappy with the details of the MacBook Pro launch, but I hadn’t realized that some of those unhappy people were really excited about the prospect of watching the roll-out fail, as Apple reported bad Mac sales numbers that indicated that the market had turned its back on Apple’s new laptops.
Nope. Didn’t happen. Biggest Mac revenue quarter ever. Rightly or wrongly, I don’t think Apple is going to look at this quarter’s results and rethink its MacBook Pro strategy.
Another quarter, another disappointing result for the iPad, which was down a bunch year-over-year, with average selling price taking a big hit. Nope, the iPad still hasn’t hit rock bottom. Given that only one new iPad model shipped all of last year–the 9.7-inch iPad Pro–maybe it’s not too surprising that it wasn’t a hot holiday item. I wonder if that’s a flaw in Apple’s strategy of selling older models as lower-priced options; people might be exited by a “new” iPad, even if it’s made out of cheaper or older tech, but if all you give them is a discount on last year’s model, will people be motivated to buy?
Six ColorsThe iPad hasn’t had a year-over-year growth quarter in quite some time.
I don’t know. Books could be written on the peculiar journey of the iPad. It’s still dominant in the category of tablets priced over $200, which are the only tablets Apple is remotely interested in selling. But as a whole, the tablet market is just not there yet. Maybe we’ll get some indication of where it is, someday. But all we know now is that things are still on the decline.
Editor’s note: Charts are courtesy of Six Colors, and you can see a lot more of them here.
President Donald Trump’s choice for the Supreme Court, Neil Gorsuch, if confirmed could make his presence felt on the Court on a series of hot-button issues, including transgender rights, voter ID laws and gun control.
Gorsuch could also find himself in the awkward position of having rule on controversial actions taken by the same man who introduced him to the nation Tuesday night. Trump’s executive order limiting travel by citizens of seven Muslim-majority countries has already touched off a wave of litigation that is destined to eventually make its way to the Supreme Court.
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But for the moment, the Court is unlikely to take up many controversial cases. After operating shorthanded for nearly a year since the unexpected death of Justice Antonin Scalia, the justices seem to be avoiding polarizing issues and holding back on granting certiorari, declining to review certain disputes brought from lower courts.
« It’s no secret the court has cut back on cert grants, especially in controversial cases and ones likely to split, 4-4, » said Carl Tobias, a law professor at the University of Richmond.
It seems doubtful Gorsuch will make it onto the court before arguments for this term wrap up in early April. But he could catch a rebound effect, as the justices begin to wade into issues in the next session that they’ve snubbed over the past year.
Here are some current areas of intense legal dispute where Gorsuch could weigh in if he becomes the next Supreme Court justice:
Gay rights and religious freedom
Gorsuch’s arrival won’t have any impact on the court’s stance towards gay marriage, since Scalia was in the minority on that ruling. However, the growing acceptance of gay nuptials and the gay community more generally has fueled disputes over rights of religious believers to refuse to provide services to gay couples. In many states, such practices violate anti-discrimination laws, but bakers, florists and others have claimed these laws intrude on religious beliefs.
Gorsuch has signaled a robust view of religious freedom rights, primarily through Obamacare-related cases, and he could join with other conservatives to rule that individuals and businesses sometimes have the right to discriminate against gays for religious reasons
« Can religious conservatives get an exemption from generally applicable laws? That’s definitely going to come up as a big issue in future years, » said Adam Winkler, a UCLA law professor. He predicted Gorsuch will be a « strong voice for religious exemptions. »
Transgender rights
Whether federal civil rights laws cover discrimination against transgender individuals is an issue currently before the court, but it’s possible that particular case goes away before Gorsuch makes it to the bench. In October, the justices agreed to hear a case involving a transgender boy’s right to use the boys’ bathroom at his Virginia public high school.
However, the case also involves the validity and significance of guidance the Obama administration’s Education Department issued urging such accommodations under federal law. If the Trump administration withdraws that guidance, the justices could punt the case.
Either way, though, the question of transgender rights at school and in the workplace under federal law is one the court seems certain to have to wrestle with in the next few years.
