NEW YORK, July 8, 2016 /PRNewswire-iReach/ — fishbat is a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness.
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Digital marketing is an ever-changing landscape and necessary to build a business in 2016. Businesses must stay competitive by keeping up to date on digital marketing trends. Leading internet marketing company fishbat reveals the top 4 marketing trends of the season.
1. It’s all about content – Ensuring that value-added and attention-grabbing content is consistently placed on social media platforms will drive traffic for a business and create brand awareness. Utilize keyword linking to direct traffic back to the business’ website.
2. It’s time to mobilize – Businesses must invest in mobile marketing. Mobile traffic has overtaken desktop traffic. Ensure that all digital content is optimized for mobile use. Within this category, there is a growing trend around wearable tech. This is something that businesses should be preparing for as well. Mobile marketing goes beyond screen fitting. Marketing with mobile can be so specifically targeted that a business can offer a promotion to a wearable tech user in the area to drive foot traffic into brick-and-mortar locations.
3. Engaging through video – Videos or any visuals in outreach will help grab consumer attention. Video allows business to demonstrate what they do and provide clear information in a quick manner. Video not only enhances consumer engagement, but also encourages sharing of videos with other social media users, expanding a business’ reach.
4. Increase revenue with social e-commerce – Social platforms such as Facebook and Twitter now offer businesses the ability to sell products and services through their platforms. What better way to immediately impact sales than through providing the convenience of purchasing through sites that consumers use daily. E-commerce is a great tool to drive incremental business through impulse buying.
fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com
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