Sometime today, a teenager in Tunis will check his smartphone for the latest violent video from the Islamic State. But the images that pop up first will be of a different genre: young Muslims questioning the morality of terrorists who slaughter innocents and enslave girls for sex.

« Don’t you kill our own Muslim brothers? » a mop-haired youth asks a terrorist recruiter in one animated video showing up on Arabic Facebook accounts in North Africa. « So much of this, it doesn’t seem right. »

The video is one of several paid ads that are turning up on millions of cellphones and computer screens in countries known to be top recruiting grounds for the Islamic State. The ads offer a harrowing view of life inside the self-proclaimed caliphate, sometimes with photos or cartoons and often in the words of refugees and defectors who warn others to stay away.

Meat-cleaver messaging vs. ‘scalpel’ messaging

Most of them make no mention of the ads’ sponsor: a small unit inside the State Department that is using guerrilla marketing tactics to wage ideological warfare against the Islamic State. U.S. officials are using Facebook profile data to find young Muslims who show an interest in jihadist causes. Then they bombard them with anti-terrorist messages that show up whenever the youths go online.

Other government agencies have tried unsuccessfully to compete with militant jihadists in cyberspace. But officials at the State Department’s newly formed Global Engagement Center say they’re the first to tap into the internet’s vast stores of personal information to discourage individual users from joining the Islamic State.

« You have meat-cleaver messaging – large thematic campaigns with big audiences – and then you have ‘scalpel’ messaging, » said Michael Lumpkin, a retired Navy SEAL who headed the center before stepping down last month at the start of the Trump administration. « These are highly targeted messages that go to the most vulnerable audiences: people who are susceptible to recruitment. »

The four-month-old campaign is undergoing renewed scrutiny as the Trump administration formulates its own strategy for fighting the Islamic State. The Trump White House has pledged to accelerate efforts to defeat the Islamic State, though some senior officials also have questioned the effectiveness of government initiatives that seek to address the causes of violent extremism.

The center’s counter-propaganda mission, now headed by a career civil servant, was mandated by Congress under a 2016 law that increased funding for the center and expanded its mission, ensuring that the effort will continue for the immediate future.

Program earns praise, but can it produce quantifiable results?

Many lawmakers, including prominent Republicans, have praised the new approach. Sen. Rob Portman, R-Ohio, who heads the investigations panel on the Senate Homeland Security Committee, championed the legislation to expand the center, saying in December that the United States was « going to confront this threat head-on. »

But others have expressed skepticism.

« Should the federal government produce and disseminate content? Is the federal bureaucracy equipped for such a fast moving fight? I suspect not, » House Foreign Affairs Committee Chairman Rep. Edward Royce, R-Calif., asked the program’s State Department overseers at a hearing last year.

Some critics have also questioned whether the program’s leaders would ever be able to produce quantifiable results, something that’s « difficult, given what they are trying to do, » said Tara Maller, a former CIA military analyst and senior policy adviser for the Counter Extremism Project, a nonprofit organization that seeks to prevent terrorists’ use of social media.

« While they can target the vulnerable audience they want to capture and provide countermessaging, that is only one part of addressing the fight against extremism online, » said Maller, who says she is broadly supportive of the new approach. But she said other government agencies and social-media companies must work in tandem to « remove the horrific content . . . that is radicalizing individuals online every single day. »

Videos have been watched more than 14 million times

State Department officials acknowledge that it may be difficult to prove that their ads dissuaded anyone from joining a terrorist group. Yet the program’s reach is indisputable: The videos have been watched more than 14 million times in a campaign that started in September and is pitched mainly to only three countries – Tunisia, Morocco and Saudi Arabia. The effort recently was recently expanded to include nine other countries in Europe and Asia, including France, Libya and Jordan. Other targeted countries remain secret to protect partnerships with their governments.

Though the program is still in its infancy, Lumpkin and his supporters still see the potential for achieving a goal that has eluded Western governments for more than a decade: an effective and credible countermessage to jihadist propaganda online, at a cost that is minuscule by government standards.

« There are places in the world where it costs a fraction of a penny per click, » Lumpkin said in an interview shortly before leaving his position Jan. 20. « For $15,000 you can buy an audience. And you make sure you’re hitting them with the best information based on their profiles. That’s good business. »

Designed to emulate a fast-moving Silicon Valley start-up

The Global Engagement Center was intentionally designed to emulate a Silicon Valley start-up, and months into its creation, it retains the same edgy, bare-bones feel. The entire workforce numbers just over 70 people, crammed into a cluster of offices at the State Department. The online ads program was designed by two computer whizzes, ages 36 and 28, who were recruited from the National Security Agency.