« Transgender rights is definitely going to come back up, » Winkler said. « That issue is not going to go away but I wouldn’t be surprised to see the justices kick the can down the road a bit. »
Trump’s terrorism-related immigration ban
Trump’s order last week limiting travel to the U.S. by nationals of seven majority-Muslim countries unleashed protests at U.S. airports and a still-growing flurry of legal challenges. How Gorsuch might rule on the legal questions posed by Trump’s move is a mystery. Conservative judges tend to be deferential to the executive branch on national security-related issues, but Gorsuch’s strong concerns about religious liberty might lead him to be skeptical about rules that are arguably designed to impact a particular religion.
« That kind of religious discrimination could well cause Gorsuch to take a second look, » Winkler said.
Labor unions
Perhaps the most certain result of putting Gorsuch on the court is an eventual setback for public employee unions. Such unions avoided a likely defeat after Scalia’s death last year when the court deadlocked, 4-4, in a case about fees for a large California teachers’ union. The result signaled that if Scalia had still been on the court, a union’s right to collect fees from employees who opt-out of the union would have been eliminated, dealing a potentially severe blow to the finances and political clout of the already-struggling labor movement.
Almost any Republican appointee would be expected to side with other GOP justices to rein in that practice. Assuming Trump can get some nominee seated, it seems to be just a matter of time before the court revisits the issue and brings down the hammer that the unions narrowly escaped last March.
Voter ID laws
States with Republican legislatures have passed a variety of measures in recent years allegedly aimed at preventing voter fraud, but which Democrats contend are thinly-veiled efforts to make it harder for minorities to vote. Trump has fueled the controversy since taking office with his unsubstantiated claim that 3 million to 5 million people voted illegally in last November’s presidential election–all of them voting for his Democratic opponent, Hillary Clinton.
Just last week, the Supreme Court declined to review a case about Texas’s 2014 voter ID law. Last July, a federal appeals court splintered over the measure,but a majority held that the measure had a discriminatory effect that violated the Voting Rights Act.
When the justices turned the case down, Chief Justice John Roberts issued a somewhat unusual statement that almost invited state officials to bring the case back to the high court after another round of litigation in the lower courts is complete. « The issues will be better suited for certiorari review at that time, » Roberts wrote.
Deregulation
The one view that made Gorsuch such a star with legal conservatives is his view that judges should do more to check the power of the modern regulatory state. That was an uncontroversial position on the right during the eight years of the Obama administration.
What it means for the Trump administration is more complicated. As Trump’s team moves to roll back climate change regulations, water pollution controls, pay and overtime regulations and similar measures put in place by Obama, the courts will be asked to rule on many of those moves.
Gorsuch’s rulings suggest he’s inclined to take a rigorous look at agencies’ actions in those areas and to make an independent determination of what the law requires, rather than deferring to agencies’ expertise.
« Congress isn’t going to much of a job checking this president. Courts will do a better job of that because most judges take their jobs seriously, » Winkler said. « Things like ‘alternative facts’ don’t fly in a court of law. Conservative judges might not be that thrilled to help Donald Trump in his most extreme efforts. »
Facebook might be coming to a bigger small screen.
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The social network is developing an app for television set-top boxes, including Apple Inc.’s Apple TV, people familiar with the matter said, giving it a home for video content — as well as a new vehicle for video advertising.
The app is one of several Facebook projects aimed at making it a « video-first » company that can compete for television ad dollars. The social giant has been marketing its live-streaming capabilities, testing a new video ad product and integrating more videos into Instagram, its photo-sharing app.
Facebook is also in discussions with media companies to license long-form, TV-quality programming, people familiar with the situation said. A set-top box app would be a natural way to distribute that « premium » content and make it accessible on TV sets.
Facebook is already the second-biggest player in digital advertising, after Alphabet Inc.’s Google. But the social-media giant said last November that its main source of revenue, the news feed, was running out of room for more ads.
As a result, executives warned that revenue growth would « come down meaningfully » starting in the middle of this year. Facebook is due to report its fourth-quarter earnings on Wednesday, and analysts expect revenue to have increased 46% — the slowest rate of growth in five quarters — to $8.5 billion, according to Thomson Reuters.
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Tapping more of the $70 billion U.S. TV advertising market could help offset its growth plateau. Video ads command a premium over text- and image-based ads within the news feed. Though video ads already contribute to Facebook’s growth, deep-pocketed advertisers still spend the bulk of their marketing budgets on television ads.
