As video marketing’s popularity soars and as brands expand globally, creating localized, engaging videos that maintain a brand’s global story presents unique challenges.

The majority of views on YouTube come from outside the US—in fact, 70 percent of video traffic comes from global viewers. The consumption of videos is also increasing: According to Cisco, videos will drive 80 percent of consumer Internet traffic worldwide by 2019. Just like any other marketing channel, brands must target videos to reach specific audiences.

Hollywood, in all its alluring media and worldwide cultural influence, epitomizes some of the best lessons for global content marketers. As a master of the art of storytelling, who better to learn from than an entire industry dedicated to crafting engaging content?

There are multiple factors to consider when talking about targeted video beyond the basics of language translation and local settings. Here are three concepts to consider for integrating video marketing into your own blockbuster global content strategy.

1. From Baseball to Bae: Cultural Adaptation

A prime example of making localized adaptations as a story goes international is the baseball-centric film, Fever Pitch. While baseball may be America’s national pastime, in many countries it’s not. Taking this cultural awareness into account, the baseball elements in the film’s title and cover were removed in favor of playing up the film as a romantic comedy in countries like the United Kingdom.

Global content marketers can take a note from Fever Pitch‘s marketing metamorphosis by creating their own YouTube channels specifically tailored to local regions. This involves local, native translation of the channel’s description, as well as video tag terms that are optimized for search based on the local region and language.

A study released by Pixability on the top 100 global brands revealed that all but one brand did not have its own dedicated YouTube channel. For the other 99 companies, video marketing has proven an essential component of their global content strategy.

Hosting videos on YouTube has the advantage of accessing a dashboard to analyze video performance, displaying important information to better inform future content creation such as detailing video traffic sources. Based on this data, content can be better customized and targeted.

2. The People’s Champion: Iconic Celebs or Relatable People

Hollywood is looking to one of the world’s largest movie markets outside of its borders: China. The recent blockbuster films of Transformers: Age of Extinction and Iron Man 3 featured China’s own A-list actresses, including Li Bingbing and Fan Bingbing respectively. In Transformers, actress Li Bingbing plays a supporting role, while in Iron Man 3, an extra scene featuring Fan Bingbing is added specifically to the film’s Chinese market release. While the response was mixed for the additional movie scene, the draw of home celebrities certainly encouraged greater interest to go to movie theaters and view the films.

Bolstered by these local relevant cultural figures, the Chinese box office saw Iron Man 3 ranked as the number two highest-grossing film in 2013, and Transformers: Age of Extinction ranked as the number one highest-grossing film in 2014.

Brands should also use local cultural figures or celebrities, personalities for characters, or dubbed local accents. Video content can be more relevant in a local market by speaking the language in more than just literal ways.

3. Strategize Long-Term: Logistics and Creativity

Thinking ahead for your brand’s long-term global content strategy, keep in mind that 60 percent of YouTube video views come more than three weeks after the video has been released on the web. Given videos’ longer shelf lives, brands can adopt the basics of the hero-journey storyline and character development that Hollywood crafts. Global content marketers have more creative leeway in envisioning how to tell their story, versus traditional marketing.

Unlike Hollywood and its high-budget blockbuster films, content creators often have tighter budgetary constraints for costs like language adaptation. Brands must think strategically about factors like number of characters in the video—more voices mean more dubbing.

As video marketing continues to rise in importance for brands, look to the star-studded storytelling of Hollywood to inspire your global content strategy.

Hoping to take your brand story global? Check out Skyword’s free eBook.