Lumpkin, the energetic 52-year-old California native who started the unit, was picked by President Barack Obama to serve as a kind of entrepreneurial chief executive. Admired by former military colleagues for his skills as a fixer, the former SEAL and Special Operations commander was earlier tapped by the White House to lead the Pentagon’s response to the Ebola epidemic in West Africa in 2014. Before that, he helped secure Army Sgt. Bowe Bergdahl’s release from Taliban captivity and managed crises for Veterans Affairs and the Defense Department’s troubled POW accounting program.

Gen. Joseph Votel, the four-star who heads U.S. Central Command, praised Lumpkin and called his work on opposing the Islamic State’s propaganda « absolutely vital. »

« There is a lot we can do kinetically, but lasting success will only be found when we diminish ISIL’s allure in the eyes of potential recruits, » Votel said in an email. ISIS and ISIL are common English acronyms for the Islamic State.

Old propaganda was clumsy and ineffective; or just Twitter battles with extremists

In his new role, Lumpkin was put in charge of a portion of the government’s counterterrorism operations noted mostly for its stumbles. A previous incarnation of the unit, called the Center for Strategic Counterterrorism Communications, was quietly shut down in 2015 after coming under criticism for producing videos such as « Welcome to ISIS Land, » an attempt at parodying the Islamic State’s brutal propaganda. The video, which bore the State Department’s logo, was widely panned by terrorism experts as clumsy and ineffective.

« Government is not great at messaging, » said Richard Stengel, the former undersecretary for public diplomacy during Obama’s second term, describing a hard-learned lesson of the program’s earlier efforts. « Anything that was seen as coming from the State Department not only didn’t work, but could be used by the other side as a recruiting tool. »

Department officials instead began shifting their focus to working with allied governments in the region, he said, assisting them in developing homegrown messaging campaigns designed for local audiences.

Upon his arrival at the department early last year, Lumpkin was surprised to discover that much of the State Department’s countermessaging still was done in English, and without the kind of data analysis needed to test whether the approaches were working. Some campaigns were little more than running Twitter battles in which moderate imams would try to challenge the extremists on theological grounds, he said.

New strategy: Enlist tech social-media giants to help starve IS of new recruits

« You’re not going to convince die-hard jihadists, » Lumpkin said. « We were not resonating with the audiences that we needed to resonate with. We needed to engage with people who haven’t yet joined ISIL. It’s how you starve them of recruits. »

Lumpkin, who ran a defense contracting firm after retiring from the Navy, looked to private industry for technical help and inspiration, quickly finding an array of eager new partners and advisers.

Jigsaw, the technology incubator created by Google, had just launched a pilot program to counter jihadist propaganda on the Google-owned video-sharing site YouTube. Under this program, called Redirect, YouTube users who searched for Islamic State videos would automatically encounter video advertisements denouncing the terrorist group.

Lumpkin’s team adopted a similar approach that targets Facebook users, specifically young Muslims in countries heavily recruited by the Islamic State. By buying ads on Facebook – something never before attempted in this way – the officials found that they could tap into vast troves of data about the interests and browsing habits of legions of Facebook users, allowing them to pinpoint individuals who showed an affinity for jihadists groups and causes.

Message is market-tested and in the right language

Compared to the State Department’s earlier efforts, the ads that began popping up on Facebook pages in September are strikingly different: nearly always in Arabic or another local language, bearing market-tested messages that make no mention of their U.S. government sponsor.

Each day, the team monitors the response to different variations of the ads in real time, measuring how often each is viewed, and for how long. Lumpkin discovered quickly that the appeal of different messages varied from one region to another. In locales with strong tribal traditions, appeals to family and duty seem to resonate. In others, it’s the testimony of defectors, supplied mostly by partner agencies. Their disillusionment reveals « the true nature of ISIL, » including harsh conditions that the group’s propaganda videos never talk about, Lumpkin said.

Use IS defectors’ testimony to discourage potential recruits

« Defectors are among the most credible and capable messengers out there, » he said. « There are many of them, and they come in different forms. »

Lumpkin said he believes the messages are helping to change young minds, pointing to sharply falling recruitment rates by the Islamic State in recent months. But he acknowledges that the link is difficult to prove, as the falloff is occurring at a time when the militants are in retreat on the battlefield.

