Somoto, a leading provider of OS-agnostic marketing, advertising, distribution and monetization solutions, has announced that it is acquiring TerserTude, a digital ad network based in Tel Aviv, which specializes in mobile ad solutions. The acquisition will be based on various milestones, and will cost Somoto $3.6 million in cash and shares.

Ben Giron, Chief Executive Officer, Somoto, said in a release, “The Terser acquisition is consistent with the growth strategy of Somoto in the mobile field, where we see a significant growth engine, in particular in the field of video, along with our return to growth in the field of Apple Mac and our increasing profitability. I congratulate the employees of Terser in joining our group.”

TerserTude, which was founded in 2014, provides monetization solutions for mobile and desktop advertising directly through ad space providers on the Internet. Notably, mobile advertising related services comprise around 65% of the company’s overall practices. With digital video advertising growing rapidly due to increasing prominence of the internet and mobile channels, the acquisition will enable Somoto to enter and strengthen its foothold in the mobile ad domain, which estimated to grow by multiple times through the next four years.