PPG Industries‘ flat glass business earned two 2015 B2 Awards of Excellence from the national Business Marketing Association in the Marketing Activation and Video categories.
PPG’s marketing campaign celebrating the 50th anniversary of Solarban glass earned honors in the “Marketing Activation: Existing Customer Retention and Growth” division. The campaign featured a website developed to document a half-century of historical and technological advances associated with Solarban glass, supplemented by integrated print and online advertising, social-media efforts and trade-media relations. The Pipitone Group and Yearick-Millea, two Pittsburgh-based marketing communications firms, also were recognized for their work on the campaign, which was designed to enhance loyalty to Solarban glass among architects, glazing contractors and glass fabricators.
PPG also earned honors in the “Video Production, Over 5:00 (Five Minutes)” division for its new series of “Glenn the Glass Guy” consumer-oriented videos, in which an actor-portrayed PPG expert explains the science of glass performance in residential windows. Produced by the Pipitone Group, the specific videos recognized by BMA illustrate the performance advantages of stainless steel Intercept spacers by PPG compared to foam-based spacer systems.
To see the 50th-anniversary website for Solarban glass or to view the “Glenn the Glass Guy” videos, visit www.solarbanglasslegacy.com or www.glenntheglassguy.com.