« How do you know they didn’t join because of you? That’s where it gets difficult, » Lumpkin said.

And yet, he argues, the effort remains a critical one for a reason that has long been apparent to terrorism experts around the globe: Extremist ideologies can’t be defeated with conventional weapons alone.

« We’re not going to message our way out of this conflict; nor are we going to kill our way out, » Lumpkin said. « We have to have a layered and balanced approach. »

As your business’s ecommerce marketing starts anew in 2017, focus on a measurable strategy that will help you succeed.

For many ecommerce marketers, the promotional year doesn’t really start with the calendar. Rather January is when you recover from the frantic holiday selling season and, perhaps, focus your attention on customer service, managing exchanges and returns, and “right-sizing” your inventory.

Thus your marketing efforts could really start in February. This ecommerce marketing checklist is meant to help you think through your marketing plan for this 2017.

1. Plan to Measure

Recently, I gave a presentation to a group of managers and directors at a brick-and-click retail chain. The group was interesting because of the broad range of attendees. There were folks who managed physical stores, still carried a flip phone, and generally thought ecommerce was dangerous. There were also folks there who manage the company’s online business and think they are the store’s best hope for continued success.

During my presentation, one of the store managers asked me why I was recommending a particular new marketing tactic. I told him, in jest, that I was guessing.

A colleague clarified what I meant: “Guessing” for me was really strategic experimentation based on a lot of data collected over a few years.

“What you can measure, you can improve,” this colleague said. The point was that while I did not know with absolute certainty that a particular marketing tactic would work, I was confident because I had measured similar tactics and knew how those had performed. And, even if it failed in some way, I would still learn something from it because I had a detailed method for measuring it.

So, measure how you market. Try to have a few points of measurement for every marketing tactic and take the time to analyze those measurements with an eye toward improving.

2. Develop a Marketing Strategy

For your marketing measurements to be effective in 2017, first know what you’re trying to accomplish.

In 2017, is your ecommerce business focused on acquiring new customers, generating revenue, making a profit, or something else? And what do you mean by “acquiring new customers”? Is that two new customers or 200,000?

Your marketing strategy should help you make choices about how, when, and where to market lexapro 5mg.

For example, if your marketing strategy is to increase profit, and you have determined that repeat shoppers are seven times more profitable than new customers, you might want to focus your marketing on existing customers. In this case, it would not make much sense to spend a lot of money on pay-per-click advertising or search engine optimization since those disciplines focus on getting new customers. You might market to new prospects, but your main activities would be elsewhere because of what you’re trying to accomplish.

For one of the businesses I help market, 2017’s strategy was to increase profit 5 percent, whilst boosting return on advertising spend and increasing the amount of co-op funding received. Knowing this helped guide our marketing choices.

3. Include Content Marketing

Smart Insights, a consulting firm, surveyed more than 2,300 marketers, asking them which marketing tactics they believed would have “the biggest incremental uplift in leads and sales in 2017.” About one in five surveyed said content marketing.

It is worth mentioning that the Smart Insights survey includes business-to-business marketers, which might impact the weight of the results relative to ecommerce. Nonetheless, content marketing may be one of the best or even the best long-term marketing tactic when it comes to acquiring, engaging, and retaining customers.

“The importance of content marketing for ecommerce brands has been significantly growing,” wrote Ross Paul, vice president of growth at LemonStand. “Content marketing is one of the most effective ways for retail brands to market themselves…in fact, statistically speaking, content marketing can increase your conversion rate…the average conversion rate of sites with content marketing is 2.9 percent compared to the average of sites without a content strategy, 0.5 percent.”

Content marketing can increase ecommerce conversion rates.

Your 2017 ecommerce marketing plan should probably include content marketing.

4. Use More Video

In September 2016, research firm Vanson Bourne conducted a detailed survey on behalf of Brightcove, the video platform. The survey queried about 5,500 viewers (18 years and older) of “social video” from five countries — United States, United Kingdom, France, Germany, and Australia.

On average, the viewers surveyed watched about six hours of videos on services like YouTube, Facebook, Snapchat, and Twitter. What’s more, about two-thirds of respondents said they have increased the amount of video they watched on these services in the past year.

