The world of social media is fast-paced and intensely competitive, which often makes it difficult for small businesses to navigate it. Since they are based on a small scale, they have limited resources, which are valuable to them and they are not interested in wasting any. The good news is that there are literally thousands of tools you can find today that can help you in using various aspects of social media to your advantage. In this way, you can ensure that large businesses are not moving one step ahead of you, at least not in the social media world.

However, with so many tools at your disposal, it is easy to get confused. Don’t worry, here is a complete list compiled for you, according to their functions:

Content Tools:

PostCreator: All you have to do is upload an image, then insert a message and add your logo to it. This tool will provide you with a branded image that can be used on social networks. You can easily take advantage of a free plan.

Portent: You need to enter a subject and use this tool for generating ideas for your social content. You can use the idea generator for creating memes, writing blog posts and developing videos.

Hubspot Blog Topic Generator: You can just enter three fields with topics you want to write about and this tool will generate about a week’s worth of titles for your blog within a few seconds.

Image Editors:

PicMonkey: You can use this for editing design and pictures. It also allows you to add text to images or resize an image if it is too large. It is fairly easy for you to use it and there are enough free features that make it worth checking out.

Canva: It offers you pre-sized templates for creating professional looking social media images. The drag and drop features are quite simple and will not give you any trouble at all. There are hundreds of cool fonts and stock images you can use.

Recite: This is a very simple tool that can be used for creating quote images in a few minutes. All you have to do is type a quote and then choose from the various quote images that will be generated.

Imgflip Meme Generator: There are thousands of prepopulated images on this tool and you just have to type your caption. If you want, the text can be resized and then you can generate a good meme. It is just that simple.

Video Editors:

Windows Movie Maker: This is a free video editor that’s included in the Windows Essential package. Every version of windows comprises of this software and it can be used very easily. Moreover, it also comes with a wide variety of features for you to use.

WeVideo: 5GB cloud storage is provided by this video editor and it also allows you to directly publish your video to YouTube. It can be connected to various social networks so you can easily grab video clips. You also have the option of mobile video editing.

Avidemux: This is a free video editor that has been designed for simple tasks such as filtering, cutting and encoding. There is also an automation feature that you can find.

Lightworks: There are so many video editing features in this video editor that it has even been used for helping in the production of Hollywood movies. You can enjoy full editing power with Lightworks Free and you can export to your preferred upload partner Vimeo at a resolution of 1080p. A 7-day renewable license is available with the free version that can be activated by all users immediately after installation.

Ad Generators:

Banner Ads Creator: It becomes very easy and simple for you to create ads for Twitter, YouTube and Twitter with this simple tool. You can move from step to step by choosing the options you wish to include and it only takes a few minutes for you to create ads.

Ad Parlor: Ad mockups should be generated so you can see exactly how your ads are going to turn out before you begin your campaigns on Twitter or Facebook. There is no need for you to log in in order to use the tool and it also enables users to verify specifications for the different ad spaces that are available on Twitter and Facebook.

Social Media Management:

Hootsuite: One of the top social media management tools that you can find is Hootsuite as it allows you to manage different social media networks on a single platform. An expert from adelaide.silicondales.com.au suggests that one can use this tool for engaging the audience, scheduling updates and growing your brand. You can also find an analytics feature in this tool.

Spruce: It will take you only a couple of seconds to create Twitter ready images with this tool. You can simply type your message and then find an image to go along with it. It is easily to find a beautiful custom image that’s exactly the right size for Twitter. There are millions of free images at your disposal.

SocialRank: This is a very handy tool as it lets you identify, organize and also manage your followers on Instagram and Twitter by filtering and sorting. You can easily find out the followers who are the most engaged.

Latergram: This tool is excellent for managing your Instagram marketing needs. You can manage and schedule your Instagram posts with this one and it allows you to upload posts from your iPad, tablet, Android device or even desktop.

Stock Images and Videos

Picography: While this tool may not offer you a huge selection of high-resolution photos as opposed to other tools, there is no denying that they are wonderful images and of the best possible quality. You can use the photos in any way you want.

Mazwai: There are plenty of high definition footages and video clips on this tool and you can opt for whatever you like. Just click on the download button and save the one that you like. The only restriction is that you credit the video producer when you use it.