Chris Weidman doesn’t mess around.

The former UFC middleweight champion doled out the punishment after the head of sports marketing for Reebok’s partnership with the UFC lost a bet to esteemed MMA reporter Ariel Helwani.

Kevin Brochu came out second best in a wager with Helwani and the penalty was to take a leg kick from Weidman.

One would have thought that ‘The All-American’ would have gone easy on Brochu who presumably had never been kicked in the leg by a professional mixed martial artist, let alone one who walks around at over 200 lbs.

But Weidman made sure to leave his mark, and Brochu was lucky not to limp away with nothing more than a bruise.

The one and only @Reebok man Kevin Brochu lost a bet to @arielhelwani which resulted in him having to get leg kicked by me hahah. I really didn’t wanna do this to him. I thought I was gonna feel really bad afterwards but for some reason I don’t 😆

A video posted by Chris Weidman (@chrisweidmanufc) on Jan 29, 2016 at 6:35am PST