PROVIDENCE – Multidisciplinary brand culture and communications firm (add)ventures named two advancements in its video/animation and strategy/marketing teams. Michaela Kellogg of Hopedale, Mass., a Cumberland native, has been promoted to content director, video/animation and Anne Zollo of Woonsocket has been promoted to manager, strategy/marketing.

As content director, video/animation, Kellogg, the daughter of Thomas and Carol Ward, will be responsible for the overall tone, voice and style of video scripts. She will utilize brand strategies, client expectations and creative briefs to craft content for a variety of projects, and will assist with on-location filming to ensure creative visions are carried out.

Kellogg has contributed to the growth of (add)ventures’ marketing team for the past eight years. Prior to joining (add)ventures, Kellogg gained skills at Christie’s Auction House, a historic global art business in New York. She graduated from Fordham University in New York City with a bachelor’s degree in art history and visual arts/photography.

As manager, strategy/marketing, Zollo will lead the development, management and implementation of campaigns across advertising, marketing, video, public relations, social media and digital disciplines.

Zollo has demonstrated extraordinary organizational and client management skills since joining (add)ventures as specialist, strategy/marketing in 2015. In her previous role, Zollo developed creative concepts and strategies for large marketing campaigns, including print, digital, radio and television.

Zollo’s previous experience supported the National Campaign to Prevent Teen and Unplanned Pregnancy, a nonprofit organization in Washington, D.C., and includes internal marketing, project management and event support for the energy division of ICF International, a Virginia-based consulting firm. Zollo holds a bachelor’s degree in business administration and marketing from Bryant University.