Facebook has competition from other tech companies. YouTube, part of Google parent Alphabet Inc., and Snap Inc.’s Snapchat are also angling to get more TV advertising. Google said last week that ads it sells on YouTube generally cost less than its search-engine ads. Snapchat is pushing more toward a content-licensing model, a move that media executives say Facebook has noticed.
Facebook started emphasizing video in 2014, reflecting the belief internally that video is becoming a central part of how people communicate. Late last year, some employees at Facebook started referring to the platform’s future as a type of « mobile TV, » one of the people said. The social network is hoping to cut into the time Americans spend watching live television — around four hours a day on average, according to media measurement firm Nielsen.
Facebook’s users world-wide spend an average of 50 minutes a day on its products, regardless of the type of content, according to the company.
The company’s video priorities have evolved, from on-demand video to videos broadcast live, and now to higher-quality videos.
Facebook has been known for short-form video clips. But media companies say they are in talks with Facebook to provide it with long-form « TV-like » content upward of 10 minutes in length. That content could include scripted shows and sports and entertainment content created specifically for the platform, according to media executives familiar with the discussions.
Nearly every product team at Facebook is working to incorporate more video across its features and apps, according to people familiar with the matter. Last week, it began testing « Facebook Stories », a photo- and video- montage feature that is a carbon-copy of a popular feature on Instagram.
Facebook has vowed to avoid pre-roll video ads, the spots popular on YouTube, because it believes it would turn users off. Earlier this month, Facebook began testing « mid-roll » ads — a format that recalls a typical TV spot — in the middle of live videos, and plans to introduce them in all videos. The ads will be 15 seconds long, and will only appear after a video is played for at least 20 seconds, according to media executives briefed by Facebook.
Last week, Facebook also tweaked its news feed to boost the visibility of videos over 90-seconds long. The move could result in more advertising space for Facebook to sell, publishers briefed on the project said. Facebook has told publishers that it plans to share revenue from mid-roll ads with them.
A set-top box app would offer another, potentially more promising route for Facebook to seize a larger portion of TV budgets, the people familiar with its app development said. Facebook has been contemplating some version of a set-top box app for years, but the effort was revived last summer when Facebook executives decided to double-down on video for the second half of 2016.
The app would be a home for video content, including the original, premium content that Facebook currently is trying to attract from major studios, the people said. Facebook eventually would sell ads against that content, giving it another way to generate growth to offset the expected decline in ad growth in its core news feed.
« If there’s good video content, you’ll actually watch a couple thirty-second video ads, » one person familiar with the efforts said.
Write to Deepa Seetharaman at Deepa.Seetharaman@wsj.com and Jack Marshall at Jack.Marshall@wsj.com
We’ve all been there. Waiting to binge watch fun videos on YouTube, we’ve zoned out while enduring a painful 15-second commercial and clicked the “skip ad” button as soon as it appeared.
What does this say about today’s digital consumers? It means a lot of people love to watch online videos that are interesting or relevant but they will shut off videos they dislike or have no interest in – which means most corporate advertisements on the web.
Eyeing the rise of online video and relevant consumption needs, one former video producer and entrepreneur in Europe set out to transform the way that companies produce and position their online video campaigns with a new corporate video production platform — Mosaicoon.
Mosaicoon founder and CEO Ugo Parodi Giusino (Park Hyun-koo/The Korea Herald)“Our mission is to help create good content that is relevant for users, which can be sponsored by companies or brands,” he said.
Founded in 2010 and based in Palermo, Italy, Mosaicoon runs an online video marketplace platform that lets companies browse, purchase and build on pre-made professional videos created by artists, musicians, and creators worldwide. The company opened its Seoul office in June 2016.
Creators worldwide will propose video projects of diverse forms and lengths — ranging from a simple how-to video to high-quality nature documentaries and stand-up comedy sessions — to Mosaicoon. Some 2,600 creators are currently active on the platform.
Mosaicoon then tags these videos with keywords associated with the video’s content. With the help of artificial intelligence, the platform examines these tags to pick out relevant videos that match the values or themes a company wants to emphasize through a project.
After making a selection, the company can sponsor the content — whether it is simply embedding a company logo into the video, inserting an interactive link that brings the user to a particular website or product placement.
“This is different from branded content or promotional content, which users dislike,” Giusino said. “Companies want to move in an approach that is more user oriented, so they have to give users content that is relevant to them.”
