McClatchy, which owns the Star-Telegram, has launched a full-service digital agency to help advertisers design online marketing plans for local and regional advertisers.

Excelerate uses data-driven principles to design customized digital marketing plans, then tracks and measures progress, the company said. Services include website creation, SEO, social media management, video, creative, branded content production and research.

“Excelerate harnesses McClatchy’s deep portfolio of media products, services and partnerships to deliver digital and traditional marketing plans to advertising clients,” said McClatchy President and CEO Pat Talamantes in a press release. “We already offer many high-end services, including research, media strategy and video production. Excelerate enhances client success by concentrating the wealth of our internal assets and external digital partnerships into one cohesive package.”

Based in Sacramento, Calif., McClatchy operates 29 daily newspapers and related digital operations.