Archives de catégorie : Video Marketing

The Travel Sector and Online Video Marketing: Sell the Adventure



Travel is one of the fastest growing markets: It is the world’s fifth fastest growing industry with one billion international travelers, $1.53 trillion in global revenues, and 5 percent annual growth forecasted according the U.N. World Tourism Organization.

Travel companies, destinations, and the hospitality sector know the challenges of shifting travel dreams into travel purchases. The consumer’s purchase cycle changes as quickly as their media consumption. Tapping into the emotional appeal of the decision at the right time is critical.

Online video has quickly outpaced TV as the preferred channel when considering a leisure trip. Two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip, finds Skift research.

Why video? Because travel is a highly emotional decision. Video creates a sense of excitement that makes the experience real. It is a proven tool to convert and increase engagement, aid awareness, and drive perceptions.

How to Improve Brand Reputation with Video

One unexpected example of the effective use of video in the travel category is that of the airlines. Carriers often fall on the list of the most hated global brands, right up there with big banks and utilities. Even with upgraded planes and scheduling and service improvements, most airlines find it hard to bolster their brand reputation.

The official version of this Virgin Airlines video has over 12 million views on YouTube.

Airline safety videos are one of the hottest marketing tools in the industry. Leading airlines such as Virgin Airlines understand the power of YouTube. The airlines have been quick to see how they can use clever safety videos and viral marketing to show their personality. The videos showcase key differentiators among brands in a humorous way.

Another great example is West Jet Airlines’ “The Christmas Miracle.” The airline set up a digital kiosk at departure gates and asked travelers what they wanted for Christmas. As the passengers flew to their destination, WestJet employees scrambled behind the scenes to deliver those gifts. The resulting campaign video showed highlights, including travelers’ reactions when they opened the gifts at the destination luggage carousel. To date the video has generated more than 47 million views on YouTube.

Why It Works: By sharing the video across social platforms and using the hashtag #westjetchristmas, the airline helped viewers share the surprise and warm feelings of the video. West Jet’s positive brand perception scores skyrocketed.

Proven Tips for Succeeding With Travel Video

Ready to get started? Follow these ten tips to reach more travelers and make more conversions.

  • Maximize Home Page Real Estate

Ireland’s landing page video invites you to jump In.

Putting video on a landing page increases conversion by 86 percent, notes Expedia research. The tourism offices for countries such Ireland, and Denmark have run impressive campaigns that dispel perceptions. Their videos serve as an immediate invite: They are welcoming, intriguing, and leave the viewer wanting more.

  • Continually Refresh Content

A traveler visits 38 sites in the 45 days prior to making a trip, says Expedia. Refresh video content frequently to capture consumers’ attention. While many people plan a trip out a year in advance, many others make decisions at the last minute.

  • Video Converts the Affluent Traveler

45 percent of leisure travelers booked immediately after viewing a video, Expedia finds. What’s even more surprising is this jumps to 74 percent for the affluent traveler! Personalization is a critical link for luxury travelers. Many luxury hotel and hospitality brands are adopting video in their sales strategies.

  • Draw the Customer In

Take a first-person approach with videos to make viewers feel like they’re actually there in the experience. This creates a story that is like emotional glue and inspire action.

  • Get Interactive

Adding interactive elements to digital video helps showcase travel experiences in a personalized way. Video tells a story, but interactive video creates a virtual experience.

  • Have a Plan

Create an integrated marketing plan. The best results come from companies that consider the strategy first, create a multi-channel plan, and then develop the video content.

  • Video Email Works

In addition to landing pages, video placement in e-mails can improve conversion rates by 20 to over 60 percent. Test out various subject lines first on a sample group. Remember to make all videos mobile-friendly.

  • Timing Matters

When promotional videos are first released can make a big difference in how many views they get. Video email campaigns get the best open rates and views on Saturdays. Also, take advantage of timed release tools to get to the top of YouTube travel rankings.

