There has been a seismic shift in the world of video creation consumption, and choosing the right strategy for your video distribution, and marketing campaigns is more critical than ever. But what are the key trends to follow, and what is the role of media companies in the new video ecosystem?
There were 6.1 Trillion cross-platform video views between April 2015, and April 2016, that’s a staggering increase of 71% year-on-year. Data-driven video content is becoming the cornerstone of digital marketing campaigns, with 68% of marketers believing that original digital video content will be as important as original TV programming in the next 3 years. With YouTube reaching more U.S. based 18-49 year-olds than ANY broadcast or cable TV network, the reach and influence of online video content is only set to increase.
So how can brands and media companies keep up with the latest insights, trends, and new data? Join us for a free webinar and get the latest stats for online video from top industry thought-leaders.
Increase in Online Video Views Apr 15 to Apr 16 (All data via Tubular Labs)
In This Webinar You Will Learn:
In this webinar, Allison Stern, CMO and co-founder of Tubular Labs, and John McCarus, who co-founded The Digital Content NewFronts while at DigitasLBi and is the former Chief Strategy Officer at Federated Media, will present how to set up your program for success, and why you should choose certain tactics over others.
Our experts will provide valuable, actionable insights, and key strategies you need to survive and thrive in the world of online video. The webinar will be held on Thursday, September 15th, 2016 between 10am-11am PST, and you’ll learn the following:
- How the video ecosystem is evolving
- Where video is heading and what to look out for
- Digital transformation strategies
- Winning case studies
Allison Stern: Allison is Tubular’s Co-Founder and Chief Marketing Officer. Before Tubular, Allison worked at YouTube, with the sales operations, product marketing, and business development teams. Throughout her career, Allison has helped media companies, including 20th Century Fox and AOL, develop compelling online experiences and increase user engagement.
John McCarus: John is an accomplished digital media executive with extensive experience in digital video innovation, social media, intrapreneurship and successful change management. He has expertise in digital, social video strategy for Fortune 500 brands, and is a recognized industry pioneer in new video content models. He is the Creator and co-founder of « The Digital Content NewFronts. »
Free Online Video Webinar: Register Now
So, register online now to keep up with the changes in online video, and learn what’s in store for the future.
Date/Time: Thursday, September 15th, 2016 10am PST
We look forward to seeing you there!