Americans watched the most social video, spending about an hour a day, and some 85 percent of the Americans surveyed said that they interacted with brands on social media.

A June 2016 comScore and YouTube study reported that about 35 percent of millennials surveyed would rather watch YouTube than traditional television, while about 18 percent of that same group preferred traditional TV.

As you plan your content marketing for 2017, include videos and publish those videos on YouTube.

5. Make Sure Your Site Is Right

Mobile friendly, responsive, accessible, and high performing is what your ecommerce website needs to be.

Part of ecommerce marketing is having a functional ecommerce website that meets customer expectations. In 2017, those expectations are pretty high. A majority of site visitors will be using a mobile device, so mobile optimization is essential. You will need to ensure your site is accessible to handicapped consumers, and no shopper is going to wait long for your site to load.

This item is a reminder on the checklist that your ecommerce website has to be right.

6. Build Your Email List

Email marketing remains one of the most effective ways to drive ecommerce sales. There are very few marketing activities that work as well or as quickly as email.

Campaign Monitor, an email service provider, reported that for every dollar invested in email marketing, your business might expect an average return on investment of about $38, making email one of the best marketing investments.

Campaign Monitor says email marketing has the best return on investment of leading digital marketing tactics.

With this in mind, spend time building your email list. One of my favorites is to run online contests. As part of the contest terms, when folks enter they are subscribing to email marketing messages.

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INDIANAPOLIS – In order to recruit a more diverse police force, Indianapolis Metropolitan Police Department recently rolled out a series of advertisements to target people of color.

Some of the marketing used includes billboards posted around the city, and a new video released online titled, “The Oath.”

The City-County Council awarded the department an additional $50,000 to fund recruiting efforts on top of their already $65,000 annual budget.

IMPD officials said some of that money will also go toward visiting Historical Black Colleges and Universities.

By April, the department hopes to have recruited a class of 35-40 men and women.

“We want to make sure that our police department looks like the community that we serve,” said Lt. Brian Mahone. “As we go out to recruit, we’re real cognizant of that to make sure we’re recruiting every field and make sure that’s important. We want to get the most bang for the buck and traveling, and bring the best and the brightest to Indianapolis or find the best who are already here.”

WATCH THE FULL VIDEO BELOW

« The Oath » IMPD from Ron Shelnutt Productions on Vimeo.

Facebook has launched a bunch of new updates in order to increase transparency for advertisers. The social media giant is offering new buying options for video ads on Facebook, Instagram and across Audience Network.



In a press statement, Facebook mentioned, “In the coming months we will provide more impression level data to marketers. We are committing to an audit with the Media Rating Council (MRC). The new two-second buying option is compliant with the MRC video standard, where at least 50% of an ad’s pixels are in view for two continuous seconds or longer.”

The company also said that later this year, advertisers will only pay for video ads that have been viewed in their entirety, for any duration up to ten seconds.

By Navneet Kaushal

Every small business owner is well aware that, it is expensive to build an online business without the help of digital marketing tools.

They also know that these various digital marketing tools greatly help them with their everyday tasks.

Startups are all about getting the most bang for their buck, particularly when it comes to marketing. Hence, they should have sufficient expertise coupled with a sold digital marketing strategy.

I have shared below 15 such free digital marketing tools that will prove very useful in the implementation of an effective digital marketing strategy.

SMEs and startups entrepreneurs can easily learn to master these free digital marketing tools, and it will only boost their productivity.

Google Analytics

Launched in 2005, Google Analytics is undoubtedly the world’s most recognized free web analytics service. Thousands use it regularly. It has been setting industry standards by combining multiple analytical features for mobile as well as traditional user

To put it plainly, Google Analytics must be the very first feature that you ought to install on your site. It will record just about everything, the moment that you go live and will track for you what is working and what isn’t. What makes it unique are its tracking codes… The number of metrics that you get is incredible and to think that you get all of this for free.

To put it plainly, it the backbone of any marketing campaign… and will provide you with just about any information that you need. If you don’t have it, get it installed right away.

Keyword Planner

Keyword Planner is a focused version of a combination of the Google AdWords Estimator Tool and Keyword Tool… It is one of the best research tools available and is ideal for SEO purposes. There are multiple metrics pertaining to keywords, but the tools focus is on a keyword’s traffic volume and competitiveness… So, it is of no surprise, that it is the core for commencing any new search campaigns or expanding existing campaigns.
You can search for relevant ideas pertaining to your keyword, assess the performance of a keyword, or try creating a combination of new keywords and a variety of options. It also has a free AdWords tool… for which the Keyword Planner helps in selecting competitive bids to use with your AdWords campaigns. The Keyword Planner will be of a big help, whether you’re a beginner or an expert in digital marketing and online advertising.

