KITCHENER, Ontario–(BUSINESS WIRE)–Video has become the darling of the social media world, but modern
businesses are proving that there are real results to gain from online
video content. Innovative companies in both B2C and B2B markets are
realizing the power of video to boost engagement with online audiences,
and they are increasingly converting those viewers into customers by
integrating video viewing data with Oracle Eloqua.
Lenovo, MongoDB, Bulldog Solutions and more than 100 other industry
leaders now rely on Vidyard’s
integration with Oracle Eloqua to connect with more buyers and generate
new insights on their true levels of engagement. Combining Vidyard with
Oracle Eloqua, modern marketers use video viewing data to quickly
identify their most engaged leads and better personalize their content
experience. Other companies combining the power of video with the Oracle
Marketing Cloud include LinkedIn, Groupon, CEB, Adaptive Insights, Ellie
Mae, Manhattan Associates and Cengage Learning.
“Vidyard has revolutionized the way marketers use video to not only
reach audiences but keep their attention and turn them into customers,”
said Ryan Buma, Global Vice President of AppCloud at Oracle Marketing
Cloud. “We’re thrilled to see so many Oracle Eloqua customers reaping
the benefits of their solutions.”
Lenovo
The world’s largest PC maker, Lenovo, started using video for basic
product overviews but expanded to on-demand webinars and personalized
video campaigns to drive greater audience engagement. Lenovo adopted
Vidyard because of its ability to identify and track individual viewers,
see how much of each video they watched and push that data into Oracle
Eloqua for better lead qualification and customer insight.
“Video is one of the top-performing assets for us,” said Michael
Ballard, senior manager of digital marketing at Lenovo. “Just knowing
whether someone clicked play on a video is not a true measure of
engagement. Vidyard allows us to score and qualify our audience based on
what percentage of each video they’ve watched. We follow up differently
with someone who watched a video all the way through – or re-watched it
– than someone who turned it off after 10 seconds.”
Lenovo has also used Personalized Video to get more attention among B2B
buyers. By customizing the video experience for each individual viewer,
Lenovo was able to increase click-through and conversion rates by more
than 500 percent. Ballard and his team won the 2016 Markie Award at
Oracle Modern Marketing Experience for Best Digital Marketing
Experience, in part because of the company’s strategic use of video.
MongoDB
MongoDB, the company behind the most popular non-relational database by
the same name, maintains a huge library of video content aimed at early
and late stage buyers. Video is used throughout their multichannel
marketing strategy, making it extremely important to manage, update and
track videos centrally using Vidyard.
MongoDB relies on Vidyard to host and manage its video content and
enables viewer engagement data to feed directly into Oracle Marketing
Cloud to help identify and track the impact of each video asset.
Since MongoDB started using Vidyard, video has become its second-highest
opportunity influencer. More than 150,000 minutes of MongoDB video are
consumed each month by more than 16,000 viewers.
Bulldog Solutions
Bulldog Solutions, a leading full-service marketing agency, has been
delivering video marketing campaigns for more than three years to help
their B2B clients stand out from the crowd. Using Vidyard’s integration
with Oracle Eloqua, they’ve delivered video marketing programs that
personalize the content journey and increase conversion rates by more
than 300 percent.
“Video is the best way to connect with B2B buyers on a more emotional
level and to re-engage dormant audiences, » said Brian Maschler, Chief
Creative Officer at Bulldog Solutions. « While email click-through rates
are on the decline, we continue to track higher engagement on video
campaigns and are seeing a multiplier effect with personalized video.
And with Vidyard and Oracle, we’re not only connecting with more
prospects, we’re generating insights on both our content and our viewers
that help our clients make smarter decisions.”
“Today’s buyers expect video to be part of the learning process,” said
Vidyard co-founder and CEO Michael Litt. “Video gets to the point while
also engaging audiences in a way that other media simply can’t. By using
video in a strategic way, these businesses are learning more about their
buyers than they could from any other content, and they’re getting more
deals done as a result.”
About Vidyard
Vidyard
(Twitter: @Vidyard) is the video intelligence platform that helps
businesses drive more revenue through the use of online video. Going
beyond video hosting and management, Vidyard helps businesses drive
greater engagement in their video content, track the viewing activities
of each individual viewer, and turn those views into action. Global
leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, TD
Ameritrade, Citibank, MongoDB and Sharp rely on Vidyard to power their
video content strategies and turn viewer into customers.