KUALA LUMPUR: Astro Malaysia Holdings Bhd has launched Tribe, a differentiated over-the-top (OTT) online video service for the Asean video consumers.

In a statement on Friday, Astro group chief executive officer, Datuk Rohana Rozhan, said the launch marked a new milestone for the company.

“Tribe will seek complementary win-win partnerships with local telecommunications and media companies in each market, to jointly build on customer reach, and relationships, while leveraging on combined invested platforms and technologies, to deliver a greater customer experience,” she said.

Tribe’s chief executive officer Iskandar Samad said the online video service was about building a community of fans around the most popular content genres, particularly in the younger demographic.

“We will progressively add features such as download to-go and integrated social media engagement over the coming months,” he said.

He said the company was also developing exciting plans to launch Tribe in a number of other markets within this year. – Bernama