  • Build Momentum

The number of initial YouTube views are critical for a campaign’s success. Create a plan to get the snowball affect started. Reaching out to an internal contact list works well, as do marketing platforms like Virool, Kobe, and Messi, which will start spreading the word before things grow organically.

  • Enhance Engagement

Enhance viewer engagement by sharing campaign videos with a small group, analyzing their responses (perhaps using tools such as a heat map of mouse movements and clicks) then optimizing the video before a larger distribution.

In 2017, online video will continue to dominate travel marketing. As more people explore the world, mobile video will surpass print, TV, and outdoor as the preferred marketing channel for the category. Some of the largest brands on Instagram Stories and Snapchat are travel companies. Look for storytelling to lead the way and video to lead the content.


Senate to vote today on confirmation of Betsy DeVos

The Senate is scheduled to vote Tuesday on confirmation of Betsy DeVos as education secretary, with the outcome expected to be the narrowest approval of a Cabinet nominee in the nation’s history.

The entire Democratic caucus of 48 senators is expected to vote against DeVos, as are two Republicans, Lisa Murkowski of Alaska and Susan Collins of Maine, who have said they do not think that DeVos is qualified for the job. The remaining 50 Republicans are expected to vote for DeVos, setting up a 50-50 tie that could only be broken with a vote from Vice President Pence.

“We’re very confident that Betsy DeVos is going to be the next secretary of education and it’ll be my high honor to cast the deciding vote on the floor of the Senate next week,” Pence said on Fox News Sunday.

It would mark the first time that a vice president’s tiebreaking vote would be needed to confirm a Cabinet secretary, according to Daniel Holt, an assistant historian in the Senate Historical Office.

And it would be the first time a vice president cast any tiebreaking vote in the Senate since Richard B. Cheney did so nine years ago.

DeVos has faced an unprecedented wave of popular backlash and partisan opposition: Since the Education Department was established in 1979, nominees to lead it have always been easily confirmed, often on voice votes or with unanimous support. The closest confirmation vote for an education secretary was 49 to 40 in 2016, in favor of John B. King Jr. Jr., who served during the last year of Barack Obama’s presidency.

But DeVos is unlike previous nominees in that she has no personal or professional experience in public education or elected office.

A Michigan billionaire and major Republican donor, she has spent three decades using her wealth and political clout to advocate for alternatives to public schools, particularly taxpayer-funded vouchers to help parents pay tuition for private and religious schools. She also has advocated for a loosely regulated variety of charter schools.

Republicans have defended her as an outsider who would challenge the status quo and as a conservative who would reduce the federal footprint in public schools. They are keen to change course after eight years in which the Obama Education Department exercised an unusually high level of influence.

But DeVos’s free-market approach triggered opposition not only from teachers unions, which mobilized considerable forces against her, but also from fellow education reformers who said they worried she was more committed to the ideology of “school choice” than to ensuring quality schools for vulnerable children.

DeVos was not widely known when Trump picked her in November. But that changed after her performance at a confirmation hearing in January, when she stumbled over basic policy questions and left open the possibility that she would cut education funding, privatize public schools and scale back the Education Department’s civil rights work.

Video clips from that hearing went viral, and DeVos became an instant meme just days before Trump’s inauguration. Opposition to her nomination then rode a wave of anti-Trump momentum after the Women’s March on Washington.

“Across the country parents, teachers, community leaders and civil rights advocates are rightly insisting that the federal role in education should be to strengthen public education, not abandon it, and to protect students’ civil rights including students with disabilities, low-income students, students of color, LGBT students, and immigrant students,” King said. “The open question now is, will the future leadership of the department heed that message?”

It remains to be seen whether the pushback against DeVos across the country and on Capitol Hill would affect her ability to advance her agenda in office. She has promised that she would not force vouchers onto states that don’t want them, but she has also said that she continues to think that it’s important for parents to have the opportunity to choose alternatives to traditional public schools — including vouchers, full-time virtual schools and public charter schools.

