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June 08, 2017 —
PATCHOGUE, N.Y., June 8, 2017 /PRNewswire-iReach/ — fishbat, a leading online marketing agency, combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, discusses promoting e-commerce websites on social media.
Leveraging the audience reach and engagement power of social media is a great way to drive traffic to e-commerce websites. Not only does social media provide businesses with the opportunity to increase brand awareness through the extensive user base on popular platforms, it also enables businesses to reach a highly targeted audience.
- Hello?is this thing on? It’s not enough to just be on social media; the audience needs to hear and see you. This requires optimization to make your presence known and analytics to target the right audience. To be seen and heard on social media platforms, optimize all posts, videos, product descriptions, website pages, your sitemap with targeted keywords, backlinks, and URLs. Ensure all products have descriptions which include keywords and posts have compelling titles. These factors will provide indexing opportunities for search engines, boost SEO, and make the brand and products « findable » online to drive traffic. Optimizations, however, are not enough. A wide net is great for wide-spread branding efforts, but to drive qualified traffic and boost conversion, social media outreach must be targeted. Utilize analytic programs to reach the target audience by interests, job title, geographic location, and other demographic and behavioral data. This will help the business reach the right audience with the right content, on the right platforms.
- Sharing is caring Social sharing is similar to networking at a party. It’s not about the hard-sell, but about the connections and relationships. Enable the audience to further the brand’s outreach by making sharing easy and the content compelling. Include social sharing buttons on product pictures, videos, any content being disseminated, and all website pages. Utilize content that grabs the audience’s attention and provides a reason to share, such as value-added information about products, blogs or video posts from influencers, and posts with an incentive or other call-to-action for the audience.
- Hey, check me out Give the audience reasons to choose the brand. Promote products in a way that encourages engagement. Visuals, and particularly videos, drive up user engagement. Disseminate videos, 360° videos, influencer videos and posts on a regular basis. Consistency will boost brand awareness and provide social proof. Free trials, demonstrations, enter-to-win opportunities, and other engagement-prompting tactics will help the audience to develop a relationship with the brand, boost social sharing, and increase conversion.
fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com
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SOURCE fishbat
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