In addition, Mosaicoon operates on a pay-per-view system for video projects created through the platform, allowing companies to easily test out various videos on the web and determine which storytelling strategies work.
“You don’t have to pay a fixed price for the video. You pay only if the content performs,” the Mosaicoon CEO explained. “Much of the risk is eliminated. A company can purchase various content, see which performs in the best way, and concentrate investment in that kind of content.”
For creators, the system provides an appealing incentive to produce good, effective videos, as they could rake in high profits if their content gets picked up by big-budget clients, he added.
So far, Mosaicoon has carried out projects with around 250 big-name clients including Unilever, Proctor Gamble, Lufthansa, Microsoft and Mercedes-Benz, as well as the European offices of Samsung Electronics and LG Electronics.
Looking ahead, Giusino believes global video consumption will continue to quickly grow, and in turn boost demand for services offered by video production platforms like Mosaicoon.
“Video is the new language of online. Users are looking at videos everywhere,” Giusino said. “Our goal is to give companies all the content they need to become publishers — to produce content and communicate as their own media to their audience.”
By Sohn Ji-young (jys@heraldcorp.com)
UK is the University for Kentucky. At UK, we are educating more students, treating more patients with complex illnesses and conducting more research and service than at any time in our 150-year history. To read more about the UK story and how you can support continued investment in your university and the Commonwealth, go to: uky.edu/uk4ky. #uk4ky #seeblue
HERZLIYA, Israel, January 31, 2017 /PRNewswire/ —
Arkia, El Al, Leumi Card, daka90, 888.com, and Wissotzky, are major Israeli players that have recently personalized their client communication through videos. For customers of these brands, it is now possible to get a personalized video invitation for a travel tour, a happy birthday wish, a reminder to redeem membership rewards, a video poker profile, or to create their own tea video on Facebook.
Each client receives personalized video with individual customized content. The purpose of these personalized videos is to speak directly to the clients with content that clearly resonates with and engages them.
The advantage of personalized videos versus simple static communication is clear and reflected in the results. For example, Arkia’s open rate with personalized video Invitations was 70% higher than with generic emails, and received a major increase in response rates.
« The data is striking! I haven’t seen such results in any initiatives we have done in the past regarding emailing campaigns for clients. What does it prove? That personalization works, period! » said Adit Shmueli, Digital Marketing Manager at Arkia.
These companies also embraced personalized video remarketing campaigns via pre-roll ads that appeared on YouTube and Facebook. The videos are offered in hundreds of different versions, retargeting website visitors based on life stage, behavior and preferences.
All of these video marketing initiatives raise the bar for client engagement in the Israeli market and call for a constant drive in creativity. As Gil Deutsch, Digital Marketing Manager at daka90 said: « The video campaign achieved very high ratings, which shows that viewers like to watch it. Most importantly, we are very pleased with the results. »
Customers also enjoyed creating and receiving videos, as reported by the hundreds of positive comments on the Wissotzky Facebook page, following the launch of their campaign. Clients saw the videos as part of the DNA of the brand, with a playful and innovative edge.
A similar initiative by the online gaming company, 888.com, has embraced the concept of personalized videos to improve the user experience. They provide their poker players with video profiles and summaries of their games and tournaments. Game statistics are sent to each player in a video story that can be shared on social media, and add to the excitement of the game.
Personalized videos are not only captivating and intriguing; they provide a unique and exclusive experience for each customer. Video ads are tailored to the specific needs of every client. As they address each person by name or discuss their specific situation, they make them feel valued. This personalization is captured beautifully in this Leumi Card video, offering their client, Avinoam, easy and enjoyable ways to take advantage of some deals. They personalized the TV ad in a way that most don’t anticipate. This strategy is successful since each and every client receives a customized message. Leumi card has extended the campaign, since the response rate has been very high.
Some other examples include:
About Treepodia Ltd:
Treepodia specializes in video personalization by producing millions of customized, engaging creative ad campaigns for pre-rolls, dynamic video banners, product videos and loyalty videos, which enable companies of all sizes (including Sears, Office Depot and eBay) to attract more clients. Through automation and A/B testing, Treepodia produces a variety of creative options and promptly tracks campaigns for performance in a streamlined and cost-effective process.
For more information, visit us at www.treepodia.com.
Contact: Sarah Nochimowski – sarahn@treepodia.com – +972-54-286-7338