Trump has pledged to redirect $20 billion in federal funds to an effort to expand school voucher programs and charter schools. This proposal, which would require congressional approval, seemed a heavy lift even before the resistance to DeVos’s nomination.

There also has been speculation that the Trump administration may seek to promote private-school choice in a broad overhaul of the tax code, or through a competitive grant program such as Obama’s Race to the Top, which helped persuade states to adopt Common Core academic standards and new teacher evaluations in return for a better shot at federal dollars.

Some Republicans hope that, with Trump and DeVos in office, they would be able to win a fight they have lost repeatedly in recent years: Allowing $15 billion in Title I funds, meant for the education of low-income children, to follow students to the schools of their choice, including private schools.

There are plenty of priorities DeVos could push with executive power, including rolling back or revising Obama administration guidance on how schools handle complaints of campus sexual assault and what accommodations they must make for transgender students. The agency also has wide latitude to decide how aggressively to investigate complaints about civil rights and special-education services, and it is responsible for deciding whether state plans for judging the success of schools measure up to the law.

Democrats argue that the uprising against DeVos would hamper her ability to lead. Sen. Patty Murray (D-Wash.), the ranking Democrat on the Education Committee, said Monday that DeVos would be “the most controversial and embattled” secretary in the history of the department.

“She would start this job with no credibility inside the agency she is supposed to lead. With no influence in Congress. As the punchline in late-night comedy shows — and without the confidence of the American people,” Murray said near the start of a 24-hour Democratic speech-a-thon against DeVos, a last-ditch effort to derail her confirmation.

The committee’s chairman challenged Democrats to find common ground with DeVos. “For the last eight years I worked well with President Obama’s Education, Health and Energy secretaries, and the president himself, even though we had fundamental disagreements on the federal role in education, Obamacare and energy policy,” Sen. Lamar Alexander (R-Tenn.) said.

Sen. John Cornyn (R-Tex.), the majority whip, praised Trump for choosing a nominee who is not “another education bureaucrat that knows all the acronyms and knows the arcana known to people that have been brought up within that establishment.”

“Instead he chose an outsider, someone much like himself,” Cornyn said of Trump. “Someone more interested in results rather than paying homage to and feeding the education establishment here in Washington, D.C.”

Trump’s loose talk about Muslims gets weaponized in court against travel ban


President Trump signs an executive order to impose tighter vetting of travelers entering the United States on Jan. 27. (Carlos Barria/Reuters)

Throughout Donald Trump’s campaign and now into the first weeks of his presidency, critics suggested that he cool his incendiary rhetoric, that his words matter. His defenders responded that, as Corey Lewandowski said, he was being taken too “literally.” Some, like Vice President Pence, wrote it off to his “colorful style.” Trump himself recently explained that his rhetoric about Muslims is popular, winning him “standing ovations.”

No one apparently gave him anything like a Miranda warning: Anything he says can and will be used against him in a court of law.

And that’s exactly what’s happening now in the epic court battle over his travel ban, currently blocked by a temporary order set for argument Tuesday before a three-judge panel of the U.S. Court of Appeals for the 9th Circuit.

The states of Washington and Minnesota, which sued to block Trump’s order, are citing the president’s inflammatory rhetoric as evidence that the government’s claims — it’s not a ban and not aimed at Muslims — are shams.

In court papers, Washington and Minnesota’s attorneys general have pulled out quotes from speeches, news conferences and interviews as evidence that an executive order the administration argues is neutral was really motivated by animus toward Muslims and a “desire to harm a particular group.”

His words, the two states say in their brief, show “that the President acted in bad faith in an effort to target Muslims.” The courts, they say, “have both the right and duty to examine” Trump’s “true motives.”

The states offer a multitude of exhibits, starting with a December 2015 release from the Trump campaign calling for a “total and complete shutdown of Muslims entering the United States until our country’s representatives can figure out what is going on.”

