‘Horrific’: England cricket mocked over new marketing campaign

Video Marketing,

English cricket officials have been taken to town after a new marketing campaign ahead of the Ashes fell flat with fans.

The England team recently announced a new partnership deal with New Balance, and part of the advertising campaign involved the players signing a letter addressed to their potential next Test player.

Addressed to player No. 677, the poem acts as a call to arms for talented young players.

« DEAR 677…Whoever you might be, » it reads.

« This is England. The home of cricket. Forget what you’ve done before. None of it matters. We’ve taken wickets. Scored runs. Held catches. You’re on the first step of a never ending flight of stairs to success. So start climbing. Do that and you’ll be one of us.

« We’ll teach you. Protect you. Guide and welcome you. But what we can’t do is carry you. So hear this. Out run us, out bowl us, out work us. Take our place in the team. Because if you do that, we’ll win it all. One-day internationals. Twenty Twenty. Tests.

« Being the best in the country is one thing. Being the best in the world is another. Because one thing’s for sure…greatness isn’t given. »

However the campaign has been slammed by fans for cheapening the English cricket brand.

The deal with New Balance also includes new-look uniforms, which captain Joe Root recently said he was a big fan of.

« It’s as traditional as it gets, isn’t it, it’s what Test cricket is about, » Root recently told The Telegraph.

« The guys in 2005 who won the Ashes wore the old cable knit jumper and there are some great iconic moments in English cricket that are associated with clothes like this so hopefully there will be much more in the future.

« It feels like I’m a kid again, playing my first couple of games. It’s like my first woollen jumper my grandma knitted me so it takes it all back to the beginning and it’s a nice way to remind yourself that even though there are times when we’re under a lot of pressure it’s a game we enjoy playing. We have to embrace the occasion, go out and enjoy it. »

But not everyone agrees:


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