You can search for relevant ideas pertaining to your keyword , assess the performance of a keyword, or try creating a combination of new keywords and a variety of options. It also has a free AdWords tool… for which the Keyword Planner helps in selecting competitive bids to use with your AdWords campaigns. The Keyword Planner will be of a big help, whether you’re a beginner or an expert in digital marketing and online advertising.

BuzzSumo

BuzzSu mo helps provide more information to digital marketers through valuable content. It is obvious that content marketing is not only essential to SEO, but to digital marketing as well. The means that you must have access to useful and relevant content, and you must also stand out from the crowd.

A particular topic or keyword may have done well in the past, and many people may have shared it… but if it has lost its popularity, then you are wasting time promoting it. It is here where BuzzSumo.com comes in…

Just input the key phrase or long-tail keyword that you wish to promote… and you get a list of the most popular posts (related to your niche) that are currently trending. All you now have to do is to draft a suitable marketing strategy.

Hootsuite

Hootsu ite is one of those early multi social networking clients, which integrated most of the popular Social Media platforms. This helps businesses, SMEs, and startups to execute amazing social media strategies across their organizations… so that their message is converted into relationships that matter.
This helps you manage all your Social Media accounts from one place, which itself save considerable time. The Free version permits the user to connect and manage up to three social media profiles…and comes with a 30-day risk free period.

Hootsuite is an excellent SEO analysis tool for your social media accounts. In short, it is almost a necessary marketing tool for SMEs and startups in this digital age.

SimilarWeb

SimilarWeb, is an online digital market intelligence tool… that provides traffic and in-depth marketing insights for any website. With a single click, users can not only get a quick overview of a site’s ranking and reach… but also its user engagement. By entering a specific website URL, or doing a category search by industry or country, users get access to data from the top 50 websites.

The tool displays Global, US as well as category rank… with snapshots of audience breakdowns… by countries and traffic sources. It also provides a rich visual dashboard with a wealth of data and metrics. While the free version enables you to compare two websites, you can compare up to five websites with the PRO Version.

This will help users discover their market position by comparing key digital metrics, with direct competitors and leading companies… and also craft suitable marketing strategies.

Boomerang

Boomerang is one of the more unique and good email marketing services… that allow you to monitor your full-email campaigns with ease.

Boomerang, an effective plugin for Gmail, will schedule outgoing emails to hit consumer inboxes at an optimum time … You can also set up the « boomerang » effect where you can have the outgoing email sent back to you when you haven’t gotten a reply from the original recipient… thus making it an effective email follow-up reminder.

Boomerang not only allows you to create and monitor your email campaigns with ease, but is also easy to integrate with your social media accounts… it also comes with a variety of reports, help, and support options. Highly recommended for email marketing, regardless of the user’s level of experience with marketing and the internet.

SEMrush

The SEMrush Tool helps to research your competitors’ keywords and helps you dominate your niche in search rankings. Most digital marketers have indicated that SEMrush as one of the best SEO and competition analysis tool out there. Most of them also feel that it needs some expertise to get used to it.

Developed by SEOQuake, SEMrush tool is an awesome tool to analyze your competitor’s website traffic… check their backlinks, find better if not suitable keywords and also helps your fix any website issues…. In addition to a lot more.

SEMrush analyzes over 120 million keywords and 39 million domains in their US database alone… making it the perfect place to start your keyword research. It is of little surprise that why these 61 experts selected SEMrush as the Best Tool for Keyword Research .

Hotjar

Hotjar is a powerful marketing tool that has been designed specifically for webmasters to analyze and study their traffic better. That is to say, it is a complete website and mobile analytics tool… that enables web developers, analysts, digital marketers, and UI developers etc… to optimize the usability and conversion rate of their sites.

To put it in a nutshell, Hotjar combines both feedback and analysis tools to give users understandings into how visitors interact with their website, how they could enhance that visitor experience and finally, what they can do to increase conversion rates.

Hotjar adds a tracking script and integrates into your website, similar to how Google Analytics does. For WordPress sites you can either install the tracking code yourself or with the help of a plugin .