They cite his August speech advocating screening out people “who believe that Sharia law should supplant American law.”

Another exhibit: His Jan. 27 interview with the Christian Broadcasting Network in which he said he wanted to give priority to Christians in Syria.

They even hauled out Rudolph W. Giuliani’s comment on Fox News that Trump wanted a “Muslim ban” and requested he assemble a commission to show him “the right way to do it legally.”

In response, government lawyers are trying to have Trump’s rhetoric treated, so-to-speak, as inadmissible and irrelevant. It is inappropriate and contrary to precedent, they say in their brief, for the court to “’look behind’ the stated basis for the Order to probe its subjective motivations.” The states, they complain, are asking “the courts to take the extraordinary step of second-guessing a formal national security judgment made by the President himself pursuant to broad grants of statutory authority.”

How the appeals court and ultimately, no doubt, the Supreme Court, responds remains to be seen. Both sides have their precedents to cite on probing presidential motive.

And there are numerous other issues in the case, including the government’s argument that the states do not have standing to sue. If the appeals court and the Supreme Court agree, this particular case could come to an abrupt halt without a decision on whether Trump’s order violates anyone’s rights under the Constitution.

However it comes out, it may or may not sink in with Trump that his words can be used to wreak havoc with his policy agenda.

His remarks could hurt the government’s key argument as it seeks to reinstate the order — that there was a “rational basis” for issuing it — said Jayashri Srikantiah, an immigration law professor at Stanford Law School.

“When there is a record of evidence, as there is here, of the president making discriminatory comments about Muslims, the question is, does that animate the executive order?” Srikantiah told The Washington Post. “If it does, it raises some serious concerns and it reflects an intentional discrimination.”

“It’s pretty unusual for a president to make those kinds of statements so candidly or publicly,” she continued. “In some ways, this is new territory.”

Trump’s call for a Muslim ban came just days after the deadly terrorist attack in San Bernardino in 2015, in which a Muslim couple shot and killed 14 people and injured 22 others at a holiday party. In December, during an appearance on ABC’s “Good Morning America,” Trump suggested that the proposed ban was “no different” than President Franklin Roosevelt’s internment of hundreds of thousands of Japanese Americans during World War II.

Trump again called for a “ban” after the Pulse nightclub shooting in June, the deadliest mass shooting in U.S. history. He framed the attack as an immigration issue, even though the shooter was a U.S. citizen born in New York to Afghan parents. The ban, Trump said in a speech in New Hampshire, would be lifted “when we as a nation are in a position to properly and perfectly screen” people entering the country.

“We are importing radical Islamic terrorism into the West through a failed immigration system,” he said. “If we want to remain a free and open society, then we have to control our borders.”

The plan seemed to shift later in the summer, when Trump said he intended to suspend immigration from “any nation that has been compromised by terrorism.” When asked in an appearance on “Meet the Press” in July if the change marked a “pull-back on his Muslim ban,” Trump responded that it didn’t, saying it could be viewed instead as an “expansion.”

In a foreign policy speech the following month, Trump proposed an ideological test for new immigrants, saying government should screen out any travelers “who believe that Sharia law should supplant American law.” He seemed to temper his remarks as the election drew closer, calling for “extreme vetting” of people entering the country as opposed to an outright ban. But late last month, in an interview with the Christian Broadcasting Network, Trump said he wanted to give priority to Christian refugees over Muslims fleeing conflict in the Middle East.

All this and more have been submitted as exhibits in the case to illustrate that the travel restrictions aren’t what the administration claims in court: A lawful “exercise of the President’s authority over the entry of aliens into the United States and the admission of refugees” that is neutral on nationality or religion, based not on any hostility toward Muslims but on a congressional determination of countries that are hotbeds of terrorism.

It is unknown what advice President Barack Obama gave to President Trump in the traditional letter left in the Oval Office on Inauguration Day. But he could have given Trump a lesson in how words come back to haunt presidents, as that’s exactly what happened to Obama in his own immigration case when it reached the courts.

