In the sports sponsorship world, whether it’s American Express, United Airlines, Coca-Cola, SAP or Verizon, “A sponsorship is a borrowed equity programming,” Weil says in this interview with Beet.TV at the 2017 Transformation conference of the 4A’s.
In the sports sponsorship world, whether it’s American Express, United Airlines, Coca-Cola, SAP or Verizon, “A sponsorship is a borrowed equity programming,” Weil says in this interview with Beet.TV at the 2017 Transformation conference of the 4A’s.