CES, currently under way in Las Vegas, Nevada, isn’t just about the shiny tech toys coming out in 2016—it’s also about marketing those shiny tech toys. But how can marketers break through when there are so many other brand videos trying to reach an audience?

To find out, we spoke to the experts at Amobee Brand Intelligence. Amobee is a marketing technology company that analyzes digital engagement.

“Amobee Brand Intelligence data shows a couple of things: first, consumer-facing drones are only growing in popularity, with the Parrot Disco clearly hovering above the competition in terms of standing out at CES 2016,” says Jonathan Cohen, principal brand analyst at Amobee.

“There are literally thousands of different brands and products vying for attention; making it extremely difficult to stand out from the crowd without curation. For brands, being able to identify the biggest influencers on a particular platform—for example, LinusTechTips on YouTube—will give them an advantage over competitors in making sure they’re targeting the messengers most likely to reach a qualified audience. Brands that amplified their message with paid media had an advantage during CES, as well,” Cohen says.

The Top 10 CES Brand Videos

Here is Amobee’s list of the CES-related brand videos that got the most YouTube views and likes in the last three days.

1. Parrot Disco – Drone Prototype Flights – CES 2016 

452,611 views, 2,022 likes

The official demo video of the Parrot Disco, the most talked about drone at the convention. Disco can reach a speed of up to 50 miles per hour, and stay in the air for up to 45 minutes.

2. Crazy Asus Camo Motherboard RGB Lighting Everywhere – CES 2016

304,875 views, 9,828 likes

Video of the Asus Sabranco motherboard, given a cool camo finish. This is the first of a few examples where the YouTube channel, LinusTechTips, is acting as a curator, leveraging it’s popularity to raise awareness about specific products.

3. What’s in our bag? – CES 2016

257,481 views, 9,828 likes

The LinusTechTips team highlights cameras, laptops, and other devices that caught there eye at the convention.

4. SLI Gaming in a Tiny Box – MSI Vortex – CES 2016 

252,995 views, 16,846 likes

LinusTechTips highlights the MSI Vortex, a cylinder workstation with a focus on gaming.

5. Razer’s Complete Ultrabook Gaming Solution – CES 2016 

248,282 views, 10,466 likes

LinusTechTips looks at the Razer Blade Stealth, an ultrabook with a gaming focus.

6. NZXT MYSTERY CASE – CES 2016 

238,109 views, 7,135 likes

LinusTechTips reviews an as-yet unnamed NZXT computer case with a curved steel frame.

7. OLED Laptop?? Lenovo ThinkPad X1 Yoga! – CES 2016 

189,790 views, 6,642 likes

LinusTechTips profiles Lenovo’s latest ThinkPad laptop, also offered in a slightly pricier OLED screen option.

8. LG’s Best! Super Thin 4K OLED Signature TV 

181,605 views, 7,477 likes

A LinusTechTips review of LG’s latest high-end 4K TV offering.

9. LG’s new display rolls up like a newspaper — CES 2016 

181,159 views, 1,829 likes

The Verge spotlights LG’s 18-inch bendable OLED display, the next evolution in bendable tech.

10. PSUs more at the be quiet! Suite – CES 2016 

174,656 views, 6,851 Tweets

LinusTechTips highlights the “be quiet!” brand Pure Power 9, a PSU that’s seen and not heard.