When Texas and 25 other states successfully sued to temporarily block Obama’s attempt to shield millions of illegal immigrants from deportation in 2015, among their chief arguments was that the president’s executive actions were an overreach, an end-run around the Republican-controlled Congress that had refused to go along with his proposals.

Among their best pieces of evidence were some of Obama’s own words, uttered at a moment of frustration when he was getting heckled for his deportation policy: “… I just took an action to change the law,” he responded.

Both the U.S. district court and the 5th U.S. Circuit Court of Appeals used those and other words against him when they ruled against Obama.

When the Supreme Court deadlocked in the case, the lower court decisions stood.

It was, as The Post’s Robert Barnes reported in June 2016, “the biggest legal defeat of his administration.”

Bannon flies close to the sun

Could Stephen Bannon be getting too big for the White House?

The controversial counselor to the president has seen his profile soar higher than ever in recent days. 

A close-up image of him fills the cover of the current edition of Time magazine. He was portrayed as the Grim Reaper — and also as the real power behind the White House’s Resolute desk — on NBC’s “Saturday Night Live” over the weekend.

And any number of stories have focused on his influence over Trump, as well as the power dynamics between him and other top White House players, notably chief of staff Reince Priebus.

How does his boss feel about that, given that the 45th president tends to be suspicious of anyone around him competing for the spotlight?

A tweet from the president early on Monday morning hinted at an answer. 

“I call my own shots, largely based on an accumulation of data, and everyone knows it,” Trump said.

According to NBC News Editor Bradd Jaffy, Trump’s tweet was sent about one hour after MSNBC’s “Morning Joe” played a clip of the “Saturday Night Live” skit, showed an image of the Time cover and posed the question of whether Bannon was “calling all the shots.”

The previous day, Madeleine Albright — secretary of State during Bill ClintonBill ClintonBannon flies close to the sun GOP searches for new way to cut Obama regs Report: Trump Labor pick hired undocumented worker MORE’s presidency and a close ally of 2016 candidate Hillary ClintonHillary Rodham ClintonBannon flies close to the sun The regulation referee Clinton: ‘The future is female’ MORE — had told CNN that she assumed Bannon was “the person that’s pulling the strings.”

That’s the kind of comment that could rile the president further.

“I assume President Trump was not pleased with the Time cover, because that is reserved for Donald TrumpDonald TrumpGOP rep: Media trying to undermine Trump New York Times editorial board slams Trump for Putin comments Bannon flies close to the sun MORE,” said one White House source granted anonymity to speak candidly.

“At the same time, Steve Bannon cannot necessarily control whether he is on that cover.”

Bannon declined to be interviewed by Time for the story, and the photograph had been shot on an earlier occasion. But it raised eyebrows among Trump supporters nonetheless.

“Any time you have staff members on the cover of Time magazine, that’s a problem,” said John Feehery, a Trump-supporting GOP strategist and longtime Capitol Hill aide.

“It’s fine for family to be on the cover. It’s fine even for political opponents to be on the cover. Staff members shouldn’t be on the cover,” Feehery, who is also a columnist for The Hill, said.

An email to Bannon seeking comment for this column was not returned.

The “SNL” skit concluded with the Bannon character sitting at the president’s desk in the Oval Office while Alec Baldwin’s Trump character moved to a child-sized replica. Even if that was played for laughs, it sent the kind of message that seems unlikely to sit well with the alpha-male president.

Further fueling the palace intrigue around Bannon was a detail in a New York Times story from the weekend: “Mr. Bannon remains the president’s dominant adviser despite Mr. Trump’s anger that he was not fully briefed on details of the executive order he signed giving his chief strategist a seat on the National Security Council.”

Trump blasted the Times on Monday, tweeting that the news organization was printing “total fiction” about him.

