Like Facebook, Twitter has placed a huge bet on video, but so far their execution has left some room for improvement. For example, having 3 separate apps for creating and viewing video (Vine, Periscope and Twitter) was compounding their user engagement challenges. Hopefully, Twitter’s new COO and product lead can unify the various Twitter efforts into a single video team focused on both consumer experiences and monetization. As for YouTube, the original online video pioneer, they continue to be the platform that generates the greatest average Engaged Viewing Time for brands. We believe that YouTube will launch several new capabilities that will emphasize strength in building attention. Additionally, we anticipate that YouTube will unveil new capabilities for featuring more “hot/trending” video content. Finally, with Amazon, which has largely focused its video efforts on the subscription/premium end of the market alongside Netflix, many indicators point to Amazon putting a much higher emphasis on video within their ecommerce properties.