Kitchener, Ontario: Vidyard, the video platform for business, today launched its new interactive video player, giving marketers, sales teams and others users powerful tools to improve viewer engagement.

Organizations that aren’t using Vidyard’s new player for their B2B video campaigns are limited to annotating videos with small text boxes in a corner of their video. With Vidyard’s advanced annotations powered by HTML and JavaScript, the possibilities become nearly endless. Users can add real-time pricing to videos so that it’s always up-to-date, integrate other services such as help desk ticketing software into video, overlay lead capture forms and surveys, or insert a “buy now” button directly in the player to convert customers while their full attention is on the product or service.

“Video in and of itself is already more engaging than other media, but when you add interactive features, the experience becomes that much richer,” said Michael Litt, CEO and co-founder of Vidyard. “Like personalization, interactivity pulls the viewer in to the content and makes them part of the story while providing deeper insights into what they want.”

Powerful capabilities with Vidyard’s new interactive player include:

• Choose Your Own Adventure: Guide customers on their own unique viewing journey by allowing them to choose which videos they would like to see next or directing them to additional resources like content assets and webpages.
• Lead Capture: Add a fully customizable form to any part of your video, and the information entered and detailed analytics about the viewer’s engagement will be pushed directly into your Marketing Automation Platform.
• Calls to Action: Turn a regular video into a powerful lead generation tool with call-to-action events. Pop-out CTAs capitalize on the value of an engaged viewer, and Final CTAs for post video actions such as signing up for an event. Setting these up are easy with our WYSIWYG editor.

With its new advanced annotations and interactive video capabilities, Vidyard continues its record of innovation in the video marketing industry. Vidyard is the only video platform provider to offer advanced interactive video, video personalization and audience engagement insights fully integrated with leading marketing automation, CRM and business analytics solution.