If the media attention on Bannon seems to carry risks for him, he can also take comfort from the protection offered by his closeness to Trump. The two share an impatient disdain for business as usual in Washington and a particular loathing for the media. Both have, independently, described the media as “the opposition party” with whom the administration is at war.

When it comes to Bannon’s status, Feehery said, “all that matters is the principal. [Bannon] has an audience of one. It’s good if the principal likes that he is out there. If the principal gets annoyed by it — which most principals do — that could become problematic.”

Bannon has also hired staff members from Breitbart News, the conservative site where he was once a top executive. Such moves are seen as him building his own power base in preparation for any internal struggles at 1600 Pennsylvania Ave. 

Sebastian Gorka and Julia Hahn, both former Breitbart writers, now work for the White House. 

Administration insiders are adamant that the tension between Bannon and Priebus has been overblown by the media. They contend that the media has driven its preferred narrative beyond the facts. 

According to this theory, the two men have come to serve as handy cutouts for the two tribes presumed to be warring within the GOP: the Trump insurgency represented by Bannon and the GOP establishment personified by Priebus, who was until recently the chairman of the Republican National Committee.

In reality, relations between the two are much more collegial, some insiders say, and a senior staff meeting last week at which the roles of top aides were clarified also helped.

Even GOP strategists critical of both Trump and Bannon argue that the idea of the strategist’s public profile rising to problematic heights could be exaggerated.

Rick Tyler, who worked for Trump rival Sen. Ted CruzTed CruzBannon flies close to the sun Juan Williams: Supreme Court battle could ruin the Senate Week ahead: Price awaits Senate vote | Conservatives push back on ObamaCare ‘repair’ MORE (R-Texas) during the 2016 GOP presidential primaries, said that the administration had not “got off to a great start.” 

But asked about the perils of Bannon’s rise, he responded, “I would argue with the premise. It would be extraordinarily difficult to upstage Donald Trump. You’re never going to take up as much space as he does.” 

The Memo is a reported column by Niall Stanage, primarily focused on Donald Trump’s presidency.

How a US Team Uses Facebook, Guerrilla Marketing to Peel Off Potential ISIS Recruits

How a US Team Uses Facebook, Guerrilla Marketing to Peel Off Potential ISIS Recruits by Joby Warrick, Washington Post

Sometime today, a teenager in Tunis will check his smartphone for the latest violent video from the Islamic State. But the images that pop up first will be of a different genre: young Muslims questioning the morality of terrorists who slaughter innocents and enslave girls for sex.

“Don’t you kill our own Muslim brothers?” a mop-haired youth asks a terrorist recruiter in one animated video showing up on Arabic Facebook accounts in North Africa. “So much of this, it doesn’t seem right.”

The video is one of several paid ads that are turning up on millions of cellphones and computer screens in countries known to be top recruiting grounds for the Islamic State. The ads offer a harrowing view of life inside the self-proclaimed caliphate, sometimes with photos or cartoons and often in the words of refugees and defectors who warn others to stay away.

Most of them make no mention of the ads’ sponsor: a small unit inside the State Department that is using guerrilla marketing tactics to wage ideological warfare against the Islamic State. U.S. officials are using Facebook profile data to find young Muslims who show an interest in jihadist causes. Then they bombard them with anti-terrorism messages that show up whenever the youths go online.

Other government agencies have tried unsuccessfully to compete with militant jihadists in cyberspace. But officials at the State Department’s new Global Engagement Center say they’re the first to tap into the Internet’s vast stores of personal information to discourage individual users from joining the Islamic State…

Read on.

 

About the Author

The Washington Post is an American daily newspaper. It is the most widely circulated newspaper published in Washington, D.C., and was founded in 1877, making it the area’s oldest extant newspaper.


Time Launches New Video First Brand

Technology Helps Marketers, But It Takes Time to Incorporate New techOn Monday, Time Inc. launched Coinage, a new video-first brand covering personal finance that runs across 22 Time Inc. sites.

