‘Dilwale’ on Hotstar

Popular digital content platform, Hotstar has tied up with Rohit Shetty’s huge blockbuster ‘Dilwale’ with a unique, sustained and comprehensive plan to reach massive young audiences across digital and online in India and across the world.

‘Dilwale’ began promotions on Hotstar close to five weeks before its scheduled release, and has employed an innovative start-to-end approach which is showcasing all the great video elements released– starting from the trailer to two song videos, entertaining behind-the-scenes videos, and a specially shot one-hour video with Shah Rukh Khan and Kajol for Hotstar’s popular original show ‘M Bole Toh’, which is live and available here. The content momentum will continue to be sustained right through the release weekend from Friday to Sunday.

What’s more, for the first time, ‘Dilwale’ content will also reach Hotstar’s film-lovers worldwide through hotstar.com, with cross promotions across the Star network’s international TV channels. The TV cross-promotions of the ‘Dilwale’ content on Hotstar will also roll out in India across Star Network channels. The sustained promotions will heighten anticipation amongst a massive potential audience comprising of the large digital audiences of Hotstar – which as India’s fastest growing digital content platform has been downloaded over 35 million times in just nine months since launch – the online audience of Hotstar.com worldwide, and the several hundred million individuals Star Network TV channels reach each month in India and over 100 countries.