PATCHOGUE, N.Y., Dec. 6, 2016

/PRNewswire-iReach/ fishbat is a leading digital marketing agencywhich combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness.

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There’s no debating the power of live streaming video in today’s social media world. Live streaming increases user engagement, helps to establish brand credibility, and is vital in B2B brand building. Ustream is a unique and user-experience-centric platform that is well equipped to build B2B communications. Digital marketing agency, fishbat, shares three ways B2B companies can benefit from Ustream.

1.Create a channel to educate within your industry. Ustream is a phenomenal platform for remotely educating the audience. Focus on hot topics within the industry that you can highlight your expertise in. Developing an authoritative voice within the industry will help to build credibility and boost B2B interactions. Ustream allows users to create short trailer videos as well, which can loop on your channel when there is not a seminar being posted, so there is never a blank screen. Invite people within the industry to take part in online seminars or interactive dialogue to strengthen your position in the industry and facilitate B2B connections. Ustream is highly effective at building a relevant audience through invites with RSVP potential, as well as through reminder emails to ensure strong participation.

2.Show off new product and innovations. Ustream is a great platform to highlight new product or innovations in the industry. Target businesses within the industry to demonstrate products and innovations in real time, and to develop connections that will benefit from the products and information. This real-time feedback makes Ustream the perfect vehicle for product testing and research.

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