According to an emailed status, Coinage will feature 600 short-form videos throughout 2017 to help guide everyday choices consumers make in spending, saving and investing for themselves and their families across all stages of life in a lighthearted and entertaining fashion.

Sponsored by GEICO and one of Time Inc.’s largest video initiatives, Coinage is informed by rich data insights and curated through the wide range of brands and passions in the company’s portfolio, including finance, celebrity, sports, politics, food, fitness and entertainment.

“We are excited to be working with Time Inc. on Coinage. It allows us to be part of an entertaining and practical video series that will resonate with our existing customers as well as new audiences,” said Geoff Troidl, Digital Marketing Senior Manager, GEICO.

Coinage videos, approximately 90 seconds in length, will feature original infographics, in-studio interviews with personalities and experts and other relevant news and information.

“Coinage is an extremely exciting new editorial franchise for us. It showcases both our rapidly expanding video prowess and our ability to leverage the digital scale and reach of our full portfolio,” said Alan Murray, Time Inc. Chief Content Officer. “We are thrilled that GEICO is supporting this new initiative.”

Editorially, Coinage will be led by Kate Santichen, Senior Producer, and Adam Auriemma, Digital Editor of Money. Nearly every Time Inc. brand will contribute content and promotional efforts to the project, including their social media channels, which reach an audience of nearly 250 million.

Watch Coinage’s first videos here: Super Bowl, Credit Score and High-End House Flip.

I found this helpful

I did not find this helpful

Paysafe appoints Oscar Nieboer as group marketing lead

Updating the market, FTSE-listed digital payment services provider Paysafe Group Plc (Paysafe) has confirmed the appointment of Oscar Nieboer as its first group Chief Marketing Officer (CMO).

An international technology marketing veteran, Nieboer joins Paysafe leadership team from Amazon UK where he served as marketing lead for the firm’s video content division (CMO 2015-2016).

Nieboer has prior industry experience having served as Global Brand Director of Betfair (2007-2012) and having formed part of the Virgin Games executive team (Managing Director  2005-2007).

Nieboer joins Paysafe as the firm seeks to aggressively expand its commercial footprint, commenting on Paysafe’s new senior hire, CEO Joel Leonoff stated

“While our business with its growing portfolio of payment products and services has been at the forefront of change and innovation for many years, 2016 marked the first full year under our new Paysafe brand identity. With our ongoing growth and bold ambitions in the payments space, we welcome Oscar to the team with great enthusiasm and anticipation as we take our business and brand to the next level.”

As new CMO Nieboer backs Leonoff marketing ambitions commenting;   “This is an extremely exciting time for Paysafe and the wider payments industry, which is rapidly growing and changing. I am joining such a talented team on the back of an exceptional year for the business. Paysafe has such a great culture of innovation in payments and I look forward to driving the brand’s growth as we continue to help our customers and consumers benefit from faster and simpler ways to send and receive money internationally.”

Trump leans on ‘fake news’ line to combat reports of West Wing dysfunction

12_donald_trump_12_ap_1160.jpg

President Donald Trump panned a New York Times report that detailed the friction inside his administration and its early stumbles Monday. | AP Photo

The president appears especially irked by the growing narrative of Bannon as the real power in the White House.

President Donald Trump on Monday lashed out via Twitter at a series of news reports revealing the turmoil inside the White House, leaning on his crutch of “fake news” as he struggles to control a hardening narrative about a dysfunctional West Wing.

One of his missives came from Air Force One en route to Tampa, Fla., as Trump panned a New York Times report that detailed the friction inside his administration and its early stumbles.

Story Continued Below

« The failing @nytimes writes total fiction concerning me. They have gotten it wrong for two years, and now are making up stories sources! » Trump tweeted at 11:32 a.m., ignoring the fact that many of his top advisers were quoted by name in the story.

Trump seemed particularly incensed by reports and parodies about chief strategist Steve Bannon being the actual decision-maker in the White House.