Canva

Canva is a free simple graphic design tool for non-designers to create info-graphics as well as other presentations, visuals and graphics.

Canva has a huge range of info-graphics, images, visuals, layouts, templates… for your Social Media, Content Marketing, Blogging, and at times even Advertising needs. It is a much-needed free tool that simplifies the design process.

While some of them are free, the others cost a dollar each. The best part is that you can upload your images and apply text from using a gallery of fonts and text styles… and when finished, you can download these images or share them on Social Media.

SimplyMeasured

SimplyMeasured is a marketing tool that is used by SMEs, startups as well as large corporations. It provides them social media analytics and metrics… to measure their online media campaigns, social media performance, etc…. and also assist them in the monitoring of online mentions of specific keywords which triggers for specific instances.

SimplyMeasured makes decision making a lot simpler and which eventually leads to extraordinary results.

Charlieapp.com

Charlie is a must have tool… as it easily organizes your digital media collection. Just before a meeting, it compiles just about all the important info about the people that you are scheduled to meet, and stores them in your organizer or diary.

It makes sure that you have all the info to project… an awesome impression of you to that company or the executive that you are about to meet. You will have most of their personal info, such as common hobbies that you share, personal preferences, and their professional history, and much more…, which breaks the ice in any meeting.

Most successful people all have a secretary or assistants to do this work; the only difference is that Charlie takes over here, helping you make an awesome impression. Check it out!

SocioBoard

Social media platforms have also played an important part in digital marketing. Likewise, businesses manage multiple Social Media platforms and their activities. The SocioBoard platform being an open source tool makes it very easy for digital marketers, SMEs, and startups.

SocioBoard, is one of the most prominent and best open-source social media management tools that is currently available in the markets. Understanding the importance of social media platforms and the various changing trends of social media, SocioBoard ensures users to get the maximum out of Social Media advertising.

Wistia

Wistia provides online professional video hosting services… for businesses, individuals, SMEs, and startups. It is very much a pro-business oriented service, and helps SMEs to grow their brand and business. It tracks marketing performances through its built in metrics, analytics, and video marketing tools.

Wistia also has tools for customizing videos, building brand awareness, increasing traffic via video SEO, and generating new leads. Video has also become an important part in optimizing your content marketing strategy . You can also upload your own videos to Wistia’s video hosting services and let its professional video marketing services take over . It is also very easy to upload, share, and embed videos.

SlideShare

The quiet giant of content marketing, SlideShare is the biggest, albeit a simple photo slideshow software, that provides professional results, Simply put, SlideShare is the  » YouTube of PowerPoint presentations « ,

SlideShare gets over 130 million-page views and over 60 million visits every month. It is among the 200 most visited websites and is also the largest community for sharing presentations, Apart from presentations, SlideShare also supports PDFs, documents, webinars and videos.

SlideShare application is one of the simplest, easiest photo slideshow creators with all-round versatility. It offers a variety of input and output choices as well as editing tools with images, effects, transitions, and music.

Rapportive

Rapportive shows just about everything connected with the contacts in your Gmail inbox. To put it plainly, Rapportive will put up the social media details of the email sender.

This is a free blogging tool and is a blessing in disguise for those who receive tons of Gmail from you-don’t-know-who! Rapportive helps you get a peep into who is behind the email address. It also allows you connect with Social Media profiles of these emailers. In addition, it is the perfect tool if you are contemplating to bring LinkedIn functionality to your Gmail inbox.

Conclusion
The above mentioned are only a few of the many digital marketing tools that are available for SMEs and startups.

While some of them, if not most are free… some of these tools are definitely worth upgrading if your budget and digital marketing work increases. They will definitely pay off at some point in time. Whatever be the case, you can considerably improve your marketing capabilities and achieve better results for your company.

Remember, you don’t have to break the bank to get hold of these free SEO digital marketing tools. I wish you great success, and hope that the above tools help you in your digital marketing efforts. Please feel free to add any other tool other than the above-mentioned 15 free digital marketing tools for SMEs and Startups, in the comments section below.

The author is a first generation entrepreneur. He is the founder and CEO of one of India’s most award winning SEO Agency, PageTraffic . He also works as an advisor and consultant with many large companies. He helps value-conscious businesses build site traffic, increase the user base, and boost web sales and bolster customer satisfaction. He can be reached @navneetkaushal on Twitter.