DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the « Global
Online Video Platform Market 2016-2020 » report to their
offering.
The report forecasts the global online video platform market to grow at
a CAGR of 14.88% during the period 2016-2020.
The report has been prepared based on an in-depth market analysis with
inputs from industry experts. The report covers the market landscape and
its growth prospects over the coming years. The report also includes a
discussion of the key vendors operating in this market.
According to the report, one of the primary drivers in the market is
growing requirement from online advertising industry. Digital media and
marketing professionals have been increasing their expenditure on online
video advertisements to attract consumers. Since 2010, companies have
increased their spending on online videos by nearly 60%. As consumers
are more likely to watch online video advertisements than TV
commercials, advertising firms are focusing more on online video
advertisements.
The increased reach of mobile devices such as smartphones, laptops, and
tablets have made online advertisements more effective than TV
commercials. Companies adopt online video platforms for analyzing,
uploading, distributing, managing video content, and publishing online
video advertisements.
Key vendors:
- Brightcove
- Kaltura
- Ooyala
- thePlatform
Key Topics Covered:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market description
PART 06: Market landscape
PART 07: Market segmentation by application
PART 08: Market segmentation by end-user
PART 09: Geographical segmentation
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Five forces model
PART 16: Vendor landscape
PART 17: Key vendor profiles
PART 18: Other Prominent vendors
PART 19: Appendix
For more information about this report visit http://www.researchandmarkets.com/research/mppht2/global_online