“I call my own shots, largely based on an accumulation of data, and everyone knows it. Some FAKE NEWS media, in order to marginalize, lies!” Trump tweeted.

The message came at 7:01 a.m., 52 minutes after Joe Scarborough, whose MSNBC morning show the president is known to watch religiously, had suggested that « maybe Bannon’s calling all the shots. »

Scarborough’s comments — and Trump’s frustrations — are the outgrowth of a media narrative that has mushroomed over the last several days, initially with Bannon’s face gracing last week’s Time magazine cover, which declared him « The Great Manipulator, » and then in stinging satire on “Saturday Night Live” that presented Bannon as the real owner of the Resolute Desk.

The sketch comedy franchise opened with Alec Baldwin portraying the president in the Oval Office, where he was joined by Bannon, dressed in a grim reaper costume while indulging Trump’s worst impulses by encouraging his bellicosity during calls to foreign leaders.

The skit parodied reports of Trump’s poor statesmanship during phone calls with foreign leaders and brought to life The New York Times’ editorial board’s opinion last week — headlined “President Bannon?” — suggesting that the former Breitbart executive “is positioning himself … as the de facto president.”

In the story that drew Trump’s ire Monday, the Times also reported that Bannon is “the president’s dominant adviser, despite Mr. Trump’s anger that he was not fully briefed on details of the executive order he signed giving his chief strategist a seat on the National Security Council.”

Two weeks after an adviser memorably characterized the falsehoods coming from the White House as « alternative facts, » Trump is increasingly turning to his “fake news” line to try to puncture swelling storylines that are unflattering to his nascent presidency and counter the unfounded claims coming out of the White House. That’s despite the fact that not too long ago, Trump’s critics were the ones pushing the “fake news” term to describe false reports that proliferated on the internet during the presidential campaign to boost Trump’s candidacy.

Kellyanne Conway, Trump’s White House counsel, is caught up in her own “fake news” controversy after she cited last week a made-up terrorist attack in Bowling Green, Kentucky, to justify the administration’s highly controversial travel and refugee ban.

While she later called it an honest mistake and blasted other “fake” stories, Cosmopolitan magazine reported on Monday that Conway cited the same non-existent “massacre” in an interview with one of its reporters on Jan. 29.

Conway also sparred with CNN after reports emerged that the White House had offered to have her appear on its Sunday morning show and that CNN said no.

“False. I could do no live Sunday shows this week BC of family. Plus, I was invited onto CNN today tomorrow. CNN Brass on those emails,” Conway tweeted.

CNN’s communications team then responded on Twitter pushing back against Conway’s explanation. “@KellyannePolls was offered to SOTU on Sunday by the White House. We passed. Those are the facts,” the message read.

Even right-leaning Fox News is questioning some of the baseless claims coming from Trump and his team. In the interview that aired as part of Sunday’s Super Bowl pregame show, Bill O’Reilly twice pressed Trump to back up his unfounded assertion about millions of illegal votes during last year’s election.

« You say things you can’t back up factually, and as the president, if you say, for example, that there are 3 million illegal aliens who voted and then you don’t have the data to back it up, some people are gonna say that it’s irresponsible for a president to say that, » O’Reilly said to Trump. « Is there any validity to that? »

« Many people have come out and said I’m right. You know that, » the president responded.

« I know, but you’ve gotta have data to back that up, » O’Reilly shot back.

Moments later, as the president repeated his unfounded claim, O’Reilly pressed again for more corroboration.

« A lot of people have come out and said that I am correct, » Trump said.

« But the data has to show that 3 million illegals voted, » O’Reilly countered.

« Forget that, » Trump said. « Forget all of that. »

And Trump’s obsession with the poll numbers also reared its head on Monday. Trump’s explanation for the shaky support of his presidency and his policies? Fake news.

“Any negative polls are fake news, just like the CNN, ABC, NBC polls in the election. Sorry, people want border security and extreme vetting,” he tweeted.